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MARKETING STRATEGY GLOBAL REACH. LOCAL EXPERTISE.


THE POWER OF A TEAM | six times the selling power

Unlike agents that go at it alone, we are a TEAM of two dedicated listing agents, two exclusive buyer agents, a team assistant, and a photographer/marketing assistant. We are able to service our sellers, the property, and potential buyers more effectively because we work together towards a common goal, to get your property SOLD. IMPRESSIVE RESULTS

100+ Properties Sold in the Last 12 Months. Consistant Top Producers Year After Year.


Scott Reynolds

Shane Reynolds LISTING AGENT

LISTING AGENT

Scott and Shane have over 20 years combined experience. Their vast knowledge of the ever-changing real estate market and utilization of advanced marketing tools help them keep their sellers ahead of the game. They are with their clients every step of the way from pre-listing to post closing. The Reynolds Team has consistently been the top agents in the county due to their unwavering commitment and passion for the business. Scott and Shane are the most trusted agents in the Vero Beach area with most of their clientele being repeat clients.

Kathleen Pogany BUYER AGENT

Jason Pogany BUYER AGENT

Kathleen and Jason are extremely hardworking, high-energy agents. They work tirelessly and are dedicated to find their buyers the best property to meet their lifestyle. Their personable and trustworthy nature help keep their clients at ease with the home buying process. Having exclusive buyer agents is an asset to our sellers. The Poganys tour each of our homes prior to listing to try and match it up with one of their buyers. They also hold open houses so that they can continue to bring buyers to your property. Kathleen and Jason are committed to finding the right buyer for your home!

Janice Reynolds

Beth Sloss TEAM ASSISTANT

PHOTOGRAPHER | MARKETING

Beth and Janice are truly a valuable part of our team. Beth provides a high level of support and organization to enable our busy office to run smoothly. Beth manages all of the listings, paperwork, brochures, and is proficient in all of our software programs. As an accomplished photographer, Janice’s professional quality photography sets our listings apart from the rest. Janice also creates the marketing materials and keeps our social media feeds current so that our listings are always top of mind. Beth and Janice combine their skills to artfully market your home.


OUR POWERFUL MARKETING APPROACH Every extraordinary residence represented by The Reynolds Team benefits from our robust global marketing plan which takes into consideration all avenues of marketing: print, digital, public relations, advertising, and social media with an array of tools and resources we can tap into.


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PROFESSIONAL PHOTOGRAPHY | a visual story of your home

Our exclusive professional photographer will showcase the beauty of your property with vibrant, eye catching photography sure to attract buyers. Twilight and aerial photography may be used to enhance our marketing if your home shines best at night or if it is located on a special piece of property.

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DRONE VIDEO AND VIRTUAL TOUR | experience properties like never before If a picture is worth a thousand words, how much is a video worth? We use cutting edge high definition video and virtual tours for extraordinary properties to further the buyer experience.

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SIGNAGE WITH OUR NUMBER AND WEBSITE | direct contact to us

Sotheby’s International Realty’s recognizable sign, installed at over 26,000 residences around the world, is prominently displayed in order to reach the local community and potential buyers. Inquiries on your property come directly to our team.


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GLOBAL WEB PRESENCE | online where consumers search 90% of home buyers begin their search for a home online.

So it's essential that we provide your home with valuable points of exposure from the local market to the most far-reaching parts of the world. We believe that strategic placement and unique positioning of your home's best features are critical in securing the right audience to not only preview your home online, but to take the next step in their home search.

HOMESINVEROBEACHFL.COM Our custom designed, state-of-the-art, and highly interactive website is always evolving. Buyers can easily navigate the website and search for your property using various criteria. We incorporate vibrant photography, video, content, market statistics and real-time listing updates.

ZILLOW.COM PREMIER AGENT REALTOR.COM SHOWCASE LISTING AGENT Our paid premium subscription allows us add custom enhancements such as 36 photos, video, and open house ads to your listing which increases exposure and differentiates it from other listings. Also, our listings are positioned in fornt of buyers with all inquiries coming directly to our team.

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SOCIAL MEDIA | the art of meaningful connections

Social Media, like real estate, is about connecting people and cultivating relationships. Our powerful social media channels serve as great traffic sources for our website and act as a powerful tool to highlight your property which gives us the ability to engage and interact in real time with consumers.

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OPEN HOUSES | greeting buyers at your front door

Held by our team to provide additional local exposure of your property to potential buyers. Open houses are advertised by print in the Press Journal Newspaper and by web in the MLS, Realtor.com, Zillow, and on our various social media sites.


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DISTINCTIVE MAGAZINE QUALITY BROCHURES | print exposure

Full color company branded brochures are distributed to buyers, placed in your home, and displayed in the Treasure Coast Sotheby’s International Realty Office and Sotheby's International Realty Offices worldwide.

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TARGET MAIL AND EMAIL CAMPAIGNS | zeroing in on the right buyers

Professional quality postcards are delivered to neighbors along with target mailing lists of high net worth individuals. An email campaign is sent to our vast database of potential buyers.

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THE PRESS JOURNAL NEWSPAPER | local exposure

Your property will be included in our advertising campaign in The Press Journal Newspaper increasing local exposure. A feature in 32963 may also be included for our extraordinary properties.


HARNESSING THE POWER OF We utilize all the tools that the Sotheby’s International Realty brand provides in order to elevate our listings and increase exposure to buyers around the globe.


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BRAND AWARENESS | born from tradition, built for innovation 1744 Sotheby’s Auction House Born

1976 Sotheby’s International Realty Brand Founded

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1 brand | 1 network known around the globe.

INTERNATIONAL IS OUR MIDDLE NAME | a true global network 65 countries and territories 14,000 annual referrals 19,000 associates 850 offices

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GLOBAL MEDIA PLAN | targeting real estate intenders worldwide

Designed to deliver more than 1 BILLION media impressions due to our robust partnerships with powerhouses such as The New York Times, The Wall Street Journal and Architectural Digest, solidifying our brand as the voice of luxury real estate and increasing exposure to the high net worth individuals in your target market.


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SOTHEBYSREALTY.COM | motivating online consumers to act

It’s not about being online, it’s about being FOUND online.

Annual Statistics

22M website visits 101M page views 45M property pages viewed 12min per visit 55% international visits

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WORLDWIDE PROPERTY ADVERTISING | your home around the world

In order to increase exposure for your home, the Sotheby's International Realty brand has partnered with and distributes properties to the most significant media companies and real estate-focused websites in the world. To measure results, the Sotheby's International Realty brand provides a property report with detailed statistics for each partner site to illustrate the activity a property receives online.

The properties are viewed an astounding 190 MILLION times across all of our partner sites annually.


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CASCADING WEB PLATFORM | one network, limitless exposure

Properties may be found on our network of interconnected, locally focused and globally aware network members' websites. Each site tells the Sotheby's International Realty story through the eyes of the local real estate professional, combining local expertise with global reach.

EGALLERY & SIR TOUCH GALLERY | innovative technolgy dynamic exposure

eGallery is a real-time dynamic property slide show and SIR touch gallery is a unique touch screen system that provides an interactive property search experience. Both are displayed on high definition screens in the Sotheby’s International Realty and Sotheby’s Auction House locations aound the world.

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SIR MOBILE APP | access on the go

The only luxury real estate mobile app that works anywhere and searches globally in 61 countries. Connect with our global real estate experts around the world using SIR Mobile on Android or Apple.

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SOTHEBY’S MAGAZINE ART & HOME | an extraordinary collaboration Sotheby's International Realty brand and Sotheby's Auction House collaborated on a large format magazine enriching readers with sophisticated content related to the art and real estate world.


REGIONAL PRESENCE | value of local expertise Florida is truly an International destination. Among our global network of over 850 offices, Sotheby’s International Realty has earned a dominant presence in Florida with 52 offices in key markets.

Amelia Island

Melbourne Beach

Aventura

Miami

Bay Harbor Islands

Miami Beach

Belleair Bluffs

Naples

Boca Grande

North Miami Beach

Boca Raton

Orlando

Bonita Springs

Palm Beach

Captiva

Palm Beach Gardens

Coral Gables

Panama City Beach

Delray Beach

Port Orange

Fort Lauderdale

Sanibel

Islamorada

Santa Rosa Beach

Jacksonville

Sarasota

Jacksonville Beach

St. Petersburg

Jupiter

Stuart

Key Biscayne

Tampa

Key Largo

Venice

Lake Mary

Vero Beach

Lakewood Ranch

Wellington

Marco Island

Vero Beach Office 1401 Highway A1A, Suite 100 Vero Beach, FL 32963

Aquarina Sales Center 7510 S Highway A1A Melbourne Beach, FL 32951

Brevard Co. Division 301 Ocean Avenue Melbourne Beach, FL 32951


STATEWIDE MLS REACH | marketing to associates Your Property Will Be Seen By Over 73,750 Real Estate Agents Throughout Florida.

ORLANDO REGIONAL REALTOR ASSOCIATION 12,900 Members Pasco, Hillsborough, Manatee, Charlotte, Sarasota, Polk, Osceola, De Soto, Pinellas, Sumter, Lake, Orange, Seminole, Volusia Counties REALTORS ASSOCIATION OF THE PALM BEACHES 16,000 Members Palm Beach, Broward, St. Lucie, Martin, Miami-Dade Counties SPACE COAST ASSOCIATION OF REALTORS 3,650 Members Brevard County REALTORS ASSOCIATION OF INDIAN RIVER COUNTY 1,200 Members Indian River County MIAMI ASSOCIATION OF REALTORS 40,000+ Members Palm Beach, Miami-Dade, Broward, Monroe Counties


TOP 10 REASONS TO LIST WITH THE REYNOLDS TEAM & TCSIR

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THE TEAM

SIR BRAND

THE LEGACY

We are family, literally. Each of us has a dedicated position within the team and we all work together to provide the maximum service to all of our clients in order to sell their property for top dollar. We go above and beyond the single agent.

Our commitment to unparalleled quality has been in place since the inception of the brand over 200 years ago. Our Brand has over 19,000 sales associates in 850 offices and 65 countries and territories.

In the heart of London, 1744, an exceptional Auction House was born with a revered tradition of marketing the world’s most cherished possessions. Sotheby’s (BID) is the oldest company listed on the NYSE.

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THE NETWORK

THE MARKETING

THE REACH

We showcase your property worldwide. We have offices in areas where Vero Beach buyers tend to live such as NY, NJ, CT, RI, and South FL. We call these our feeder markets and we are well known there.

Our truly Global Brand distributes homes to Mansion Global, NYTimes.com, WSJ.com, Architectural Digest, and more world renowned media outlets and real estate focused websites to ultimately uncover the right buyer.

Our properties are viewed 190 million times across our partner sites annually, our marketing strategy is designed to deliver over 1 billion impressions, and our website is viewed over a million times a month.

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THE STANDARDS

THE SERVICE

THE REPUTATION

Regardless of price, we present all homes with multi-million dollar global marketing. When advertising your property, we only use professional photography and eloquent descriptions to highlight its unique appeal.

When you list with our Team, you are a valued partner, not just a number on a chart. We offer you white-glove service from when you first list with us all the way to negotiating the best price at closing.

Recent Client Testimonial The quality of The Reynolds Team’s experience and their professional manner surpassed our expectations! They whole team was involved in listing and selling our home.

10 THE EXPERIENCE As your local representatives of the world’s leading luxury real estate brand, we are committed to providing an incomparable experience for our clients. Our goal is to make a difference, one relationship at a time.


Last year we assisted our clients in selling $30,000,000 in real estate


Scott Reynolds 772.321.2113 Scott@MyReynoldsTeam.com

Shane Reynolds 772.321.4119 Shane@MyReynoldsTeam.com

who you work with matters. www.MyReynoldsTeam.com

1401 Highway A1A Vero Beach, FL 32963 Each Office Is Independently Owned and Operated

The Reynolds Team Marketing Strategy 2017  

The Reynolds Team applies our local market knowledge with the Sotheby's International Realty brand to create a comprehensive and customized...

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