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CHAPTER 2 The Visioning Process

The Challenges to Our Most Important Values Compared to people throughout the country, San Diegans rate their quality of life as exceptional. At the same time, the region faces significant challenges in maintaining or improving the quality of life. Half of us think the quality of life will decrease for future generations, and only 39 percent think things are going in the right direction in their community. If current growth trends continue, San Diegans think the added population could well have negative impacts on the region. However, if growth can be thoughtfully managed, most people believe there will be many benefits. People believe that long-range planning is essential to ensure that we protect quality of life and create an even better future. San Diegans want to protect and promote the things they value, but they strongly believe these values are threatened by a variety of challenges.

Importance of a Long-Range Plan for the Region According to the values research for Our Greater San Diego Vision, almost 80% of San Diegans feel that a vision or long-range plan for the region is extremely or very important, but only 37% believed that the region was doing a good or excellent job in planning for the future when this visioning effort began. Extremely important

38% 79%

Very important

41% Somewhat important

18% Not very important

2% Not at all important

1) Housing Affordability and Cost of Living Housing affordability may be the single greatest challenge the region faces. When asked to choose what has the most significant impact on their overall quality of life, one-third of San Diegans cite high cost of living or lack of affordable housing. Indeed, San Diegans pay a higher percentage of their incomes for housing (31%) than do residents of any other major metropolitan area in the country.4 This is more than people in Los Angeles, Miami, New York, San Francisco, or Boston. The ratio of median home price to median household income in San Diego County is nearly twice as high as the national average. Many San Diegans worry that they or their children will not be able to afford to stay here. Housing costs also create a barrier to attracting and retaining a talented workforce, and to attracting employers. As the region grows, more housing will be needed, likely leading to surges in prices unless supply keeps up with demand.


Six-year average of Bureau of Labor Statistics, Consumer Expenditure Survey 2004–2010.


Future Quality of Life Is‌





Unless action is taken, almost half of San Diegans believe the quality of life will decrease in the future.

Our Greater San Diego Vision


Our Greater San Diego Vision-Full Report  

San Diego County is a vast area of more than4,500 square miles, larger than the states of RhodeIsland and Delaware combined. The region isho...

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