The British Wool column Support grows for the biggest celebration of wool in history Wool Week is already being lauded as the ‘biggest celebration of wool in history’ by Ian Hartley, CEO of the British Wool Marketing Board. “Every day this event is gathering momentum and we are seeing some really creative retailing put behind planned activities,” he said. As Savile Row puts sheep on its sartorial street, a knit-graffiti event through yarn-bombing is planned at various landmarks to make an original wool statement. A classy fashion week pre-event Ian Hartley, CEO of the BWMB in September is intended to show just how wool can be a stylish addition to the wardrobe and will showcase stunning designer garments and beautiful interior products. “We want all retailers to take this opportunity and make Wool Week their event. Many large retailers are running special consumer events and promotions and this is exactly the way to involve your customers. It is about selling more wool, educating about wool and beating the drum for the wool textile industry.” POS for the campaign is currently being ordered by manufacturers so that they can distribute to their retailers. Labels for wool product are also available. “A variety of in-store marketing aids are available through manufacturers that have partnered with the Campaign and this is all intended to help highlight the message for wool,” said Ian. “The logo itself is very easily identified – the green sheep now complete with the campaign’s Patron HRH The Prince of Wales beneath it – is a clear brand for wool – we hope retailers will use it proudly.”
Cormar launch another British classic with West Country Award winning Cormar Carpets has added a new range to its extensive portfolio of Wool Twist carpets. The high quality West Country range is a multi-weight 60oz and 50oz natural flecked berber twist carpet made from 80% pure new wool, 15% polypropylene and 5% tuftbond polyester. To give a sharper, luxurious pile surface the collection is triple sheared and like many of its other wool twist qualities, West Country is branded under the British Wool Crook mark, as well as being available in both 4m and 5m widths. The palette of 15 natural flecked heather shades includes a core of the ever popular beiges and neutrals as well as some new muted natural tones of purple, pink and grey (Mauve, Redwood & Gunmetal). West Country is expected to retail at approximately £26 per m2 for the 50oz quality and around £32 for the 60oz pile West Country by Cormar Carpets in British Wool. weight version. “For many independent retailers wool twist is still the biggest seller and their preferred choice, so it makes sense to constantly be looking to innovate and improve the available options,” said David Cormack, marketing director of Cormar Carpets. “And since wool is centre stage during the Autumn with the Wool Week scheduled for the second week in October, it’s a good time to promote a new British Wool range from a totally ‘British Made’ manufacturer.”
British Wool at the Harrogate Flooring Show
The team from British Wool may not be on the show floor this year but they are hosting an event to promote the benefits of wool and also the Campaign for Wool.The event will be held in The Queen’s Suite at 3.00pm on the Monday and will last for approximately 45 minutes. “We really hope that retailers take the time to pop along, there is a lot to talk about and some great marketing opportunities with Wool Week,” said Bridgette Kelly, Public Relations Manager at the BWMB. Retailers will also be able to collect some About Wool brochures and show cards.
from The Stocklists
Naturally Gr een show
card from Br itish
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