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Welcome to Sophie’s Bakery!

Sophie’s Bakery has the vision to provide the best and healthiest, natural goods to its customers by maintaining the unity of community and a sensible activism towards environmentalism. The attitude of all our bakeries is that of freedom. Freedom from foods with pesticides and genetically modified organisms. Our shops do not have WiFi in them but instead areas for conversation and sharing, with tables in the family, picnic style, tables games at each setting, a wall where customers can post pictures, and much more interaction in a judgement free zone. At the end of every work day, we will donate any left over goods to the homeless shelter.


Primary Identity

“Sophie’s Bakery” logo consists of two elements, the type and the symbol. Both elements must always be used together and arranged in this layout. The identity cannot be altered in anyway, it cannot be stretched, rearranged, or elements moved. Nor can the elements be seperated and used as indidivuals.

Sophie’s

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Identity clear space and approved sizes

Careful consideration must be used when placing the identity close to graphic elements (refer to the measurements shown here for the amount of clear space required around the identity) x = minimum clear space measure. To ensure a consistent application of the size of the identity for reproduction on other products, promotional display, and other media a sizing guideline must be established and is displayed on this page. At the time of production the minimum sizing that can be reproduced is shown here. Protecting the integrity of Sophie’s Bakery is of the highest priority. All requests to apply this identity must be approved by Sophie’s Bakery communications departmet.

4-Color Identity

Identity Clearspace

Sophie’s

Sophie’s

x

ba ke ry

Minimum Size

Sophie’s

ba ke ry

x

Medium Size

Sophie’s

ba ke ry

ba ke ry

x

x

Large Size

Sophie’s

ba ke ry


Identity colors

When possible, it is preferred that the identity be printed in 4-colors: The logo should be printed in the colors “Black” (Pantone Black), “Green” (Pantone 375), “Fuschia” (Pantone 198), and Brown (Pantone 464). If a 4-color process is to be used to reproduce the identity, ask your printer to create what they believe will be the closest process match when printing on a white or colored stock. If possible, proof colors under “true” and consistent light conditions. And when proofing printed colors, keep in mind in most cases, it will be impossible to get an exact matchlook for an overall approximation. The identity can also be reversed to greys, but when doing so, make certain the color the identity will be reversed out of is dark enough to properly represent the character of the design. When the identity is reversed, it is preferred that the background color used is white.

4-Color Identity Color

4-Color Identity Grays

Sophie’s

Sophie’s

4-Color on Pink

4-Color Greys on Grey

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Sophie’s bakery 4-Color on White with Border

Sophie’s bakery

ba ke ry

Sophie’s bakery 4-Color Whites on Black

Sophie’s bakery


Identity System Color Palette 4-Colors make up the Sophie’s Bakery primary identity: Pantone Black, Pantone 375, Pantone 198, and Pantone 464. Depending on the type of paper (uncoated or matte/ dull coated) selected for the assignment, you must specify the appropriate uncoated or matte Pantone color. The secondary color palette is also shown on this page. These are the preferred color choices to augment Sophie’s Bakery identity.

Primary Color Palette (Coated) Pantone DS 124-2 C Process: c0m83y40k0 Web: R240 G83 B112 Hex:

Pantone DS 290-2 C Process: c50m0y100k0 Web: R240 G83 B112 Hex:

Pantone 42-2 C Process:c35m60y80k25 Web: R240 G83 B112 Hex:

Pantone Black C Process: c0m0y0k100 Web: R240 G83 B112 Hex:


Color Combinations The colors selected for a product or project will immediately set the mood as well establish the identity of Sophie’s Bakery. Unlike fast food chains, the colors will be welcoming, warm, and sweet. On this page, we have arranged the palettes used for in-store products and internal and external promotional displays.

Colors that communicate peace

Colors that communicate family

Colors that communicate growth


If you are working with an identity that does not match up to the approved example shown at the bottom of this page, it cannot be used.

Sophie’s

bakery

Do not stretch or condense the identity.

Sophie’s Bakery Do not change the identity typeface.

Sophie’s

bakery

Do not change the color of the identity.

Sophie’s

bakery

Do not seperate or move the elements of the identity.

Sophie’s

bakery

Do not alter the proportion of the elements or use the cupcake by itself.

Sophie’s

ba ke ry

Do not add a drop shadow or any other effect to the identity.

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Be aware that the elements and approved design cannot be altered, changed, or modified in any way.

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The integrity of Sophie’s Bakery’s identity must be monitored and protected.

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Misuse of the Identity

Do not rotate to a diagonal the identity.

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Do not add shapes, graphics or text to the identity.


Secondary Identity Secondary identities have been designed for special applications for packaging, promotion and uses that do not require the primary identity.

Round Cupcake Logotype

Round Cupcake Secondary Logotype

Rectangular Logotype

Rectangular Secondary Logotype

As with the primary identity signature, the block logotype CANNOT be altered in any way. It cannot be stretched, the elements moved, or the elements rearranged. Nor can the words within the block logotype be separated and used as individual elements. Careful consideration must be used when placing the identity close to graphic elements (refer to the measurements shown here for the amount of clear space required around the block logotype) x = minimum clear space measure. The block logotype can be printed in any of the colors within the identity system color palette. It must however be printed (or reversed) in just one common color—the words within the block logotype CANNOT be printed separately in different colors. All other prev ous guidelines explained in this brand book referencing color, misuse, etc. must also be followed when using the block logotype. Contact your marketing communications department for size guidelines.

Sophie’s bakery

Sophie’s bakery


Secondary Products Identity System Sophie’s Bakery has secondary identity system with logotypes designed based on their function. These logotypes will be used for in-store products, promotional displays, external displays, signage, and much more. The logotypes reflect the similar attitude and design that is seen in the primary logotypes.


Secondary Products Identity System


Typographic Families

Typography is a key part Sophie’s Bakery’s identity system. When used correctly and consistently, the typography communicates the spirit and attitude of the company. The type face for “Sophie” in the primary identity is type face Gruenewald VA. The “Bakery” and “dot” on the “i” of “Sophie” of the primary identity is the type face Futura. Secondary identities use the same font as the primary. For packaging, display, promotion and other applications, additional fonts can be used. These fonts are within the Geneva system. For special projects, other sans serif fonts can be used. The usage of serif fonts is restricted, however, in some cases a cursive font similar to the primary identity’s can be used.

Gruenewald VA ABCDEFGHIJKLMNOPQRSTUV W XYZ abcdefghijklmnopqrstuvwxyz 123456790 .,;:?!”’()/$%

Futura ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456790 .,;:?!”’()/$% Futura ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456790 .,;:?!”’()/$%

Sathu ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456790 .,;:?!”’()/$%


Primary Identity Applications

The identity of Sophie’s Bakery can be applied to many products such as t-shirts, mugs, in-store products, and more. Here are some examples of the more popular suggestions of applications for the identity.



Sophie's Bakery - Brand Book