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Level 2 Business Plan Table of Contents EXECUTIVE SUMMARY Legal Description Business History & Description Current Status Future Plans Key Management

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MISSION & VISION Mission Statement Core Values Core Purpose

4 4 4 4

PRODUCT & SERVICE DESCRIPTION Overview of Products & Services Product & Service Advantages Proprietary Features Product Development Activities Product Liability

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MARKET ANALYSIS Market Segmentation Market Trends & Growth Patterns Market Size and Potential

6 6 10 10

INDUSTRY ANALYSIS Industry Overview Industry Participants Industry Trends & Growth

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COMPETITIVE ANALYSIS Competitive Overview Market Share Analysis Direct Competitors Indirect Competitors Competitive Advantages Barriers to Entry

13 13 13 13 16 19 19

SALES & MARKETING PLAN Sales Goals Marketing Goals Target Market Positioning SWOT Branding

19 19 19 19 19 19 21

Pricing Strategy Marketing Strategies (Promotion & Advertising) Public Relations Customer Service Distribution Channels

21 21 21 21 21

WEBSITE PLAN Website Goals Website Marketing Strategy Development Requirements

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OPERATIONS PLAN Location Property Ownership / Lease Terms Equipment Purchasing Policies Manufacturing Process Quality Control Measures Organizational Chart

21 21 21 21 22 22 22 22

MANAGEMENT TEAM Key Management Board of Advisors Board of Directors Professional Service Providers

22 22 22 22 22

FINANCIAL PLAN Financial Summary Current ownership Summary Projected Start-up Expenses Assumptions Sales Projections Personnel Projections Profit & Loss Projections Cash Flow Projections Balance Sheet Projections

22 22 22 22 23 24 26 27 29 31

APPENDICES Product Samples/Pictures Management Resumes Legal Documents Other Critical Data

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Copyright Š 2010, Tyler W. Jensen. This article may not be reprinted, reproduced, or retransmitted in whole or in part without the express written consent of the author. www.thestartupgarage.com

Level 2 Business Plan  

Table of Contents Copyright © 2010, Tyler W. Jensen. This article may not be reprinted, reproduced, or retransmitted in whole or in part wit...