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Wednesday 1.26.11

“Water, air, and cleanliness are the chief articles in my pharmacopoeia.” –Napoleon

theweeklypaperTOO • SEC.2/PG5

Sleeping: it’s good for health Let Wood River Mattress help you By JONATHAN KANE



Pure Body Pilates, LLC P

(208) 720-3238 •

ure Body Pilates LLC is currently located at 503 North Main Street (upstairs from Cari’s Hair Care) and, as of March 1, will be moving to our new, bigger studio space in Alturas Plaza in Hailey. We are very excited about this change! Come see us for our grand reopening and open house on March 5! Owned and operated by Alysha Oclassen, Pure Body Pilates LLC opened in its current form in August of 2006. We are a fully equipped, full-service Pilates studio based in the classic technique and well educated in more contemporary styles. Pure Body Pilates is pleased to offer group classes in Pilates Mat, Yoga Fusion, and Ski Conditioning six days a week, and a rotating schedule of belly dancing, Tai Chi and hip-hop. We also specialize in private instruction

as well as duets and trios on our beautiful Pilates equipment and feature three talented massage therapists certified in multiple techniques. Our fabulous and wellrounded instructors come from a wide variety of backgrounds and educations and update their teaching styles regularly with continuing education. They also all love living and teaching here in the Wood River Valley. Each one strives to build strong relationships with their clients in order to better serve each individual who joins us. We are here to enrich the lives of our clients. Enliven your life with challenging workouts that incorporate both the mind and the body at Pure Body Pilates! For more information and class schedules see our website twp

s there anything better than a good night’s sleep? As Americans are pushed to work longer hours for less pay, sleep habits have changed for the worse. Just ask Scott Shane who has opened the first mattress store in the Valley in Hailey called Wood River Mattress. “Your mattress is without a doubt the most important piece of furniture in your home,” he said. “You spend one-third of your life asleep. It’s where you rejuvenate. You might even call it a rejuvenation chamber. Studies have shown that the average adult needs seven to nine hours of sleep each night for optimum health and to be effective in their working day. Studies also show that those that get six hours or less a night are 12 percent more likely to suffer from a premature death. There is also $3-$5 billion a year attributed to lost revenues due to worker sleep deprivation. Without enough sleep you will lack focus, concentration and creativity and it will influence what kind of a day you’ll have. The brain needs to get the deeper levels of sleep,” he said. Much of this is achieved by the mattress you sleep on. Shane carries three types at his store: latex foam, memory foam and the older metal-coil mattresses. The foam mattress, although more expensive, has attributes that make it more desirable. The foam mattress allows you to sleep without putting stress on the body’s pressure points like the hips and the shoulders. The key is better circulation or blood

At Wood River Mattress, you’ll find all kinds of ways to get your beauty sleep. COURTESY PHOTO

flow. Coil mattresses, although fine at first, can cut off circulation as the mattress and the metal springs age. If you cut off circulation, which the foam mattresses do not, the body needs to toss and turn to get the circulation moving again. The brain has to do this job and in turn wakes you up from deeper REM levels of sleep. Because the foam puts no pressure on blood vessels, you can sleep in one spot for a longer period of time and thus achieve a deeper, more restful, sleep for the night. To find the best mattress for you, take a visit to Shane’s attractive new store in downtown Hailey. While conducting this interview, business was rather brisk and one customer remarked how much fun it was to try out the different beds. “The one thing I can tell you is that you have to try out the mattress before you buy it,” Shane said. Shane is a fourth-generation Idahoan and each generation has worked in the furniture business, beginning with his

great-grandfather at the turn of the century. After a while in Boise, he saw an opportunity in the Valley and decided to open up shop here. He had been visiting Sun Valley since he was a child. “We felt we could fill a need and provide the Valley with mattresses. The idea is that you wouldn’t have to go to Boise or Twin Falls and the great thing is that we are the same price or cheaper and that we will deliver to your home. So here we are. So far the market has been really strong and active. A lot of people really need beds.” Prices can range from $188 to $4000 and the foam mattresses have a 20year warranty and the coil beds a 10-year warranty. Right now the store carries mattresses and foundations—called a set— “but sometimes a person just needs a mattress. Toward spring, we will be ramping up with bedding accessories, pillows and mattress accessories.” For more information call Shane at 788-4438. twp

“When you are as great as I am, it’s hard to be humble.” –Muhammad Ali

AFP@EDFM<D<EK Classes for 4-year-olds to adults 578.5462

Ballet - Jazz - Tap - Modern - Hip Hop Classes year round - Hilarie Neely, Director

Grand Opening Dr. Roth & Team Welcome All to the Grand Opening of our New, State-of-the-Art Dental Studio in Hailey.

Thursday, Jan. 27 • 5 – 7pm

Stop in and join us for

Rombauer Wine & Delicious Appetizers. Wonderful Doorprizes will be given away.

408 S. Main St., Ste. 1, Hailey • (208) 788-7766

January 26 with Health & Fitness  

a weekly entertainment paper serving the Wood River Valley and beyond