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SPY VS. SPY: A JAMES BOND INFOGRAPHIC DESIGN & PROCESS BOOK BY JONATHAN HETER FOR VISUAL CONCEPTS: FALL 2012: CARPENTER


REPRESENTING DATA: NUMBERS AND STATISTICS.


For our second project, we were asked to create three infographic posters, utilizing data we collected in class for a choosen topic. Each poster is meant to express our data in a unique way, one being image-based, another being typography-heavy, and the third being made mostly outside of the computer, by hand. I choose the James Bond film franchise as my main focus, and polled questions such as, who is the best actor to play 007? Which Bond girl is the sexiest? And which villain or henchman is the deadliest? In some instances, I was able to create new statistics after “plugging in� the classes answers into other sub-categories, which helped my infographics become more interesting and dynamic. For example, after connecting all of my polling results to the films they came from, the most popular Bond movies, suddenly showed themselves, in theory.


brainstorming: initial wordlists and sketches


SHOWN: Ballets for initial polling. I included a short description with each category, as not everyone voting was familar with the Bond franchise.


Initial sketches, outlining different concepts and ideas. ABOVE: A Walther PPK (Bond’s signature gun) made of the statistical information aquired from polling. LEFT: Another typography-heavy poster, with the categories gridded out.


ABOVE: A few ideas for the in-computer poster, including oddjob slicing a graph with his serrated hat. RIGHT: Idea for a type poster where a martini spill spells out a statistic.


ABOVE: A videogame style type poster recalling the popular N64 game. BELOW: An idea for a hand drawn poster-I later incorporated the idea of connecting the actors to their films through colored lines.


ABOVE LEFT: Statistics being projected on an actual woman, much like the opening credits from many of the Bond films. I later tried this, to no avail. ABOVE RIGHT: Type made from bullets: A concept that made it through to the final posters.


The final polling results, with percentages and votes


refinement: poster exploration


ABOVE: Statistics drawn on chalkboard, with equations worked out. BELOW: Bond girls with their given percentage overlayed.


Vector icons for gadgets.


ABOVE: One of my first concepts, using the iconic Bond gunbarrel. RIGHT TOP: Martini spill idea, brought in to the computer, didn’t turn out the way I had imagined. RIGHT BOTTOM: N64 idea, brought in to the computer.


LEFT: Cutout of the 4 cars which received votes in the polling. ABOVE: A graph for the Villians, connecting them to the films they were in.


Abandoned graph ideas. I liked these, but they weren’t capturing the feel that I was going for with my computer-driven poster.


BULLETS HAVE SPECIAL AGEN 0 HAVE KILLED STILL CONSIDE SUPER-VILLAIN


BEEN FIRED AT NT 007. D HIM. ERING A LIFE OF NY?


SPY VS. SPY: A JAMES BOND I N FOG RAPH IC

DIE ANOTHER DAY: WHO IS THE MOST ICONIC B

LE CHIFFRE

NICK NACK

ODDJOB

SCARAMANGA

BLOFELD

JAWS

GOLDFINGER

N R U N

HONEY RIDER

G

JINX

A

N R

THE SPY WHO LOVED ME: WHO IS THE SEXIEST BOND GIRL?

O

E E

LE

YA O

G

R

IN

O

ASTON MARTIN DB5

O

LD

IN

SOLITAIRE

BMW Z8 LOTUS ESPIRIT

M

O

S

F LD O

G

G

A C

ASTON MARTIN DBS

PUSSY GALORE


BOND VILLAIN OR HENCHMAN?

THE MOST IMPORTANT DEBATE OF OUR LIFETIME HAS FINALLY BEEN ANSWERED, ALL IN ONE HANDY INFORMATIONAL AFFICHE. THE MASSES HAVE SPOKEN, AND ALAS, THE BEST 007 CHOSEN.

H T E D

Y

A D

LL

A

R

R

IE D

E

B

R

T

H T O

LE

N

&

N

U

E V LI

A

E

IA S S

K

A

U

R

O

.N

IE D

R D

M O

R

F


198 villains and henchmen have been killed by special agent 007.


on average, 8.6 villains & henchmen die per mission

007 has been shot at an aver age of 202.91 times per mission.


26%

Daniel Craig

n 18% Pierce Brosna

3% Dalton y Timoth

z ge La Geor

R

ore r Mo oge

nC Sea

ery onn

42%

10%

The most important debates of the 20th century have finally been resolved. Which actor best captured the essence of special agent 007? Which Bond girl was the most memorable? Was the Aston Martin DBS superior to the DB5? And which villian or henchman proved to be the most dangerous? The people have spoken and the votes have been tallied, and organized into a handy graph, which connects each of its categories to one another through the characters (or cars) respective films. The answers may surprise you.

1% enby

Spy Vs. Spy: 50 years of James Bond, Visualized.

Pus

sy

Gal ore

22%

ey R ider

34%

Hon

28%

Jinx Solitair e

18%

Sky fall (2012)

lace (2008) Quantum Of So Casino

Die A

Gol Lic

For Your Eyes Only: 0%

Octopussy: 1.6 %

%

ll: 0

A View To A Kil l: 0% The L ivin g D aylig hts: 1. 6 %

Royale

: 26.6%

% : 1.6 ies er D Nev : 0% ow u gh orr Eno Tom Not ld Is Wor % The y: 1.6 er Da noth %

enc e To Ki

ed ne ye: 27. 5


5%

32%

19%

3%

Blo feld

OddJ ob

Nick Na ck

5% Le Chiffre

Sca ram ang a

27% Jaw

s

8%

er fing Gold n DB Asto

72%

5

28%

BS Aston D

Dr. No: 3.3%

From Russia W ith

Love: 1.6%

Goldfin ger: 12 .5%

Thun derb all: 0 %

On

You Only L

Her

jes ty’s

ice:

0%

.3%

h The

3%

e 3.

Di Let

Sec ret Ser vic e: 3

.1% r: 4 eve For

A nd

83%

% : 3.3 n G un Golde

e: . Loved M y Who The Sp

% Moonraker: 1.6

it an W The M

Are

Live

nds mo Dia

Ma

ive Tw

BEST BOND GIRL: HONEY RIDER 34% BEST JAMES BOND: SEAN CONNERY 42% BEST VILLIAN AND/OR HENCHMAN: ODDJOB 32% BEST ASTON MARTIN: DB5 72% BEST FILM, ACCORDING TO GRAPH: GOLDFINGER: 5


*PAID FOR BY THE SECRET INTELLIGENCE SERVICE: MI6

ABOVE & BELOW: Two of the many unsuccessful attempts at making the bullet idea work. RIGHT: Typographic poster idea.


SPY VS. SPY:

A 007 INFOGRAPHIC THE TWO MOST IMPORTANT DEBATES OF OUR LIFETIME HAVE FINALLY BEEN RESOLVED, AND ALL IN ONE HANDY INFORMATIONAL AFFICHE, AT THAT. THE MASSES HAVE SPOKEN, AND ALAS, THE BEST 007 AND BOND GIRL, CHOSEN.

best bond 42% CONNERY

26% CRAIG 18% BROSNAN 10% MOORE

5% DALTON 1% LAZENBY

BOND GIRLS


ABOVE: Another attempt at the typographic poster. RIGHT: The first full page infographic I created. Like the type poster above, it showed me what was going to work and what wasn’t.


The exploration process was certainly long and tedious. However, my ability to navigate Adobe Illustrator has grown tremendously as a result. The project also taught me to step back, and realize when a particular idea or concept wasn’t working, and either ditch it or re-work it. Being able to recognize what is or is not successful, early, will save me time in the future, which is becoming a very precious commodity.


FINAL POSTER LAYOUTS


26%

Daniel Craig

n 18% Pierce Brosna

n 3% y Dalto Timoth

by 1% azen

n Sea

R

ge L Geor

10%

ore r Mo oge

42% y ner Con Pus

sy

Gal ore

22%

ey R ider

34%

Hon

28%

Jinx Solitair e

18%

Sky fall (2012)

lace: 0% Quantum Of So Casino

Die A

Gol

The

For Your Eyes Only: 0%

Kill: 0%

6%

Octopussy: 1.6 %

A View To A

Livin g D aylig hts: 1.

Royale

: 26.6%

5% : 2. ies er D Nev : 0% ow u gh orr Eno Tom Not ld Is Wor % The y: 1.6 er Da noth The most important debates of the 20th century have finally been resolved. Which actor best captured the essence of special agent 007? Which Bond girl was the most memorable? Was the Aston Martin DBS superior to the DB5? And which villian or henchman proved to be the most dangerous? The people have spoken and the votes have been tallied, and organized into a handy graph, which connects each of its categories to one another through the characters (or cars) respective films. The answers may surprise you.

Lic

%

en c e To K ill: 0

den e y e: 2 6.6 %

Spy Vs. Spy: 50 years of James Bond, Visualized.


32%

19%

3%

Blo feld

OddJ ob

5%

ck Nick Na

5% Le Chiffre

Sca ram ang a

27% Jaw

s

8%

er fing

Gold

n DB Asto

72%

5

28%

BS Aston D

Dr. No: 3.3%

From Russia W ith

Love: 1.6%

Goldfin ger: 12 .5%

Thun d You O

On

Her

n ly

jes ty’s

Live

Twi c

e: 0

%

Sec ret Ser vic e: 3

.1% r: 4 eve For

%

.3 e: 3

Di Let

: 3.3%

83%

n Gun Golde

e: . Loved M y Who The Sp

% Moonraker: 1.6

he ith T an W The M

A nd

Are

Live

nds mo Dia

Ma

erba ll: 0%

.3% BEST BOND GIRL: HONEY RIDER 34% BEST JAMES BOND: SEAN CONNERY 42% BEST VILLIAN AND/OR HENCHMAN: ODDJOB 32% BEST ASTON MARTIN: DB5 72% BEST FILM: GOLDENEYE / CASINO ROYAL 26.6% BEST FILM, ACCORDING TO GRAPH: GOLDFINGER: 5


SPY VS. SPY: A BOND INFOGRAPHIC THE MOST IMPORTANT DEBATE OF OUR LIFETIME HAS FINALLY BEEN ANSWERED, ALL IN ONE HANDY INFORMATIONAL AFFICHE. THE MASSES HAVE SPOKEN, AND ALAS, THE BEST 007 CHOSEN.

10

42 CONNERY

18

MOORE

3

BROSNAN

DALTON

1 LAZENBY

26 CRAIG

ASTON MARTIN DB5

DIE ANOTHER DAY: WHO IS THE MOST ICONIC BOND VILLAIN OR HENCHMAN?

LE CHIFFRE

ASTON MARTIN DBS

NICK NACK

ODDJOB

SCARAMANGA

BLOFELD

BMW Z8

JAWS

GOLDFINGER

T N U

H R

E

D

LL

R

IE

A B

D

E

LOTUS ESPIRIT

D

T

H T

LE

N

R

Y

A

LE

IA

S

E

S U

O N

&

A

E

IE

R

O

K

U

R

E

YA O

G

A

N

R

E

N

M

.N

R

O R

LIV

D

D

F

O

R

G IN

O

F

IN

LD

O

O

M

G

S

LD O

G

A C

34

%

THE SPY WHO LOVED ME •OUT OF THE 60 BOND GIRLS, JAMES HAS SLEPT WITH, HE HAS KILLED 5.

22

%

•THE CRY OF ECSTASY, "OHH JAMES," HAS BEEN UTTERED 22 TIMES. •THERE HAVE BEEN 32 BRUNETTES, 24 BLONDES AND 4 REDHEADED BOND GIRLS.

28

%

18

%

TRICK BRIEFCASE

TASER WATCH

GOLDEN GUN

ODDJOB’S HAT

JAWS’ STEEL TEETH


on average, 8.6 villains & henchmen die per mission


198 villains and henchmen have been killed by special agent 007.


Specifically, this project taught us to organize data in an interesting and engaging way. Through trial and error, I learned more efficient ways to bring my sketches to life. Perhaps even more importantly, this project has helped teach me better was to manage my time, which seems to be a very important aspect of design. As we, the students, continue to immerse ourselves in design, we are slowly becoming better, faster and more efficient, and while I’m nowhere close to where I hope to be as a designer, this project helped me see a clear improvement in my work, which is of course, the ultimate goal.



SPY VS SPY: A JAMES BOND INFOGRAPHIC