albert park | armadale | brighton | Hawthorn
sales highligh ts A wrap of the market's best results
Styling for results simple tips to maximise the potential of your home
Experience ensures success a reflective look moving into spring
ISSUE 04 | 2012
ISSUE 01 | 2012
The Year in Review
fter almost a decade of astronomical growth, the anticipated softening of some sections of the real estate market arrived as expected in 2012 with a gradual slowing across the market over several weeks. For many years we all witnessed Saturday after Saturday of energetic, multiple bidding at auctions taking the selling price of a property well above a vendor’s reserve. It almost became the owner’s rite of passage, to be handed a bonus result by the "real estate gods". As agents we all knew it could not last forever, but when growth slows it can be a difficult message to get across to vendors, who perhaps are thinking that it is just the agent’s excuse for why their property is not being snapped up. However, there is an old saying "when the going gets tough, the tough get going", and in the present real estate market the good agents shine and show their true value. A good agent with the confidence to be honest with a prospective vendor about the state of the market and the property’s likely selling range will deliver successful outcomes.
Stephen Whitelaw, Director & Officer in Effective Control
Auction Success Rate
ne of the remarkable aspects of working in inner city real estate, and something that many agents probably take for granted, is the fact that our market never disappears or dies, as it can in some of Melbourne’s outer areas. Sure it changes, as we have all witnessed this year, but for agents it is a case of identifying when it changes and adapting their marketing strategies to ensure they are effective in the marketplace. When the market is buoyant and nearly everything that is put up for auction is selling easily, it can breed some lazy habits. When the market tightens and buyers become scarce, it is the agents who have the systems and disciplines in place and who are prepared to put little extras into a campaign that thrives. For Collins Simms, our 2011 auction success rate was 87 per cent. This year it is running at 81 per cent. The auctions of the larger, more expensive homes this year have been extremely competitive with very strong results being recorded. The mainstream properties must be priced accurately in order to generate the necessary buyer interest to sell at auction.
Our editorial advantage
he importance of maintaining good relationships with media when selling a property cannot be overstated. In order to effect a strong marketing campaign, achieving as much free editorial as possible goes a long way to ensuring maximum exposure during the sales campaign. Collins Simms has enjoyed extraordinary success in achieving maximum editorial exposure in print and online media. Properties listed with Collins Simms are in the best possible position to receive free editorial coverage in local and interstate media. In 2012, 77 per cent of all properties marketed to date have received editorial coverage, with 36 per cent of those receiving multiple editorial opportunities in the media.
Meet some of the Team
Peter Bennett | 0419 502 466 Where did you grow up? East Gippsland. Where do you live now? Clifton Hill. Describe your area. Clifton Hill combines inner-city convenience with a peaceful lifestyle. What’s your favourite architectural style? Georgian. Top tip for selling this spring? Get in early.
Vincent Taylor | 0417 586 271 CS career highlight to date? Every sale has a highlight because every sale has a point of difference. What do you love about spring? Spring is harvest season in real estate. What’s your favourite room in the house and why? My workshop – very peaceful retreat. Favourite holiday destination? Our unit at Ocean Grove – another peaceful retreat.
Where did you grow up? Country Victoria. Where do you live now? Inner east. Describe your area. Walking distance to shops, transport and lots of parkland. What’s your favourite architectural style? Victorian. Top tip for selling this spring? Spend plenty of time preparing your
garden. A great garden adds value. CS career highlight to date? Marketing and promoting some of the inner city's most interesting period homes. What do you love about spring? It’s the end of winter. Favourite room in the house and why? Family room. It’s north-facing and looks down onto the garden. Favourite holiday destination? Thailand.
February – July 2012
10 Simpson Street, Northcote
13 Charles Street, Abbotsford
309 1/3 Dods Street, Brunswick
47 Park Crescent, Fairfield
45 Naroon Road, Alphington
144 Roseneath Street, Clifton Hill
Property Management News
108 Faraday Street, Carlton
17 Gordon Street, Clifton Hill
e are delighted to announce that Collins Simms again is able to offer property management services to its clients. We are aware of the high standard that our previous property management division set in the inner city for the past 20 years and look forward to the challenge of again setting the service benchmark in the area. As with our sales division, our agenda is to deliver a level of personal care and attention to our clients that cannot be matched by our competitors. Please do not hesitate to call Stephen Whitelaw on 9488 0688 to discuss your management needs in more detail.
Connect with Collins Simms Want to be kept informed with what is happening in the world of real estate, just-listed properties before they are listed on the internet and the latest market updates-trends and community events and news in the Yarra, Melbourne, Darebin and Moreland area? Sign up to our weekly e-bulletin by contacting firstname.lastname@example.org or 9488 0688 Facebook: www.facebook.com/collinssimmsre Twitter: www.twitter.com/collinssimmsre Blog: www.collinssimmsblog.com.au
Contents 03 | EDITOR'S NOTE 04 | SPATIAL PLANNING 06 | MARSHALL WHITE Projects MARSHALL WHITE One 07 | INNER CITY PROPERTY MANAGEMENT 08 | MONEY MATTERS 09 | MARKETING Fast facts 10 | OUR PEOPLE 12 | GUY GROSSI BOROONDARA 13 | HOME STYLING 14 | SALES HIGHLIGHTS
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6/08/12 7:50 PM
Thinking of selling in spring? For an opinion on the current value of your home Call | 9822 9999
Copyright © 2012 Marshall White Views expressed by contributors are not necessarily endorsed by Marshall White & Co Pty Ltd. No responsibility is accepted by Marshall White & Co or the editor for the accuracy of the information contained in the text and/or advertisements. The information contained herein is general in nature only. Specific professional advice should be sought if the reader intends to rely on same. No reproduction, distribution or transmission is permitted without the prior written permission of Marshall White & Co. If your property is listed exclusively with another agent, please disregard this communication. (8/11)
We are approaching the end of winter where the vast majority of sale prices achieved have been very encouraging. The team at Marshall White has been busy building good foundations for an extremely successful spring selling season. Having secured an impressive array of quality homes and apartments to bring to the market, we are looking forward to the coming months with great anticipation. With an established and comprehensive digital marketing framework in which to showcase our properties, we are excited to reveal some beautiful properties in the weeks ahead. The Marshall White brand is synonymous with Melbourne’s best homes and apartments. On page 10 we introduce our award-winning agents, who were recently acknowledged at the RER awards held in Sydney earlier this year, again reaffirming Marshall White as Melbourne’s No.1 real-estate agency for selling property. If you’re selling your home or investment property this spring, you might be interested in our affiliation with House & Garden, the styling experts. On page 13, House & Garden provides you with a checklist of how to prepare your home for sale. With the highest sale in Victoria this year achieved for a home in Seacombe Avenue, Brighton, sold by Marshall White, our team of agents is still setting several performance records in the industry. Enjoy this issue of The Marshall White Magazine and get inspired about the warmer months ahead.
(COVER IMAGE: Gary John Norman | STONE+ | GETTY IMAGES)
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From left: 1. Built-in cabinetry adds form and function to the main living area. 2. Soft furnishings and artwork add character and charm. 3. The entrance makes a statement and sets the tone for what's inside. 4. Quality bathroom fittings and floor-to-ceiling tiling add a sense of luxury. 5. Light-filled entertainment areas are highly sought. 6. An effective mixture of modern art with period-style features shows personality and warmth. Photography/Earl Carter
o'connor and houle
Rewarding SPATIAL PLANNING
hen architecture firm Oâ€™Connor and Houle was commissioned to design the restoration and renovation of this heritage building in Albert Park, lifestyle was the driving force behind the brief. Priority was placed on carving out light-filled, simple spaces for the couple and their two young children while working with the original fabric of the house, built in 1882. "This project became about defining a spatial idea created out of the forces and limits unique to it, accepting the nature of context, as well as the changing nature of life and lifestyles," explains Annick Houle. Often the decision to renovate or sell is the hardest to make. Whether looking to buy or redesign the current family home, the importance of spatial planning cannot be underestimated. In order to ensure the homeâ€™s future selling potential, Houle believes that "if it is correctly composed by the architect, everyone will want to live in it, to own it". Conducting your own research through attending openhouse inspections will give the opportunity to consider different floor plans and spatial planning solutions when devising a layout for your own home, or for a home that you are considering for purchase. "Not everyone can tell a good house, but everyone knows a great house," says Houle.
| MArshallwhite.com.au | 9822 9999 Marshall white project marketing
selling the best brand new
E MARK DAYMAN
stablished in 2011, Marshall White Project Marketing expertly caters to Melbourne’s ever-increasing demand for affordable accommodation in the highly coveted areas of Boroondara, Stonnington and Bayside. While these areas continue to provide idyllic lifestyles, they also historically support sound return on investment through capital growth and high occupancy rates for landlords. Director of Marshall White Project Marketing Mark Dayman believes that the introduction of the project marketing division to the core business of Marshall White was a natural step for the company to make.“The Marshall White brand enjoys front-of-mind recognition for mid to high-end properties, and to bring together a like-minded team, many of whom have worked with builders and developers for decades, is a significant advantage to our existing clients,” he says. With an increasingly strong presence in Melbourne’s
new project developments, Marshall White Project Marketing will be looking to roll out several exciting initiatives over the next six months. Ensuring builders and developers are kept fully up to date with trends in the "off-plan" apartment and townhouse market, locally and overseas, will receive high priority. We are proud to be launching our developers' newsletter, which will provide specific information on the type, size and price-point for the new properties readily selling as well as highlighting the most cost-effective way of effecting sales in a challenging local market.
where the best value lies
ne of the remarkable aspects of working in inner-city real estate is the fact that our market never disappears or dies, as it can in some of Melbourne’s outer areas. Admittedly the market changes but, for agents, it is a case of identifying and adapting their marketing strategies to ensure they are effective in the marketplace. When the market is buoyant and property is selling easily, it can breed some lazy habits among real-estate agents. When the market tightens and buyers become scarce, it is the agents with the systems and discipline to
go the extra mile who thrive. "People often ask 'how is the market?'," says Collins Simms director Stephen Whitelaw, "but the answer is not that simplistic, because there are many markets within a market. For example, the market in 2012 for the larger homes has never been stronger, and if you had attended only these auctions this year you would think we were in the middle of a Melbourne property boom." When we opened our office in Queens Parade, Clifton Hill, in 1980, the boundaries that separated the various suburbs such as Carlton North, Brunswick, Fitzroy, Clifton Hill, Northcote, Alphington were like walls. Buyers seldom
crossed borders. Today it is very rare for a buyer to be focused on just one suburb. The appeal and attraction of inner-city Melbourne is offered across several suburbs. With spring approaching, we are devoting a lot of time to guiding prospective vendors on the timing of their proposed campaigns. "In my opinion, the experience of the Collins Simms sales team comes to the fore in these times," says Whitelaw.
more than just collecting the rent
Spring Burst for Marshall White One
ince relaunching the specialised branch of Marshall White One just over six months ago, savvy buyers and vendors in Melbourne’s inner south and east have embraced the new brand, which is dedicated to properties valued at under $1 million. The past five months has seen a particularly buoyant market for the sub-$1 million properties in the inner south-east. We have noticed a particular interest in the older-style flats and apartments, namely those built in the 1930s through to the ’60s and ’70s. The recent resurgence in popularity of the art deco-style apartments is seemingly driven by the current interior design trend to reference the design aesthetics of the mid-century and the ’30s. Buyers tend to buy in a range of suburbs, attracted more to property type and price bracket than specific location. It is not uncommon to encounter the same
buyers in several different properties from South Yarra, Port Melbourne, Prahran or Hawthorn. Marshall White One’s success is due in part to our team’s appreciation and understanding of the buyers’ buying criteria, their lifestyle needs and the amount they are prepared to spend on their property. Highly trained, young, energetic, passionate and motivated, the Marshall White One team enjoys working in this specialised area of the marketplace. Perhaps more importantly, they are able to relate to the buyer, who is, more often than not, a first home buyer looking to get a foothold in the market. In the past 12 months, Marshall White One has sold 123 properties. One young superstar, Jack Moss is responsible for listing and selling 23 of these in the Boroondara region and is considered the area specialist in this particular market. With considerable success
achieved, particularly for one- and two-bedroom properties up to $1 million, Jack says “the thrill of seeing a property sell under the hammer, more often than not with multiple bidding, is both exhilarating and rewarding”. His clients tend to agree.
or property manager Paula Matlock, the business of property management has changed significantly since she entered the industry 27 years ago. "I have seen the changes in the service expected from owners and tenants. We need to offer a different service to a property investor as opposed to the 'investor by default', as seen in previous years," says Paula. The average rent paid on Marshall White properties is $850 per week, with some properties leased in the area exceeding $3000 per week. With many of these homes rented out as a result of the owners themselves having been transferred interstate or overseas for work, there is naturally an emotional attachment to the property from the landlord. Accordingly, expectations of the property manager are high and it is therefore crucial that they are well equipped to manage all aspects of the home and the tenancy with sensitivity and professionalism. This is the area that Marshall White specialises in. Each property manger handles a small property portfolio in comparison to the industry standard, in order to ensure a more immediate, personal and empathetic service. With the key areas for corporate clients served by Marshall White offices in Hawthorn, Armadale, Albert Park and Brighton, the team has extensive and intimate knowledge of the areas they manage, guaranteeing properties are leased quickly once on the market. Because the newly devised Marshall White One arm of the business was designed to offer a leasing service for the busy investor, the property management team is well positioned to provide a no-fuss management service for investor-owned apartments, which are predominantly leased by a young, transient clientele. In 2011, Marshall White successfully leased more than 300 properties. The busy period for property management is just ahead in spring, when rentals are traditionally in high demand.
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Marketing – print vs online
Benefits of a collaborative approach
Key things to consider when investing in property
ustralia’s love affair with investing in property is showing no signs of slowing, and for many good reasons. Property has traditionally provided solid long-term capital growth and rental income can help pay some or all of the loan interest and other expenses. But like every successful investment decision, there is a range of issues that need to be considered before you start attending open for inspections.
It’s therefore important you have enough surplus cash flow to cover these losses, as well as cope with any rises in interest rates. It’s also essential the property grows in value sufficiently so you can recoup the losses and end up making a profit. Consider your ownership alternatives While many people invest in property in their own name or jointly with another person, there are other ownership options available. For example, it’s possible to buy the property in a family trust or company. These options could provide greater asset protection and broader tax planning opportunities.
Set your goals First you need to determine your financial and lifestyle goals. When doing this, make sure you consider your age, future work and family plans and when you would like to retire. This can help you determine whether investing in property is right for you or if other investment options might be more suitable. Know your limits Next it’s important to thoroughly review your assets and liabilities, as well as your income and expenses. This can help to ensure you don’t overextend yourself, and you’ll need to get all this information together before you can get your finances pre-approved. Understand how negative gearing works If you invest in property in your own name, you can generally claim the interest on the loan and certain other expenses as a tax deduction, so long as the investment generates an income. What’s more, if your investment is negatively geared (i.e. the deductible expenses exceed the rental income) you can use the excess deductions to reduce other sources of taxable income. For this reason, negative gearing is often referred to as a tax-effective strategy. But you need to keep in mind that with negative gearing you are making a cash flow loss each year.
Australia's love affair with investing in property is showing no signs of slowing Remember property can also be bought in self-managed super funds Another ownership option is investing in property through a self-managed super fund (SMSF). This could be done without borrowing money if the fund has sufficient cash available. It’s also possible for an SMSF to borrow money to buy a residential or business property by using what’s called a "limited recourse borrowing arrangement" (LRBA). There are, however, some significant tax and other differences between borrowing in super and borrowing outside super. There are also more restrictions. For example: SMSFs are not allowed to buy residential property from a member or related party, only from the open market. Fund members and relatives generally can’t stay or live in a residential property owned by their fund or rent it from the fund. There are more restrictions on what can be done to
repair, improve or replace a property purchased in an SMSF with borrowed money. Seek expert advice It’s a well known fact that a key to successful property investing is "location, location, location". But it’s just as important to seek expert advice. A financial adviser can help you decide whether investing in property is right for you. They can also help you to arrange any tax and legal advice you may require.
Marshall White is running The Insights Series – property and investment seminars with NAB in the coming months. To register your interest, email email@example.com
I Marcus Chiminello & Michael sheargold
Sean Cussell The Saturday Age delivered to more than 255,000 homes in Melbourne’s blue-chip suburbs, has led to prospective buyers searching by individual property addresses – evidence that the print and digital mediums support each other in achieving maximum audience participation. The strength of our strategy relies on listing properties with the top three largest internet portals, as well as Facebook, Twitter, Pinterest and a dedicated blog to individual properties for sale. With more than 70 per cent of buyers purchasing within five kilometres of their current address (source: The Weekly Review independent research 2011), the importance of a strong local marketing presence is paramount to the successful marketing strategy. Marketing in local print publications allows audience capture for those not actively
more than 70 per cent of buyers purchase within five kilometres of their current address. State general manager nabbusiness (Victoria/Tasmania), National Australia Bank
AWARD-WINNING AGENTS n February this year, Australasia's leading real estate training and support network, the Real Estate Results Network (RER Network) held its prestigious annual awards in Sydney, with more than 200 leading real-estate professionals attending. The awards, known as the AREAs (Australasian Real Estate Results Awards), recognised members for their outstanding achievements in the real-estate industry through 2011, with a strong focus on service, excellence and best practice. Marshall White enjoyed considerable success at the presentation evening, with Marcus Chiminello winning the prestigious agent-of-the-year award and auctioneer of the year awarded to Daniel Wheeler, recognising their record of exceeding client expectations and consistently achieving record sales. We are also extremely proud
he importance of embracing the digital age has never been more relevant. With the uptake of tablets and smart phones showing no sign of abating, we are seemingly moving further away from our desktops and over to mobile devices to search for information and connection with the global community. Marshall White has been quick to respond to this change in communication mediums and is now positioned as one ot the most visited non-franchised real-estate websites, with up to 60,000 visits per month (source: Google Analytics). Offering a well-considered and dynamic approach to ensure the broadest possible coverage, Marshall White recognised early the growing trend in the uptake of mobile devices seeing an increase in mobile access from 14 per cent in 2011 to 28 per cent in 2012. As a consequence of this early adaptation, we have developed a successful marketing strategy to attract and assist buyers in researching prospective properties for sale.
to announce that Madeline Kennedy was named Victorian agent of the year for her outstanding service standards and overall performance. Marshall White director James Tostevin was made a lifetime member of the esteemed organisation for his exceptional service to the industry, and was honoured with a position in the AREA’s hall of fame. “All finalists are to be congratulated as the awards were contested by some of the nation’s top performers. Nominations were extremely impressive, with the most phenomenal results achieved networkwide,” says RER CEO Michael Sheargold. The select group of independent agents competing for these accolades includes 33 agencies and more than 800 individual members throughout Australia and New Zealand.
With Facebook acting as the fourth-largest source of traffic to the Marshall White website we have developed a social media strategy to engage buyers and sellers. Research has identified a growing trend towards potential buyers searching for individual property addresses over general real-estate portals. As a result, we have developed and incorporated individual property websites in a targeted internet strategy. In using the internet and print mediums, we are able to capture dormant and active buyers to the marketplace. Marketing through printed glossy magazines such as The Weekly Review and
seeking to buy, often enticing them to attend open for inspections after seeing beautifully presented homes in a printed glossy magazine. The defined Marshall White website strategy effectively directs buyers in key focus areas to the website by exclusive agent showcase, elite ad placements and banner advertisements on realestate, domain and realestateview websites. This, combined with the blog and weekly electronic e-bulletins promoting feature properties, ensure a strategy that is not only accountable but also exhaustive in its reach.
9 out of10 Facebook largest is the 4th 28 %
buyers use the internet first to look at real estate.
Experience ensures success
n these challenging economic times, the recent performance of the real-estate market indicates that it is successfully managing to hold its own during this period of uncertainty. The biggest single factor for the relatively untouched real-estate market is the current trend of declining interest rates, which will only serve to benefit the market in the future. Despite the current shortage of stock and lower volumes than previous years, Marshall White has consistently seen good, solid results in the market. Responsible for the sale of Victoria’s highestpriced property sold this year (for a home in Seacombe Grove, Brighton) the Marshall White team has enjoyed continued success in what has otherwise been a difficult period for our competitors. One of the most important factors in a challenging market is having experience on your side. Much like a football team in which the best, most-experienced players play against the toughest opposition, so too do you want the strongest team to market and sell your property. To risk a sale by dealing with inexperienced operators can result in a loss much higher than previously anticipated in a trying market, so it is crucial that the top auctioneers and negotiators are on your side to gain the best possible result on the day. Selling real estate is not a question of markets but rather a question of maximising the sale price of a property. There is no more experienced team than the one at Marshall White. With a depth of knowledge and proven results that surpass our competitors, it is little wonder that astute vendors are taking advantage of the collective skills of the Marshall White team and upgrading their homes and buying investment properties.
source of traffic to the Marshall White website.
of people access the Marshall White website through a mobile device. Up from 14% IN 2011
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Michael Paproth |
0488 300 800
Emily Alcock |
I specialise in … prestige Port Phillip homes & apartments. Where did you grow up? Foster, South Gippsland, Bright snowfields. Where do you live now? Albert Park. What's your favourite architectural style? Modern architecture of Port Melbourne and the Victorian-era housing style of Albert Park. Top tip for selling this spring? Auction – show the market you want to sell. What do you love about spring? A busy real-estate period. Your favourite restaurant? Ricardos, in Albert Park.
0407 914 287
I specialise in … sourcing executive rentals in Stonnington. Where did you grow up? I was born in Melbourne and grew up in NSW on the beach. Where do you live now? Toorak What's your favourite architectural style I like a mix of old with modern, I love to see old homes come back to life with a beautiful renovation. Top tip for leasing this spring? Try to get the property onto the market at least four weeks before you intend to move, allowing you more time to source the best tenant. Your favourite restaurant? Bistro Thierry, Prahran.
Robin Parker |
0409 336 282
I specialise in … selling $1-million-plus homes in Bayside. Where do you live now? Hampton. Describe your area of Bayside. Beach, shops and public transport all close by. What's your favourite architectural style? I am keen on modern architecture. Top tip for selling this spring? Beat the rush, get into the market early. What do you love about spring? Summer is approaching. Your favourite restaurant? Fazio's, Hampton. Favourite holiday destination? Mentawais in Indonesia.
meet some of OUR PEOPLE Leonard Teplin |
0402 431 657
I specialise in … developments and project marketing. Where did you grow up? South Africa/Portugal. Where do you live now? Southbank. Describe your area of Boroondara. Fast paced, everchanging architecture around the private-school belt and close to the city What's your favourite architectural style? Modern contemporary. MW career highlight to date? Selling a townhouse in the Docklands for about $6 million. What do you love about spring? Winter is over! Favourite holiday destination? Rome, Italy.
Zali Booker |
0422 576 049
I specialise in … selling property in the Boroondara area. Where did you grow up? Fremantle WA. What's your favourite architectural style? Californian bungalows (1920s-era homes). Top tip for selling this spring? Create an atmosphere for your open-for-inspections. A lot of buyers are looking for the right 'feel' when they buy a home. Favourite holiday destination? On a recent rip I discovered a tiny fishing village in Italy called Camogli with only one hotel and two roads, but the locals were so friendly, the fresh seafood was amazing and the views stunning. Your favourite restaurant? Preserve Kitchen, Glen Iris.
0417 554 224
I specialise in … negotiating the best prices in Stonnington. Where did you grow up? My father was a diplomat, so I grew up in India, Canada, Nigeria and finally Australia. Where do you live? South Yarra MW career highlight to date? Encouraging a buyer to reconsider and purchase a terrific house that they had rejected when it was with another agent. Favourite holiday destination? If I could only ever have one more big holiday, it would have to be France, although Mount Eliza beach with the grandchildren in summer would have to go close.
0417 571 505
I specialise in … luxury properties in the Stonnington area. Where do you live now? Prahran East among the delights of Hawksburn Village, Beatty Avenue and Toorak Village. What's your favourite architectural style? French provincial or anything by Christopher Doyle. Top tip for selling this spring? Be guided by your agent. Listen to their advice. I like to think when you engage us, we are a united team with the same goal – to maximise your end result. What do you love about spring? Everything! The flowers in bloom, sunny days and the smell of spring. The property market is frenetic. The football finals, spring racing carnival, and the tulip festival. Melbourne at its best!
Anthony Wiseman |
I specialise in … leasing executive homes in Stonnington. Where did you grow up? Caulfield. Top tip for renting this spring? Just like in sales, property presentation must be first class. MW career highlight to date? Being awarded Marshall White team player 2008/2009 and property manager team member of the year 2010/2011. What do you love about spring? The gardens coming back to life full of colour. Describe your area of Stonnington. Solid, convenient, secure, harmonious and cultural. Your favourite restaurant? Ging Chinese, Prahran.
Kristen Hatt |
0408 625 965
I specialise in … satisfying buyer demands in Bayside. Where did you grow up? Mornington Peninsula. Where do you live now? Beaumaris. What's your favourite architectural style? Edwardian. Top tip for selling this spring? Get in early to minimise competition – good family homes are in especially high demand in Bayside. What do you love about spring? The thought that daylight saving is going to start again. What's your favourite room in the house and why? Family room – where everyone can be together. Your favourite restaurant? Irori Japanese, Brighton.
Shot on location at Libby Edwards Galleries, Armadale, The Prince Hotel, St Kilda, and Porgy & Mrs Jones Cafe, Hawthorn East.
Nicole French |
Susan McGlashan |
Simon Gowling |
0422 234 644
I specialise in … selling quality homes in Bayside. Where do you live now? Port Melbourne What's your favourite architectural style? Victorian Top tip for selling this spring? Presentation! It can make a huge difference to the price. Also being realistic with regards to price before you decide to sell you property. MW career highlight to date? When we sold 30 St Vincent Place for about $2 million over our vendors' expectations. It’s such a great feeling when you see people so happy. What do you love about spring? The weather warming up, that spring smell, and of course the footy finals! Carn the Hawks!
Justin Long |
0418 537 973
I specialise in … homes in Toorak & surrounding areas. Where did you grow up? Toorak. What's your favourite architectural style? Both Victorian and a well-executed contemporary home. Top tip for selling this spring? Get in early and have realistic aspirations for both buying and selling. What do you love about spring? The weather and that many Melburnians choose to sell their homes in spring. What's your favourite room in the house and why? The one with the fireplace! Nothing beats a good glass of red wine in front of a roaring open fire. Your favourite restaurant? The Smith, Prahran.
Andrew Simondson |
0412 999 128
I specialise in … the Yarra and Darebin areas. Describe your area in five words. The inner city is vibrant, diverse, sophisticated and humble. What's your favourite architectural style? Contemporary, individually designed homes. Top tip for selling this spring? Sell before buying if possible, avoid school holidays and offer flexible settlement terms. What's your favourite room in the house and why? The family room, where more memories are made, friends and family gather and quality time is spent. Favourite holiday destination? Locally, Point Lonsdale or on a plane somewhere new.
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STYLING FOR SALE SUCCESS
hen looking to sell your property, excellence in presentation is fundamental to achieve a successful sale. Enabling potential buyers to visualise their future lifestyle in your property through the use of complementary furnishings and well-considered spatial planning is paramount to gaining wider market attraction. Every property has its own character and at House & Garden we know how to work with your individual property to get the best results. From furniture hire to organising specialised trades for maintenance and repair work, our goal is to ensure the presentation of your property results in the highest sales price possible.
Preparing for Open House n
Use mirrors to increase the sense of space and natural light.
Cluttered spaces can detract from room sizes.
Colours should be neutral.
High-pressure clean any paving.
Barbecues should be sparkling.
Deck areas may need restaining.
Create open spaces for traffic.
Keep kitchen surfaces clear.
n Wall and ceiling paintwork should be fresh
and clean. n
Furniture should complement your home style and room size.
Feature lights can enhance homes.
Contact House and Garden Presentation Services on 9544 9377.
Guy Grossi’s life in Boroondara For the Grossi family, BoroOndara is the perfect combination of lifestyle and culture.
s one of the country’s bestknow chefs, Guy Grossi deals with stressful and time-critical pressures on a day-to-day basis. When he is not fronting up as the industry expert on all things to do with cuisine and hospitality for various TV shows, or writing recipes for magazines, designing kitchens for luxury property developments or running a restaurant, for that matter, Guy retreats to the embrace of his Boroondara home to restore the balance of his otherwise hectic life. Particularly enamoured of living by the Yarra, surrounded by trees and a sense of peace and quiet, the Grossis fell in love with all that the area has to offer 12 years ago. For the Grossi family, Boroondara is the perfect combination of lifestyle and culture, from the nearby schools, to the family-friendly community and the convenience, great coffee and breakfasts of local cafés,
such as Ora on Pakington Street and Life on Mars on Glenferrie Road. "I like to go to one of the many parks in the area to walk the dogs – and the kids," says Grossi, who names Hays Paddock as one of the most beautiful. With its undulating terrain revealing stunning vistas of the city in the distance beyond treetops of the local streets, Grossi names The Boulevard as his favourite vantage point for taking in the views. "One of my favourite buildings in Boroondara is the
Geebung Polo Club. The building is architecturally beautiful and it still houses a lot of character. Great for watching sport or catching up with friends, without being far to go home," says Guy. An avid walker (an antidote to the occupational hazard of taste-testing all that food, perhaps), Grossi believes the best way to discover Boroondara is by foot, and recommends "trying your luck off the beaten path; you will find some beautiful spots". A recipe for an interesting life, perhaps.
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51 Stuart street, Armadale | 1 1 in the vicinity of $2.7 million | 3 With High Street at one end and Union Park at the other, is it any wonder that Stuart Street is one of Armadale’s most desirable locations. Occupying a significant land holding, this enchanting 1908 solid-brick Edwardian residence showcases a blend of period allure and contemporary style.
4 Wellington Street, Brighton | 6 4 in the vicinity of $4.8 million | 6 The breathtaking scale, European elegance and designer luxury showcased by this evocative Tuscan-inspired family residence is a testament to the inestimable flair of its architect, Edgard Pirrotta.
39 Wattle Valley Road, Canterbury | 1 2 in the vicinity of $2.3 million | 4 Evoking memories of a glorious past, this wonderful slateroofed brick Victorian residence is infused with lovely period features offering the new owners a rare opportunity to restore it to its former glory with renovations and possible extensions (STCA) to complement contemporary family lifestyle.
21-23 Kooyongkoot Road, Hawthorn | in the vicinity of $12.5 million | 5 4 3 A fully renovated Victorian Hawthorn-brick home located in the prestigious Scotch Hill precinct. Situated on 2788-square metre block, this home achieved an off-market private sale. Featuring tennis court, swimming pool, self-contained guest quarters, stunning formal rooms, rumpus and family room, this home is one of Hawthorn's finest. 3101/368 St Kilda Road, Melbourne | in the vicinity of 2 3 $2.4 million | 3 Commanding absolutely spectacular views of the very best of Melbourne extending from the MCG to the Botanic Gardens, the Shrine, and encompassing Albert Park Lake and Port Phillip Bay, this sensational luxury apartment’s designer style, generous proportions and superlative facilities take apartment living to the highest level.
35 Monomeath Avenue, Cantebury | 5 4 in the vicinity of $4.2 million | 5 A classical slate-roofed Georgian revival residence designed for executive family living and grand entertaining on an expansive 1310-square metre allotment in this finest of tree-lined avenues.
2 Kerferd Place, Albert Park | 2 1 in the vicinity of $2.3 million | 4 Transformed with characteristic flair by O’Connor + Houle architecture, this exceptional brick residence reveals a series of spaces that acknowledge the home’s period origins while reflecting a contemporary consciousness of the preference for luxury, light and low-maintenance ease.
44 kinkora Road, Hawthorn | 2 2 in the vicinity of $2.2 million | 4 A delightful light-filled and superbly presented elegant slate-roofed family residence is set on a magnificent garden allotment (1360 square metres) perfectly located in the leafy heritage surrounds of the coveted Grace Park Estate, close to premium schools and transport.
104 Wattle valley Road, Camberwell | 2 2 in the vicinity of $2.2 million | 4 This stunning family residence, built in 1928, has just been renovated and extended to the highest standards; with an eye-catching rendered façade and gardens by an awardwinning landscaper, the style, presentation and attention to detail make this property a benchmark in family living.
2 2 4 Lydia Court, Balwyn | in the vicinity of $2.2 million | 4 Enjoying all of the amenity and advantages of the Reid Estate without the restrictions of a heritage overlay, this architectdesigned, single-level, solid-brick contemporary home benefits from a broad northerly rear aspect. Bathed in natural light, it has a private and secure landscaped rear garden, solar-heated pool and generously proportioned principal rooms.
3 2 2 Studley Avenue, Kew | in the vicinity of $4.3 million | 5 Grand in stature and glorious in detail, standing amid elevated grounds (1997 square metres) in prestigious Studley Park, Seward House (c.1899) is one of celebrated architect Ussher & Kemp’s first commissions that set a magnificent precedent for a distinguished partnership.
3 2 43 Seacombe Grove, Brighton | in the vicinity of $7.7 million | 4 With wide foreshore frontage of 18 metres, this property is tailor-made for a palatial new home or deluxe multi-residential development (STCA).The cul-de-sac entrance is surrounded by some of Melbourne’s most magnificent homes, and Seacombe Grove is only metres from the Brighton Baths waterfront café and Royal Brighton Yacht Club.
March – July 2012
51 Richmond Terrace, Richmond | 3 0 in the vicinity of $3.2 million | 4 This freestanding, two-storey Victorian has a presence that is in keeping with the surrounding period-style streetscape. Positioned between Bridge Road and Swan Street with just a short stroll to the Yarra Park sporting precinct or CBD, on offer is unsurpassed inner-city sanctuary and lifestyle. 3 3 3/50 Hampden Road, Armadale | in the vicinity of $3.2 million | 3 Reminiscent of French Provincial elegance, this absolutely captivating single-level boutique town residence’s exceptional northwest-facing dimensions impressively showcase superlative luxury and sophisticated design in one of Armadale’s most exclusive locales.
17-19 Coolgardie Avenue, Malvern East | 2 2 in the vicinity of $3 million | 4 A cherished local landmark set within magnificent 1457-square metre grounds, this distinguished 1929 family residence blends captivating art deco and arts and crafts charm through exceptional light-filled dimensions to create a wonderful family residence.
69 Rose Street, Armadale | 4 2 in the vicinity of $3.9 million | 4 Exclusively situated in one of Armadale’s premier locales near Beatty Avenue village, Toorak Station and an excellent choice of schools, this glorious solid-brick lateVictorian residence blends captivating period splendour with timeless European style.
1 Selbourne Road, Kew | 3 2 in the vicinity of $3.7 million | 6 A landmark Kew property superbly situated in 1150 square metres of private gardens with pool, stables and spectacular city views, the grand proportions and period elegance showcased by this magnificent double-storey 1889 Victorian residence provide an unforgettable family domain.
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