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Photo Courtesy Bob Winsett, Explore Summit Magazine 2012

2014 MEDIA KIT NEWSPA P E R S

M A G A Z IN ES

W EB SI T ES

D I G I TA L

E V E NT S

331 West Main St., Frisco, Colorado 80443 | 970-668-3998 | www.SummitDaily.com


Photo Courtesy Tripp Fay

MARKET OVERVIEW

Peyton Manning is only unanimous All-Pro choice PAGE 18

SUNDAY

JANUARY 5, 2014 HIGH: 4° LOW: -8° WEATHER PAGE 35

FREE

SummitDaily.com E SINCE 1989 D O N E WS S O U R C O U N T Y, C O L O R A YO U R S U M M I T C

greater avy risk Wind, snowfall make for che ous, Colorado Avalan tree line especially danger PAGE 4 With terrain near, above s caution in backcountry Information Center advise

DAVID GIDLEY / SPECIAL

TO THE DAILY

on Wednesday, New at Arapahoe Basin Ski Area falling throughout the powder on the Falcon run of the steeps and fresh morning, with more snow scale. year by sampling some snow were reported that ’ — level three on its five-point Cagle breaks in the new zero, and 4 inches of new Local Summit skier Lane danger level to ‘considerable feel like it had fallen below made the temperature Center to raise its avalanche Year’s Day. High winds Avalanche Information have caused the Colorado day. The recent storms

The Summit Daily News is the number one news source for residents, second homeowners and visitors to Summit County, Colorado. Known as “Colorado’s Playground,” visitors flock to our community to ski and ride some of Colorado’s best-known ski destinations including Breckenridge, Keystone and Copper Mountain.

SUMMIT PROFILES

SEW FINE

Pizzazz Holly Robb, owner of Holly’s is about Boutique in Breckenridge, to tackle her biggest challenge the as a seamstress: outfitting Australian Olympic team. PAGE 2

SUMMIT VIEWS

TOO CLOSE FOR COMFORT

Jeffrey Bergeron says good things require time and pato tience, but bad stuff seems happen in a heartbeat. PAGE 13

S ION OF REALTOR SUMMIT ASSOCIAT

locals Helping buyers become

THREE AMAZING FACTS!

1 2 3

The Summit Daily News Reaches 90% of the market over a 7 day period. For every one paper we print, we average over four readers.

Our readers rely on the Summit Daily News seven days a week, 365 days a year. The publication is free and in high demand at over 500 locations including hotels, restaurants, ski and bike shops, art galleries, coffee shops and many other high-traffic spots.

In 2013, Summitdaily.com received an average of 241,500 visits per month.

331 WEST MAIN ST., FRISCO, COLORADO 80443 | 970-668-3998 | WWW.SUMMITDAILY.COM

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DEMOGRAPHICS POPULATION

28,138 SUMMIT COUNTY

Our team takes pride in meeting the needs of this diverse, highly active and educated community active and educated community. This unique mix is made up of hard working families, retirees and visitors. We have taken great care to understand out readership and develop products and content strategies that meet their demands. • 66% of homes in Summit County are second homes (with a cumulative value of $97.3 million.)

SOURCE: DemographicsNow

MEDIAN HOUSEHOLD INCOME

$63,755 SUMMIT COUNTY

• 51% of second homeowners live in Colorado, with the majority enjoying a short commute from Denver and the Front Range. • 60% of second homeowners have an annual income of $100,000 or more.

SOURCE: DemographicsNow

HOUSEHOLDS

11,799 SUMMIT COUNTY SOURCE: DemographicsNow

BUSINESS COMMUNITY

3,615 BUSINESSES ARE

LOCATED IN THIS AREA SOURCE: Borrell Associates 331 WEST MAIN ST., FRISCO, COLORADO 80443 | 970-668-3998 | WWW.SUMMITDAILY.COM

Photo Courtesy Karin Osterlohn-Mattern

PAGE 3


OUR AUDIENCE

Photo Courtesy GoBreck.com

Print

READER SURVEY, 2012

POWERFUL REACH The Summit Daily News enjoys a diverse audience of locals, second homeowners and visitors. Some of their interests overlap and some are unique to each demographic. As a result, we have developed a product mix that specifically caters to each of these audiences both in content and distribution.

331 WEST MAIN ST., FRISCO, COLORADO 80443 | 970-668-3998 | WWW.SUMMITDAILY.COM

Daily 28,500 readers (circulation 9,500)

Our readers look for ads: - 74% of second homeowners - 63% of visitors - 54% of locals reported seeking out ads in the Summit Daily News.

PAGE 4


OUR AUDIENCE Digital

www.SummitDaily.com 30-Day Traffic (12-month Average)

Unique Visitors

131,147

Page Views

674,244

Visits

249,595

DIGITAL SERVICES We have expanded our marketing options so you can extend your digital reach. The Summit Daily News offers a selection of digital solutions to ensure you get your message to your customer, within your budget. Whether you want to reach the person looking for real estate in a resort town, the visitor hungrily searching for a good restaurant or the local resident who needs a new cell phone – we can connect you with them.

331 WEST MAIN ST., FRISCO, COLORADO 80443 | 970-668-3998 | WWW.SUMMITDAILY.COM

Summitdaily.com is heavily accessed by: •

76% of locals,

64% of second homeowners, and

67% of visitors Monthly readership habits reflected in Summit Daily News Reader Survey, 2012

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PRODUCT SNAPSHOT

Publication Name: Summit Daily News Publication Frequency: Daily Quantity: Average 9,500 Geographic Area:

Reach Summit’s best consumers with the Summit Daily News! Summit Daily News 02/14/2014

Breckenridge 80424, Dillon 80435, Frisco 80443, Copper Mountain 80443, Silverthorne 80498/80497

Copy Reduced to %d%% from original to fit letter page

Peyton Manning is only unanimous All-Pro choice PAGE 18

SUNDAY JANUARY 5, 2014 HIGH: 4° LOW: -8° WEATHER PAGE 35

SummitDaily.com

YOU R S U M M I T C OU N T Y, C OL OR A D O N E WS S OU R C E S I N C E 1 9 89

With terrain near, above tree line especially dangerous, Colorado Avalanche Information Center advises caution in backcountry PAGE 4

DAVID GIDLEY / SPECIAL TO THE DAILY

Local Summit skier Lane Cagle breaks in the new year by sampling some of the steeps and fresh powder on the Falcon run at Arapahoe Basin Ski Area on Wednesday, New Year’s Day. High winds made the temperature feel like it had fallen below zero, and 4 inches of new snow were reported that morning, with more snow falling throughout the day. The recent storms have caused the Colorado Avalanche Information Center to raise its avalanche danger level to ‘considerable’ — level three on its five-point scale.

SUMMIT PROFILES

SUMMIT VIEWS

SEW FINE Holly Robb, owner of Holly’s Pizzazz Boutique in Breckenridge, is about to tackle her biggest challenge as a seamstress: outfitting the Australian Olympic team. PAGE 2

TOO CLOSE FOR COMFORT

SUMMIT ASSOCIATION OF REALTORS

Jeffrey Bergeron says good things require time and patience, but bad stuff seems to happen in a heartbeat. PAGE 13 Helping buyers become locals

Publication Name: Explore FEB14-202014 Summit Weekender Publication Frequency: Weekly Quantity: 6,000 a�FEAST�for Distribution: 60 boxes and FOODIES over 100 lodging partners and locations county-wide Geographic Area: Breckenridge 80424, Dillon 80435, Frisco 80443, Copper Mountain 80443, Silverthorne 80498/80497

Publication Name: Explore Summit magazines Publication Frequency: 3x, seasonally: winter, spring, and summer. Quantity: 40,000 each Geographic Area:

Publication Name: Bike Guide Publication Frequency: Annually Quantity: 45,000 Geographic Area: Breckenridge 80424, Dillon 80435, Frisco 80443, Copper Mountain 80443, Silverthorne 80498/80497

Publication Name: Summit County Home Publication Frequency: Monthly Quantity: 10,000 Distribution: Rack top and over 50 Home boxes Geographic Area: Breckenridge 80424, Dillon 80435, Frisco 80443, Copper Mountain 80443, Silverthorne 80498/80497

BRECKENRIDGE

.

COPPER

MOUNTAIN

.

KEYSTONE

.

FRISCO

.

SILVERTHORNE

Culinary events arrive in Summit County just in time for the holiday of love P4

.

DILLON

SAVOR

Affordable date nights all through February at Savor the Slopes

P5

SAVOR

Local writer and culinary instructor publishes first baking cookbook

P6

SAVOR

Red beer to warm the heart of your Valentine

P8

WWW

.EXPLORESUMMIT.COM

All contents © Copyright 2014 Summit Daily News and summitdaily.com 02/14/2014

February 17, 2014 8:54 pm / Powered by TECNAVIA

BRECKENRIDGE | COPPER MOUNTAIN | DILLON | FRISCO | KEYSTONE | SILVERTHORNE

SUMMIT COUNTY

2013

FEATURING

30

MOUNTAIN BIKE, ROAD AND BACK COUNTRY TRAILS TOPO TRAIL MAPS

+

A LEISURELY CRUISE

PAGE 12 WIN USA PRO CHALLENGE VIP PASSES

PAGE 64

7

breckenridge | copper mountain | frisco | silverthorne | dillon | keystone

Amy Purdy

1 day

A PArAlymPiAn snowboArder's roAd to sochi

cannabis

counsel

Breckenridge 80424, Dillon 80435, Frisco 80443, Copper Mountain 80443, Silverthorne 80498/80497 for the

summit

exploresummit.com

REAL ESTATE & MOUNTAIN LIFESTYLES |

FEbRUARY/MARch

2014

SKI IN, SKI OUT

DESIGN & STYLE

331 WEST MAIN ST., FRISCO, COLORADO 80443 | 970-668-3998 | WWW.SUMMITDAILY.COM

spring 2014

From first chair to après across two counties

Visit summitdaily.com/realestate to read our tablet and desktop edition.

ON PAPER. ONLINE. ON SUMMIT COUNTY

FREE

Wind, snowfall make for greater avy risk

Home Front

market report Summitdaily.com/realestate

1

PAGE 6


COVERAGE AREA

C IT Y

Z IP C O D E

SDN

WE E K E N D E R

HOME

BRECKENRIDGE 80424 YES YES

YES

DILLON

80435 YES YES

YES

FRISCO

80443 YES YES

YES

COPPER MOUNTAIN

80443

YES

YES

YES

SILVERTHORNE 80498 YES YES

YES

SILVERTHORNE 80497 YES YES

YES

331 WEST MAIN ST., FRISCO, COLORADO 80443 | 970-668-3998 | WWW.SUMMITDAILY.COM

According to most recent census, Summit County his home to 30,000 permanent residents, but serves as a second home to a grown population of second homeowners. 66% of homes in Summit County are second homes with a cumulative value of $97.3 million.

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WHO WE ARE PUBLISHER Matt Sandberg msandberg@summitdaily.com MANAGING EDITOR Ben Trollinger btrollinger@summitdaily.com ADVERTISING DIRECTOR Jason Woodside jwoodside@summitdaily.com MARKETING DIRECTOR Maggie Butler mbutler@summitdaily.com

For advertising rates, please contact one of our Account Managers

331 WEST MAIN ST., FRISCO, COLORADO 80443 | 970-668-3998 | WWW.SUMMITDAILY.COM

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