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PACK A A well-balanced, interrelated mix of digital marketing tactics creates a relevant and impactful strategy to engage online leads and increase conversions By Donna Shryer

According to a 2018 Nielsen report, American adults spend more than 11 hours daily listening to, watching, reading and generally interacting with digital media. If everyone’s camped out online, then that’s where you want to funnel a significant percentage of your marketing budget. Digital marketing also comes with an added bonus. Analytics software makes it easy to measure your ROI. Metrics tell you if you’re meeting top digital marketing objectives such as: ÄÄIncreased lead generation/conversions ÄÄImproved brand awareness ÄÄIncreased web traffic ÄÄImproved online user experience— from desktop to tablet to smartphone ÄÄImproved data quality ÄÄIncreased sales

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Profile for The Residential Specialist

The Residential Specialist, September/October  

The Residential Real Estate Council provides superior education, exceptional networking opportunities and critical resources. The Council’s...

The Residential Specialist, September/October  

The Residential Real Estate Council provides superior education, exceptional networking opportunities and critical resources. The Council’s...

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