the high level of standards the business strives to meet. It is a confirmation of balance and diversity across all areas of the business. Sustainability in Practice is about a commitment to community. Other program certifications such as “Organic” or “Biodynamic” look at farming methods and pest management, but those programs do not require other practices of the winery to be considered. One factor in particular, water conservation, is especially important in Paso Robles, as water is a limited resource in this area. While they are a step in the right direction of “green” winemaking, organic and biodynamic certifications do not take into account the vineyard’s irrigation practices.
Why does SIP matter? As a winemaker or vineyard owner, the benefits of SIP certification are many. This program gives a reputable verification and offers access to a community of their peers with similar goals and values in business. As a consumer, seeing the SIP certified logo provides a level of confidence in the caliber of company you are supporting. For the community, SIP helps to promote the best interest of the collective whole. Promoting practices that help achieve critical goals for the community, such as addressing the water shortage in Paso Robles and encouraging local farmers to explore eco-friendly options such as dry farming versus traditional irrigation. Sustainability in Practice is about community, education and striving for the best, both for the business and the end product. It is a positive statement about a company’s beliefs and values that extends to all aspects of their business as a whole. SIP is a gold star review from a reliable resource and a trusted seal of approval for wineries and vineyards alike.
Sustainability in Practice is
about community, education and striving for the best, both for the business and the end product.
For more information on SIP and for full list of SIP certified wineries on the Central Coast Visit www.SIPCertified.org or www.VineyardTeam.org SPRING 2013 THE WINEPRESS MAGAZINE
A Magazine dedicated to wine country in California