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would be stressed and rendered with importance in minimalist design. Underestimating this substantial concept I suppose separates experienced designers from beginners. First, the use of grid. In any visual composition, even in photography, the use of a grid is so crucial. How do we make use of the rule of thirds and margins? We make a grid. Grids are among the basic things to consider when composing a page. Second, the use of typography. Typography usually is not given enough attention in composition. The designers at Apple use Helvetica, a simplistic font for their interface because they value readership the most. Third, when your product is known to millions of people from all walks of life, make sure its interface is accessible. Next, the use of white space. Allow the readers to take a pause for a while and have a resting place for their eyes. Lastly, an emphasis on balance. The visual weight is key in a composition. So, why did I mention these principles? For when you choose for a minimalist design, you would rather note of these matters than entertain other modes and styles. A white page with a slab of text is not just a white page with a slab of text. Certainly, designers must take into consideration

the font and position of text, its readership and legibility, to give a sense of luxury and usefulness. It is put that way because the reader needs to absorb the text on the page, and nothing more. Blogger and designer Addison Duvall wrote that, “Minimalist design is like an optical illusion. The end result might look clean and simple but the whole intent is to trick the viewer into thinking they’re seeing something easy and effortless. If you do, then the ruse was successful. But don’t think that it takes less time or effort to achieve those results. If anything it takes more time.” So, whenever you say that minimalist design looks easy to achieve, remember that the designer, wherever he/she is right now, is smirking right at you. Moreover, German industrial designer Dieter Rams says that good design must be beautiful as well as useful. Rams says that the aesthetic quality of a product is integral to its usefulness because products are used everyday and have an effect on people and their well-being. The more you look into something beautiful, the better of an impact it has on your well-being. I surmise most of the minimalist design only aim to be understood. You know what this means, even if you will not put depth in it. Aside from that, there’s this statement making rounds in the Internet; among creatives and designers saying that, “Design is like a joke. If you have to explain it, it’s not that good.” Honesty, simply put, is the main goal of every designer. Be certain that you won’t be needing to explain things. Just imagine having to read a manual of something you use everyday; minimalist design amplifies that goal even more. Although minimalist design has a handful of negative implications, what it aims to achieve— readership and functionality—however, are met with importance. It makes sure that the readers do what they are supposed to do. It makes sure that the message goes through without distractions. Social media platforms like Facebook and Twitter may stir enough drama in their own turfs but imagine if the timeline itself demands to be an issue. joust



Joust Volume 1  
Joust Volume 1