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FRIDAY, APRIL 15, 2016

Odette Team Develops Marketing Proposal for Toronto Raptors

WINDSOR – A team of senior marketing students at the Odette School of Business at the University of Windsor met with Managers at Maple Leaf Sports and Entertainment (MLSE) at their head office in December. The team presented a detailed proposal on how MLSE can use Toronto Maple Leaf fan loyalty to enhance Toronto Raptor revenues. The team of nine included seven 4th year BComm students, a 3rd year BComm student and a 3rd year Liberal and Professional Studies. Odette Dean Allan Conway, Marketing Professor Dave Bussière and Lancer Basketball Coach Chantal Vallée also attended. The MLSE management team included individuals from Sales, Marketing, Partnerships, and Research & Analytics. “Our research question focused on increasing the overlap between Leaf and Raptors fans,” explains Katrina Wasyluk. “This required us to do extensive

research into fan demographics. We needed to truly understand their current positioning.”

The team also undertook research into similar organizations to MLSE. “One of the interesting things about MLSE is that they have multiple teams – Leafs, Raptors, Toronto FC, Marlies and the new Raptor 905 development league team – so we looked for other North American multi-team organizations to understand the current and potential landscape,” explains Sierra Mariani. As such, the team researched the activities of organizations in Detroit, Buffalo, Los Angeles and New York City. “We were also able to tap in to a major dataset that allowed us to determine demographic and psychographic attributes of regular basketball website users. This helped us pinpoint the target market even more precisely,” explains Julia Blasl. CONTINUED NEXT PAGE

The Odette Team outside MLSE Head Office: Tatyana Francic, Dave Bussière, Julia Blasl, Sierra Mariani, Mark Teffer, Katrina Wasyluk, Clark Grace, Marco Lot and Chantel Wasyluk

Finance Team Ranked First in Canada at International Trading Competition TORONTO -- A team of undergraduate finance students from the University of Windsor’s Odette School of Business recently walked away with top honours among 300 student traders from around the world, during the 12th annual Rotman International Trading Competition at the University of Toronto’s Rotman School of Management.

Business professor Erdal Gunay talks over trading strategies with team members Ziliang Jiang, Andrew Atkins, Gianluca Tucci and Dylon Shepley.

The team, managed by Dr. Erdal Gunay, a Finance Professor and Director of the Odette Financial Markets Lab, placed first among Canadian schools, second among North American schools and third in the world among undergraduate and graduate students.

“They brought the difficulty level of the competition up this year which made it more challenging for all the teams,” says team leader Andrew Atkins, the only veteran member of the team. “RITC is the world’s largest trading simulation, so by doing well here we know that we’re getting top-level education at Odette. It really validates our program and the kinds of skills we are developing.” Dr. Gunay says the introduction of a course in trading this past fall not only helped to teach the vital skills needed for the Odette team to shine on a worldwide scale, but brought together a team CONTINUED NEXT PAGE


Odette Business Review


APRIL 2016


In partnership with the Windsor Star, students at the University of Windsor’s Odette School of Business have taken the lead on this special edition newspaper highlighting the Odette experience. The project team consisted of two classes within the Odette School of Business, sales management and advertising management, run by marketing professor Dave Bussière. Editors: Danielle Gifford, Taylor Lanoie. The sales management class took on the task of selling advertising space to local businesses within the Windsor/Essex region. This gave each student an opportunity to gain valuable real-life experience in the world of sales. The student sales force consisted of: Dylan Nash Constance Bachelin Adam Boismier

Daniel Pageau

Mia Cuffaro

Louis Polyzois

Peter Ducharme

Abigail Pyke

Joe Esposito

Erika Sanborn

Danielle Gifford

Hunza Shah

Clark Grace

Kurvin Soobrayen

Cody Hochreiter

Sid Spano

Maaya Kaul

Taylor Stubbert

Marco Lot

Kirsten Thompson

Laura-Lee Maloney

Bonnie Ton

Jeffrey Masson

Chantel Wasyluk

Andrew Meingast

Katrina Wasyluk

Tong Meng The advertising management class was responsible for gathering information for, and writing/editing each article as well as creating the overall design and layout of this special edition newspaper. The student writer/design team consisted of: John-Michael Martins Constance Bachelin Carson Burrell

Andrew Meingast

Danielle Gifford

Tong Meng

John Lam

Dylan Nash

Taylor Lanoie

Hunza Shah

Haris Lepuzanovic

Kurvin Soobrayen

Daniel Mailloux

Bonnie Ton

Laura-Lee Maloney

Mark Teffer presents the competitive analysis to the MLSE managers. The team anchored their final recommendations on core consumer behavior attitude change theories: balance theory and social judgement theory. Interestingly, the MLSE team noted that the concepts that underline Balance Theory were very similar to a model developed and used by MLSE. In preparation for the actual action plan, the team prepared social media trend analysis reports for Facebook, Instagram, Twitter and LinkedIn. Mark Grace notes that one of the key benefits of the project was that it forced them to develop a complete marketing plan for an actual customer: “We based our proposal on in-depth quantitative and qualitative research, consumer behaviour theory, knowledge of the

organization and a focus on achievable incremental action.” Marco Lot agreed, “In the end, the MLSE team agreed that our proposal had highlighted an opportunity that they had failed to see, and that it was an actionable plan. More importantly, while our emphasis was on the Leafs-Raptors link, the foundation of our proposal is extendable to the other teams in the MLSE portfolio. The team was also given a tour of the Air Canada Centre facilities, attended a Raptors game and were given Raptor’s scarves designed by Raptor mega-fan Drake. The project was part of a Marketing Tactics and Analysis class taught by Dr. Dave Bussière.

STUDENT FINANCE TEAM (Continued) of four students dedicated to an unprecedented performance.

Scotia Capital and an intuitive ability to analyze the markets; and the focus and intelligence of Ziliang Jiang.

“The key is that these individuals worked very well together,” Gunay says. “They’re all different but they bring their talent and skills and hard work to the table. They joke around and they’re friends but they have success because each of them has something they are very good at.”

The competition took place in the Rotman Trading Lab and included such activities as electronic and outcry trading, as well as seminars with industry practitioners.

The team says that they were fortunate to have a veteran in Atkins, whom they credit with building team strategy with sound judgement. Other team members include Dylon Shepley, who is noted for his calmness under pressure; Gianluca Tucci, who brought real-life trading experiences from internships at Suncor and

“This competition and the preparation involved is another way in which Odette students develop important real-world skills, in this case readying them for successful careers in financially based occupations,” says Allan Conway, dean of the Odette School of Business. “These students have really shown that dedication and teamwork paired with excellent faculty leadership is the key to outstanding learning.”

FRIDAY, APRIL 15, 2016



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APRIL 2016

From your house to OUR H.O.U.S.E. A Student-Run Initiative Eases Transition to University BY A N D R EW M E I N G A S T, B C O M M 2 0 16

WINDSOR -- The Odette School of Business offers incoming undergraduate students the chance to participate in a one-on-one mentorship program called H.O.U.S.E. -Helping Odette Undergraduate Students Excel. Mentorship begins in first year, but the relationships last throughout the entirety of their undergraduate degree. The program was developed to help students transition from high school to university with ease, as well as to increase the retention rate of students at Odette. Currently, 61% of first year business students reach out to their mentor on an on-going basis for any questions and concerns that may arise. The program was developed four years ago by the Odette Commerce Society and was modeled after similar programs that were being implemented throughout the United States. The main purpose of the program at the time was to increase student involvement, yet it has grown into so much more. Odette has seen an increase in retention as well as student involvement since this program was implemented in 2012.

Kerry-Ann Gray, Assistant Dean of Student Success & Alumni, says, “The H.O.U.S.E. mentorship program is one of the main factors contributing to the increasing rate of retention at the Odette School of Business. H.O.U.S.E. also creates the opportunity for all business students to find success both academically as well as in the community.” Incoming first years are matched with upper year students before school starts. Initial contact is made over the summer, and when the students arrive on campus for orientation, there is a welcoming face waiting to greet them. The mentors have answers to many questions first year business student may have; helping first year students begin this new chapter of their lives and enhancing their overall Odette experience. Moneek Ashat, a first year student, commented on her experience: “The H.O.U.S.E. program helped me with my transition from high school to university. My mentor was incredible. She has been continuously supporting me, whether it’s personal or academic help. She has become a fantastic friend and role model.” Being a H.O.U.S.E. mentor also has many rewards. A stu-

dent can sign up to be a mentor at the beginning of their second year and can stay a mentor throughout all years of university. Professional development is provided to these mentors on a monthly basis to help develop leadership skills, verbal and written communication, H.O.U.S.E. volunteers during Odette student orientation. as well as an understanding of cultural diversity in our community. Radha Patel, Student Success Coordinator and H.O.U.S.E program facilitator says, “Many H.O.U.S.E. mentors have told me that because of H.O.U.S.E., they can now answer interview questions more effectively. This is due to the fact that these mentors have leadership experiences and develop transferable skills through their role as well as through the professional development that is provided to them.” Kerianne Ndimubandi is a second year student who is now a H.O.U.S.E. mentor solely due to the relationship she created with her mentor in first year. This is what she had to say about the program: “My mentor has been a wonderful support in my transition to university life by constantly reaching out to me to talk about anything that’s going on. She provides great advice as well as encouragement that are certainty appreciated for when things can get tough. It is awesome to have someone that can guide you through this crazy new lifestyle.”

Proud to support UWindsor The Alumni Association is proud to recognize the success of UWindsor graduates through a variety of awards. The Odyssey Award recognizes alumni in the early stages of their career (up to 12 years after graduation) and have made an impact on their community, the University of Windsor or who have made a significant or innovative achievement in their personal or professional lives. The Alumni Award of Merit is awarded to a graduate for distinguished accomplishments which have brought honour to the University of Windsor. For information on these or any alumni awards please visit or phone 519.971.3618

Get in touch to find out more! • 519.971.3618 Visit our new office in the Welcome Centre (corner of Wyandotte St. W. and Sunset)




APRIL 2016

A Tradition of Student Experience THE HONOURABLE ED LUMLEY C H A N C E LLO R O F T H E U N I V E R S I T Y O F W I N D S O R

It is difficult for me to believe, but over 40 years ago, I graduated with a Bachelor of Commerce degree from the University of Windsor. It was not yet called the Odette School of Business, but the focus on student involvement and student-faculty interaction was present even in those years.

counting, marketing, finance, etc. It also builds and defines character, work ethic, etc. and it results in relationships that last a lifetime. Many times as an entrepreneur, Minister of the Crown, Corporate Executive, or Board Member, I referred back to the knowledge that was imparted to me in obtaining a Business degree at Windsor.

Management class sold the ads that made this publication possible. The success achieved by both teams using their knowledge, skills and excellent teamwork made this publication possible. Congratulations to everyone involved.

This has been a great experience for Odette students. It is an excellent example of the many challenges It is encouraging to see this pub- these young men and women will A university degree in business lication come to fruition. It is the encounter during their careers. The cannot teach all one needs to pre- direct result of two senior year University of Windsor is commitpare for the real world, but it does marketing classes: the Advertising ted to playing a meaningful role teach a fixed set of skills – ac- class wrote the articles, the Sales in their personal development.

Ed Lumley

The Odette School of Business Earns AACSB Accreditation Designation Held by Under 5% of Business Schools Worldwide

and applied skills through progressive, experiential learning practices. TAMPA — The Odette School of Business at the University of Windsor re- Conway believes that this accredi- The school currently enrolls 1600 cently earned accreditation by AAC- tation is a result of a growing repu- students in its undergraduate proSB International—The Association to tation of Odette as an innovative gram, approximately 320 students Advance Collegiate Schools of Busi- business school that offers a comness. This recognition is in addition prehensive business education with in its Masters of Management proto Odette being one of only eight Ca- exceptional opportunities for stu- gram, and 80 students in its customnadian business schools having ever dents to develop valuable, practical ized MBA program. been invited to full voting membership in the Graduate Management Admission Council (GMAC). BY DY L A N NA S H , B C O M M 2 0 16

”This achievement results directly from the hard work and dedication of our exceptional faculty, staff and students.”” said Dr. Allan Conway, Dean of the Odette School of Business. “It’s an exciting time for us at Odette and we are committed to continuing to provide our students an outstanding and incomparable

business education experience”.  

As the longest serving global association dedicated to advancing management education worldwide, AACSB accredits 755 of the world’s best business schools across 51 countries and territories.

AACSB Accreditation, the hallmark of excellence in business education, has been achieved by less than five percent of business programs worldwide. “It takes a great deal of commitment and determination to earn AACSB Accreditation,” said Robert D. Reid, executive vice president and chief accreditation officer of AACSB International. “Business schools must not only meet specific standards of excellence, but their deans, faculty, and professional staff must make a commitment to ongoing continuous improvement to ensure that the institution will continue to deliver the highest quality of education to students.”



APRIL 2016


WINDSOR -- EPICentre’s largest contribution to entrepreneurial spirit at Odette is its venture start-up program. It is an application-based program which helps provide practical experience and tools to young entrepreneurs for creating a successful business with an innovative, viable, and sellable idea. The accepted entrepreneurs receive a work station and free access to wifi, electricity, EPICentre boardrooms, workshops, and the EIR mentorship program. The EIR mentorship program is one of the greatest tools provided to young entrepreneurs in the venture start-up program. It is a tool which allows venture founders to meet with local business owners, like Gerry Simpson, CEO of Polaris Group, and Eric Suave, Managing Partner of Nexus Financial Canada Inc., on a one-to-one basis to discuss the development of their idea and business. The EIR program offers the knowledge of experience as a small-business owner in the real world, building the students knowledge base on tax issues, IP issues, financial statements, etc. It also creates a contact network for the venture owners, since the EIRs have a lot of contacts in their industries. Some EPICentre members even get referred to and accepted into the EIR’s companies.

The venture startup program is not limited to business students. The EPICentre has a total of six incubator spaces on the UWindsor Campus: Industrial Courtyard, Creative Arts Courtyard, Computer Sciences Courtyard, Biotechnology Courtyard, EPIC Odette, and EPIC Innovation. These incubator spaces allow students from different areas of study to establish their own businesses with the support of EPICentre. These incubator spaces have begun development on a few ventures, which range from 3Dprinting to software designing to management projects. For example, RMRD Tech, which has been developed by Kyle Bassett, the winner of the 2015 David McFadden Energy Entrepreneur Challenge. His company deals with portable wind turbines, and he has recently settled down in the Nicaraguan village that gave him the idea that has become an established business. The venture program is also open to all students or alumni, within five years of their graduation date, from the University of Windsor, St. Clair College, or any other postsecondary institute. Although, the program is focused on the student communities, local companies and organizations can also use the office space as long as they have a connection to the students, faculty, or mentors. For example, CAMI Industries (Canadian Automotive Manufacturing Inc.), rents office space in the EPICentre;

however, they also mentor students in the program and hire them as employees in their business. The venture program has now also launched a class-type program, called EPIC Founders. It is a program that helps student entrepreneurs develop their product/service idea into a commercial business while being paid full-time. It provides mentoring workshops by big firms, like a finance workshop provided by KPMG, a financial service company, IP workshops provided by local law firms, and project management workshops provided by local management/consulting firms. The program is open to students and recent graduates of the University of Windsor and St. Clair College. At the end of the program, the student with the best business idea wins a prize of $6000, which can be used to fund business growth.

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APRIL 2016

Outreach Focuses on Impact Measurement and Valuation of Programs of Not-ForProfit Organizations Dr. Rajeeva Sinha. BY C A R S O N BU R R E L L B C O M M 2 0 16

WINDSOR -- It has long been a daunting task for non-profit organizations to gauge the positive impacts they provide to their communities in quantitative terms. Odette Finance professor, Dr. Rajeeva Sinha aims to bridge this gap, however by demonstrating the social return on investment that not-for-profit programs have on our communities and relating them to the monetary benefits established through such initiatives. The Summer Recreation Program (SRP), run by the Windsor-Essex Community Housing Corporation was the focus of the study aspiring to prove that children involved in the SRP grow-up to be greater contributors and less of a financial burden on society than children who do not. Additionally, a similar study is being conducted for United Way. “University institutions,” says Dr. Sinha, “have the knowledge, perspective and specific tools enabling us to provide solutions and strategies for organization

like in the non –profit sector in the community. We are in the best position to help WindsorEssex community members”

cost savings to the community, the health care system and the taxpayers.

Based on a similar program initiated in Ypsilanti, Michigan, Dr. Sinha realized that the program has shown to generate up to fifty-eight positive attributes amongst the children including; empowerment, job and market capabilities, social skills, sense of control and a sense of belonging in participants. The program has also had a positive impact on the parents of children enrolled in the program by fostering better parenting skills as well.

Fundamentally, it is believed that these initiatives empower a ripple effect throughout the community. Results have proven that children involved in these social programs have better relationships with their families and feel a greater level of connectedness in the community. Ultimately this community’s pride results in safer and more economically stable neighborhoods providing a return on investment of up to five dollars for every dollar spent.

The study uses surveying techniques to group children into classes based on how many of the fifty-eight developmental attributes they display before and after the social programs. The objective is to display the monetary savings created by benefits such as a reduction in crime, vandalism and ‘delinquency’ the participants amass by acquiring more of these attributes throughout the program. The reduction in these prior negative behaviors generates a

More than the programs’ benefit to the community, children enjoy being a part of the SRP program. Allowing these less fortunate participants to engage in the same opportunities as their peers is creating more confident children in these communities, who are more likely to accomplish personal goals, raising the likelihood they will not save the system money in the short term, but will become contributing members of society in their years to come.

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APRIL 2016

Leadership Drives a Business School Allan Conway’s 11 Years as Dean of the Odette School of Business As Dean, Dr. Conway’s emphasis on the student experience, his commitment to community involveAt the end of June, Dr. Allan Con- ment and outreach, and his dedicaway will complete his second and tion to program development have final term as Dean of the Odette strengthened this relationship. His School of Busi- vision and direction have posiness at the tioned the Odette School of BusiUniversity of ness as a leader in business educaWindsor. As a tion, taking the learning experience business profes- beyond the classroom and influencsional and past ing the economic development of Chair of the Windsor/Essex. University of THE ODETTE EXPERIENCE Windsor Board of Governors Dr. Conway arrived in Windsor in Marty Komsa, and Executive 2005 from the University of CalPresident & CEO, WFCU Credit Committee, I gary. At the time, the insights gained Union have witnessed from his interactions with the unifirst-hand the versity and business communities valuable impact Dr. Conway has centred around the recurring theme had on the Odette School of Busi- of ‘The Odette Experience’ – the ness and the University of Wind- student experience throughout desor. It gives me great pleasure to gree programs. As a result of these acknowledge his accomplishments discussions, under the influence of in higher education, and his influ- Dr. Conway, the Student Success Centre was established. ence on the business community. BY M A RT Y KO M S A , PR E S I D E N T & C E O, W F C U C R E D I T U N I O N

WFCU Credit Union (WFCU) has a long standing relationship with the University of Windsor, broadening the scope of the credit union’s commitment to education and enriching the academic and professional lives of young adults.

Dean Allan Conway, Former MPP Sandra Pupatello, Chancellor Ed Lumley and President Alan Wildeman.

The Centre dramatically enhanced career advising and interaction with companies wanting to hire Odette students. WFCU has had a long and successful history of hiring Odette students and graduates. The in-class training through the Centre prepares Odette students, making it easier for WFCU and other companies to hire students for summer jobs, co-op positions and after they graduate.

Lab – the largest Bloomberg lab in any Canadian business school - and they now successfully compete in national and international investment competitions. I am proud to say that WFCU has been an active supporter of Enactus, a student organization that focuses on entrepreneurial development that has performed very well nationally. Through the Enactus Youthrive program, students learn to write a business plan, a marketing plan, manage inventory and maintain financial statements. Since its inception, over 1,100 students from Windsor-Essex have participated in the Youthrive program. WFCU has provided $45,000 in ‘micro’ loans to over 300 student run businesses. These student run businesses have made close to $110,000 in revenue. Many of the young entrepreneurs and mentors that have completed the program have been hired by WFCU and are working as Member Consultants in our retail locations.

Together with Odette alumnus and former MLSE President Richard Peddie, Odette has developed an extensive program that focusses on the development of Leadership skills. This includes the annual Georgie-Odette Leadership Symposium. It also brings in many business leaders to speak to students in the Bachelor of Commerce and MBA degrees. That experience transfers knowledge to the students and strengthens connections to the To enhance the student experience, business community. Dr. Conway also placed an emphasis on student organizations and COMMUNITY OUTREACH competitive teams. The debate team is the only Canadian team in the WFCU has been particularly prestigious American Political De- pleased with the steps that Dr. bate Association. The finance area Conway has taken to connect facintroduced the Financial Markets ulty and students with the business

Dr. Allan Conway

community. Our credit union is committed to the social, economic and general well-being of this region, so we appreciate the impact that research-active professors can have on a community. We also understand that the corporate projects that have been introduced in all Odette programs are an excellent way to teach students, and they are an incredible resource for the business community. WFCU had the pleasure of working with the MBA students on a corporate project that focused on our retail expansion plans. This plan played a meaningful part in the future opening of the credit union’s ninth retail location on the University of Windsor campus in the Joyce Entrepreneur Centre. Dr. Conway also brought experienced industry professionals into the business school to infuse applied training into the programs. This has allowed students to actively work on economic development in Windsor and Detroit. Work that began as a single course to bring together resources from the business and law schools, has grown to include engineering and the exciting launch of the EPICentre at the Joyce Entrepreneur Centre that CONTINUED ON PAGE 10

FRIDAY, APRIL 15, 2016



F rom the class room From classroom to the boa rdroom, boardroom, knowledge is the most valuable asset. At WFCU Credit Union, we place the highest value on education and helping to develop the next generation of business leaders. That’s why, for over two decades, WFCU Credit Union has been proud to support the academic vision, goals and resources of the University of Windsor and, in particular, the Odette School of Business. From providing capital donations and funding scholarships to offering cooperative placements and partnering with Odette’s Bachelor of Commerce and MBA programs, we are committed to ensuring that students have the skills and capabilities necessary to succeed once they graduate. In fact, we’re proud to employ many University of Windsor Alumni in our organization, knowing they bring the most valuable asset with them. Because when you start with a solid foundation in the classroom, there’s no limit to where it can take you.

519-974-WFCU WIN00825543_1_1



APRIL 2016

CONWAY LEADERSHIP (Continued from page 8) continues to foster a commitment to innovation and commercialization. PROGRAM DEVELOPMENT A business school needs to be connected to the community, but it primarily exists to train students through undergraduate and graduate degrees. Dr. Conway has led a substantial re-design and development of Odette’s degree programs that include taking students outside of the classroom, immersing them in real-world business scenarios and providing networking opportunities. As a long-time recruiter of many Odette graduates, WFCU has reaped the benefits of the changes in the BComm program. Students are now better prepared for careers in finance, accounting, marketing and management.

applied corporate projects makes it unique in Ontario, and arguably the best small MBA in Canada. The Master of Management program brings in hundreds of students from around the world to study Logistics, International Accounting & Finance and Human Resources. It has doubled in size in the last six years. As Dr. Allan Conway completes his term as Dean of the Odette School of Business, it is important to recognize the impact that he has had on business education and the economic development of Windsor/Essex. At Dean Conway with high school debate competition winners from WFCU, we strive to provide services and Massey S. S., Debate President Ian Wood and Dr. Vincent Georgie. financial products to make our community the best place to live and work. Over the past 11 years, Dr. Conway has proven his commitment to do the same – helping to make Windsor/Essex a great place to live, study and work!

The redesigned MBA program’s focus on We wish you all the best Allan.

MBA/JD Program Readies Students for Business Management With a Legal Background WINDSOR -- Francine Schlosser, the Director of Research and Interdisciplinary Learning at EPICentre, has recently worked with Julian Franch, an MBA/JD student, to create an academic paper about e-lawyering. The MBA/JD program is an integrated program which combines two degrees, the Masters of Business Administration and the Juris Doctor degrees. It is a four year program where graduates use their combined legal and business skills to pursue opportunities in law and business, domestically or internationally. Franch’s paper discussed the theory of e-lawyering in terms of providing legal business advice over physical distances, and cross referrals between accountants and lawyers in urban and rural settings. The paper was submitted to the Journal of Services, and is currently in review for publication. The MBA/JD program focuses on management work, and provides MBA graduates of the

Odette program different job skills. According to Dr. Schlosser, these graduates have the ability to give interviews in a more strategic way, allowing them to guide themselves through job interviews by choosing the right answers. The program also allows students to expand their contact network by building relationships with UWindsor alumni through alumni events. Graduates of this program usually end up in management roles, and their legal background can be used to aid in their work. Some of these students have even founded the EPICentre. The MBA/JD program teaches students the ability to sell a good story, an important characteristic in a good leader. The program helps provide students with the ability to manage businesses without ignoring the legal side of things. The program expands networking abilities and improves decision-making abilities.


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APRIL 2016

Enactus Student Group Empowers the Community through Entrepreneurship WINDSOR – Enactus is a student run organization that aims to empower the students at the Odette School of Business and the Windsor community through multiple entrepreneurial projects. Enactus Windsor has empowered thousands of students through its entrepreneurial projects’ ranging from high school focused project Youth Thrive to community focused City Thrive. Youth Thrive connects high school business students with mentors to start businesses while earning school credit. City Thrive provides the opportunity for Enactus members to work one-on-one with a small start-up business in Windsor to resolve a particular concern or problem the client is currently facing. Other projects such as We-Thrive, a specific program developed to help people between the ages of 18 – 29 years old who are declared as at risk youth or anyone who has a history with violence, broaden the groups out-

reach. Given Enactus’ success, one of their most proud and impactful project is the Windsor Soup which is hosted monthly. Windsor Soup is a micro-crowd funding dinner, where social enterprises’ come and present a four minute business pitch. For a minimum donation of $5.00, attendees receive soup, salad and a vote that can be used to support the project they feel is most promising and sustainable. The winning projects receive a cash prize. Enactus groups around the world compete in an intense debate competition annually based on four categories: financial literacy, equal living, entrepreneurship and youth empowerment. The competition takes place in three different stages, regional, national and world. The judges for these debates are all well-established business leaders for each of the categories. Recently Enactus Windsor took first place all four categories in the Regional Competition.

Peter Corio, Professor Jim Marsh, Jake Arces, Drama Professor Meagan Quinn and Dean Conway celebrate winning all four competition categories at Ontario Regionals.

Odette is Developing Socially Conscious Leaders BY TAY L O R L A N O I E , B C O M M 2 0 16

Students in the Business Ethics course at the University of Windsor are becoming more socially responsible leaders based on a recent study performed by Dr. Kent Walker. Last year, Dr. Walker redeveloped the long-standing business course to employ a more handson approach, as he believes that students learn through action initiatives. The course now heavily emphasizes the participation role of students, who are required to take action to improve their own lives and those in the community. They set to accomplish this objective each term through the organization of fundraisers and implementation of community initiatives such as the

Odette garden. “The course operates under the idea that theory is of no use if it doesn’t change behaviours,” explains Dr. Kent Walker. “That we can criticize our current institutions but the point is to change them, making them sustainable and for the benefit of all.” The goal of Dr. Walker’s hands-on teaching method, inspired by yoga practices, aims to measure the change in materialism, individualism and construct a student experience he calls the New Environmental Paradigm, a concern for the planet’s well-being. The success of his research has been gauged by the completion of student

surveys performed at the beginning and the end of the semester, analyzing the change in each criterion once students have contributed to the betterment of their respective communities. Joshua Diemert, a former student explains, “It presents the idea that these concepts are not mutually exclusive and are totally interdependent. Without the environment there is no economy, and with no economy there can be no commerce.” Working in collaboration with his colleague Dr. Bruno Dyck, at the University of Manitoba, this method has been implemented in both universities, so far yielding positive results.

Students enrolled in the course at the University of Windsor have developed a variety of initiatives such as helping David Suzuki public school build needed materials for kindergarten students, creating a ride share program on Facebook for students to get to campus among many others. Applying student-run initiatives in the course to provide virtuous community improvements hopes to foster more caring business students in the future who focus on the repercussions of their decisions. “His lectures,” concludes Jake Girard, “are a reminder that ethics is the study of being accountable to one another, in whatever situation or career we find ourselves in.”



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English and Businesses Classes Come Together to Produce Profitable Literature BY H A R I S L E P U Z A N OV I C, B C O M M 2 0 16

WINDSOR -- University of Windsor Business and English students are gaining real world experience in an Editing Practicum program. Under the supervision of Odette professor Roger Bryan, with 20 years of consulting experience with KPMG, and English professor Marty Gervais, owner of Blackmoss Press, students come together and apply their expertise from their respective fields. The Editing Practicum course places students

in groups from different departments to work on a piece of literature with real world implications. “The Editing Practicum is the only one of its kind and introduces business students to the world of creativity and allows them to use their discipline to work with English students to help bring their creative endeavor to reality”, explains Prof. Gervais. “This is the only publishing program in North America which offers a real work environment where we actually produce books which will make it to book

Prof. Marty Gervais, Ian Wood, Danielle Gifford and Prof. Roger Bryan.

stores all over the world. Other programs that deal with publishing deal with theoretical models while ours deals with the real world. My students learn to edit but to market, design and make people excited to buy books. To do what they do they have to have a background in editing and literature and real

world exposures in business marketing and commerce. Without the Odette business school this program would be a lot less. Business students are learning from us as well.” The students in the English department are introduced to many marketing strategies and see a book for not only the words on the page but the business aspect of it. “The students have a sense of accomplishment at the end of the course” says Marty Gervais , as student’s success with the book determine their final mark. With ten years of success of this program and the real-world implications it provides students, the Editing Practicum will only continue to grow in the coming years. The Success of such books “Scary Poems for Rotten Kids” which has sold 500,000 copies, students begin to realize what it is like to work in the real world. No other school in North America offers such a hands on experience from the start of the course to the final copy of the book being placed on the book shelves. Students can find their names in the books they produce and feel a sense of accomplishment that their work will be stores for future generations to enjoy.



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Student Group Projects Result in $1 Million in Community Donations experience while providing opportunities to network and WINDSOR -- Over the past have a positive impact on the 15 years, Dr. Martha Reav- community: “We’ve made a ley, a Management Profes- different in the lives of our sor at the Odette School of students they’re better, strong and more confident leaders at Business, has used a course the end of the project,” notes project to raise money for loOdette students at the job site. Reavely. cal non-profit organizations around the Windsor Essex As a result, students in Odette network with leaders in my area. To date, Reavley and her have learned how to critically community and has helped students have raised almost analyze team priorities and further brand who I want to $1 million for the communi- instrumental values because be as a leader.” Through this ty. These projects take place of the given opportunity to community outreach prothroughout the school year develop their leadership po- gram students get a chance for the purpose better under- tential and a chance to build to test theories learned in standing the community that their social networks within classrooms and apply them through actual marketing, fithe students live in. the community. nance, public relations, and The course was designed by Cessidia Debiasio, a student human resources. This ultiReavley to encourage students from Odette states “I have mately prepares students for to make a difference. It allows benefited from this project the real world when they do students to gain real world because it has enabled me to graduate from Odette. BY BONNIE TON, BCOMM 2016

University of Windsor Students Working to Improve WETRA real life hands-on experience while refining a reputable organization. This year the focus The Organizational Design is to improve governance and class taught by Dr. Chris address executive succession Fredette at the University of planning within WETRA. Windsor is continuing to work in collaboration with Windsor Combining both theory and Essex Therapeutic Riding As- application, it not only “ensociation (WETRA). Over the courages students to think past two years, students have critically,” says Adrian Menbeen helping the organization zi, “but it’s also a great way to to improve a wide variety of gain experience with how to internal and external process- deal with clients.” In teams, es in an effort to give students students are responsible for BY TAYLOR LANOIE, BCOMM 2016

developing a mandate that they believe is achievable in 12 weeks and then producing a finalized deliverable report to the organization at the end of the term. The benefits of therapeutic riding are vast for people suffering from a wide variety of physical and mental ailments. The efforts of Dr. Fredette’s class are to ensure that this organization is able to continue far into the foreseeable future.

We are honoured to be associated with the Odette School of Business and the success and support that it provides for the aspiring business leaders that will shape the future of this great city. WIN00825663_1_1



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INTERNATIONAL EXCHANGES The Benefits of Studying Abroad: A Student Perspective er than when most students participate, and I had never traveled outside of Canada or the U.S before. Yet, here I was It was December 2014 when preparing myself to travel I received an email about the alone to a foreign country for deadline to submit an applithe next four months. Little cation to study abroad. I had did I know, this would be the never even considered apmost challenging and rewardplying before this moment ing four months of my life. and I was unsure if this was the best decision for me. Like From the moment my flight most university students, I landed in France, I knew it believed that this was prob- was not going to be easy. ably more than I could han- I was stranded at the airdle. Financially, I wouldn’t port for five hours without be able to support myself a working phone and conwhile studying abroad and sequently my first night in that overall the application France was spent in a hostel process would be way too with three other strangers. competitive. Nevertheless, One of them later became it was an opportunity that I my best friend. The rest of could not pass up! I applied my exchange had challengand I was later accepted to es too but I learned how to participate and was sched- handle each one slightly betuled to leave for Neoma ter than the last. After living Business School in Rouen, and studying in France and France in the Fall of 2015. traveling to Spain, England, Italy, Ireland and Switzerland, I was already a 3rd year stu- I returned home to Canada dent when I applied, a bit lat- a completely new person. BY TAY L O R L A N O I E B C O M M 2 0 16

Neoma Business School was entirely different than my academic experience so far at the University of Windsor. While there were no midterms or quizzes, spontaneous in-class presentations on topics we had just learned were extremely common and group projects summarize my entire semester spent abroad. While at first it was difficult to adapt, I’ve never been more reassured in my ability to deliver a presentation, especially in the spur-of-the-moment.

The benefits of going on exchange are vast and many schools in Europe encourage students to study abroad in order to satisfy their degree requirements. Constance Bachelin, an exchange student from ESC Dijon in France studying at the University of Windsor explains that she was CONTINUED NEXT PAGE

Elenor Thompson (U.K.), Odette’s Taylor Lanoie and Jennifer Shelp from the University of Ottawa.



CONTINUED from page 14

primarily motivated by the impact this experience would have on her resume: “Now more than ever, most organizations prefer and look for people specifically with experience abroad. I think that the ideal employee has to know how to deal with cultural differences, improve relations and be able to effectively communicate with all audiences.” However that’s not all she’s taken from this experience, she adds, “I’m also learning to embrace diversity and

the richness of the world pears only once, so I jumped and be more open-minded, at the chance and I realized but more than anything, as a once I was settled at the student, the opportunity to University of Windsor, that I be an exchange student ap- had made the right choice.”

APRIL 2016 to work with people much different than myself from all corners of the world. During my exchange, I traveled to five countries with my new friends and made memories of a lifetime. Overall, my confidence is higher than ever. In my opinion, no amount of work experience or academic experience can compare to what you gain from studying abroad. Looking back, I never regret that day in My personal experience in December that I decided France made me more re- to apply for the Universourceful, more fluent in sity of Windsor Exchange French through practice program; my only regret is with the locals and I learned that I couldn’t stay longer.



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Odette School of Business Takes the Next Step to the Translation of North American Health Care BY A N D R EW M E I N G A S T, B C O M M 2 0 16

The Odette School of Business has recently announced the addition of Dr. Anne Snowdon and Dr. Charles Alessi to its academic team that will drive results at the newly launched Odette World Health Innovation Network (WIN). WIN will be the fist Canadian Health Care Innovation Center with formal ties to the United States; with this collaboration between the two countries it will provide innovators and entrepreneurs access to the complete North American health market. The main focus of this collaboration is to ensure Canadian discoveries and key enablers necessary for the adoption and scalability access in both national and global health care systems.

Dr. Anne Snowdon.

This program is led by the world-renowned health thought leader, Anne Snowdon “I am delighted and honoured to launch the new World Health Innovation Network, based at the Odette School of Business, which will build a network of collaborators across Canada and the US and be a catalyst for accelerating innovation in health systems that drive economic value, particularly for Canadian companies in the health sector”

sor for local development of Ontario health care thought. WIN research will create a series of indepth case studies using key performance indicators and a measurement framework to identify evidence of successful innovation procurement, documenting the impact of innovation adoption processes in up to 25 projects. These case studies will identify barriers and enablers to embedding and scaling health innovation and will be used as education tools for industry, the health sector, and government.

Capturing Ontario’s progress in becoming a world leader in health care innovation procurement is being made possible thanks to the partnership between Odette WIN and the Ontario Ministry of Government and Consumer Services. This is one of the main research projects that WIN is undertaking over the next three years. The Ontario ministry has funded $2.7 million towards Odette for the implementation of “Innovation Procurement Initiative Measures and Case Studies”. This research will bring key partners across the Ontario health care sector into Wind-

Dr. Snowdon engages partners from industry, government and the health sector to accelerate health system innovation adoption and scalability, contributing to both economic growth and sustainability. Dr. Snowdon has published more than 100 research articles, papers and cases and has received over $15 million in research funding to support this work. With her distinguished group of experts, WIN moves forward in building a legacy of influence with an impact that will shape the future of health systems in Canada and around the world.

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This April, over 400 students are completing their business degrees. Let’s keep them in Windsor.


Office: 519-972-3888 00826002 WIN00826002_1_1


Odette MBA students in the water bottle greenhouse.

MBA Students Take an Ethical View on Business

BY J O H N- M I C H A E L M A RT I N S , B C O M M 2 0 16

WINDSOR -- Odette MBA students are not only taught how to thrive in the world of business but also how to ethically act in order to benefit their community. On March 2nd 2016, the 7th annual Hats on For Healthcare commenced across the Windsor Essex County.

The Odette MBA class of 2017 was thrilled to support this initiative, following the footsteps of their previous cohorts. Guided by Martha Reavley, the students met with founders of the campaign, Harvey and Elaine Snaden, “ It was an incredible pleasure to work with Harvey and Elaine. They were extremely helpful in answering our questions and offering advice to make our campaign as impactful as possible,” said the fundraising team. The team lead by Lubna Abdul Amin, Sara Grace Donally, and Alex Zubic were able to raise of $6,000 in two weeks. These MBA Students set an alltime record through creative fundraising efforts and the support of the staff and professors. This year the MBA class of 2017 was able to surpass their goal of $5,500. Since its inception in 2009 the Hats on for Healthcare Campaign has raised more than $170,000 to help support various healthcare projects in the


Odette Debate Team Scores US Wins UWindsor Team is the Only Canadian Member of American Parliamentary Debate Association

CALIFORNIA -- The Richard Peddie/ Odette Debate team recently scored a win against MIT at the Stanford APDA DeWindsor Essex County. bate Competition. The team allows students to exercise their speech, research The Odette MBA program not only wants and competitive nature through debate. to focus on benefitting the community but they also want to make an impact The Richard Peddie/Odette Debate on the environment. The MBA students team is the only Canadian University worked together to build a greenhouse in the American Parliamentary Debate made almost entirely of recyclable plas- Association (APDA). The American tic water bottles this past June in front of Parliamentary Debate Association conthe Odette School of Business. As part sists of top U.S. schools such as Stratof Dr. Walker’s Business Ethics course, ford, MIT, Harvard, Yale and Columbia. students were required to work on a “make a difference project” focusing on The Debate Team was founded in environmental sustainability, said MBA 2004 in response to a request from the student and team coordinator, Connor University of Notre Dame to debate political-economic issues. This led to Paterson. a series of debates that eventually in“We went all over the city,” Paterson cluded the University of Florida and Cal said, “We Visited gyms, passed by hous- State University. Original travel fundes on recycling days to collect what we ing was provided by Dieppe Insurance could.” The result was a 2000 bottle haul and the Ambassador Bridge Company. by 30 students over the course of eight weeks. Following the design of team en- The team joined the APDA in 2009 gineer Vincent Colussi, the group used with only five debaters. Today, the bamboo sticks, the plastic bottles and team has grown to 20 debaters rangwooden frames to begin construction ing from 1st year students to 4th year on a greenhouse that was on display at students. The debate team has endured the university until it was eventually many successes over the last few years, donated to the Windsor-Essex Country most notably, finishing in the Top 10 Community Garden Collective-school at the University of Chicago tournament in 2013 and making the playoffs. initiative. The Odette MBA program looks to further benefit the community through other outreach programs that are being rigorously prepared by other members of the MBA community.

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Ian Wood, Richard Peddie/Odette Debate Team President, is leading the charge with this growth: “The state of the team is about growth. We want to build a foundation of students to have an interest in de-

bating and bringing prestige to the debate brand at the Odette School of Business.”

One of the initiatives to help build growth of debate is the Richard Peddie High School Debate tournament. This tournament allows high school students inThe theOdette Tea Blasl, Windsor Essex County region to com- Sierra Ma Chantel Wasylu pete at the Odette School of Business in a debate style format with topics varying from politics, religion and philosophy. To help prepare students for the high school debate tournament, schools are paired with an Odette Debate team member to coordinate workshops for high school students to learn about case building, debating adequate, and debate structure. “I think in order for us to grow, we need to reach out to new potential incoming students and build that relationship first. With these workshops, our goal is to teach the fundamentals of debate and build an interest in debating.”, said Ian Wood. Today, the Richard Peddie/Odette Debate Team has two former high school students who participated in the high school debate tournament participating on the debate team in their first year at Odette. “It’s amazing to see that students are gaining an interest in debate. We want to build towards continued success with our debate team and that starts with a solid foundation of young debaters”, Ian Wood said.



APRIL 2016

Co-op Education: A Student’s Perspective BY B R E T T B E AT T I E , B C O M M 2 0 17

Currently, I am a 3rd year co-op business student at Odette with a concentration in finance. If you were to tell me 3 years ago, before I enrolled at the university, that I would be working for Canada’s largest communications company, Bell Canada, I would have told you that you were crazy and misguided. I am acquiring some amazing and diverse experience working at Bell Canada’s head office in Mississauga. I am currently on an 8-month placement which is supervised by three senior managers in the Wireless Finance Department, in the roles of Consolidated Planning, Consolidated Reporting and Special Projects. Books alone cannot teach what I am experiencing and learning at Bell Canada. The co-op program has provided me with direct exposure to how corporate offices actually function. I have come to find out that it is not always the hard skills that take precedence. Although I was readily prepared from the classes

I had taken while at the Odette School of Business, some of the soft skills and other attributes can only be developed and refined in the workplace. Learning how to properly communicate and function at a professional level in the office required more adjusting than I had originally thought. Today, I am able to conduct myself professionally in all my communications -- from a simple weekly team meeting to a meeting with Vice Presidents and Executives. Working in the corporate office has cultivated many crucial professional characteristics and strengthened my soft skills to the level that I am ready for future challenges. Even before the actual co-op placement, I had to direct a lot of effort into resume writing and interviewing skills to obtain this placement. That is the beauty of co-op! I had a difficult time finding a placement during my first co-op term and I knew that for the next co-op term that it would be necessary for me to refine these skills. With the dedication and support co-op Advisors provided me, I was able to modify and improve my re-

Brett Beattie at the Bell Canada offices. sume. I have had many interview opportunities, which I have acquired positive learning experiences from. During my first interview, I was extremely nervous, shaking and sweating. I have developed the ability to understand and read the interviewer and if necessary, adjust how I communicate with them. Once again, I would have never obtained these valuable experiences without being enrolled in the co-op program.

Odette Prepares Students for the Real World with Mock Interviews WINDSOR -- Every semester, students enrolled in the 2nd year introduction to human resources course at the Odette School of Business are given interviews for jobs they might hope to get once they graduate. Students are then critiqued on their performance. The program is intended to prepare students for real-world interviews they will have in the future. “It was my first real interview,” said Zachary Meloche – a 2nd year student at Odette, “it opened my eyes to how things work. It really prepares you to have a successful interview in the future.”

Over 325 interviews have been conducted. The interviews are conducted and critiqued by Lisa Fransen and Phil Baluyot from the Student Success Center at Odette. They have taken this project on as volunteers. “Combined, Lisa and I have over 25 years of experience not only in education, but in industry recruitment. Our background recruiting and hiring employees at every level, in virtually every employment sector, allows us to provide students with a real-world interview experience, combined with valuable feedback from the eyes of a recruiter,” said Phil Baluyot about the program.

I would highly recommend the Co-op program and I encourage students who are enrolled that are having a difficult time finding a placement to not give up and to continue to work hard and improve any areas that require attention. I would advise them to commit to do the extra work required to develop and always accept every situation as a learning experience.

HIRE OUR GRADS This April, over 400 students are completing their business degrees. Let’s keep them in Windsor. MARKETING – FINANCE – HUMAN RESOURCES ACCOUNTING – SALES – INFORMATION SYSTEMS ANALYTICS – OPERATIONS – MANAGEMENT



The Master of Management program was a great fit for him, says Aman Arora. A native of Mumbai, India, he was working as a business development manager and looking to upgrade his professional skills when he heard about the University of Windsor and its Odette School of Business. “Everyone said it is a good place to learn, and so I came here to begin my studies” in December 2014, he says. His courses in accounting and finance are geared to international standards, making the material transferable to work in almost any country, Arora says: “I wanted knowledge of business in Canada and around the world, and that’s what I am getting here.”


program, calls Arora’s experience an example of the success students seek when they come to Windsor. “We offer the benefit of a world-class business education with the personal touch of a medium-sized school,” says Dr. Al-Hayale. “Our faculty and staff are dedicated to working with students to ensure their time studying here gives them the skills they need to become leaders in any field of business.” And the benefits accrue both ways, he says. “These international students make a significant contribution both intellectually and economically to the local community,” Al-Hayale says.

In addition, he has found opportunities to apply what he is learning, through involvement in student activities on- and off-campus.

Chris Busch, director of the Centre for Executive and Professional Education at the University of Windsor, notes that “the contributions of international students, including individuals enrolled in the Master of Management program, are significant to both the university and surrounding region.”

“I joined the Walksafe service to accompany students to their destinations in the dark,” says Arora. “I became a volunteer with the academic integrity office and an ambassador for new international students arriving in Windsor.”

“International students add diversity to the student experience, enhance learning that occurs both inside and outside the classroom, and are a source of talent for employers in Windsor-Essex,” says Busch.

These experiences developed new skills he is eager to use.

Citing Canada’s International Education Strategy, he notes that “Canada seeks to become a world leader in international education to harness our knowledge advantage to drive innovation and prosperity. Our Master of Management alumni are truly outstanding examples of global talent.”

“Look at the talents that we need in the job market: networking, communications, presentation skills,” he says. “Before I came here, I wasn’t always confident dealing with people. Now I am able to speak with anyone.” Business professor Talal Al-Hayale, director of the Master of Management

APRIL 2016

Arora recalls putting his abilities to work, volunteering for the entrepreneurial support club Enactus to advise

Master of Management student Aman Arora. business start-ups, and interning with Assisted Living Southwestern Ontario. He spent months optimizing human resources and accounting systems for the organization, which provides services to adults with physical disabilities. “Those volunteer opportunities are meant to help these outside groups, but they also help me to develop my skills,” he says. “When any employer asks me what I can do, I am ready to respond with confidence.”

With his graduation pending in April, he is already looking for a job in Canada. The federal government is looking to make it easier for students from abroad to become permanent residents once they complete their post-secondary careers, notes Al-Hayale. “These are skilled educated people who have already demonstrated an affinity for our country,” he says. “Programs like ours help to attract to Canada some of the world’s top talent.”



APRIL 2016

Chance Events and Executive Career Rebranding: Implications for Career Coaches and Non-profit HRM

How Do We Compare Company Profits When Countries Use Different Financial Reporting Regulations?

Schlosser, F., McPhee, D.M., Forsyth, J.

Audra Ong and Roger Hussey

We conducted and analyzed interviews with 20 executives from the for-profit sector who had transitioned into second careers in the non-profit sector. Our qualitative study provides an in-depth analysis of the critical events that triggered career agency and stimulated the change process. At each stage of transition, the executives revisited their personal brands, deciding how to best position their skills, knowledge, and values within the context of their new non-profit organizations. This research contributes to academic and practitioner knowledge of new career paths open to mid and late career executives and insights for non-profit leadership, as many non-profits can anticipate major shortages of qualified executives. Each stage in the career transition process provides opportunities for Human Resource professionals to contribute to successful non-profit leadership change: first, by creating opportunities for ‘chance events’ motivating transition, followed by career coaching opportunities before and throughout the transition.

For many years, countries have used their own national accounting rules. This has made international comparisons of companies’ financial performance very difficult. To alleviate this problem and to converge different countries’ accounting rules, international accounting standards were established at the end of the 20th century. These standards comprise of a set of rules developed by an independent body – the International Accounting Standards Board (IASB). To date, more than 100 countries, including Canada, have adopted these International Financial Reporting Standards (IFRSs). When a country adopts IFRSs, the standards will apply to companies (both national and foreign) listed in that country’s stock exchange. The IFRSs enable investors to compare financial performance of publicly listed companies. Interestingly, the country with the largest stock exchange in the world – the NYSE - has not fully adopted IFRSs. Our research has investigated the reasons why the US is still maintaining its own accounting standards.

Facilitating Expatriate Adjustment: The Role of Advice- Seeking From Host Country Nationals

How Does Culture Intelligence Affect the Way People Negotiate and Further Their Ability to Adjust to International Context?

Mahajan, A., & Toh, S.M.

Dr. Zhenzhong Ma

This study examined the role of host country national coworkers or local coworkers as an important yet often overlooked source of support for expatriates. We surveyed 350 expatriates working in the U.S. and found that expatriates who sought advice from their local coworkers reported higher levels of work and interaction adjustment. We also found that expatriates were more likely to seek advice from those local coworkers who they perceived as being credible and likable. Companies will do well in recognizing the important role local coworkers play in aiding expatriate adjustment. They should provide cross-cultural training specifically aimed at reducing the psychic distance between expatriates and their local counterparts. This study also suggests that local coworkers should also be better prepared to be cultural and work mentors for expatriates and be available to expatriates when they need them.

The main objective of my research is to help develop a better understanding of the most useful skillsets for intercultural negotiations. Over the past few years I have been attempting to answer the question of what predicts intercultural negotiation effectiveness, and how international managers and negotiation practitioners can respond more effectively to the global challenge. Many of my publications and consulting work focus on cultural intelligence’s impact on the effectiveness of cross-cultural negotiation and on identifying different elements of cultural intelligence, as well as appropriate negotiation strategies in helping improve negotiators’ effectiveness in new cultural settings.

Understanding Online Consumers: Using Big Data Consumer Journey Mapping to Develop Consumer Personas

Impact of Job Satisfaction and Personal Values on the Work Orientations of Chinese Accounting Practitioners

Peter Voyer, Dave Bussière & Gokul Bhandari

George Lan, Chike Okechuku, He Zhang and Jianan Cao

Leveraging big data, journey mapping is used to develop personas as a means of gaining insights into online consumer information-search and purchase behaviour. Clicks are more than just computer actions – they can tell whole stories about consumers and their personalities. As consumers click through various Websites, their navigation patterns are captured to form clickstreams. When these clickstreams are analyzed to measure Webpage click locations and times, online consumer journey maps are formed. Applying statistical analyses to thousands of these maps, several key clusters emerge. Each cluster describes a typical consumer type – a persona – in terms of related online purchases, how/where they search for information, duration of pre-purchase activities, etc. Hypotheses are developed and five separate studies are used to test them. Results suggest that clickstreams can be used to build consumer personas and predict future clicks.

This study investigates the impact of job satisfaction and personal values on the work orientations of accounting practitioners in China. Satisfaction with work varies across individuals and how individuals view work may depend not only on satisfaction with various facets of their work but also on their beliefs and values. We found that 41.9% of the respondents viewed their work as a career, 37.6 % as a calling and 20.5 % as a job and that job satisfaction was highest among the ‘calling’ group and lowest among the ‘job’ group. There were no significant gender differences in the work orientation. Our study showed that the value types achievement and hedonism and satisfaction with promotion were significant predictors of the career orientation while the value type benevolence and satisfaction with the present job were predictors of the calling orientation. Dissatisfaction with work was the major predictor of the job orientation.



APRIL 2016

Organizational Ingenuity and the Paradox of Embedded Agency: The Case of the Embryonic Ontario Solar Energy Industry Kent Walker, Francine Schlosser D. Deephouse

We examine organizational ingenuity within the paradox of embedded agency where organizational stakeholders are constrained in their behaviors by institutions, yet also influence and change these institutions. In this study organizational ingenuity represents the agency component and institutional constraints the embedded component. We build theory about ingenuity from a four-year case study of the embryonic Ontario solar industry. There were two major institutional constraints, limited grid access and political uncertainty. These led to four ingenuity strategies that emerged at different times and levels of analysis that challenged, complied with, or escaped the constraints. We combine these findings to develop a process model of the emergence of ingenuity in this embryonic industry. Lastly, we find that extending legitimacy to an ingenuity strategy is necessary for its success

The Bridge to Retirement: Older Workers Engagement in PostCareer Entrepreneurship and Wage-and-Salary Employment Gerry Kerr & Marlorie Armstrong-Stassen Older workers’ choice of bridging employment (self-employment and wage-and-salary employment) was surveyed. Health status was found to be the only shared factor positively influencing both work commitment and the intention to work.  Otherwise, those choosing entrepreneurship or wage-and-salary employment exhibited different demographics and answered dissimilar psycho-social needs. In terms of demographics, self-employed older workers included more unmarried female respondents, whereas significantly more married males occupied wage-and-salary positions.  In terms of psycho-social factors, the commitment and intention to work in the self-employed were significantly associated with responding to needs for personal fulfillment and independence.  In contrast, those choosing wage-and-salary employment were significantly responding to needs for generativity, continued contribution, work connection, and new experiences.

What are the Best Practices in Developing and Sustaining Impactful, Authentic Leadership to Enact Positive Change in Communities? Martha Reavley Through learning and practicing reflective personal leadership development processes and community-based experiential learning, leaders can grow their own leadership capacity, serve others and develop the confidence and competence necessary for professional and personal success and significance.

Scheduling Elective Surgeries: The Tradeoff Among Bed Capacity, Waiting Patients and Operating Room Utilization Using Goal Programming Xiangyong Li, N. Rafaliya, Fazle Baki & Ben Chaouch Scheduling of surgeries in the operating rooms under limited competing resources such as surgical and nursing staff, anesthesiologist, medical equipment, and recovery beds in surgical wards is a complicated process. A well-designed schedule should be concerned with the welfare of the entire system by allocating the available resources in an efficient and effective manner. In this paper, we develop an integer linear programming model in a manner useful for multiple goals for optimally scheduling elective surgeries based on the availability of surgeons and operating rooms over a time horizon. In particular, the model is concerned with the minimization of the following important goals: (1) the anticipated number of patients waiting for service; (2) the underutilization of operating room time; (3) the maximum expected number of patients in the recovery unit; and (4) the expected range (the difference between maximum and minimum expected number) of patients in the recovery unit.

Sentiment Analysis of Male and Female Consumers in Their Reviews of Windsor Restaurants Gokul Bhandari & Peter Voyer This study analyzes 1,561 Yelp reviews of 227 restaurants located in Windsor with the objective of examining a potential impact of gender on customers’ reviews and ratings of the restaurants. While we did not find any significant differences in how male and female customers rated these restaurants, sentiment analysis based on text mining provided some interesting insights. For example, the most frequent words in male customers’ reviews were: service, like, and order whereas those of female customers’ were: place, great, and service respectively. In both male and female reviews, the variances of positive sentiments are larger than the negative sentiments. That is, when customers are happy, they tend to express their satisfaction in more varied ways than when they are unhappy.



APRIL 2016

Symposium Aims to Create 21st- Century Leaders tion skills. Peddie says that ``When I retired from MLSE my friends, colPut on by the Odette School of Busi- leagues, and company owners raised ness – the Georgie-Odette Leader- significant funds to create a Richard ship Symposium (GOLS) is an annual Peddie Leadership Initiative (RPLI) event that features top-tier business at the Odette School of business. leaders from across North America. Working with Dean Conway and the Aimed at enhancing the develop- late Professor Pete Mateja we decidment of its students’ leadership ed that an annual leadership sympocapabilities, the Symposium offers sium (GOLS) would be one of the key Dr. Richard Peddie, Dr. Allan Conway and Dr. Vincent Georgie. students the opportunity to listen to initiatives of the RPLI. The theme of and interact with professionals from the symposium was “creating 21st This year GOLS was held in the Fall industry and University. century leaders”. various business fields. (October) at the Odette School of Business. It featured talks from 20 Business student Erika Sandborn The event was established by philan- Title sponsors Vincent and Trevor said that My GOLS Experience was thropist brothers- Edmond and Louis Georgie, both graduates of the speakers including, Diane Craig, enthralling - meeting amazing leadOdette in conjunction with alumnus Odette MBA program note that: President and CEO of Ford Canada; ers and actually getting to talk to Richard Peddie (BComm ’70, LLD ’01) “By supporting the Georgie-Odette Christos Nikitopoulus, Head of Agen- them in regards to different topics, as part of the Richard Peddie Lead- Leadership Symposium, my brother cy Development at Google Canada; connecting with colleagues who ership Initiative. The Initiative helps and I and our family are recogniz- Preben Ganzhorn, VP Consulting have similar interests with you broaden and deepen the ability of ing the importance of giving back to at Wasserman Media Group; and there isn’t another event like this in Odette Students to create new ways our University and our community Marty Beneteau, Editor and Chief at Windsor and I think anyone who has to identify and build upon leader- and we encourage others to do the the Windsor Star. The all-day event the opportunity to attend shouldn’t ship, entrepreneurship and innova- same.” drew over 400 participants from the hesitate to do so.” DA N I E L L E G I F F O R D B C O M M 2 0 16

Decade Two of WIFF K EV I N S O O B R AY E N, B C O M M 2 0 17

The Windsor International Film Festival (WIFF) is a cultural, not-for­ profit organization with mission to recognize and celebrate the art of cinema by showcasing the Canadian and International Films as well as filmmakers. As a community-driven initiative, the marketing and administration panel is made up of university students from the Odette School of Business led by Dr. Vincent Georgie, Marketing Professor and Executive Director of WIFF. The event takes place in the heart of the city of Windsor, at the Capitol Theatre over nine days, and

audience members are allowed to vote for their favourite movie. Initially, the Odette team working on WIFF started with three individuals. It has grown substantially. WIFF accommodates hundreds of volunteers every year and many of them have been on board for several years. Abigail Pyke, a 4th year business student who previously participated in planning the event commented: “We spent almost 70 hours there. It was an experience of a lifetime and we were so immersed in the event that coming back to school was a culture shock.” Dr. Georgie has implemented a pro-

gram which fits WIFF in his Advertising Management class, where students get the opportunity to execute the whole event and work through different logistics related to the event In 2015, Leo Novakovic and Hilary Pontini finished their MBAs at WIFF and had a whole audience cheering. They depicts this moment to be one that he will always remember. The Windsor Film Festival has a considerable impact on the community. In 2015, the box office sold approximately, 18000 tickets and this number has been increasing over the last couple of years. People travel from across Canada to attend the film festival. This bring

Jesse Tepperman, Kyra Michaeloff and Vincent Georgie.

business to Windsor and helps put the city on the map. Sandy, an employee at the Days Inn Hotel downtown mentioned “This year we had guests who travelled from Montreal to attend the film festival and few of them promised to come back because they had a great experience.” Business facilities in the downtown area are usually busy during this event.



APRIL 2016

THE ODETTE EXPERIENCE We begin with the basics of business, but go so much further. Through team projects, coop job placements, competitive teams and hands-on projects, Odette students develop their skills and their character. SMART WITH A HEART

• • • • • • • •

In the first two years of our Bachelor of Commerce degree, students learn the fundamentals -- the models and language of business. In years 3 and 4, students specialize in Accounting, Entrepreneurship, Finance, Human Resources, Management Science, Marketing or Strategy. This material is crucial to their success in business, but most Odette students will tell you that it is the other parts of the Odette Experience that have the greatest impact.


Co-op Placements Career Planning International Exchanges Competitive Teams Being a Teaching Assistant Windsor International Film Festival Consulting Opportunities EPICentre

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