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CHAPTER 2 The Visioning Process

Ratio of Median Home Price to Household Income in San Diego County and the U.S.

Despite recent decreases in home prices, adequate housing remains very expensive.

12 10 8 6 4 2 0 1981

1990 San Diego

1999

2009

U.S.

Source: Moody’s Economy.com, State of the Cities Data Systems, U.S. Census Bureau

500,000 new jobs will be needed by 2050 to support the forecasted population growth. Projected Population and Employment for San Diego County

+1,300,000

5M 4M 3M

+500,000

2M 1M Population 2010

Employment

2050

Source: SANDAG and U.S. Census Growth projections depend on numerous factors including: economic (job) growth, affordability, quality of life, land supply, education, and healthcare.

18

Our Greater San Diego Vision

2) Jobs and the Economy To support the 1.3 million additional people who are projected to call the San Diego region home by 2050, another 500,000 jobs will have to be created. This will be a challenge, given the threats to the region’s important economic sectors. The primary challenges include: High cost of doing business. This results from both the state and local regulatory systems and the direct and indirect impacts of higher real estate costs.5 High cost of housing. San Diego’s cost of housing makes it difficult for employers to attract talent. Lackluster education attainment and workforce training. The San Diego region’s overall workforce is well-educated, relative to both the state and country, but has moderately lower levels of educational attainment than those in key competitive regions. Of greater concern is the widening educational attainment gap between 1990 and 2009, suggesting that the San Diego region is potentially losing ground to regions with which it directly competes for jobs and talent.

5

Kolko, Neumark, Cuellar Mejia. “Business Climate Rankings and the California Economy,” Public Policy Institute of California, April 2011.

Our Greater San Diego Vision-Full Report  

San Diego County is a vast area of more than4,500 square miles, larger than the states of RhodeIsland and Delaware combined. The region isho...

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