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CHAPTER 3 San Diegans Make Choices about Their Future

Show Your Love Results Participants selected Scenario B as their top preference, with Scenario C coming in second. Scenario B was likely preferred because it provides the mix of housing people are projected to want and be able to afford, based on current preferences and anticipated future demographic changes. The mix includes singlefamily homes, apartments and townhomes. At the same time, the growth patterns in both Scenario B and Scenario C resulted in decreased water consumption and less land (including agricultural land) used for development. Scenarios B and C both include new job centers and balanced growth in the north and south parts of the county. They both locate jobs and housing in proximity to each other by locating centers of commerce, shopping and recreation throughout the developed areas of the region. By putting housing close to public transportation and jobs, Scenarios B and C slightly reduce daily commute times and greenhouse gas emissions compared to the other scenarios. Scenario C is similar to B but includes slightly more compact development that does not match what people will want and be able to afford as closely as B does. Together, Scenarios B and C were the choice of more than 80% of the participants.


Participants selected one scenario that reflected their personal overall preference for the future of the San Diego region. Percentages represent the proportion of people who ranked that scenario #1.

8% | 5%


The Impact of a Difficult and Uncertain Housing Approval Process As a result of interviews with local developers and discussions with the Work Task Force, it is apparent that lengthy and uncertain entitlement and approval processes increase costs and hamper construction of sufficient supply to meet demand. One role of Our Greater San Diego Vision is to address these kinds of issues. A regional vision can provide clear objectives about the types of housing that people most desire. By providing guidance for policy decisions, the Vision can provide support so that the desired kinds of development in appropriate locations are easy and affordable to build and allowed by right. This will help moderate housing prices for all San Diegans while incentivizing the right kind of growth and preserving key open space areas.

11% | 14%




Note: Pie chart slices represent the online choosing results.

online choosing (left)


scientific survey (right)

43% |


38% |


Scenarios B and C were the choice of more than 80% of the participants in the visioning.

Our Greater San Diego Vision


Our Greater San Diego Vision-Full Report  

San Diego County is a vast area of more than4,500 square miles, larger than the states of RhodeIsland and Delaware combined. The region isho...

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