Page 1

PORTO PAFOS CYPRUS


DISCOVER THE LAST WORD IN LUXURY IN CYPRUS

THE ESSQUE RESIDENCES PORTO PAFOS


ESSQUE RESIDENCES PORTO PAFOS CONCEPT DOCUMENT

concept introduction ......................................................................................... 6 an overview of our concept.......................... ................................................... 8 sales services......................................... ................................................................. 10 hotel services..................................................................... .................................... 11 in closing ............................................................. ................................................... 14


CONCEPT INTRODUCTION Porto Pafos is a luxurious resort development of 12 boutique apartments in one of the most desirable locations in the Eastern Mediterranean. - ocean front in Paphos, Cyprus - restaurants and bars on your doorstep - exclusive hotel-style operation - excellent air links to continental Europe - high-end finishes - return on investment Prepared by West Coast Properties and Essque Residences, this concept introduction is aimed at highlighting our suggested concept for the Porto Pafos development. Following a challenging few years in property worldwide and culminating in the recent financial crisis experienced by Cyprus, many developments need a “rethink” in terms of their completion strategy. This challenge is not unique to Porto Pafos,

Our concept is a purely a “refresh” of the existing project plan and marketing concept. The development needs to redefine its “mojo” and create a new excitement. Our plan focuses and fine tunes the development plan, adds international exposure and a rental scheme option to provide owners with a return on investment as well as assisting with covering the operational costs of the development. This is a working document, open to suggestion and creative input. We look forward to working with you to create a solution that delivers results.

As an experienced hotel operator and property developer in its own right, Essque Residences, in partnership with West Coast Properties, is ideally positioned to assist the Porto Pafos development in refreshing its concept in order to meet the sales and operational challenges in the future. www.essqueresidences.com

6


CONCEPT OVERVIEW Our concept focuses on the leisure aspect of Porto Pafos, the selling of a lifestyle with a financial benefit Introducing the Essque Residences Vibe Essque Residences is a hip, happening and trendy brand with a laid-back lounge-style vibe. Our guests expect the best when it comes to service, but do not want to be fussed over. They expect a slick, efficient operation with an international flair.

Our concept contains two components: - Sales Services - Hotel Services This document is purely an overview to create a feeling for our concept, we:

Our guests have acknowledged the way we do - highlight our ability to redesign the project things as well: - focus on our ability to sell the project - maintain our competency to run the project. * No 1 Hotel in Tanzania - TripAdvisor Travellers Awards 2013 While we all acknowledge the very difficult trading conditions in the worldwide luxury property market * Top Hotel in Zanzibar - World Travel Awards 2012 as well as the specific challenges that Cyprus faces, we also maintain that a well-thought out project with * Best Luxury Hotel in South Africa - CNN Traveller added value benefits for the buyer and a focus upon key and emerging markets should meet with a * Shoot location for the 2013 Louis Vuitton degree of success. Spring Menswear Collection ..... need we say more?

8


SALES SERVICES At the end of the day, it’s the sales that count! Our experienced team will actively market a refreshed product In partnership with West Coast Properties, Essque Customer Relations & Retention Residences will be responsible for managing the We operate an effective customer relationship sales and marketing of Porto Pafos. management system allowing us to maintain relationships with potential and existing customers. Sales & Marketing We will develop a new, fresh Sales & Marketing plan. Documentation & Legal This will include: We will ensure that all documentation and contracts are legal in terms of current legislation. - online marketing - social media & communications Inspection Visits - public relations strategy As an existing player in the travel & tourism in- international marketing & affiliations dustry, Essque Residences will develop inspection - on-site marketing and sales programmes for potential buyers to view the Porto - trade show representation Pafos project which will be marketed through the - electronic brochures & materials channels highlighted on the left as well as through - branding and concept traditional tour operator markets. - product design & creation This, coupled with the new project concept of owners being able to place their apartments into the branded hotel pool when not utilized, will form the basis of the new project concept. This will provide a fresh impetus and approach to the development providing the needed “refresh” concept that we have mentioned earlier.

www.westcoastcyprus.com

10


HOTEL SERVICES Once the sale is done, the real service begins - creating the aspirational lifestyle for the buyer. A Refreshed Approach for Porto Pafos Our concept is for Porto Pafos to become a branded Essque Residences resort, with Essque Residences appointed to manage the hotel operation under a Management Contract.

Services As an Essque Residence, Porto Pafos will have direct access to our worldwide reservation system. This provides a total property management system as well as reservations and interfaces with numerous reservations portals including TripAdvisor.

With a possible international affliation to Preferred Hotels as part of their Preferred Boutique collection, Membership of Preferred Boutique provides access to Sabre’s International Synxis Reservations system owners will be aligned to a premium international with direct live feeds into travel agent systems and hotel brand. hotel booking sites such as Booking.com and Under its management contract, Essque Residences Expedia to name but a few. In addition, guests may will be responsible for the day-to-day management opt to join the IPrefer Frequent Guest Programme. of the resort as well as all Sales & Marketing functions. Our experience as a travel and tourism operator In addition, Essque Residences will be responsible allows us to package the destination and release for the provision of the on-site concierge service and offers to targeted tour operators and travel agents around the world as well as online channels. overseeing the human-resource functions. If this concept meets with developer approval, we will happily present a far more comprehensive management contract proposal document that clearly defines our responsiblities and services. www.preferredboutique.com

11


IN CLOSING

Challenging times require out-of-the-box thinking. Porto Pafos is an exquisite development in one of the best locations on the Mediterranean. While this document is but a brief overview of our concept and, certainly, much work remains to be done should our proposal meet with approval, it would be our pleasure to be associated with a development of this calibre and quality. We look forward to being of service to you.

West Coast Properties Dimitri Maretheftis Email: dimitri@westcoastcyprus.com Mobile: 99573668 Essque Residences Neil Baines Email: neil@essqueresidences.com Mobile: 96763388 Marco-David Soares Email: marco@essqueresidences.com Mobile: 96381593

14


www.essqueresidences.com

Essque Residences is a trading division of The Rockstar Resorts (Europe) Limted. A Company Registered in England & Wales. Registered Number: 8554867 Third Floor, 207 Regent Street, London, W1B 3HH


Porto pafos brochure  
Advertisement
Read more
Read more
Similar to
Popular now
Just for you