local market special publications
FIRE FEST 2011
• Landscaping • Best Management Practices What does Fire Fest achieve? Over the past 18 years, we have distributed hundreds of smoke detectors and ﬁre extinguishers for local homes, reduced incidents involving children and matches, met the people who help us in emergencies, ﬁngerprinted hundreds of our children, provided bicycle and car seat safety information and, overall, created safer homes, vehicles, streets, neighborhoods and forests.
Ethan Christian Anderson
Activities include ﬁre engines and equipment, vehicle extrication, a burn demonstration of rooms with and without ﬁre sprinklers, home safety ideas, free hand out material and lots of special a�ractions for kids, like water ﬁghts, bounce house and Smokey Bear, Sparky and other friends. Kids can earn a pass for a drawing for ski passes and other cool prizes.
Corinne & Jess Anderson
APRIL This homeowners’ guide is developed to encourage a long shelf-life by including useful information and easy access to important resources/phone numbers/websites/etc. Inserted into the Tahoe Daily Tribune and distributed at targeted locations, it’s the ultimate way to get in front of basin homeowners.
May An annual publication publishing for mother’s tahoedailytribune.com/babiesof2010 day, Babies of 2011 will feature photos of babies born in 2011 in the South Shore. A ‘Mom’s Night Out’ event is held in conjunction with our babies tab, in partnership with Barton Health.
Back to School
Firefest: Everyday Heroes
In partnership with
Fire Fest is an annual event hosted by our local ﬁre agencies, including Lake Valley Fire District, the U.S. Forest Service, the Tahoe-Douglas Fire District, Fallen Leaf Fire District, the City of South Lake Tahoe Fire Department, CalFire and the Nevada Fire Safe Council, and sponsored by the Lake Tahoe Kiwanis Club. This event highlights all of our safety agencies, creating a day celebrating ﬁre and life safety for children and families. HELICOPTERS�WILL�STAR�AT�FIRE�FEST�THIS�YEAR as they land at the South Lake Tahoe Airport for Fire Fest 2011. What an incredible opportunity to get a close up look at these amazing machines. Crews will be on hand to answer questions and explain how they help us when we need it most.
celebrate our local
Lake Valley Fire Protection District Tahoe-Douglas Fire District U.S. Forest Service Fallen Leaf Fire District South Lake Tahoe City Fire Department Nevada Fire Safe Council CalFire Lake Tahoe Fire Academy Lake Tahoe Kiwanis Club South Lake Tahoe Boys and Girls Club Southwest Gas El Dorado County Sheriﬀ’s Team of Active Retirees (STAR) Clean Tahoe Program South Tahoe Public Utility District South Tahoe Refuse Company Liberty Energy Calstar Lake Tahoe Regional Fire Chief’s Association Sierra Front Wildﬁre Cooperators KTHO Radio Tahoe Daily Tribune
Summer is winding down, but the path back to school is already laid out. Let us be your guide.
California elementary schools ...Page 7 California middle schools..........Page 10 California high schools ..............Page 12 Zephyr Cove Elementary ...........Page 13 George Whittell High .................Page 15
Visit the library for books to read outside of the classroom Page 6
SAFETY Recognize and prevent bullying Page 3
HEALTH & NUTRITION Free and reduced price meals New vaccine laws for 7-12th grade students Page 5
AUGUST Our annual Back to School guide includes valuable includes valuable information for back to school including bus schedules, school calendars, and more useful information for local families. Inserted into the Tribune, it reaches local families right in their homes. Photo Illustration by Emily Stott/ Tahoe Daily Tribune
saturday, september 24, 2011
Preliminary Schedule of Events • Fire Department Competition PEOPLE • Vehicle Extrication • Burn Demonstration of Fire Sprinkler PLACESProtection • Police Dog Demonstration
on-going 12:00 noon 1:00 p.m. 2:00 p.m
EVENTS JUNE Are you the “Best of Tahoe™?” This is a premier guide listing our readers’ choice as “The Best” in recreation, dining, entertainment, people and services. Inserted into Action, the Best of Tahoe™ also reaches visitors when they get to the south shore making their decisions on where to go and what to do.
Especially for the Kids: • Get a Close Up Look at Helicopters • Earn a pass for prize drawings • Meet Smokey Bear, Sparky and other favorite friends • Escape from the Smoke House • Ember House Game • Sit in a Fire Truck, Wear Fire Fighting Equipment and Squirt Fire Hoses • Bounce House • Pedal Power - Generate electricity on a bicycle • Kiwanis BBQ • Win Prizes, Giveaways and Much, Much More...
Holiday In anGuide emergency dial 911
A S P E C I A L E D I T I O N O F T H E T A H O E D A I LY T R I B U N E
firefighters & promote
Special Event – Invited Helicopters • CalStar • CareFlight • U.S. Forest Service H-516 • CHP H20 • Fallon Naval Air Station Blackhawk
Tribune TAHOE DAILY
Law Enforcement South Lake Tahoe Police Department El Dorado County Sheriﬀ - SLT California Highway Patrol - SLT Douglas County Sheriﬀ Oﬃce
(530) 542-6100 www.sltpd.com • tahoedailytribune.com (530) 573-3000 www.edcgov.us/sheriﬀ (530) 577-1001 www.chp.ca.gov (775) 782-9935 www.douglascountynv.gov
Fire Protection South Lake Tahoe Fire Department Lake Valley Fire Protection District El Dorado County Fire Protection District Tahoe Douglas Fire Protection District Fallen Leaf CDS Fire Department
(530) 542-6160 (530) 577-3737 (530) 544-9630 (775) 588-3591 (530) 542-1343
www.sltfd.org www.lvfpd.org www.co.el-dorado.ca.us www.tahoeﬁre.com
Emergency Management/Weather El Dorado County Sheriﬀ Oﬃce of Emergency Svcs American Red Cross California Oﬃce of Emergency Services Douglas County Emergency Management Oﬃce National Weather Service
(530) 621-5655 (800) 696-3873 (916) 845-8510 (775) 782-9990 (530) 541-5739
www.co.el-dorado.ca.us/sheriﬀ www.redcross.org www.oes.ca.gov www.douglascountynv.gov www.nws.noaa.gov
Utilities South Tahoe Public Utility District Liberty Energy Southwest Gas South Tahoe Refuse Charter Communications
(530) 544-6474 (800) 782-2506 (800) 832-2555 (530) 541-5105 (877) 728-3121
www.stpud.us www.liberty-energy.com www.swgas.com www.southtahoerefuse.com www.charter.com
Your News. Your Tahoe.
Environmental Management El Dorado County Environmental Management
Highway Information Caltrans Highway Information Network California Highway Patrol - South Lake Tahoe
(800) 427-7623 (530) 577-1001
SEPTEMBER Everyday Heroes celebrates south lake tahoe airport 10am - 3pm • free admission our local firefighters and promotes Fire Safety Awareness Week - full of tips for keeping your home and your family safe from the dangers of fire and the importance of defensible space in the Tahoe basin. Inserted into the Tahoe Daily Tribune with additional copies available at Firefest.
South Shore holiday guide INSIDE: ■ More than 20 nonprofits need your help this year. Pages 2 - 6. ■ Keep your money on the hill this season. Pages 7 - 10. ■ Spice up traditional holiday recipes. Pages 11 -12.
BACK TO SCHOOL
Brought to you by
Southwest Gas, South Tahoe Public Utility District, Liberty Energy, Clean Tahoe Program and South Tahoe Refuse have added home safety, energy and water conservation to this broad ranging community event with interests for everyone. The South Lake Tahoe Boys and Girls Club and El Dorado County Sheriﬀ STAR volunteers assist with fun children’s activities. The Lake Tahoe Fire Academy cadets assist throughout the event. Food and beverages, barbequed by the Kiwanis Club, are available at reasonable prices.
tahoedailytribune.com • Midweek edition, August 24, 2011
THE BEST OF TAHOE
• Defensible Space
A S P E C I A L P U B L I C AT I O N O F T H E
Voted on by Readers
2010 South Shore Babies
Learn more about…
T H E E S S E N T I A L G U I D E F O R TA H O E H O M E O W N E R S
18th Annual Best of Tahoe
Babies of 2011
SCHEDULE OF EVENTS
■ Comprehensive calendar to this season’s happenings. Pages 13 - 14. ■ Don’t take a vacation from safety. Page 15.
November The Holiday Guide is a complete guide to all the happenings around the south shore during the season including shopping ideas and tips on how to give. Inserted into the Tahoe Daily Tribune on Black Friday, with additional copies distributed at targeted rack locations.
Medical El Dorado County Public Health Barton Memorial Hospital Stateline Medical Center - Urgent Care Tahoe Urgent Care CALSTAR (helicopter ambulance service) Poison Control Centers for Disease Control
(530) 621-6320 (530) 541-3420 (775) 589-8900 (530) 541-3277 (800) 252-5050 (800) 222-1222 (800) 232-4636
www.co.el-dorado.ca.us/publichealth www.bartonhealth.org www.bartonhealth.org www.bartonhealth.org www.calstar.org
Animal Services El Dorado County Animal Services Douglas County Animal Control
(530) 573-7925 (775) 782-9061
There’s a benefit to publishing over 97,500 newspapers every month. Let us help you reach your target customer. tahoedailytribune.com I 530.541.3880
local market special publications
Yes! I am interested in reaching the visitor market of South Lake Tahoe by marketing in the following visitor-focused publications: Tahoe Living Target publish date April 21
Back to School Target publish date August 15
Babies of 2011 Target publish date May 9
Firefest: Everyday Heroes Target publish date September 28
18th Annual Best of Tahoe Target publish date June 28
Holiday Guide Target publish date November 23
Expand your reach with an online campaign at tahoedailytribune.com. Couple sentences about digital components etc. Contact your account manager at the Tahoe Daily Tribune today!
3079 Harrison Avenue, South Lake Tahoe CA 96150 tahoedailytribune.com I 530.541.38080