The Light of Wisdom by Armando Chacon, M.Photog., Cr.
Spring Learning Opps
A STUDY OF COLOR - PART 2
by Karen Butts
THE CORPORATE HEADSHOT By Tara Flannery
Photographing High Schools
SETTING YOURSELF APART
with William Branson
Marketing Your Brand
Kevin Falcon, Cr. Photog., CPP
Graphic Design/Layout Theresa Campbell Proof Readers Karen Butts, M.Photog., Cr., CPP Kevin Falcon, Cr. Photog., CPP Aileen Harding, M. Photog., Cr., CPP Photographers Booker Shelton, Jr.
•M alinda Julien, CPP: PPA Merit Program and Evening Program: A Look Into Food Photography Program •Rhonda Floyd, CPP: PPA Merit Program: Sports & Event Photography Workshop • L andon Day, Cr. Photog., CPP: PPA Merit Program and Evening Program: Seniors, Lights, Action Program •R andy Pollard, M. Photog., Cr., CPP - PPA Merit Program and Evening Program: Extracting and Compositing
PPGH WORKSHOP SERIES PRESIDENT’S MESSAGE
Editor Theresa Campbell
I don’t know about you but I have thoroughly enjoyed the pleasant weather we have been experiencing this spring. I know that the Texas summer heat will soon be here. Another month of these cool mornings and warm afternoons is always preferred. Hopefully, you have been able to make use of the great weather to create some great images for your clients. Maybe the cool weather will hold for our May graduates and the photographers who are capturing these events. Kevin Falcon, Cr. Photog., I know many of you are just coming back from Texas CPP School of Photography, your heads and notebooks filled with new ideas and skills learned from the instructors and possibly from some of your classmates too. Be sure to share some nuggets with your fellow members who could not attend. We are so lucky to have such a great photography education opportunity in our own backyard. But wait, there’s more…TPPA Summerfest is now open for registration. Another great opportunity for learning from many other talented Texas photographers. Looking ahead PPGH has great programs and workshops coming up from some talented photographers. I sure hope you are ready for them. Here’s a few upcoming programs and workshops to tempt you. Register today to make sure you get your seat.
I’m excited to announce that we have a new type of event coming up. Something that we are hopeful will become a regular event. ALL FOR YOU. The PPGH Headshot Social event is an opportunity for you, our members, to be able to create a new headshot. If you need to update your headshot (we all do, right?), then this event is for you. Oh yeah, we’re also going socialize. It’s a great way to network with some of your fellow members all while getting a new headshot. May 20th, see you there! Oh yeah, May is National Photography Month so make sure to capture some images just for you. Then, of course, share some with us so we can celebrate our great profession. ~Kevin Falcon, PPGH President THE VIEWFINDER Fonts: Aparajita and Mistral
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PROFESSIONAL PHOTOGRAPHERS GUILD OF HOUSTON 2018 BOARD OF DIRECTORS
To contact your officers or director, just click on their name.
Chairman of the Board Aileen Harding, M.Photog., Cr., CPP
President Kevin Falcon, Cr. Photog., CPP
Vice-President Duane Blocker
Secretary Booker Shelton, Jr.
Treasurer Kathy Kinser, CPP
Executive Director Teri Whittaker, M. Photog., Cr., CPP
Director Tara Flannery, CPP
Director Blair Haynie, CPP
Director Laura King, CPP
Director - Membership Laura Mansur, CPP
PPGH COMMITTEE MEMBERS
Bylaws Chair: Teri Whittaker, M.Photog., Cr., CPP; Tom Hathcock, M.Photog., Cr., CPP; Belinda Higgins, M.Photog., Cr., CPP; Kim Christensen; Alvin Gee, M.Photog., Cr., CPP
Image Competition Board Liaison: Tara Flannery, CPP; Chair: Sherry Piché, M.Photog, CPP; Blair Haynie, CPP; Aileen Harding, M.Photog., Cr., CPP; Duane Blocker
Clean Up Board Liaison: Teri Whittaker, M.Photog., Cr., CPP
Librarian Chair: Curley Marshall, Cr. Photog., CPP; Booker Shelton, Jr.
Communications/Graphic Design Chair: Alison Carlino, Cr. Photog., CPP
Membership: Chair: Laura Mansur, CPP; Michael Reiland; Sandy Buller
Fellowship Chair: Duane Blocker
Mentor Program /Certification Chair: Karen Butts, M.Photog., Cr., CPP
Financial Review Chair: Kim Christensen; Curley Marshall, Cr. Photog., CPP; Tara Flannery, CPP
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Nomination Chair: Tom Hathcock, M.Photog., Cr., CPP; Teri Whittaker, M.Photog.,
ViewFinder Board Liaison: Aileen Harding, M.Photog., Cr., CPP; Viewfinder Editor/Chair: Theresa Campbell; Karen Butts, M.Photog., PPGH Workshop Series Board Liaison and Chair: Teri Whit- Cr., CPP; Kevin Falcon, Cr. Photog., CPP taker, M. Photog., Cr., CPP Cr., CPP; Francie Baltazar Stonestreet, M.Photog., Cr., CPP; Karen Butts, M.Photog., Cr., CPP; Armando Chacon, M.Photog., Cr.
Procedures and Controls Board Liaison: Teri Whittaker, M. Photog., Cr., CPP Social Media Board Liaison and Chair: Kevin Falcon, Cr. Photog., CPP Telephone Board Liaison: Laura King, CPP; Joan Reynolds; Lynda Meyer; Sadie Sevier; Rebeca Calzado; Juliana Cedeno
Web Site Board Liaison: Duane Blocker Chair: Sandra Showalter
Welcoming Curley Marshall, Cr. Photog., CPP
TEXAS SCHOOL FUN
Just a few of the PPGH Members at Texas School 2018
Congratulations to Alison Carlino for teaching her first Texas School class on Off-Camera Flash! THE VIEWFINDER MAY 2018 3 Fonts: Aparajita and Mistral
A STUDY OF COLOR by Karen Butts, M.Photog., Cr., CPP
FROM OUR MEMBERS
This is the second of a series of articles about color and how it impacts your images. In this article, we are going to concentrate on the different color schemes. Circular color wheels are useful tools helping you learn about color schemes. Our modern understanding of light and color began with Sir Isaac Newton who did a series of experiments refracting white light with a prism, resolving it into its component colors, red, orange, yellow, green, blue and violet. His experiments led to the theory that red, yellow and blue were the primary colors from which all other colors are derived. Color wheels have been used for centuries. There are six basic color chords used for creating harmonious color schemes. In addition, there is Monochromatic, which is not really a scheme but just the use of one color in various shades and values. You can find more information about Newtonâ€™s journey by going to this YouTube link: https://www.youtube.com/watch?v=L9Z8vsXdfX0.
COMPLEMENTARY: These colors are very powerful when used together. The use of them can create tension in your image. They can easily fight with each other, so you need to be careful when using them. However, if you are trying to create tension in your image, they can be useful.
I feel that the newborn image with green and purple shown on the next page falls into this color scheme when referring to the top row in the chart showing the Complementary Colour Ranges. But the colors that I used are softer versions which diminishes the tension a bit. These colors are more vibrant than I normally use for newborns, but they were the clientâ€™s favorite colors. It was a stretch for me, but was rather fun to get outside of my comfort zone and try something different! 4 MAY 2018 Fonts: Aparajita and Mistral
TRIADIC: Three colors evenly spaced around the wheel creates the Triadic color scheme. This can be seen in the image with the two year old holding the teddy bear and wearing the vibrant red, blue and yellow tutu. I felt that these colors were too strong for such a young subject and they were pulling the viewer’s eye away from her, so I changed it to an Analogous color scheme.
TETRADIC: Also known as Rectangular, this scheme uses four colors arranged into two complementary pairs. SQUARE: Four complementary colors evenly spaced around the color wheel makes this color scheme. The little girl with the lime green boa was created early on in my career when I offered “Girly Girl” mini sessions using wild and crazy dress-up clothes. This was well before I studied color and understood how it impacted images. This image is so busy, the viewer’s eye bounces all over the image and struggles to find the subject.
ANALOGOUS: This is the use of two to four colors next to each other on the wheel. Since the use of these colors creates less tension in your image, it allows the viewer to concentrate and enjoy the subject with less distractions. The young girl in the blues and purples shows an Analogous color scheme. If you study the Old Masters, they mainly used analogous color schemes which helps the viewer focus on the subject instead of other objects in the image. You can see Old Master images by going to the link on the next page.
FROM OUR MEMBERS
SPLIT COMPLEMENTARY: This is the use of a base color and the two colors on either side of the opposite color on the color wheel. This scheme creates less tension than the complimentary scheme. It does create excitement, but with less tension.
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FROM OUR MEMBERS
Old Master images: https://www.google.com/ search?q=old+masters&client=firefox-b-1&tbm= isch&source=iu&ictx=1&fir=cS4ldktaFpEIkM%2 53A%252C28MlOpYWrR3E8M%252C_&usg=__ qGY4Mz9tyl3zZqM3J4-j2-btl2E%3D&sa=X&ved=0a hUKEwi_5OrxtJ_aAhXLy4MKHZ3KBvcQ9QEIkQEwC g#imgrc=cS4ldktaFpEIkM: MONOCHROMATIC: Monochromatic is the use of one hue plus various mixtures of either white, black or gray. The lights and darks of that one color helps create the composition of the image. This can be seen in the newborn image using the golden, tan tones. The eye goes to the area of greatest contrast which is the baby’s head. The hair is the darkest part of the image and the baby’s skin is the lightest. The baby’s face is the intended focus of the image. Colors are divided into two categories; warm colors, which are bright, cheerful and happy and cool colors which are dark, mysterious and gloomy. This is not always the case, however. It all depends on how you present the colors. When choosing your color palette for your image, you need to have a good understanding of how the use of different color schemes can impact your image. Worth mentioning, a color appears different, depending on the colors that are next to it.
I believe that taking a “time out” from F-stops and shutter speeds to learn more about color will take your images to the next level. Happy coloring! Here are two short YouTube videos on Color Theory which goes into depth explaining the different color schemes: https://www.youtube.com/ watch?v=QpbMGbQxX90 and https://www.youtube. com/watch?v=AvgCkHrcj90 Karen Butts owns Natural Images Photography, a homebased portrait studio. She specializes in high-end newborn portrait art, children and family portraits.
NEW MEMBER: Oxana Volkova
My name is Oxana and I'm from Moscow, Russia. I began photography when I was 17. My friend who was a commercial model took me to the studio photography workshop and I was hooked since then. I'm a self taught photographer and as a first step I decided to model for a little bit so I could use this knowledge when I'm on the other side of lens. I shoot portraits and fashion. I'm working towards high end fashion style. My biggest inspiration is people around me. There is so much you can learn from everybody. I'm still working on my unique style so photographers I follow change as I progress. Brandon Woelfel and Peter McKinnon would be the top at the moment. The craziest story I have about 6 MAY 2018 Fonts: Aparajita and Mistral
photography is how I had to chase gangsters to recover my gear. My car was broken into a month ago and all my gear was stolen. I found it for sale online and set up a meeting to "buy" it. I brought police with me to arrest the person however he noticed the cops and almost left but we noticed him so I jumped in the car and chased him. Most of my stuff was recovered. It taught me never give up even if the situation seems hopeless.
THE CORPORATE HEADSHOT by Tara Flannery, CPP Whether headshots are a main part of your business or just an occasional ask, it’s a great idea to perfect the Corporate Headshot. Headshots are always in season and everyone needs a professional headshot (in my opinion)! I love shooting headshots and am still finding my own ways of refining and perfecting the headshot. On April 8 and May 9, I’ll be teaching a one-day class entitled, “Photographing and Editing the Corporate Headshot.” The class is geared toward instruction and hands-on learning so all participants should bring a camera and be prepared to shoot some headshots or even get a headshot of your own! I’d love to have you join us!
NATURAL LIGHT HEADSHOT In my home studio, I have a tiny little space set up for natural light headshots. With a window and a background, you can turn a small space into a shooting space. I tell my clients that these are a little softer and less of a “studio” look. Many times clients like this alternative to the standard studio shot. A different camera lens, settings, and posing make this a new, unique option for headshots.
RETOUCHING After considering all of the lighting, posing, and backgrounds for corporate headshots, we will at last discuss retouching. I prefer to use the frequency separation technique for retouching. I think it works beautifully for all skin tones and is particularly good at evening out the skin tone reducing blotchy or uneven skin. I hope that you’ll join me for the class to talk about the corporate headshot. It’s a solid part of my business and you can find your own style of headshots that works for you and your clients. See you on April 8 or May 9 for class!
FROM OUR MEMBERS
STUDIO HEADSHOT The standard corporate headshot is set up with a studio background and lighting so that’s where we will start. Lighting is a main topic for headshots. We’ll learn about the 3:1 lighting ratio needed for CPP certification and about how to put that into practice for headshots and for your image submission. Posing for the headshot is another topic and I’ll provide tips about how to handle things like wardrobe, glasses reflection, and other items. I do a lot of headshots on-location so we’ll talk about a setup that can be transported easily as well.
ENVIRONMENTAL HEADSHOT The last option for headshots is an environmental headshot. For clients, this can be a shot with the office as background or an outdoor headshot. During the class, we will go outside or use the garage to do an environmental headshot. Using lighting and a 3:1 ratio, we will have a properly exposed subject with yet another look for the headshot by changing the background.
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FROM OUR MEMBERS
WILLIAM BRANSON: SETTING YOURSELF APART by Theresa Campbell I have heard people say that what happens at Texas School, stays at Texas School. Of course, this is a tongue in cheek allusion to the antics that take place over the week-long event, but as I write this article I am aware that this saying couldn’t be further from the truth. The truth is what happens at Texas School is transformative – you carry it with you from that week on. My first photographic inspiration was portrait artist Lisa Jane New who runs Eden Studios in Houston. Lisa’s beautiful style of children’s photography appealed to me so much that I scheduled three mini sessions for my daughter (I couldn't afford Lisa's normal prices but this "wanna be" had to have her portraits, even if they were only 4x5s). I now have three of my favorite portraits of my daughter as a mermaid, as a fairy, and with her favorite childhood lovey.They are priceless to me. I asked her how she got into photography. She told me about PPA and I learned about Texas School. I dared to dream that I might one day be able to produce beautiful art of my own. When I first attended Texas School in 2014, I was terrified and excited at the same time. I didn’t know a soul at the event. I was so nervous that I would be the “old fart” in the room surrounded by all of these young kids straight out of college. But as I sat in the orientation that first day, I looked around and saw faces just like mine. Some of them had been in business for 20 or more years, some of them only a few years, some of them just starting out but we all had one thing in common…the love of photography. I finally felt that I belonged to something exciting. That year I took The Best of Both Worlds class with Mary Fisk Taylor and Jamie Hayes. A class I recommend to anyone. Jamie and Mary are a
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perfect complement for each other and run both high-end and high-volume studios. Mary is a marketing genius, for anyone who is interested in learning more about marketing. Anyway, at lunch I had the privilege of sitting next to William Branson. Of course, I had no idea who he was at that time, but I remember him being warm and friendly. Once I did figure out who he was, I instantly felt that I wasn’t worthy to take his class – I wasn’t nearly talented or advanced enough. But when I received the scholarship from PPGH, I decided to take my chances and enroll in his class. I am so glad that I did. Though Mr. Branson’s initial appearance is somewhat intimidating, his personality is delightfully fun. He was a pleasure to learn from. For the first two days we worked with models of all ages with him providing guidance on setting the scene, clothing, lighting, and posing. I had the opportunity to model for him on the second day along with a couple of other folks from the class. It was eye opening to be the one standing there trying to hold a pose while the class was asking questions. I gained a new perspective. Mr. Branson covered so much in our week together I couldn’t possibly recap it all. He shared how he went from a high-volume to a high-end portrait product, how he creates his art, how he markets himself to wealthy clientele, how he runs his studio, and so much more. The biggest take away that I brought with me from this class is that I am an artist, and artists commission their work. The class was titled Setting Yourself Apart from the Competition. I must say that William Branson stands out in a crowd and he gave us the tools we need to do the same. I am eternally grateful to him and to PPGH for the scholarship that allowed me to take this class of my dreams. I feel more prepared and inspired than ever before to pursue my passion for creating portrait art. I even won a $750 credit from MidSouth to produce a 16x20 oil-painted portrait, confirming that this is my year for transformation.
Armando Chacon - First Place Master Afternoon in Havana
Laura King - First Place Active La Vie En Rose
Maryanne Keeling - First and Second Place Active 1 - You're so Veined / 2 - Guiding Light
Curley Marshall - Third Place Active The Fall of Autumn
Armando Chacon - First Place Master The Light of Wisdom
Karen Butts - Second Place Master Unending Love
Teri Whittaker - Third Place Master With Head Bowed Down
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Michael Reiland - Second Place Active Serenity Cove
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This was a very well-organized workshop packed full of information. Tara explained her use of digital marketing rather than cold calls to get clients for corporate headshots. While showing examples of her work, she talked about the importance of finding “what you like” rather than trying to imitate others. Tara’s class started with the initial client contact and ended with post processing of the final image and delivery to the client. There were discussions about every part of the process, including equipment and lighting choices. The first model was photographed in an indoor studio setup which Tara takes to her onsite corporate headshot customers. Attendees were also given an opportunity to photograph the model. Tara explained how she incorporates environmental photography if that is the client’s preference. She also talked about the necessity of moving along quickly if you are doing a large number of headshots. Next was a natural light indoor setup and the final model was photographed outdoors. Again, after her demonstration, participants were able to gain experience by “doing” rather than just watching. As the final step, Tara went through her workflow and finishing techniques on her
G UIL DS
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Click on the links below to find out more about each one. Be sure to tell them you are from PPGH.
Austin Professional Photographers Association
Brazos Valley Professional Photographers Association
computer as attendees watched and asked questions. Everyone was interested in her frequency separation action that she applied to the model. No secrets were held back as Tara shared her extensive knowledge and talent with everyone.
TARA FLANNERY PHOTOGRAPHING & EDITING THE CORPORATE HEADSHOT WORKSHOP by Teri Whittaker, M.Photog., Cr., CPP
DALLAS FT. WORTH
Fort Worth Professional Photographers Association
South Plains Professional Photographers Association
S AN ANTONIO
Professional Photographers of San Antonio
Professional Photographers Forum of East Texas
Heart of Texas Professional Photographers
ERIC ERNST INS & OUTS OF PHOTOGRAPHING HIGH SCHOOL WORKSHOP by Teri Whittaker, M.Photog., Cr., CPP We are so thankful that Eric Ernst came to town and shared his knowledge of photographing High School students! He went above and beyond, and everyone who attended was impressed with his presentation and the information they received during the workshop. Thank you to Belinda Higgins for opening up her studio to host the workshop.
by Duane Blocker
I had the opportunity to attend Kim’s four-hour workshop. Wow, did she pack in the information. I just don’t take notes that fast anymore. This session just showed the importance of the topic to your business. Just a few notes: • Define your brand. • Work with people you want. • Your logo is not your brand. • Find your niche.
On it goes. Kim has a love of the subject, who knew? She has been through it, she has studied it, and she has applied it to her business. She has a home studio and has chosen her niche. She has a Unique Selling Proposition (USP) and a brand description "Celebrating the bold love parents have for their babies, with and without fur.” She does baby and pet photography. Isn’t that a great statement of her business? By the way, Kim’s work is amazing. She also does business consulting. She took out loans early on and
KIM HARTZ MARKETING YOUR BRAND WORKSHOP
had a storefront studio. She had struggles and partnered with PPA’s studio assistance program. Now she knows business, branding and marketing and she loves that part of her business as well. Four hours only scratched the surface, we could have easily had a longer session. For me it reinforced that photography is a business, and we need to run it as one. I highly recommend taking a course from Kim in the future when she offers one.
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Why should you become certified? I wanted to become a Certified Professional Photographer for two reasons: 1) As a personal accomplishment, 2) I wanted to set myself apart as a professional photographer. Also, certification helps to show potential clients the value in hiring a true professional. Consumers understand that certification means that you’re a professional in your field. In today’s digital age every one you know thinks that they are a “photographer” with the technology of cell phones, tablets and even prosumer cameras. But a Certified Professional Photographer (CPP) designation shows clients that you are a true professional and gives them confidence in your expertise and technical skills. For more info on Certification go to www.ppa.com From PPA. By Curley Marshall, Cr., CPP, Author CPP Liaison and PPGH Past President
UPCOMING CPP TEST DATES by Tom Hathock, M.Photog., Cr., CPP
Interested in becoming a Certified Professional Photographer? There are two testing opportunities coming up in Houston! Your first step is to declare your candidacy at https://www.ppa.com/benefits/education/certification/how-toearn-your-certification. Fill out the candidacy application form and pay your $200 fee. Everything you need to study and find out more about the next step in the certification process can be found on the same PPA site. May 31, 2018 10:00 a.m. The United Way Building 50 Waugh Drive, Houston, TX July 6, 2018 10:00 a.m. Rayford Crossing Resort 29321 S. Plum Creek Drive Spring, TX 77386 Free donuts at 9:45 a.m. The test starts at 10:00 a.m. sharp. Free Pizza for everyone after the test at noon. PPA will email results to you within two weeks after the test.
IMAGE COMPETITIONâ€… /â€†GUILDS
Did you know you can enter the PPGH Local Photographic Competition at any level of membership? The image competition held at our monthly PPGH meetings is a great way to hone your skills and get feedback from proven and respected professionals in this industry. These talented individuals volunteer their time to judge images and provide valuable feedback utilizing the 12 elements of a merit image. You can earn fellowship points on a local level and progress your image to the next level of competition to earn recognition and even degrees through the Professional Photographers of America. All district competitions lead to the annual International Photographic Competition. Visit these links to learn more about entering competition.
To learn about the guidelines for entering image competition at PPGH meetings visit:
http://www.ppgh.org/Resources/ Documents/Image%20Competition/2015%20PPGH%20Image%20 Comp%20Rules.pdf
Follow along with image judging on the Game Day App, downloadable from https://printcompetition.com/. Membership is optional but if you join PrintCompetition.com you can search thousands of archival images to see scores and hear audio from the image competitions. It is a terrific resource.
To learn about upcoming competitions throughout the region visit:
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SKILLS IN IMAGE
MARCH 2018 | MASTER
Afternoon in Havana by Armando Chacon, M.Photog., Cr.
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MARCH 2018 | ACTIVE
La Vie En Rose by Laura King, CPP
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MARCH 2018 | ACTIVE
Serenity Cove by Michael Reiland
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APRIL 2018 | ACTIVE
You're So Veined by Mary Anne Keeling
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APRIL 2018 | ACTIVE
Guiding Light by Mary Anne Keeling
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APRIL 2018 | ACTIVE
The Fall of Autumn by Curley Marshall, Cr., CPP, Author
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APRIL 2018 | MASTER
The Light of Wisdom by Armando Chacon, M.Photog., Cr.
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APRIL 2018 | MASTER
Unending Love by Karen Butts, M.Photog., Cr., CPP
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APRIL 2018 | MASTER
With Head Bowed Down by Teri Whittaker, M.Photog., Cr., CPP
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WORKSHOPS 24 MAY 2018 Fonts: Aparajita and Mistral
A publication of the Professional Photographers Guild of Houston