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CHAPTER 1 Why is Our Greater San Diego Vision Necessary?

credit: Duane Bazzel

In recent years, visionaries have continued to lead the region in public-private planning ventures. Our region was among the first to implement a statewide Natural Community Conservation Planning Program during the 1980s and early 1990s, bringing together developers, farmers, environmentalists, and planners. Through the Multiple Species and Multiple Habitat Conservation Programs, a growing network of local land trusts have been working in partnership with private landowners, natural resource agencies and local governments to implement the programs’ conservation strategies over the past two decades, with the ultimate goal of protecting nearly a half million acres. Between 2002 and 2005, Carlsbad, which was largely built-out, created guiding principles for improvement projects and sustainability initiatives. Residents continued that work through Envision Carlsbad. After the wildfires of 2003 devastated the community of Alpine, a private citizen led an effort to envision the long-term development of Alpine and surrounding communities in East San Diego County. The region’s second largest city, Chula Vista, was the first city to implement state legislation to reduce waste through recycling and adopt a comprehensive climate adaptation plan, in collaboration with business and community leaders.

credit: Safdie Rabines Architects

In 2004, SANDAG adopted its first Regional Comprehensive Plan (RCP). The RCP was designed to build upon the regional transportation plan and the regional-scale environmental systems plans that had been developed during the previous decade. The agency began immediately to implement certain key strategic initiatives contained in the RCP. In 2008, The San Diego Foundation (Foundation) began engaging residents region-wide in an unprecedented envisioning of our shared future. That effort evolved into Our Greater San Diego Vision. Today, it is our turn and our time to create, sustain, and implement a vision for the future, to build on past successes, and to leave a legacy for future generations – a legacy that will make us all proud.


Our Greater San Diego Vision

Our Greater San Diego Vision-Full Report  

San Diego County is a vast area of more than4,500 square miles, larger than the states of RhodeIsland and Delaware combined. The region isho...

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