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ARTIST SPOTLIGHT

Lyndsay Almeida produces colorful, life-filled photography. She started her business, Pink Coffee Photography, a few years after graduating from Jacksonville University. "I absolutely love working with families," Lyndsay tells us. "The different dynamics crack me up. I never know what I'm walking into, and that keeps me on my toes. I'm constantly surprised and humbled that families hire me to do what I do. They know I'm not going to pose them or present them with classic photos and they're cool with that! I love that they just let me do my thing."

WHAT'S BEHIND THE NAME?

"When I was first starting out, my husband and I were engaged so I didn't want to use my name (I

knew it would be changing soon!). I didn't want to be presumptuous and use his name either, so I had to get creative. I started making lists of things I liked and randomly putting words together. Pink Coffee just stuck. I guess it was a little risky but 7 years later I still like it!"

WHAT KEEPS YOU INSPIRED? "Walking away from the computer! I try to make time to relax with movies, books, magazines, music videos, or just hanging with my boys. Down time is what helps me stay fresh and makes me feel like I have the freedom to create. Working too much does the opposite. It sucks the life out of me and makes me feel

completely uninspired."

WHAT IS YOUR GREATEST CHALLENGE? "Balance. It was a challenge before having a family, and it still is. There's always a shoot to edit, forms to email, or a blog post to write. But at the end of the day the people in my house are my first priority. And if things are good at home, things are good. Over the last couple of years I've learned to say 'no' more."

In addition to photographing families, Lyndsay says one of her favorite things about her job is blogging. "I've been able to connect with people all over the world and learn so much thanks to my little 'ole website."

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Sunshine Magazine  

Issue Number Three

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