Introducting TASTE Understanding the new, exciting product you hold in your hands.
elcome to Taste West Chester, the food-only media company launched by The WC Press. We teased this project last August when we printed that month’s copy of The WC Press with a different logo on the cover and a smattering of new features inside. It was a test run that went better than expected, so we doubled down and what you’re holding now is something entirely new. Hopefully it feels familiar, but we’re confident when you flip through these pages, the changes will be obvious. Three times this year — now, in April and in August — we’ll be publishing this magazine, and you can expect every issue to be jam-packed with good food news. We’ll keep you apprised of the people and places that are influencing this town’s foodie scene, and we’ll introduce you to all of our favorite dishes. This is the new home for our bartender features, and you’ll also get to meet a local barista in every issue, too. Each magazine will feature a different breakfast, lunch and dinner spot, as well as Sweet Relief, our simplified focus on dessert. Add to that a behind the scenes look at area kitchens, our pizza review piece, and a host of other columns focused on everything from dining design to eating out with kids... there’s simply too much content to list here. While we clearly believe in the power of print, this project is firmly rooted in the digital world. You’ll only be able to snag a new copy of the magazine three times a year, but our website will be constantly updating with all kinds of info about what’s going on in the culinary world. You’ll find all the features covered in these pages and more at tastewestchester.com. As a product of the times, Taste also has a strong social media influence. Since announcing the project this past summer, we’ve been building our online following thanks to the hard work put in by Erik Weber (@westchesterviews). Erik’s joined our team to oversee social media and to supply all the beautiful images you’ll find in this issue. Over the course of three months @tastewc has amassed more than 2,500 followers on Instagram alone, allowing all the content we produce to access a wider audience than print could ever manage independently. Each image reaches thousands and triggers hundreds of engagements, offering downtown restaurants a new opportunity to connect with locals who love all things edible. We’ve only been able to make these investments thanks to the support of the West Chester Business Improvement District (@downtownwestchester). Their assistance has allowed us to fund and develop a new enterprise that we’re confident will build business in the borough and draw attention to destination downtown. Their forward-thinking approach to marketing our town is instrumental in its growth. Needless to say, we’re excited about this project and the potential it holds. West Chester is a food-lover’s paradise, and it’s been years since there was a local publication that acknowledged and promoted that fact. We hope you enjoy this first issue and that you take a second to check in with us online (@tastewc) to keep up on all the good food news West Chester has to offer. —email@example.com PUBLISHED BY THE WC PRESS
All the Good Food News in West Chester