...t he wom an , w h o wa s n ot able t o trav el an ym o r e, u s ed G o og le Ear th t o v i s i t a ll the places t h at h er gra ndson visi t ed i n h i s recent tr ip. marketing students. In November of last year, the President of WCU, Dr. Christopher Fiorentino, visited Neverland to experience VR for himself, and featured it in his monthly First Friday video that reaches university students, faculty, and alumni. The video’s theme focused on WCU’s partnerships with various businesses in town. The Cottrell Entrepreneurial Leadership Center, along with the Center for Community Solutions and the West Chester Chamber of Commerce, connected marketing and business students with businesses in town to help them create marketing plans and contribute ideas for expansion and growth. A group of students assisted Neverland with a business audit as well as a marketing plan. Lynn is immensely grateful to have the university nearby and for the perspectives that the students bring to small business development. Above all, Lynn and the team truly enjoy seeing how impactful and memorable VR can be for visitors. She fondly shared that she had once received an inquiry from a woman who wanted to see if VR would be safe for her elderly mother. The family visited the center and the woman, who was not able to travel anymore, used Google Earth to visit all the places that her grandson visited in his recent trip. Lynn saw how emotional it was for her. “That’s what VR is about, making these kinds of experiences possible and memorable,” says Lynn. In this way and others, Neverland is about creating connections—between our world and the virtual one.
Visit neverlandvirutalreality. org or call at (610) 241-9685 to learn more about hours, making a reservation, and integrating VR into your next event.
FEBRUARY 2020 THEWCPRESS.COM
Voice of the Borough