Page 1

Marketing Consultation Prepared For You ~ A Very Important Seller:

Custom Proposal by:

Dylan Snyder CLHMS, GRI, e-PRO 561-951-9301

Keller Williams Realty 4455 Military Trail Ste 100 Jupiter, FL 33458

Realtor 速

Closed Transactions Per Year Average over Three Years


60 Dylan Snyder 75 Transactions




5 Transactions Homes Sold

Dylan Snyder

Other Agents

Our Community Jupiter and the surrounding area is our home too. We look upon you as more than clients, you are our potential neighbors and referrals. We want to welcome you and make your transition to a new home as pleasant as possible. We look forward to having a long relationship with you as the years go by.

We Love our community ... we live here too. Our love is reflected in the actions of our team in and out of the office. Many of us give back to our community through volunteering and financial support to various groups.

How is this an advantage? We have an investment in our community to keep it strong. We also utilize the beast resources to work for you.

Hire Dylan Snyder if y! want RESULTS!

We had our condo on the market for 9 months and had no hint of an offer. We decided to look for a realtor that would market our condo more aggressively. Not knowing many realtors in the area we used the internet to research other realtors. We came across Dylan Snyder and the Snyder Group and were very impressed with their website. After speaking with Dylan Snyder we felt we had found someone that was very knowledgable and used the marketing skills that could produce the results we wanted. Immediately we saw an increase in showings and and within one month our condo was SOLD! Jennifer Lance

Dear Dylan: Joyce and I thank you very much for the excellent support you provided over several years in our search for a suitable home in the upscale S. Florida market, either on the beach or at the intra-coastal rivers. We especially appreciated your excellent prep work in selecting homes to visit, your detailed knowledge of each home and its neighborhood, as well as your diligent follow ups as we refined our selection criteria through an iterative search process. Although we looked across a wide area, from Jupiter to Ft Lauderdale, we continued to work with you because of the comfort and trust level we developed over time. We also appreciated having a seasoned pro on our side as we evaluated various options and negotiation approaches. We feel the entire process was always smooth, professional and pleasant. You handled any issues promptly, carefully and fairly. We were glad to have you negotiating for us rather than against us in the multiple real estate transactions we embarked upon. You never gave up on us even though our search stretched over several years with many breaks as we returned up north for stretches of time. All of your hard work and persistence eventually culminated in a wonderful home purchase by us in Delray Beach on the ocean. Lastly, we are happy to have made a good friend in the process, and someone we can recommend without hesitation to others entering the high end residential real estate market in S Florida. Warm regards, Paul -------------------------------------------------------------------------------Paul J.H. Schoemaker, Ph.D. Tel: (610) 525 0495 (Fax 0864) Executive Chairman, Decision Strategies International, Inc. Research Director, Mack Center for Technological Innovation The Wharton School, University of Pennsylvania

It is with pleasure and confidence that I recommend Dylan Snyder for sales, purchases, rentals, or leases of property and buildings. Recently my husband and I sought to sell our home and turned to Dylan based on his reputation in our town as being knowledgeable, accessible, and professional. We were more than satisfied with the services he provided and would not hesitate to work with him again. Specifically, Dylan kept the lines of communication open by being able to be contacted at all reasonable hours (and that included evenings, weekends, and holidays). We had numerous questions, and he fielded them all accurately while making sure we were comfortable with the answers. There was no detail overlooked as we worked together toward a speedy, and satisfying, sale of our home. For my husband and me, feeling comfortable with the realtor we have chosen is the number one priority as it encourages openness, honesty, and mutual reward. Dylan made us feel comfortable from the onset, and I believe the quick sale of our home was a direct result of an excellent working relationship. Dylan knows, understands, and continues to grow in the challenging field of real estate and we give him our highest recommendation.


Arly Davis Schwab Arly Davis Schwab

Client Testimonials Dylan Snyder is what every real estate agent should strive to become. He was always prompt, friendly, honest & went above & beyond to make sure every aspect of this sale was handled with the least amount of stress on the buyers. No request I made was ever too hard or inconvenient. Scott and Chrissy Goodfellow

“He made me feel like I was his only customer.”

“We were very pleased with the way they handled all out real estate adventures."

We chose to work with The Snyder Group because of their knowledge and internet marketing. Dylan went out of his way to make it happen & was truthful in explaining the current market. He is a great realtor and pleasant to deal with. John & RuthAnn Strafach

Dylan and his team are able to provide clients with the resources that come from working with a team instead of an individual.  They logically split up areas of responsibility which allows for the Team to respond quickly and professionally to inquiries. I continue to work with Dylan because of his intimate knowledge of the local real estate market and because his professionalism and dedication to their client.  I have recommended them to others because I want others to have the same positive experience that I have had".                                                                                              Tim and Darian Germain

“It was soon clear that their main goal was to make us happy” The Snyder Group was very knowledgeable and helpful. They are committed to making your experience with buying or selling pleasant and stress free! We were very pleased with the way they handled all out real estate adventures."                   Mike and Dawn Hoover

Dylan Snyder Team Leader and Listing Specialist My 10 years of experience are at your disposal, whether it’s marketing your home or finding the home that fits your needs. I specialize in negotiation and have extensive training and experience in this field. I lead our team of experts. Dylan Snyder was born to sell real estate. As a second generation Realtor, he spent his whole life in the business and started training for his upcoming career in his early teens. Growing up the oldest of five children in Florida, Dylan spent his spare time helping his Mother prep houses before showings. This was the first step in a long and successful career as a Real Estate Agent. With the knowledge of his future career in hand, Dylan got his Real Estate License directly after college and moved on to gain the title of Rookie of the year within his first year in the business. A true Florida native at heart, Dylan has spent his whole life in the Sunshine State and wouldn't have it any other way. He loves living within minutes from some of the best beaches in the area. "Who wouldn't love living here? You can go from work right to the beach". Jupiter and the surrounding areas still maintain a small town feel while continuing to thrive. Commercial restrictions don't allow signage to soar into the sky which maintains the overall appeal of the area. "This is by far the best area I've lived in in Florida, Winter is my favorite season because the beach waters are still warm while the air is cool, it's the perfect combination." For Dylan real estate in not only his job it's his hobby. He is constantly taking courses to upgrade his knowledge and to provide his clients with the best possible service. Dylan holds the Graduate of Realtors Institute (GRI) designation. The GRI designation is obtained by attending a specific, intensive series taught by leading real estate professionals covering subjects in contract law, professional standards, sales, marketing, and finance and risk reduction. Dylan also holds the e-Pro designation and it shows in his knowledge and passion for technology. Helping people accomplish their goals whether it be buying or selling, and creating a satisfied customer for life is his highest achievement. Dylan prides himself on the personal touch he adds to all his business relationships. "My sincerity and honesty are evident the minute I meet with my clients". Clients know they aren't working with an agent who is just out for the next commission. As a creative, honest person and an expertly skilled negotiator, Dylan's clients know they are getting the best representation in the business. His ultimate goal is to create long term relationships with satisfied customers, who can confidently refer him to anyone they know looking to buy, sell or lease real estate in Jupiter, Tequesta or Juno Beach.  When he's away from real estate, Dylan can be found at one of his many favorite places, on his surfboard at the beach, working out at the gym, fishing, golfing, or enjoying a meal with friends and family at one of the many great restaurants the area has to offer. 

Rebecca Beesley Marketing Director

McKinley Navaroli Buyer Specialist As a buyers agent, you can count on me to get in the trenches with you during the entire home buying process. From start to finish, I promise to focus on your needs and work tirelessly to negotiate on your behalf.  I can promise you, you are in good hands! “I’ve learned that people will forget what I’ve said, forget what I’ve done, but they will NEVER forget how I’ve made them feel. – Maya Angelou

Kelle Rue Buyer Specialist Having grown up in this area, and now raising my family here, I have deep roots here and a true love for the area. My extensive knowledge of the neighborhoods and communities helps buyer’s feel confident they are choosing the right home for them. I work tirelessly to provide superior service to all my clients.

Extended Marketing Reach When you list with me, we’ll have access to the Keller Williams Listing System, or KWLS. This proprietary, exclusive system ensures your property is marketed online 24/7 through more than 350 of the most popular search Websites.

Sold by Dylan Snyder

Priced at $7,500,000 | Oceanfront Estate Home | 9,000 square feet under air

We have more buyers like this one!

Marketing Y!r Home

My proven marketing plan is designed to get your home the maximum amount of exposure with professional and quality materials. We have carefully thought out each step in order to reach the key buyers for your home. This strategy will help you receive the most amount of money in your pocket in the least amount of time. 90% of all buyers begin their search for homes online. Your home will be displayed on over 350 popular real estate websites with a detailed description, professional video and photography. Compare my listings on the internet against any competing agents and see the difference. 1.

Research tax records to verify full and complete legal information is available to prospective buyers and buyer's agents on MLS printout.


Electronically submit your home listing information to the Regional Multiple Listing Service for exposure to over 18,000 active real estate agents in the Regional MLS Service Area and strategically price home to enable it to show up in more MLS Searches.


Dylan Snyder is bringing in over 300 buyers per month from his award winning website Dylan and his agents are notified instantly through text and email when a lead registers and are required to follow up immediately.


Create an online Internet property feature page on highly trafficked website


Create property feature on


Post property on Luxury Keller Williams website.


Post property on our new and stunning website


Post on to expose you property to Agents and buyers world wide.


Submit a crisp, clean digital montage of photos - available to hundreds of millions of people via my website and linked to other sites including,, Yahoo! Classified as well as all of the top Real Estate web sites.

10. Create an online property feature sheet on Keller Williams company web site. 11. Place advertising in the Palm Beach Post online 12. Provide Home Audit to suggest constructive changes to your home to make it more appealing, to show exceptionally well and help it to yield the greatest possible price to an interested buyer. 13. Provide you with home showing guidelines to help have the home prepared for appointments. (i.e. lighting, soft music, etc.) 14. Gather information to help assess the Seller's needs, timing, motivation and immediate concerns including Seller's purchase plans and determine whether The Snyder Group can assist them in their next purchase or if we can research and find a qualified agent to assist the Sellers in their new location and provide Seller with relocation information if needed 15. Using the information gathered in the initial meeting and tour of the subject property, Dylan will then do research to begin to determine the market value of the property. By calling agents, if needed, to discuss activity on the comparable properties they have listed in the area, researching the previous sales activity (if any) on the Seller's home and researching competitive properties that are currently on the market, withdrawn, under contract, expired or sold in the past six months. 16. Prepare a computerized market analysis of property detailing and comparing properties sold in the 6 months and providing current market trends and positioning your property properly in this competitive marketplace. 17. Obtain information that will help Dylan and his team to prepare the listing, advertising and marketing materials. Questions will include: What type of improvements have you done to your house in the past five years? What other features of your home make it attractive to buyers? (Type of cabinets, flooring, decks, pool, fireplaces, etc.) What do you think the home is worth? How much do you owe on the property? 18. Explain the use of the (SPDS) Seller Property Disclosure Statement that you will complete, which will be presented to the buyer of your home. This will help you avoid devastating setbacks and preserve your legal rights. 19. Prepare an analysis to show seller expenses, closing costs and net proceeds. 20. Dylan will keep Seller informed of market changes, and sales trends of similar homes in the community that may affect the value and marketability of their property.

21. Have professional photographer take quality still pictures of the inside and outside of your home for marketing flyers, advertisements and the Internet. Measure home/rooms for MLS Printout. 22. Have videographer take professional HD quality video of your home to use in all marketing venues. 23. Immediately submit digital photos of the interior and exterior of your home to the MLS at the same time listing is input allowing buyers and agents to view pictures when narrowing down homes they will actually tour. 24. Create a property brochure book of features, school zones and lifestyle benefits of your home for use by buyer agents showing your home. This will be prominently displayed in your kitchen or dining room and distributed to other agents in our office. 25. Install electronic lockbox (if applicable) to allow buyers and their agents to view your home conveniently but does not compromise your family's security. We will make sure to write remarks within the MLS system specifying how you want the property to be shown. 26. Promote your home to top Realtors in the Palm Beach County area. Searching the MLS system for Realtors most likely to be working with qualified buyers for your home, then fax or email copies of your home listing information for them to review immediately. 27. Target Market to determine who the most likely buyer will be to pay the highest price. 28. Maximize showing potential through professional signage. Install sign and rider in front yard when allowed by Home Owners Association. 29. Discuss marketing ideas with "Mastermind" group of top Realtors from across country. 30. Prepare the Homeowner's Information Sheet which includes information on utilities and services the buyer will need to know when transferring after closing. 31. Email your home brochure to thousands of buyers in our database waiting for the right property to come available. 32. Written Monthly Service Reports including advertising, marketing and showing updates. 33. Log in all home showings to keep record of marketing activity and potential purchasers. Follow up with all the agents who have shown your home via phone, email and fax back showing report and voice mail to answer questions they may have.

34. Prepare a market snapshot of any activity in your neighborhood (i.e.: new homes on the market, homes that have sold etc) to keep you informed on any market changes within your area. You will be emailed instantly when a change in the market occurs. and email to you every 2 weeks and handle paperwork if price adjustment needed. 35. Prequalify all buyers to avoid wasting your time with unqualified showings and buyers. 36. Provide Open Houses with a licensed Realtor at your request if you live in a high traffic area (note: these are not very effective). 37. UNPARALLELED SERVICE from the most efficient, professional and effective real estate team in the Palm Beach area with proven results! This means you get 4 people working on your home instead of one and all for the same price! 38. Dylan is a Graduate of the Real Estate Institute (GRI), which means he has been professionally trained and educated in marketing and customer service. This means more satisfied clients. 39. Dylan is a Devoted full time REALTOR速 - not a part time real estate agent. Dylan is a Graduate Realtors Institute, a Certified Luxury Home Marketing Specialist, and an e-PRO Certified Internet Professional. This level of education is like having a Ph.D. in Real Estate. 40. Receive Offer (if coming from another agent) and review important details of contract to determine best negotiating position. 41. Educate & explain all aspects of the legal sales contract, all counter offers, lead based paint, Mold Testing, verify and follow up with the attorneys, verify prequalification, verify earnest money deposit. 42. Negotiate highest price and best terms for you and your situation. 43. Dylan will personally make sure your closing is a smooth one and will not be passing you off to an assistant to handle details once negotiations are complete. 44. Co-ordinate scheduling of appraisal and supply comparable sales if needed. Schedule of Home and Termite Inspection with other REALTOR and handle contingencies if any. 45. Co-ordinate and review with you any buyer requested inspections and assist cooperating agent with any problems that may arise relative to your home and the sale.

46. Co-ordinate financing, final inspections, closing and possession activities on your behalf to help ensure a smooth closing. 47. Follow-up on all details for closings and keep you updated. 48. Review closing statement and documents prior to closing. 49. Set up final walk-through of your home for buyers and their agent. Assist in scheduling the closing date for you and all parties. 50. Arrange possession and transfer of home (keys, warranties, garage door openers, community pool keys, mail box keys, educate new owners of garbage days/recycling, mail procedures etc.). Arrange the closing and delivery of your check. 51. Help you relocate locally, or out of area with highly experienced agents across the globe - you are sure to have the highest quality agent to help you on both sides of your move to make it worry and stress free.

Importance of Proper Pricing • Faster sale • Less inconvenience • Exposure to more prospects • Increased sales person response • Better response from advertising and sign calls • Attracts “cleaner” financing • Attracts higher offers • Means MORE money to sellers • Avoids being “Shopworn”

Pro blem s A ri s e Fro m Over p ri c i n g • Lack of showings • Minimal MLS participation • Buyers are reluctant to make offers • Helps sell the competition • Appraisal problems • Reduces advertising response • Your property competes with properties in another price range • Your personal selling goals are delayed • Property sells below market value • Property gets “market worn” • Property does not sell

Is your Price OFF TARGET?

PRICING TO SELL How much of the Market do you want to Attract?

Benefits of a Pre-Appraisal The benefits of ordering an appraisal and an inspection, when initially listing the home can make the entire marketing process move smoother and faster.

Establishes Objective Value The price is not merely set by the seller, but placed on the home by a disinterested third party.

Validates List Price If the appraisal and the list price are the same, there is less likelyhood that the buyer will discount the “asking price�

Establishes Basis for Comparison The appraisal and inspection can be used to compare with subsequent reports and can help to validate or challenge their findings.

Creates Awareness of Condition of Home A third party inspection of the home by an inspector will identify areas that need attention and serve as a marketing tool to buyers to give proof to the condition. It can also be used to challenge claims that the buyers’s inspector might make

Anticipates Potential Problem Areas If certain things are identified by the first inspection, it give the seller the opportunity to repair them at competitive rates instead of possibly

Gu ar an te e What is your biggest fear about listing with an agent to sell your home? It is being locked into a contract for a long period of time with a less than competent agent, who will not sell your home. causing you aggravation and frustration.

WORRY NO MORE! When you hire the Snyder Group to List your home you are not locked into a contract! You can cancel your listing at any time. We guarantee in writing that if you are not satisfied with our services you can cancel at anytime. That is how confident we are that you will be pleased with our services. .... I guarantee it! Dylan Snyder, GRI, e-PRO AGREED TO BY: ___________________________________________ Seller Client Date

You have studied the facts... There are many ways you will benefit by having The Snyder Group market your home. Is there any reason why we should not proceed immediately with the listing and marketing of your house?

Snyder Group Marketing Plan  
Snyder Group Marketing Plan  

Snyder Group Marketing Plan