Page 1


WHO WE ARE

The September is Canada’s first and only online designer footwear boutique. We offer a relevant and engaging digital experience with thoughtfully chosen shoes and accessories, unparalleled high-touch service and a dynami c approach that leads the way in personalized digital retail. Founded by Christine Carlton, former V ice President of Accessories at Holt Renfrew, she now applies her innate and well-honed understanding of the Canadian consumer and their luxury tastes to The September .

The September is steeped in the highest level of commitment to service in an effort to become known as the Four Seasons of the retail industry. We are dedicated to making the online shopping experience exceptional. Our commitment to customer satisfaction means that shipping and returns are complimentary within Canada. We travel the globe to seek out the most coveted designer collections and carefully curate an assortment that offers our clients timeless classic and of-the-moment styles.


The September Website Redesign Launched Fall 2017


The September Townhouse The September Townhouse is an elegantly appointed customer space, in downtown Toronto, where we host a program of quietly glamourous events.

From private shopping consultations to byappointment personalized trunk shoes, designer launches to pop-up stores, and art exhibitions to client soirĂŠes. This luxury space, away from the saturated department stores and boutique areas, enables us to offer valued customers and associates impeccable service and endless possibilities.


CANADIAN OPPORT


N MARKET TUNITY


CANADIAN MARKET OPPORTUNITY


• There are no Canadian luxury accessories e-commerce sites • Meteoric rise of luxury online purchases in Canada • Canadians are frustrated by the lack of options for online shopping • Enormous opportunity in Canada for Online retail • Online retail sales are projected to be $40 Billion by 2019 • The September offers a Canadian luxury retail marketplace


THE SEP WOM


PTEMBER MAN


she is balancing a career, “Whether building her brand or raising

“

family, The September Woman is passionate about shoes.


r,


The September has enjoyed YoY growth of 54% and repeat shopping rate of 60%+. Introducing our primary consumers, a very high-valued Canadian customer: • She is 30-55; rural and urban, a professional or stay-at-home woman with a household income of $125, 000+ • She is 18-30; rural and urban, University educated with high disposable income • Asian Consumer; she lives part-time in Canada, buys her luxury goods here to avoid substantial luxury taxes in Asia


MARKET ADVERT


TING & TISING


Community Building DIGITAL MARKETING • Google Ad Words • Google Sponsored Ads • Facebook Ads • Instagram Sponsored Advertising • Seasonal Video TRADITIONAL MARKETING • Outdoor and Transit Advertising • Seasonal Events • Ambassador Programs


BRAND AMB & INFLU


BASSADORS UENCERS


J E SSICA M U L RON EY


Brand Ambassador The September works closely with Canadian style influencers, fashion bloggers, stylists and TV Personalities. We ’ v e c a re f u l l y c u r a t e d w o m e n a c ro s s C a n a d a t o re p re s e n t T h e S e p t e m b e r . W h e t h e r i t b e i n t h e i r e v e r y d a y c a re e r s , social media outlets or specific communities, these women of influence always have their “September Hat”on.

T h e S e p t e m b e r A m b a s s a d o r s a re g i v e n c u s t o m i z e d g u i d e l i n e s re l a t i n g t o t h e i r u n i q u e n e t w o r k s i n o rd e r t o b u i l d b o t h The September brand as well as our vendor partners.


J E S S I C A M U L R O N E Y, STYLIST TO...

MEGHAN MARKLE


M M E. S O PHIE TR UD E A U

CARO L IN E M UL R O N E Y


Canadian Influencers

CAT R IO N A SM A R T, M ARKETING , E V E N TS & PR M AV E N


M E L ISSA AN D RE, E V E N T P L AN N E R


PRESS &


EVENTS


FOOTWEAR NEWS


SS17 Art & The Heel Event

The September celebrates the arrival of Spring/S shoe-installation boutique in LUMA Sponsored by V


t with LUMAS Art Gallery

Summer 2017 with “Art and The Heel”, a 4 day S art Gallery in Yorkville, Toronto. Viritus Spirits.

ART AND THE HEEL


JIMMY CHOO MADE-TO-ORDER EVENT


Made-to-order Alexandre Birman Event


CUSTO

REVI


OMER

IEWS


“Best cust vice experie TheSept tod -Twi

“Thank you very much for such a wonderful first experience with your company…what a superb package to receive. I will shout your name from the rooftops.” — Susan

“…Aside from the product being gorgeous, the customer service was amazing, free shipping, and impeccable packaging with a hand written note! And best of all you guys are a Canadian company. Kudos for being so awesome!” — Andrea


tomer serence ever @ day XOXO” itter

“…extremely happy to have received such a beautifully wrapped box so quickly after placing my order.   I can vouch for your excellent online service to Canadian luxury goods consumers! Please continue with the exemplary customer service unmatched by any other vendors in Canada!” — Eileen

“…I was quite blown away by the effort you guys make in wrapping the box, the bow, the card - everything. I also love how your site gives size and fit recommendations. Without it I would have ordered the wrong size. You guys have a great thing! Way to go!!” — Lesley


THA YO Christine Carlton Founder & CEO | THE SEPTEMBER T: 416-477-1109 M: 416-456-3175 Email: Christine.Carlton@TheSeptember.com


ANK OU Natasha Geddes Director of Sales and Marketing | THE SEPTEMBER T: 416-477-1109 M: 647-678-4717 Email: Natasha.Geddes@TheSeptember.com

The September Profile - Fall 2018  
The September Profile - Fall 2018  
Advertisement