‘Marketing with TOPRA is not only effective it also demonstrates your support for the Regulatory Affairs profession’ Lynda Wight, Executive Director, TOPRA
Media and promotions – Online, print and face-to-face
TOPRA – The Organisation for Professionals in Regulatory Affairs TOPRA is a global independent, non-profit professional body for people in Regulatory Affairs in the healthcare sector. Our 3,000+ members come from more than 40 countries worldwide. They are individuals drawn from industry, the regulatory agencies, the consultancy community and service providers who work in all sectors including medical technologies, biotech, borderline products and pharmaceuticals. As such our membership represents an incredible pool of highly influential and talented people – a natural organisation through which to market professional services to this community. TOPRA’s vision is to be the professional organisation providing high quality education, training, information, support services and networking opportunities for everyone involved in all aspects of healthcare Regulatory Affairs, supporting individuals in their career development and promoting the profession as a whole.
ABOUT TOPRA TOPRA and the Regulatory Affairs sector ‘TOPRA greatly appreciates the support that we get from the commercial relationships we have with companies and service providers, as they allow us to do more for our members,’ says Executive Director Lynda Wight. ‘In turn, we know that by being involved these companies are demonstrating their understanding of and commitment to the regulatory profession, and their support for excellence in Regulatory Affairs.’ As a commercial organisation working in the regulatory sector, you will want to show your target audience that you appreciate the essential role that Regulatory Affairs professionals play in healthcare and that your company and/or service is aligned with their goals and concerns. You understand the challenges they face in their daily lives – and you can help support them with practical solutions and services. y supporting TOPRA’s educational and professional B activities through a wide range of options you can: ● Gain a detailed awareness and knowledge of this sector
and its people ● Reach out to your target audience in a focused way ● Meet Regulatory Affairs professionals face-to-face
through a number of networking opportunities ● Demonstrate your commitment to and support for the
Advertising and promotional opportunities TOPRA’s products are an essential part of everyday life in the pharmaceutical, medical technology and veterinary Regulatory Affairs arena. We can provide tailored advertising solutions, covering all aspects of your marketing mix, maximising exposure and ensuring budget optimisation. Whether print or online, our contact list is the most targeted in the Regulatory Affairs sector. We offer clients a wide range of promotional opportunities. These can be broken down into four key categories: 1 Events 2
Regular ongoing media
3 Tactical – including those providing an annual presence from a one-off commitment 4 Recruitment
‘The Awards showcase innovation, recognise achievement and promote excellence within the Regulatory Affairs profession. These are some of the core values that Samarind is built on and so naturally we support their recognition through the TOPRA Regulatory Affairs Awards. We encourage others to get involved by way of nomination or through the sponsorship of an Award category. In addition, the Awards event is a truly enjoyable evening,’ Phil Turner, Software Sales Manager, Samarind Limited.
TOPRA Regulatory Affairs Awards 2012 You can demonstrate your organisation’s calibre, support and commitment to the Regulatory Affairs sector by supporting an Award as a key sponsor. Just consider how much the additional market visibility and raised profile that supporting an Award will benefit your company, not to mention the doors it might open for developing future business relationships. You can find a review of this prestigious event at http://www.uploadlibrary.com/topra/in-touchjan-newsletter.html TOPRA’s highly prestigious annual event takes place on 28 November. The Awards are an intimate evening celebrating and rewarding achievement and excellence in Regulatory Affairs. This is the perfect opportunity for sponsors to meet and spend time with regulatory leaders and strategists, the cream of Regulatory Affairs, in a relaxed and convivial social setting.
Sponsors who commit early start to benefit almost immediately from: ● Reserved sponsorship of your preferred Award category ● Inclusion in the monthly Awards adverts on the outside back cover or within Regulatory
Rapporteur, and in all subsequent adverts until the event itself ● A short interview/quotes from someone senior in your company in InTouch ● Immediate inclusion of your company profile and logo on the TOPRA Awards website ● Immediate inclusion of your company logo on rotating sponsor banner advertising on the
main TOPRA website ● Acknowledgement of your support in relevant TOPRA e-newsletters ● Permission to refer to yourself as a Category Sponsor and use of the TOPRA Regulatory Affairs
Awards logo on your own website linking through to the Awards site, encouraging entries to your sponsored category ● A number of specially printed copies of Intouch (now distributed digitally)
for your own internal and promotional purposes. There are many other ways to support the Awards, including become a Regulatory Affairs Awards Champion. For more details on the options contact Mark Wilkins mark.wilkins@ ashridgecommunications.com or call +44 (0)1753 714999. Attendees: Those in TOPRA membership and beyond. Senior representatives from regulatory agencies and influential healthcare regulatory executives from across Europe and further afield, from big pharma to small consultancies, etc. Coverage and reach of event involvement – 3000+ members and 6,000+ others visiting the TOPRA and Awards websites and other media.
TOPRA Annual Symposium This Symposium takes place in October and is for all those involved in Regulatory Affairs. It brings together representatives of industry, the regulatory agencies and the European Commission to discuss and understand today’s regulatory issues and debate the future plans for regulation. Established in 2004, this leading annual event in the Regulatory Affairs calendar attracts more than 500 attendees. In addition to exhibition stands, promotional opportunities include: ● Inserts in delegate bags ● Sponsorship of social and networking events ● Sponsorship of official conference materials ● Advertising in the Symposium Preview. For more details on the above and a range of other options contact Mark Wilkins mark.wilkins@ ashridgecommunications.com or call +44 (0)1753 714999.
ONGOING MEDIA Regulatory Rapporteur
Now in its 10th year of publication, the hugely successful Regulatory Rapporteur journal is well-received throughout the regulatory community. The high-quality content makes it a must-read monthly journal for our members and their associates. In a recent Member Survey more than 61% of TOPRA members stated that they find Regulatory Rapporteur the most useful publication in their work and almost 60% of members stated that they find it the most authoritative journal in Regulatory Affairs.
The TOPRA website and associated microsites are an invaluable information resource for regulatory professionals. Each month there are over 12,000 site visits from 8,500+ unique users with over 50,000 page views. Leaderboard and banner advertising is available throughout the site.
Key editorial themes in 2012–13 include: ● Clinical trials ● Emerging markets
Manufacturing & Controls
● Medical Technologies
● Health Technology Assessment
‘DWL provides a specialist translation service to the pharmaceutical industry especially in the fields of Regulatory Affairs and clinical research. Therefore, the Regulatory Rapporteur has for some years been our first choice of advertising medium as its readership, the professional in Regulatory Affairs, is an important part of our market. ‘ Samuel J Wirth, Managing Director, DWL Limited
InTouch Our monthly digital and online members’ newsletter keeps members even more in touch by receiving news from the TOPRA board, SPIN groups and colleagues in a more timely fashion. InTouch is the perfect vehicle for service providers to reach TOPRA members in a more personal, direct way through: ● Advertising options ● Sponsorship options ● Banner advertising on the e-mail
notification of a new edition being sent to members.
TACTICAL Providing an annual presence
This annual product is highly valued by TOPRA members as it highlights the key regulatory meetings of the year in an attractive and clear format. The planner is assured a space on members’ office walls throughout the year.
JUST LAUNCHED! Secure your place in TOPRA’s new interactive Online Services Directory. The Services Directory is a searchable list of businesses and their services of interest to Regulatory Afffairs professionals.
There are 14 advertising spaces available on the planner at a rate of £2,100 each. Regular advertisers include Kinesys, GF Associates, Fulcum Pharma. The planner is distributed to members in December, with TOPRA’s official journal Regulatory Rapporteur.
There are two paid-for options: Standard or Premium. With a standard entry you can highlight your company’s contact details and logo within the category list. But for maximium visibility, purchase a Premium listing where your company’s details and profile pop up in an exclusive window. The Services Directory is set up so you can create, monitor and maintain your own entry in the directory.
One-off Inserts and separate mailing services Sometimes an advertisement is not sufficient to get your message across. For advertisers who want to promote events or a range of services, an insert in Regulatory Rapporteur may be the solution. Alternatively, we offer advertisers the option to reach members via direct mail. You can send your flyer or document to all TOPRA members. Or you can target specific sections of the membership, selected on the basis of region, job title or years of membership. Let us know your requirements and we can select a tailor-made audience for your message from the TOPRA database of more than 3,000 members in 40+ countries. One of the major benefits of the direct mailing service is its timeliness. From booking to dispatch usually only takes one week. Or you can plan the timing of your delivery to fit in with your marketing campaign. Approximately 90% of TOPRA members have consented to receiving relevant material from third parties through the post.
Regulatory Rapporteur, Job Shop, TOP RA Jobs, e-bulletin and web leaderboard TOPRA media offers an incredible pool of talent and is the obvious place of choice to advertise your vacancies across the Regulatory Affairs profession. Sometimes you may wish to attract someone who doesn’t look at mass media bulletin boards (although we do offer an online Job Shop). This is where a considered promotion is important to attract the right candidates. TOPRA provides print advertising with Regulatory Rapporteur. Leading organisations such as Pfizer, Aspen and Gilead have recently chosen to advertise their vacancies in its pages. Online through Job Shop, TOP RA Jobs e-bulletin and web leaderboard adverts, featured job ads, etc cover most options but we can also look at specific recruitment direct mail. Please visit http://www.topra.org/sites/default/files/assets/pdf/top_recruitupdatefly_hr.pdf for further information and costs.
Tailor-made opportunities Mixing-and-matching TOPRA’s advertising, sponsorship and promotional opportunities allows you to maximise the potential of your media campaign – and make the best use of your budget. We are happy to discuss your objectives and work with you to develop the most effective package. Examples might include: ●8 P rint and online – 3 pages in Regulatory
Rapporteur and 3 months of web banners – £8,250 (saving £1,530) ●8 A nnual presence package – Standard Directory
entry for 12 months and annual Wallplanner – £2,500.
For all recruitment packages/options contact: Mark Wilkins on 01753 714999
COSTS & SPECIFICATIONS Regulatory Rapporteur
Display advertisement sizes and rates
Bookings required 4 weeks in advance of publication and copy 3 weeks in advance of the monthly publication dates. Contact us for publishing dates.
(Series discount for client direct bookings – 10% for six, 15% for 12 issues). Full page bleed (297mm H x 210mm W)
Full page – non bleed (244mm H x 181mm W)
Half page horizontal (118mm H x 181mm W)
Half page vertical
(244mm H x 88mm W)
Quarter page vertical (118mm H x 88mm W) Quarter page horizontal (52mm H x 181mm W)
Display advertisements – special positions (if available) Please note: 11 issues a year – July/August is combined.
Double page spread £5,500 Right hand or special position £2,320 Outside back cover* (297mm H x 210mm W) £3,785 Recruitment advertisements For Recruitment advertising rates and packages please refer to our Recruitment Media Pack. Copies can be requested by contacting email@example.com or going to www.topra. org/advertising. Please note, a 3mm bleed must be added to all sides of a bleed full page advert. The trim dimension is 297mm high x 210mm wide, the bleed size is 303mm x 216mm Inserts by negotiation. An agency discount of 10% is available to recognised advertising and media agencies.
InTouch Information on sponsorship and advertising opportunities is available on on request. An example of a sponsorship package includes a small amount of relevant editorial [at the editor’s discretion] with the following sentence added: ‘[Your company] supports InTouch’ and/or at the bottom of the first page it will say: ‘This edition of InTouch is supported by [your company]’, plus small corporate logo. Options include a website banner on the InTouch home page (next to TOPRA logo, exclusive to your company and TOPRA) and/or your banner included on the email notification to members that the digital issue is available.
£2.00 per item – a minimum price applies of £500 + cost of postage + small labelling and envelope stuffing fee (c.£100–£150 excluding VAT dependent upon volume) Contact us for costs of regional mailings. All items must be marked prominently with: This mailer has been sent to you using the TOPRA mailing service. All envelopes must be marked ‘Private and confidential’ A sample of your mailer must be sent to and approved by TOPRA prior to dispatch.
Online Services Directory entry
Website – www.topra.org
All listings in the new interactive and searchable Services Directory are for a 12-month period.
Leaderboard and button advertising is available throughout the site.
● A Standard Listing is £500
Leaderboard (728 x 90 pixels)
● A Premium Listing is £1,000
Cost £1,200 per month, £1,000 per month for 3 or more months booked in advance. Ad appears on all pages and rotates with a maximum of 3 other advertisements.
Don’t forget you can update or upgrade your listing at any time. You can define which search categories your listing appears in and amend this as your business grows.
Button Advertising (200 x 200 pixels)
Please note all the prices cited above exclude VAT, which will be added to the invoice if applicable. Terms and conditions also apply, go to www.topra.org/advertising.
Cost £400 per month, £350 per month for 3 or more months booked in advance. Ad appears on all pages and rotates with a maximum of 3 other advertisements. Does not appear on Job Shop recruitment pages.
Publishing Bellerive House, 3 Muirfield Crescent, London E14 9SZ Tel: +44 (0)20 7510 2560 Fax: +44 (0)20 7537 2003 Email: firstname.lastname@example.org Website: www.topra.org
TOPRA â€“ The Organisation for Professionals in Regulatory Affairs Ltd. Registered in England Number 1400379. A Company Limited by Guarantee. TOPRA is the registered trademark of The Organisation for Professionals in Regulatory Affairs Ltd, registered Community Trademark number 003182961. The TOPRA logo is covered by The Community Design registration numbers EU Des Reg No. 000055553-0001 and 0002. Designed and produced by The Upper Room. 020 8406 1010
Published on Jun 28, 2012