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Homeselling Proposal

Scott Cozad For Property Located At 16475 Cassidy Dr. La Pine, OR Presented by: Thesa Chambers, Broker, ABR & Gerrie Wright, Broker RE/MAX Sunset Realty La Pine PO Box 3510 16345 6th Street, Suite 102 La Pine, OR 97739 Thesa Cell 541-771-7064 Gerrie Cell 541-420-1268


Your Needs Come First The process of marketing and selling your house must match your objectives, priorities and needs.

In order to best serve you, we will want to learn more about your plans, so please feel free to ask questions and share your concerns with us. The following worksheets on the topics outlined below can help us understand your goals and help all of us build a strong working relationship: •

The agency law that may apply as we work together in the marketing and sale of your property. The objectives you want to achieve from the sale of your house and the support you expect to receive from me. How the homeselling process should be tailored to fit the characteristics of your property.

Thesa Chambers, Broker, ABR Gerrie Wright, Broker, ABR RE/MAX Sunset Realty La Pine Thesa Cell 541-771-7064• Gerrie Cell 541-420-1268


Understanding Your Expectations The following questions will help us understand what is most important to you in the sale of your property. 1.

Communication. How important is regular communication with your real estate professional? What information is important to you? How often do you want to be contacted, and what is your preferred way of staying in touch?

2.

Motivation. Why are you considering selling your property at this time? How far along are you in the homeselling process (just exploring the possibility of selling, or definitely committed to putting your property on the market?)

3.

Time frame. Is there a certain date by which the sale of this property needs to close? How flexible are you on this time frame?

4.

Relocation assistance. Will you need information or assistance in moving to a new area?

5.

Homeselling decisions. Are there any other individuals who will be involved in your property sale decision? May I please have permission to speak with them?

6.

Price. Do you have specific expectations as to the selling price of your property? If so, what do you base this figure on? Do you anticipate a certain amount of net proceeds from this sale?

7.

Marketing plan. Are there specific activities you expect to see included in the marketing of your property?

8.

Previous homeselling experience. Have you ever sold a house before? If so, how many and how recently?

9.

Positive experiences. What were the most positive features of your previous homeselling experiences? If you have never sold a house before, what would help to make this a positive experience.

10. Concerns. Were there any unsatisfactory features of your previous homeselling experiences that you hope to avoid this time? If you are selling your first house, are there any problems or concerns you are worried about? 11. Expectations. What are your expectations of me as your real estate professional? What specific services and support do you look forward to receiving from me?

Thesa Chambers, Broker, ABR Gerrie Wright, Broker, ABR RE/MAX Sunset Realty La Pine Thesa Cell 541-771-7064• Gerrie Cell 541-420-1268


Appreciating Your Property Each property has special features that may interest buyers. Please tell us about your house.

1. What do you feel are the most appealing features of this property?

2. What features does this property have that differentiate it from other similar properties.?

3. What changes or enhancements would you suggest to make your property as salable as possible? 4. What do you regard as the most attractive features of the surrounding neighborhood? 5. Do you have any special terms or conditions regarding the sale of your property I should be aware of (e.g., items of personal property to be excluded, etc.)? 6. Are you aware of any problems or concerns regarding the property or the neighborhood that will need to be disclosed to prospective buyers?

Thesa Chambers, Broker, ABR Gerrie Wright, Broker, ABR RE/MAX Sunset Realty La Pine Thesa Cell 541-771-7064• Gerrie Cell 541-420-1268


Homeselling Process Selling a house typically includes many of the following elements.

WE will be your resource and guide every step of the way.

Initial Consultation • Determine your needs and priorities • Review “agency” choices and select appropriate working relationship • Discuss Marketing Plan • Establish Pricing Strategy

Design and Implement Marketing Plan • Complete home enhancement recommendations • Carry out scheduled marketing activities • Show the property to brokers and prospective buyers • Communicate with you on a regular basis • Monitor results of marketing activities • Modify Marketing Plan and Pricing Strategy as necessary

Review Offer and Reach Agreement with Buyer • Buyer’s Real Estate Professional presents offer • Discuss and clarify proposed terms and conditions • Negotiation; possible counteroffers • Reach final agreement

Complete Settlement Process (per purchase contract) • Deposit of buyer’s earnest money • Sign documents • Title search; preliminary title report to buyer • Inspections • Removal of remaining contingencies • Buyer’s final walk through of property • Loan funding/balance of funds from buyer • Recording of title • Relocation of seller; possession of property to buyer

After-sale Service • Help you find your next home • Assist you with relocation, as needed • Provide resources from other after-sale home owner needs

Thesa Chambers, Broker, ABR Gerrie Wright, Broker, ABR RE/MAX Sunset Realty La Pine Thesa Cell 541-771-7064• Gerrie Cell 541-420-1268


The Goals of Effective Marketing To successfully promote your property to the market, a comprehensive plan of targeted activities is essential. Our marketing program has three aims:

Promote directly to prospective buyers • Print advertising • The Internet • Yard Sign • Other Marketing Activities • Mailings Enlist the Efforts of Other Real Estate Professionals • The John L Scott Network • Referral and Relocation Resources • Multiple Listing Service (MLS) • Direct Promotion to Other Real Estate Professionals Maintain Communication With YOU • Review the results of our marketing activities • Consult with you to fine-tune our marketing strategy, as needed

Thesa Chambers, Broker, ABR Gerrie Wright, Broker, ABR RE/MAX Sunset Realty La Pine Thesa Cell 541-771-7064• Gerrie Cell 541-420-1268


How Buyers Find the Home They Purchase Homebuyers may use several information sources in their search process, but they are most likely to find the home they actually purchase through a real estate professional.

Yard Sign 15%

New spaper Advertising 8% Real Estate Professional 49% Friend/Neighbor/Relative 8%

Other 8%

Internet 4% Home Book/Magazine Knew the Seller 3% Open House 3% 2%

Thesa Chambers, Broker, ABR Gerrie Wright, Broker, ABR RE/MAX Sunset Realty La Pine Thesa Cell 541-771-7064• Gerrie Cell 541-420-1268


Important Ways to Help Promote Your Property By providing peace of mind to prospective buyers, these steps can enhance the salability of your property;

Written disclosure A written property disclosure statement will give buyers a clear understanding of this property and the surrounding neighborhood.

Home warranty A home warranty can give prospective buyers peace of mind by providing repair-or-replace coverage of major home operating systems and appliances. Professional home inspections Professional inspections, such as structural and roof will reveal the current condition of the property.

Thesa Chambers, Broker, ABR Gerrie Wright, Broker, ABR RE/MAX Sunset Realty La Pine Thesa Cell 541-771-7064• Gerrie Cell 541-420-1268


Understanding Market Value Market-sensitive pricing can be the key to maximum market exposure and, ultimately, a satisfactory sale.

The existing pool of prospective buyers determines a property's value, based on: •

Location, design, amenities and condition.

Availability of comparable (competing) properties.

Economic conditions that affect real property transactions.

Factors that have little or no influence on the market value of a house include: •

The price the seller originally paid for the property.

The seller’s expected net proceeds.

The amount spent on improvements.

The impact of accurate pricing: • •

Properties priced within market range generate more showings and offers, and sell in a shorter period of time. Properties priced too high have a difficult time selling.

Thesa Chambers, Broker, ABR Gerrie Wright, Broker, ABR RE/MAX Sunset Realty La Pine Thesa Cell 541-771-7064• Gerrie Cell 541-420-1268


Determining a Market-Sensitive Price An impartial evaluation of market activity is the mot effective way to estimate a property’s potential selling price. A Comparative Market Analysis considers similar properties that: Have sold in the recent past •

This shows us what buyers in this market have actually paid for properties similar to yours

Are Currently on the market •

These are properties that will be competing with yours fro the attention of available buyers.

Failed to sell •

Understanding why these properties did not sell can help avoid disappointment in the marketing of your property.

Thesa Chambers, Broker, ABR Gerrie Wright, Broker, ABR RE/MAX Sunset Realty La Pine Thesa Cell 541-771-7064• Gerrie Cell 541-420-1268


Dangers of Overpricing

• • • •

Fewer buyers are attracted, and fewer offers received. Marketing time is prolonged, and initial marketing momentum is lost. The property attracts “lookers” and helps competing houses look better by comparison. If a property does receive an offer above true market value, it may not appraise, and the buyers may not be able to secure a loan. The property may eventually sell below market value.

Activity

An asking price that is beyond market range can adversely affect the marketing of a property.

1

2

3

4 5 Months

6

7

Percent of Buyers Who Will View Property Asking Price in Relationship to Fair Market Value

% of Prospective Purchasers Who Will Look at Property

+ 10%

2%

+ 5% 30%

Market Value

60%

- 5% 80%

- 10%

92%

Thesa Chambers, Broker, ABR Gerrie Wright, Broker, ABR RE/MAX Sunset Realty La Pine Thesa Cell 541-771-7064• Gerrie Cell 541-420-1268


How Will Buyers See Your Property It is important for a property to make the best possible impression on prospective buyers. The following can interfere with a buyer’s appreciation of a property: Exterior • Clutter • Lawn needs mowing • Untrimmed hedges and shrubs • Dead and dying plants • Grease or oil spots on driveway • Peeling paint • Anything that looks old and worn Interior • Worn carpets and drapes • Soiled windows, kitchen, bath • Clutter • Pet and smoking orders • Peeling paint, smudges or marks on walls A comparatively small investment in time, money and effort to remove these distractions can lead to strong offers from buyers.

Thesa Chambers, Broker, ABR Gerrie Wright, Broker, ABR RE/MAX Sunset Realty La Pine Thesa Cell 541-771-7064• Gerrie Cell 541-420-1268


Recommendations for a Competitive Property The following enhancements will help establish a strong market position for your property. Property Address: Exterior

Kitchen

Bathrooms

Entry/Living/Dining/Family rooms

Bedrooms

Garage

Other

Prepared for: By Date

Thesa Chambers, Broker, ABR Gerrie Wright, Broker, ABR RE/MAX Sunset Realty La Pine Thesa Cell 541-771-7064• Gerrie Cell 541-420-1268


Show Off Your Home Every Time! These tips can help your house make the best impression, every time it is previewed by sales professionals or shown to prospective buyers: Exterior • Remove toys, newspapers, yard tools and other clutter. • Tidy up; pick up after pets • Park vehicles in the garage or on the street; leave the driveway clear. • Add color with flowers and potted plants. Interior • Make beds; clean up dishes; empty wastebaskets. • Remove clutter throughout; organize closets and cupboards; put away toys. • Set out “show towels” in baths. • Freshen the air; potpourri or baked bread aroma; deodorize pet areas; set comfortable temperature. • Do quick vacuuming and dusting. • Fire in fireplace (when appropriate). • Turn off television; play soft background music. • Open drapes and shades; turn on lights

Thesa Chambers, Broker, ABR Gerrie Wright, Broker, ABR RE/MAX Sunset Realty La Pine Thesa Cell 541-771-7064• Gerrie Cell 541-420-1268


You are the Key Player on the Homeselling Team No one has a more important role in the homeselling process than you! Here are some ways your participation can contribute to a successful sale:

□ □ □ □ □

Maintain the property in ready-to-show condition.

□ □ □ □

Remove or lock up valuables, jewelry, cash and prescription medications

Collect the business cards of real estate professionals who preview and show your home, and pass them on to me.

Let me know of any change in the property’s condition that would need to be disclosed to potential buyers.

Be available to review with me the list price and condition of your property if it has not sold in a reasonable period of time.

Feel free to contact me at any time with questions or concerns.

Ensure that the house is easily accessible to real estate professionals (lockbox and key). Try to be flexible in the scheduling of showings. When you are not at home, let me know how you can be reached in case an offer is received. If approached directly by a buyer who is not represented by a real estate professional, please contact me. Do not allow them into the property unescorted.

If possible, do not be present when the property is being shown. Securely pen up pets, or take them with you. Be cautious about saying anything to buyers or their sales professionals that could weaken your negotiating position, especially regarding price or your urgency to sell.

Thesa Chambers, Broker, ABR Gerrie Wright, Broker, ABR RE/MAX Sunset Realty La Pine Thesa Cell 541-771-7064• Gerrie Cell 541-420-1268


From Offer to Completed Sale When our marketing efforts bring an signed earnest money agreement, we will:

Negotiate the agreement • Explain the offer to you and answer your questions. • Help you determine the best course of action by pointing out potential advantages and disadvantages of the offer and clarifying the cho8ices available to you. • Prepare an Estimate of Net Proceeds based on the proposed price and terms. • Negotiate through the buyers agent and handle possible counteroffers, to reach a final agreement that is favorable to you. Complete the transaction • Explain to you in detail all steps that will occur for a successful closing, and answer any questions you might have. • Work with the buyers broker, settlement officer, title officer and others to help coordinate their activities and keep the transaction moving forward. • Monitor progress of inspections, the buyer’s loan and other contingencies as called for in the purchase contract. Resolve questions or problems that might arise, in order to ensure a timely closing. • Accompany the buyer and the buyer’s agent during their final walk-through of the property. • Assist you in handling details required for the completion of the transaction. • Communicate with you on a regular basis so that you can stay informed and as worry-free as possible. Follow up after the sale closes • Confirm that all your real estate-related needs have been met, and provide information on service providers you may require. • Offer relocation assistance, if moving to a new area. • Help you located a new home if you are remaining in this area. Thesa Chambers, Broker, ABR Gerrie Wright, Broker, ABR RE/MAX Sunset Realty La Pine Thesa Cell 541-771-7064• Gerrie Cell 541-420-1268


How We Can Help You We will apply our knowledge and expertise to achieve the successful sale of your property. Here is what you can expect from us;

• • •

Your needs interests and objectives will be my top priority. We will want to learn what is important to you, so we can help you attain your real estate goals. We will give you reliable information and solid advice so that you can make informed decisions. Please do not hesitate to ask questions. We will work for your best interests at every stage of the homeselling process, from the development and implementation of a Marketing Plan, through the negotiation of purchase offers, to the final settlement of the transaction. Communication is important. We will want to agree to a system of regular contacts (whether in person, on the phone, by mail, fax or email) so we can keep you up-to-date on the progress of the transaction.

It is our hope that you will be so pleased with our service that you will turn to us for advice on your future real estate needs.

Thesa Chambers, Broker, ABR Gerrie Wright, Broker, ABR RE/MAX Sunset Realty La Pine Thesa Cell 541-771-7064• Gerrie Cell 541-420-1268


Exceeding Expectations What can you expect from your RE/MAX Sunset Realty La Pine Real Estate Professional

We are committed to providing you with more than just a successful real estate transaction. We believe our clients are entitled to an experience that’s convenient, stress-free and remarkably satisfying. Here’s how we do it. • • • • • •

Constant Communication Increased Understanding Personal Attention Enhanced Confidence Problem-Solving Your Real Estate Representative For Life

Thesa Chambers, Broker, ABR Gerrie Wright, Broker, ABR RE/MAX Sunset Realty La Pine Thesa Cell 541-771-7064• Gerrie Cell 541-420-1268


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