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FIFTY YEARS Lookbook | Collaboration Issue | Spring 2014 The Standard getthestandard.com


“At NIKE, Inc. we run a complete offense, and it’s based on a core commitment to innovation. That’s how we stay opportunisitc, serve the athlete, reward our shareholders and continue to lead our industry.” -Mark Parker, President and CEO of NIKE, Inc. For fifty years, Nike has been an emblem of innovative design, cutting-edge technology and dedication to their consumers. Founded in 1964, by Bill Bowerman and Phil Knight under the name Blue Ribbon Sports, the start-up company that is now recognizable by its timeless “Swoosh” logo is celebrating five decades of exponential growth and success. Over the years, Nike has introduced numerous groundbreaking technologies, like Nike Air in the early 1980s and Nike Shox, which launched during the Sydney Summer Olympics in 2000. Just as their product’s technology evolves, so does their marketing. For a number of years the brand has designed footwear and apparel for golf and soccer, however their commitment to these sports was further reaffirmed by their sponsoring of the entire Brazilian National Team in 1995, and dozens of other national teams around the world since then. They have also created a multi-faceted consumer experience through incorporated advertising, Internet, public relations, and consumer events to generate a buzz around not only their brand, but athletics in general. Their brand inspires. What started as a partnership between two friends is now a multibillion dollar enterprise with over 44,000 employees. Two men had a simple vision: to create a revolution in footwear that has for the past fifty years redefined the industry.


Credits PHOTOGRAPHY

Ella Banka Elena Kim

CINEMATOGRAPHY

Alexis Munier Derek Saffe

SHOOT ASSISTANT

Jacklyn Zhang

STYLING

Joe Foglietti Natali Notzon Kabir Sadarangani Sabrina Tager

MODELS

Chad Guthrie Lizzy Raben Robert Rohner Maurice Samake

PRODUCER ASSOCIATE PRODUCER

Tre’Ellis Scott Jonah Sherman

SPECIAL THANKS

Stephanie Chao Maeva Recchia Alexis Aria Alex Lark Kishan Shah


Fifty Years  

Inspired by Nike footwear, lookbook for the Collaboration Issue, The Standard

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