Ad agency admits making ‘mood video’ with

By Othel V. Campos, Vince Lopez and Angelica Villanueva

THE Department of Tourism (DOT) has ordered an “exhaustive investigation” of the recently released promotional video of the “Love the Philippines” campaign after social media users flagged it for using stock video footage shot overseas.

DDB Philippines later on Sunday released an apology to the DOT for using non-original, stock footage in the audiovisual presentation shown in the launch event of the Love The Philippines campaign.

“As DOT’s agency on record for the launch of this campaign, we take full responsibility over this matter,” the ad agency said in an apology letter to the DOT.

“As one of the many other forthcoming components of the launch of the enhanced tourism campaign, the DOT’s

clips of sites outside PH

contracted agency, DDB Philippines, prepared and published an audio-visual presentation (AVP) which has recently been the subject of scrutiny on the alleged use of non-original shots in certain parts of the AVP,” a statement posted by DOT Secretary Christina Frasco said.

“The DOT is currently conducting an exhaustive investigation to determine the veracity of, and to gather the full faculty of facts on, these allegations.”

The DOT said it repeatedly sought confirmation from DDB on the originality