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Introduction I come from a family of inquisitive individuals. Growing up, my dad would emphasize the need to stay curious. He would say to find something that sparks my interest that would eventually lead me to another point of interest to which would lead me to another and so forth. This thirst for knowledge had me interested in shows like “How It’s Made” and special History Channel series like “The Men Who Built America.” What these shows have in common are the explanations of how things and people got from point A to point B. They discuss the plans of what is done and what purpose it serves. This development process helps me curate design strategies to ensure my work makes sense and is most importantly of use to the consumer. It also helps me conceptualize unique features to make a design even more enjoyable. It wasn’t until I had entered the design field that I felt I could utilize my ideas to existing products (or even new ones) to make them even better.


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PROJECT The Hideout Hotel

COURSE Packaging and Identity Systems

“Who in the world am I? Ah, that’s the great puzzle.” Lewis Carroll


ART DIRECTOR Min Choi

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ART DIRECTOR Min Choi COURSE Packaging and Identity Systems CATEGORY Branding, packaging DATE Fall 2017

The Hideout Hotel ABSTRACT The Hideout is a mid-range, spy-themed hotel reminiscent of modern day spy films with some inspiration drawn from escape room games. The concept was to have an entirely interactive experience for patrons to enjoy a genuine espionage adventure. The first step is discovering the hotel “headquarters” entrance which is disguised as an umbrella shop. Upon entry, guests are referred to as “agents” and are given fun riddles to solve throughout their stay. The Hideout is aimed for tech-savvy adults in their 20s and 30s who enjoy puzzles and riddles.

APPROACH To reflect the luxurious side of spy films, gold, cherry wood, and cream were used as the primary colors. Freight and Caslon typefaces were selected to emphasize an ultra-refined look. In regards to achieving the authentic experience, guests may utilize the Hideout mobile application to reach out to employees who receive contact through Apple watches or their own mobile devices. Within the app, guests may learn about the hotel, explore local favorites, make room service requests as enter hidden codes found throughout the hotel.


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PROJECT The Hideout Hotel

COURSE Packaging and Identity Systems

Login

Loading Page

User Role

Input Information

I am a guest

Enter Last Name

I am browsing

Enter Room #

Back

Room Service

I would like an item sent to my room

I need my room to be cleaned I would like my room cleaned

Submit

Initial Alert The Room Service feature allows guests to contact hotel employees through the mobile app. Each room service tab connects to the Apple watch of the lead of a specific team (i.e. housekeeping, banquet, etc.). Hotel employees may contact each other through their employee version of the app to complete room service tasks.

Home

Notification HIDEOUT HOTEL

20:04

Open Message Smith, Room 512

HIDEOUT HOTEL A visiting agent is requesting a service.

20:04

HH Message Today 20:04

Smith, Room 512 Request: Towels 20:04

Request: Towels Today, 20:04

Forward

Done

I would like to order a meal I would like a morning wake-up call

Contact Floor Smith, Room 512

20:04

Contact Team Smith, Room 512

Supervisor work

Banquet work

Floor 1 work

Cleaning work

Floor 2 work

Front Desk work

Floor 3 work

Main Office work

Forward Request Smith, Room 512

20:04

Send to Floor Smith, Room 512

Forwarded Request

Accept

20:04

20:04

Cleaning Floor 5

Submit

Call


ART DIRECTOR Min Choi

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Big Idea

Discovered Code As part of the spy theme, codes are hidden throughout the hotel and can only be unlocked through the app. Codes can offer various promotions such as discounts on future hotel stays. Enter code discovered

SUBMIT

The Hideout Hotel is a novelty boutique hotel with a spy theme reminiscent of the modern day spy films. The overall look of the hotel is very masculine to match the suaveness of the infamous man of mystery. A key component of the spy concept is how guests interact and experience the hotel through technology. Guests have the ability to search for hidden codes throughout the building to unlock special gifts on the hotel's mobile app. Guests may also communicate with employees via the app and employees can contact each other via an Apple watch.

I would like a morning wake-up call

LOGO

Resolved Alert HIDEOUT HOTEL

20:12

Smith, Room 512 RESOLVED Request: Towels 20:04

KEY ADJECTIVES Sophisticated Masculine Suave

Mysterious Modern Clever

Urgent Alert HIDEOUT HOTEL

COLORS

NOTICE: Visiting agent request incomplete! Today, 20:10

Pending Alert HIDEOUT HOTEL Smith, Room 512 PENDING Request: Towels 20:04

20:05

Employees will receive an urgent alert when a task remains incomplete for more than 10 minutes.

TYPOGRAPHY Adobe Caslon Pro

FreightNeo Pro

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz


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PROJECT The Hideout Hotel

COURSE Packaging and Identity Systems


ART DIRECTOR Min Choi

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PROJECT The Hideout Hotel

COURSE Packaging and Identity Systems


ART DIRECTOR Min Choi

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PROJECT The Hideout Hotel

COURSE Packaging and Identity Systems


ART DIRECTOR Min Choi

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PROJECT Slick Bar & Lounge

COURSE Page Layout

“The 90s will be looked back on as ushering in an era of comfort.” Michael Kors


ART DIRECTOR Bradford Prairie

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ART DIRECTOR Bradford Prairie COURSE Page Layout CATEGORY Branding DATE Spring 2017

Slick Bar & Lounge ABSTRACT Slick is a bar and lounge with a 90s east coast hip hop vibe offering drinks and an industrial Brooklyn atmosphere. The name “Slick” references Digable Planets’s 1993 hit “Rebirth of Slick (Cool Like Dat)” which expresses a jazzier kickback feel for patrons to enjoy good drinks, good music, and good company. The targeted demographic are adults in their mid 20s through late 30s who prefer a calmer bar scene.

APPROACH When developing the logo, Lazy Monk typeface was selected to bring out the unrefined aesthetic of the 90s. The typeface John Doe was used for the body content given the industrial atmosphere and slightly dated look in conjunction with the urban Lazy Monk typeface style. To match the Brooklyn scene, Basquiatlike graffiti were utilized in the background. Black and white with yellow accents were chosen to allow for the graffiti and typefaces to standout without competition to the colors.


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PROJECT Slick Bar & Lounge

COURSE Page Layout


ART DIRECTOR Bradford Prairie

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PROJECT PH Night Market

CLIENT Made in Paradise Hills

“The greatness of a community is most accurately measured by the compassionate actions of its members.� Coretta Scott King


ART DIRECTOR Dianne Manansala & Jayrell Ringpis

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ART DIRECTOR Dianne Manansala & Jayrell Ringpis CLIENT Made in Paradise Hills CATEGORY Branding, collateral DATE Fall 2017

PH Night Market ABSTRACT The Paradise Hills Night Market is a family event under the Made in Paradise Hills campaign with the mission to showcase the Southeast San Diego community and recognize the many talents of the area. The target audience were individuals of all ages with ties to the Southeast region. The very first PH Night Market event in November 2017 was a success having garnered an estimate of over 10,000 attendees after only 3 months worth of planning and execution.

APPROACH Considering the night market was an extension of the existing Made in Paradise Hills campaign, the Futura family and Bebas Neue were selected to match the simplistic styles of the campaign. The Made in Paradise Hills logo features a simple illustration of the Paradise Hills geopraphic borders along with “Paradise Hills� in the the Life is Messy typeface. In contrast, the PH Night Market logo features a stacked typographic format with inspiration drawn from other SoCal night markets. Yellow, blue, and orange were the main colors utilized along with locally taken photographs to represent the warmth and bring about a the nostalgic feel from living in the Southeast neighborhoods.


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PROJECT PH Night Market

CLIENT Made in Paradise Hills


ART DIRECTOR Dianne Manansala & Jayrell Ringpis

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PROJECT PH Night Market

CLIENT Made in Paradise Hills


ART DIRECTOR Dianne Manansala & Jayrell Ringpis

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PROJECT PH Night Market

CLIENT Made in Paradise Hills


ART DIRECTOR Dianne Manansala & Jayrell Ringpis

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PROJECT Marauder Magazine

COURSE Page Layout

“One’s destination is never a place, but a new way of seeing things.” Henry Miller


ART DIRECTOR Bradford Prairie

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ART DIRECTOR Bradford Prairie COURSE Page Layout CATEGORY Multi-page document DATE Spring 2017

Marauder Magazine ABSTRACT Marauder Magazine is a high-end travel magazine that discusses content such as travel advice, news, technology, and equipment. The task includes creating a masthead and page layout for a magazine and incorporating images relevant to the copy. The target audience are adults between 25-35 who are interested in travel and are invested in exploring a city’s culture as opposed to common tourist destinations.

APPROACH The mature tone of the magazine was achieved by incorporating large photographic elements with muted colors accompanied by a simple 3-column grid and Caslon typeface. Caslon was chosen to downplay the copy and bring more focus to the photography. To match the vibe of the images, colors were pulled from the cover photo and utilized throughout in subheaders and shapes. Essentially, each magazine issue will have a different focal color reflecting its respective feature article and to bring diversity to each issue.


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PROJECT Marauder Magazine

COURSE Page Layout


ART DIRECTOR Bradford Prairie

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PROJECT Marauder Magazine

COURSE Page Layout


ART DIRECTOR Bradford Prairie

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PROJECT New York Fashion Week

COURSE Advanced Typography

“People will stare. Make it worth their while.” Harry Winston


ART DIRECTOR Sean Bacon

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ART DIRECTOR Sean Bacon COURSE Advanced Typography CATEGORY Branding DATE Spring 2017

New York Fashion Week ABSTRACT New York Fashion Week (NYFW) is a bi-annual multiday event where fashion fans gather to view big-name designers' season collections. Despite the intriguing, fashion forward nature of the event, the New York Fashion Week brand itself is a bit more subdued in order to let the fashion speak for itself. Nonetheless, NYFW swag items maintain a chic and modernness to suit all fashion-goers.

APPROACH The New York Fashion Week logo was designed by connecting the strokes of the Y and F. The design called for diagonal pieces as unifying element across collateral to continue referencing the connecting Y and F stroke. When choosing an appropriate typeface, Helvetica and Athelas were selected with the idea that these typefaces best reflected a traditional New Yorker look. Bright neon pink was used throughout pieces to reflect the feminine, floral nature of the Spring collection but the boldness of NYFW attendees as well. Images were presented in black and white to emphasize the pink.


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PROJECT New York Fashion Week

COURSE Advanced Typography


ART DIRECTOR Sean Bacon

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PROJECT New York Fashion Week

COURSE Advanced Typography


ART DIRECTOR Sean Bacon

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PROJECT Snoice Desserts

CLIENT Snoice

“There is no better way to bring people together than with desserts.” Gail Simmons


ART DIRECTOR Jayrell Ringpis & Dianne Manansala

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ART DIRECTOR Jayrell Ringpis & Dianne Manansala CLIENT Snoice CATEGORY Collateral DATE Winter 2017

Snoice Desserts ABSTRACT Snoice is a family-owned dessert shop in San Diego, CA specializing in shaved snow, halo-halo, and boba teas. As a relatively new business, owners Jayrell and Dianne Ringpis were looking to unify their brand identity and expand their marketing content by improving their event and in-store materials. This included creating new event banners, catering signs, and revamping their in-store menu.

APPROACH A modern yet youthful style was sought after so black and white were chosen as the primary colors along with pops of bright colors. The Futura family was selected as the main typeface to give a friendlier feel and match the roundedness of their baby woolly mammoth mascot. Patterns of their baby woolly mascot were created to bring a playfulness to different catering material pieces.


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PROJECT Snoice Desserts

CLIENT Snoice


ART DIRECTOR Jayrell Ringpis & Dianne Manansala

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PROJECT Snoice Desserts

CLIENT Snoice


ART DIRECTOR Jayrell Ringpis & Dianne Manansala

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PROJECT Snoice Desserts

CLIENT Snoice


ART DIRECTOR Jayrell Ringpis & Dianne Manansaka

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PROJECT Bridal Bazaar Mobile

COURSE Mobile Experience Design

“If you have only one smile in you, give it to the people you love.” Maya Angelou


ART DIRECTOR Leanna Jones

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ART DIRECTOR Leanna Jones COURSE Mobile Experience Design CATEGORY Interactive DATE Spring 2017

Bridal Bazaar Mobile ABSTRACT The Bridal Bazaar is a semi-annual weekend long event in San Diego, CA for future brides and grooms to find their wedding needs and for vendors to offer their services. Given that the Bridal Bazaar currently lacks a mobile application, the goal was to develop one along with various functionalities to serve its users. The primary goal is for the app to serve as a useful and significant tool in the Bridal Bazaar expo and wedding planning needs.

APPROACH The primary concept of the Bridal Bazaar (BB) mobile application is to allow for a unique experience dependent on the user’s role in relation to the BB expo (e.g. bride, groom, wedding consultant, vendor) in addition to serving as an expo navigation tool. Brides, grooms, and consultants have the ability to navigate through the waves of vendors according to their specific wants and needs as well as share weddingrelated information amongst those involved in their wedding. For vendors, the app serves as a platform to present their work and services to potential clients through their user portfolio.


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PROJECT Bridal Bazaar Mobile

COURSE Mobile Experience Design

Create an Account

Login

Input Information

User Role

Welcome!

Welcome!

What is your role in the wedding?

Which wedding categories are you most interested in? Select all that apply.

The Bride

Venue

The Groom

Name Email Email

Flowers

Music

Attire

Decor

Bridal Party

The Wedding Consultant

Food & Catering

Hair & Makeup

Photographers

The Wedding Vendor

Cake & Desserts

I’m just browsing the Bridal Bazaar

Password Password Forgot Password Create Account

Preferences

Accessories

Videographers

Consultants

Gift Registries

Wedding Favors

Invitations

Health & Fitness

Honeymoon

Officiants

Party Rentals

Beverages

Create Account Select all

Back

Home & Event Map

Next

Next

Navigation Menu

Welcome Landing

Preview Vendor

Here are your suggested vendors based on your preferences and budget.

Favorites

Name Category Booth location

Key Suggested vendors Starred within preferences Starred outside of preferences

On the Homepage

Search

Back

Camera

Camera

Starred

Vendor Profile

Checklist


ART DIRECTOR Leanna Jones

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Preferred Budget

Complete

Welcome!

Success!

What is your wedding budget?

Your new profile has been created. Enjoy!

$25k

User Experience INITIAL SETUP When signing up for the BB mobile app, the user will input their name, email, and password for login information. They will continue to select their wedding role, category preferences, and wedding budget before landing on the home page.

Money’s no problem!

Back

Next

Continue to app

HOME & EVENT MAP The home and event map presents a layout of the expo vendor booths to which users can maneuver through. The booths are color coded so that items that are within the user's preferences are highlighted as pink. Additional functionalities include:

Budget

Profile

Budget

Item 1 Budget Category Amount Spent

SEARCH Users have the ability to locate specific vendors either by entering the info in the search bar or searching according to categories. CAMERA The available camera serves to save BB-related images to the mobile app as well as log scanned QR codes from vendors. Scanning QR codes saves vendor information and unlocks discount codes that vendors may offer. STARRED ITEMS These are vendors that the user may want to explore or keep in the queue before officially favoriting them.

Category Item 1 Budget Category Amount Spent

NAVIGATION MENU Items in the navigation menu include:

Category Item 2 Budget Category Amount Spent

Category Item 3 Budget Category Amount Spent

FAVORITES These are items that users have decided on contacting for their wedding. Through this page, attendees will be able to see their vendors' information, portfolios, and possible discount codes. CHECKLIST Users have the ability to see what typically needs to be done during the wedding period timeline and check off tasks as completed. Settings

BUDGET Users can view a variety of inputted budget information presented in graphs as well as organized by category.

PROFILE Users can display and share their wedding items with contacts on their profile. They are also able to make any setting adjustments through this page.


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PROJECT Bridal Bazaar Mobile

COURSE Mobile Experience Design

Alice 24, Chula Vista, CA Barista, <$40k/year Wedding Theme Romantic, rustic

Wedding Colors Coral, champagne

Budget $5,000

Alice is a young bride who has been engaged for less than a month and is just starting her wedding planning. Due to her and her fianceâ&#x20AC;&#x2122;s tight budget, she is searching for affordable venues and looking for wedding project ideas that she can DIY. Although she is inspired by the many ideas on Pinterest, she wants to see what the Bridal Bazaar has to offer and hopefully find all she needs in one day at the expo.


ART DIRECTOR Leanna Jones

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Michelle 34, San Diego, CA Wedding Planner, $65k/year Wedding Style Sophisticated

Biggest Challenge Couples' budget

Price Range $1,500-3,000

Michelle is a busy wedding planner serving San Diego and surrounding areas. In order to stay up to date with newer trends, find specific vendors for her current clients, and create relationships with new vendors, she attends the Bridal Bazaar at least once a year. As a planner, she likes organization and to manage her time, she appreciates anything that would help with time efficiency.

Clarissa 27, Costa Mesa, CA Videographer, $50k/year Favorite Project Same-day edits

Video Style Cinematic

Price Range $900-2,000

Clarissa is an event videographer from Costa Mesa, CA looking to expand her clientele in surrounding Southern California cities, particularly San Diego. She knows the Bridal Bazaar in San Diego is a successful event and one of the larger wedding expos in California. She maintains a website displaying all of her previous work that she would like to share to all attending couples and consultants.


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PROJECT Bridal Bazaar Mobile

COURSE Mobile Experience Design


ART DIRECTOR Leanna Jones

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PROJECT Bridal Bazaar Mobile

Top L to R: Initial user registration screens prior to logging in Bottom L to R: Screens from each of the navigation menu items

COURSE Mobile Experience Design


ART DIRECTOR Leanna Jones

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Packaged Japanese Sweets

90s Hip Hop Speakeasy

Spy-Themed Hotel

Jordanian Tea and Coffee

Quirky Greeting Cards

Food and Entertainment Event

Tech Law Firm

Women's Fashion Apparel


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Thank you This book is dedicated to my friends and family who supported me throughout my leap into the design field, City College mentors who continued to push me beyond my comfort zone, and the Portfolio Class of 2018 who I was able to share this amazing experience with. SPECIAL THANKS Sean and Bradford, thank you for being great mentors and being so understanding throughout the whole portfolio process. Ate Czarina, you paved the way for Chris and I to enter more creative fields. Thank you for encouraging me to go into design and supporting me along the way. It is one of the best decisions I have ever made. Papa and Mama, I am forever grateful for you both supporting this change in career paths and setting the foundations for me. Your work ethic and desire to keep learning plays a huge impact in my life. Chris, I admire your free-spirit and your dedication to your creative goals. Jade, you inspire me all the time to stay focused and to always aim high. Dianne and Jayrell, thank you both for seeing potential in me and for opening up so many opportunities for me to begin and grow as a designer. Junemy, Spencer, and Derrick, you guys came in clutch with the much needed photographs. I truly appreciate it.


Colophon DESIGNER Theresa-Mae Galac TYPEFACES Noe Display Mr Eaves Mod OT PHOTOGRAPHY Bradford Prairie Spencer Pablo Photography Junemy Pantig Derrick Manansala

Copyright 2018, Theresa-Mae Galac. All rights reserved. No portion of this book may be used or reproduced without the written consent from the author.

Theresa-Mae Galac Portfolio  

San Diego City Graphic Design 2018 © Copyright 2018. Theresa-Mae Galac. All rights reserved.

Theresa-Mae Galac Portfolio  

San Diego City Graphic Design 2018 © Copyright 2018. Theresa-Mae Galac. All rights reserved.

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