MARKETING STRATEGY GLOBAL REACH. LOCAL EXPERTISE.
SUCCESS STORIES | we've succeeded where others have failed
6835 3rd Place SW | The Farms | SOLD $960,000
Broker A: Listed for 1.5 years, price lowered to $950,000 before expiring. The Reynolds Team: Listed & Under Contract in 2 weeks. Sold for higher than Broker A's final list price.
153 Anchor Dr | The Moorings | SOLD $2,091,500
Broker A: Listed for 8 months. The Reynolds Team: Listed & Under Contract in 2 months. Featured in Architectural Digest Magazine.
1880 Cobia Dr | Tarpon Island Club | SOLD $650,000
1995 Surfside Ter | Surfside Estates | SOLD $649,000
Broker A: Listed for 1.5 years.
Broker A: Listed for 7.5 months.
The Reynolds Team: Listed & Under Contract in 2 weeks with multiple offers. Sold for list price.
The Reynolds Team: Listed & Under Contract in 2 months.
EXCEPTIONAL SERVICE | over one hundred 5-star zillow reviews "My condo had been on the market for 6 months with few showings and no offers. After listing with The Reynolds Team at a more realistic price, the showings were frequent and within 2 weeks there were 2 offers and 1 was accepted. The Reynolds Team made the 30 day close easier than I could have hoped. I was kept informed about every aspect of the process. If I had a question, I could count on an immediate response. Everything about the sale was handled professionally. I would & have recommended The Reynolds Team." -JoAnn Maffucci, September 2018 "The Reynolds Team is the way to go. The whole Team works together to get the property sold as quick as possible to where both the seller and the buyer are very pleased. I will highly recommend your Team in the future." -Tim and Stacie Bolander, August 2018 "We choose Scott Reynolds primarily because of his marketing plan. He is also genuine, easy to work with, and responsive. Our house had been previously listed with another agent for 14 months and removed from the market for 8 months. We listed with The Reynolds Team and within two weeks we received multiple offers, signed a contract and a back up offer as well. We are thrilled with the entire process and highly recommend them." -Christopher & Jennifer Stepanek, July 2018
THE POWER OF A TEAM | who you work with matters
THE REYNOLDS TEAM | OFTEN COPIED BUT NEVER DUPLICATED Unlike Agents that go at it alone, our Team of Professional Agents and Support Specialists work together to find the right buyer for your property. No egos, just commitment and hard work. Our Team can be defined as having SYNERGY - meaning "together with" or "united." When synergistic parts work together, they accomplish more than they could alone.
IMPRESSIVE RESULTS 167 Properties Sold and $57+ Million in Sales. The Reynolds Team Zillow Premier Agent All Activity
141 Sales Last 12mo
WHAT SETS US APART | we work as a team BUYER 1
BUYER 2 SELLER 1 FEEDBACK
SINGLE AGENT BUYER 3
SINGLE AGENT vs. THE REYNOLDS TEAM YOUR HOME Scott Reynolds Kayla Montgomery
Jenni Spring Jason Pogany
YOUR HOME BUYER 3 Kathleen Pogany
OPEN HOUSES Kristine Gabor
OUR TEAM OF AGENTS • Evaluates your home to maximize its market value. • Brings qualified buyers to your home. • Presents offers. • Negotiates the highest price & best contract terms. • Meets with home inspector and appraiser.
SELLER 3 Janice Reynolds
OUR BUSINESS DEVELOPMENT TEAM • Works through extensive buyer leads & notifies qualified buyers about your home.
OUR SUPPORT TEAM • Photographs & videos your home. • Promotes on multiple websites & social media.
• Constant communication with all parties through closing. • Inputs & maintains your listing in our exclusive Sotheby’s network targeting buyers worldwide.
OUR POWERFUL MARKETING APPROACH Every extraordinary residence represented by The Reynolds Team benefits from our robust global marketing plan which takes into consideration all avenues of marketing: print, digital, public relations, advertising, and social media with an array of tools and resources we can tap into.
PROFESSIONAL PHOTOGRAPHY | a visual story of your home
Our exclusive professional photographer will showcase the beauty of your property with vibrant, eye catching photography sure to attract buyers. Twilight photography may be used to enhance our marketing if your home shines best at night.
AERIAL PHOTOGRAPHY | capturing your property from above
Our licensed drone photographer will capture aerial photography of your home, its location, views, community amenities, and even distance to the beach so that buyers can see the bigger picture of your home.
VIDEO TOUR | experience properties like never before
If a picture is worth a thousand words, how much is a video worth? Our professional videographer captures your home's best attributes including lifestyle and amenities to create a cutting edge high definition video for extraordinary properties to further the buyer experience. Video also helps your home rank high on Zillow and Realtor.com so that buyers see them first above all other competing properties.
SHOWING SERVICE | managing and tracking showings
We subscribe to a showing service that Realtors contact to schedule showings on your home. The service tracks all showings and feedback which you will also be able to access.
GLOBAL WEB PRESENCE | dominating online where consumers 90% of home buyers begin their search for a home ONLINE. ONLINE LEAD GENERATION | WE ARE THE #1 DIGITAL ADVERTISER IN INDIAN RIVER COUNTY
Last Month's Snapshot of our Website Performance
MYREYNOLDSTEAM.COM | OUR CUSTOM WEBSITE Our custom designed, state-of-the-art, and highly interactive website is always evolving. Buyers can easily navigate the website and search for your property using various criteria. We incorporate vibrant photography, dynamic video, relevant content, market statistics and real-time listing updates.
GOOGLE ADS | DRIVING CONSUMERS TO OUR DATABASE Actively markets and targets consumers driving them to our website and registering them into our database. Our tech enabled agents call, email and text everyone in the database to match prospective buyers to your property.
ZILLOW.COM PREMIER AGENT | REALTOR.COM SHOWCASE LISTING AGENT Our Paid Premium Subscription Allows For: • Custom enhancements such as unlimited photos, video, and open house ads. • Increased exposure and positioning in front of buyers. • All inquiries come directly to our Team. • Most inquiries on other properties come directly to our Team. • High capture rate of prospective buyers for your home!
SOCIAL MEDIA | the art of meaningful connections
Social Media, like real estate, is about connecting people and cultivating relationships. Our powerful social media channels serve as great traffic sources for our website and act as a powerful tool to highlight your property which gives us the ability to engage and interact in real time with consumers. We boost posts highlighting your home to consumers moving to our area around the country.
DISTINCTIVE MAGAZINE QUALITY BROCHURES | print exposure
Full color company branded brochures and custom feature sheet outlining your property's standout features are distributed to buyers, placed in your home, and displayed in the Treasure Coast Sothebyâ€™s International Realty Office and Sotheby's International Realty Offices worldwide.
TARGET MAIL AND EMAIL CAMPAIGNS | zeroing in on the right buyers
Professional quality postcards are delivered to neighbors along with target mailing lists of high net worth individuals. An email campaign is sent to our vast database of potential buyers.
PRINT ADVERTISING | local exposure
Your property will be included in our advertising campaign in The Press Journal Newspaper increasing local exposure. A feature in 32963, Architectural Digest, Wall Street Journal, New York Times or other prominent media outlet may also be included for our extraordinary properties.
HARNESSING THE POWER OF
We utilize all the tools that the Sothebyâ€™s International Realty brand provides in order to elevate our listings and increase exposure to buyers around the globe.
POWERFUL. GLOBAL. NETWORK. | in all the best addresses worldwide When a home is represented by the Sotheby's International Realty brand, it is presented to a highly qualified global clientele through Exclusive channels and relationships.
1 BRAND | 1 NETWORK KNOWN AROUND THE GLOBE With professionals in over 72 countries, we’re local everywhere, allowing us to walk alongside our clients at every stage of their journey. We know they expect us to be the first and the best in exclusive property. We deliver.
72 countries and territories 14,000 annual referrals 22,000 associates 960 offices SOTHEBYSREALTY.COM | MOTIVATING ONLINE CONSUMERS TO ACT In 18 languages, our enhanced editorial approach enables millions of viewers to immerse themselves in our collection of 3D virtual reality tours, ultra high-definition videography, and vivid photography. This content rich experience is more effective in driving prospective buyers to sothebysrealty.com and engaging them once they arrive. It’s not about being online, it’s about being FOUND online.
ONLINE PROPERTY DISTRIBUTION | YOUR HOME AROUND THE WORLD Our global property marketing partners include the most authoritative news, lifestyle, and financial voices, as well as real estate-centric websites. Results are measured with a variety of analytics and reporting tools to illustrate the activity a property receives online.
MEDIA PARTNERSHIPS & EXCLUSIVE TARGETED ADVERTISING | INTERNATIONAL IMPACT We partner with leading media powerhouses to deliver content to discerning audiences worldwide. With an emphasis on exclusivity, our advertising plans are driven by a consumer-centric approach targeting potential homebuyers and sellers at all stages of the real estate journey.
REGIONAL PRESENCE | the value of local expertise DOMINANT FLORIDA PRESENCE For those who aspire to live an exceptional life, only one brand will ever set the standard. With 68 Offices and more than 2,100 Real Estate Associates throughout Florida, Sotheby's International Realty Associates is uniquely poised to market your home.
Sotheby's International Realty Associates Florida Presence
#1 overall in Florida by sales volume
68 offices 2,193 associates
$9.5 BILLION in total sales volume
10.8 THOUSAND total transaction sides 1.6 THOUSAND closed sides over $1 million 109 closed sides over $5 million
FROM MELBOURNE TO MIAMI | WE ARE
ONE Sotheby's International Realty Presence
18 offices 900+ associates Visit our offices along Florida's East Coast: Melbourne Beach Aventura Vero Beach Sunny Isles Beach Stuart Bay Harbor Islands Jupiter Miami Beach (South of Fifth) Palm Beach Gardens Miami Beach (Sunset Harbour) Boca Raton Desgin District Delray Beach Brickell Fort Lauderdale Key Biscayne Weston Coral Gables
STATEWIDE MLS REACH | marketing to associates Your Property Will Be Seen By Over 73,750 Real Estate Agents Throughout Florida.
ORLANDO REGIONAL REALTOR ASSOCIATION 12,900 Members Pasco, Hillsborough, Manatee, Charlotte, Sarasota, Polk, Osceola, De Soto, Pinellas, Sumter, Lake, Orange, Seminole, Volusia Counties REALTORS ASSOCIATION OF THE PALM BEACHES 16,000 Members Palm Beach, Broward, St. Lucie, Martin, Miami-Dade Counties SPACE COAST ASSOCIATION OF REALTORS 3,650 Members Brevard County REALTORS ASSOCIATION OF INDIAN RIVER COUNTY 1,200 Members Indian River County MIAMI ASSOCIATION OF REALTORS 40,000+ Members Palm Beach, Miami-Dade, Broward, Monroe Counties
DETERMINING MARKET VALUE | setting the right price is key When it comes to setting the list price of a home, we provide facts about recent comparable sales and properties still on the market to help determine the "sweet spot" to attract the most buyers and offers.
TIMING IS EVERYTHING | THE IMPORTANCE OF PRICING YOUR HOME CORRECTLY
GROWING AWARENESS - A new property on the market generates a high level of interest.
HIGH AWARENESS - Peak market awareness during the first 2 weeks on the market.
DECLINING AWARENESS - Declining interest as other new properties arrive on the market.
CONTINUED DECLINE - Continued decline and interest.
LIST WITH THE REYNOLDS TEAM & ONE SIR | top 10 advantages
Unlike agents that go at it alone, our Team of Agents and Support Team all work together to provide the maximum service to all of our clients in order to sell their property for top dollar. We go above and beyond the single agent.
Sotheby’s is a rare brand that instantly evokes quality, service and an appreciation of truly valuable items. This positioning allows us to do business with affluent individuals who share in our brand vision and commitment
Consistently attaining record-breaking sales over the past three centuries, the Sotheby’s legacy is unlike any other. We are proud to be part of the most prestigious auction house in the world and the authority on the representation of luxury homes.
Sotheby’s International Realty represents the only true, worldwide real estate network. Thousands of referrals are processed every year and several events are held to ensure all SIR agents establish great business relationships within the network.
Our local and international marketing is unparalleled. We partner with leading organizations such as the Wall Street Journal, the New York Times, Architectural Digest and, locally, the Miami Heat to provide the best exposure for our homes.
With an outstanding brand, a robust marketing plan and a strong network comes limitless reach to potential home buyers. ONE SIR associates are able to tailor their plans to target an array of different buyer profiles without missing a beat.
Our listing marketing is only developed with the highest standards in mind. High-resolution imagery, eloquent description writing and impeccable presentation are musts when promoting a residence under the ONE Sotheby’s International Realty brand.
10 THE EXPERIENCE All prior points combine to create one unrivaled, seamless client experience. For centuries, the Sotheby’s brand has grown and succeeded due to its respect for tradition and its focus on innovation. ONE Sotheby’s International Realty is no exception.
Our high standards are not marketing-specific. ONE Sotheby’s International Realty’s real estate associates pride themselves in offering white-glove service from beginning to end, establishing long-lasting relationships with their valued clients.
In its short existence, ONE Sotheby’s International Realty has developed an impressive track record, closing exceptional sales, becoming the leading real estate firm for sales in numerous areas and garnering notable media exposure in the process.
Jason Pogany 772.618.5496 Jason@MyReynoldsTeam.com
who you work with matters. MyReynoldsTeam.com
1401 Highway A1A Vero Beach, FL 32963 Each Office Is Independently Owned and Operated
WE PROVIDE YOUR PROPERTY THE EXPOSURE IT DESERVES The Reynolds Team applies our local market knowledge with the Sotheby’s International Real...
Published on Nov 21, 2019
WE PROVIDE YOUR PROPERTY THE EXPOSURE IT DESERVES The Reynolds Team applies our local market knowledge with the Sotheby’s International Real...