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CHAPTER 1 Why is Our Greater San Diego Vision Necessary?

credit: UC SanDiego Publications

The San Diego region today benefits from a strong, vibrant and diverse economic base largely as a result of its past. After World War II, the region became a major support center for the U.S. military providing a presence in the Pacific. The military continues to be a significant source of economic strength. San Diego’s weather and natural assets have also made it a major tourist destination. Additionally, 150,000 manufacturing jobs in Baja California, Mexico, are tied to companies headquartered in the San Diego region. More recently, investments in universities, research institutions, and other hightech industry catalysts have created an economic powerhouse in the advanced technology industries.

Growing Population Pressure Of the planet’s seven billion inhabitants, more than half now live in urban areas, and that is expected to increase to 7 in 10 people living in urban areas by 2050.2 Whether regional issues are environmental, economic or infrastructure-related, the true boundaries of today’s urban issues extend beyond the immediate neighborhood or municipality, making regional thinking and cooperation imperative.

San Diego County is expected to grow by 1.3 million people by 2050.

3.1 million Today’s population

4.4 million 2050 population

63% of new growth is estimated to be our own children and grandchildren.

The San Diego region’s population growth is anticipated to continue. The county grew from around 35,000 people in 1900 to more than 3,000,000 today. The San Diego Association of Governments (SANDAG), the region’s metropolitan planning organization, projects the region will grow by another 1.3 million people by 2050. Most of this growth (63%) will be our own children and grandchildren rather than those moving into the area. Growth is coming because the region is a great place to live and will continue to be unless the region’s quality of life deteriorates significantly. If we decrease the quality of life to the point that we stop growth, it will be our own families who suffer or who are forced to move somewhere else.

Source: U.S. Census and SANDAG


Our Greater San Diego Vision


World Health Organization. “Urban Population Growth.”

Our Greater San Diego Vision-Full Report  

San Diego County is a vast area of more than4,500 square miles, larger than the states of RhodeIsland and Delaware combined. The region isho...

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