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B4

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Friday, June 15, 2012

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The Union

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Section B

BUSINESS

LaTeDa hits the road BY TRINA KLEIST Staff Writer

ebbie DeJesus hits the road this week with her new LaTeDa Mobile truck, staging public parties locally on Saturday and Wednesday. DeJesus closed her Mill Street store in April but vowed to return for private parties and showings from her fashion truck — the latest business model in a tough economy where survivors like DeJesus are finding new ways to reach out to customers. (Fashion trucks were featured on the Today Show on June 4, DeJesus noted.) Her truck, about the size of a UPS delivery truck, is a custom creation that evokes both Gold Rush history and a woman’s closet, with tin ceiling tiles and pink and white striped wallpaper.

D

Submitted photo

LaTeDa Mobile owner Debbie DeJesus shows off her new mobile fashion boutique, which will appear at six events in the next week. “I am the first mobile fashion truck in Nevada County and on the (San Francisco) Peninsula,� said DeJesus, who lives part time in Sunnyvale. LaTeDa fans can find it,

along with DeJesus’ newest inventory, at two coming events: • Sierra Knolls Winery celebrates the one-year anniversary of opening its Bear River Tasting Room on Saturday. LaTeDa

Mobile will be there from 2 to 5 p.m. at 10024 Linnet Lane, off Highway 49 in southern Nevada County. • From noon to 2 p.m. Wednesday, LaTeDa Mobile will be at Champagne Jane Salon and Spa, 477 S. Auburn St., downtown Grass Valley. Champagne Jane will be offering specials, DeJesus said. In addition to her public events, DeJesus has four more private events booked over the next week, she said. Book LaTeDa home parties at latedamobile@yahoo.com or (530) 913-7295. Follow LaTeDa Mobile at www.Twitter.com/latedemobile and www.Facebook. com/latedaboutique. To contact Senior Staff Writer Trina Kleist, email tkleist@theunion.com or call (530) 477-4230.

Broadband meeting to discuss health care patients and other health care professionals around the world. Also scheduled to speak are representatives from AT&T and three other Internet service providers about their plans for expanding their networks. The meeting is sponsored by the Sierra Economic Development Corp., supported in part by funding from Nevada County. For information, visit www.SEDCorp.biz or call (530) 823-4703.

SUBMITTED TO THE UNION

The Gold Country Broadband Consortium will meet from 1:30 to 3:30 p.m. on June 21 at the Placer County Planning Commission hearing room, 3091 County Center Dr., Auburn. Representatives from the California Telehealth Network will discuss ways to create better connections among California’s health care providers, their

THE DAY ON WALL STREET

June 14, 2012 June 14, 2012

13,500

Dow Jones industrials

12,500

+155.53

11,500

12,651.91

Stocks surge on bank expectations ASSOCIATED PRESS

NEW YORK — A report that major central banks would be ready to pump money into the financial system after the Greek elections this weekend gave the stock market a late push higher. The Reuters report said major central banks were preparing for coordinated action if the results of Greek elections on Sunday strain global financial markets. The Dow Jones industrial average jumped 155.53 points to close at 12,651.91 Thursday. That’s a gain of 1.2 percent. The Dow jumped 100 points after the report came out then pulled back. Investors are on edge ahead of Greece’s election this weekend because parties opposed to the terms of the country’s financial

bailout could take control of the government. If that happens and the country leaves the euro, many fear the currency union could be torn apart and European banks could fail. The stock market began

(If Greece) leaves the euro, many fear the currency union could be torn apart and European banks could fail. climbing in early trading after a tame inflation reading and another weak jobs report raised expectations that the Federal Reserve would offer more support for the U.S. economy. Applications for unemployment benefits rose last week,

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fell in May by 0.3 percent, the biggest drop since December 2008. Analysts said the slowdown in price increases could make it more likely that the Fed will announce new steps to boost the economy when it meets next week. Low inflation gives the

Fed more leeway to inject money into the financial system, keep interest rates low and encourage borrowing. “The markets are higher, I think, because there are enough investors who believe that this morning’s data on prices and jobless claims increase the case for more Fed easing as soon as next week’s meeting,� said Clark Yingst, chief market analyst at the securities and banking firm Joseph Gunnar. Yingst said the market could easily switch directions in the coming days.“Traders are just following the trend one way on one day, but are perfectly happy following it the other way the next.� The Standard & Poor’s 500 rose 14.22 points to 1,329.10. The Nasdaq composite gained 17.72 points to 2,836.33.

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June 14, 2012

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