CASE STUDY | THE GAS SAFETY TRUST
THE CHALLENGE
THE RESULTS
To raise awareness of the dangers of carbon monoxide, and educate the public about less well known symptoms of poisoning. Emphasis was to be put on the importance of checking and maintaining household appliances regularly.
Highlights of the campaign included interviews on BBC Radio Lancashire and BBC Radio Leeds as well as wide spread commercial coverage, including the North East and Yorkshire Bauer hubs. The Gas Safety Trust were not only impressed with the quality of coverage but also the demographics it hit, from Scotland to the South East.
THE EXECUTION A radio campaign, combining both interviews and a Talking Feature was perfect for The Gas Safety Trust. Journalists and presenters strive for a local and personal touch to news stories. Having a spokesperson who had a personal tie to the story, talk alongside a professional, ticked all the boxes: informative and emotive.
RADIO COVERAGE HIGHLIGHTS
LANCASHIRE | LEEDS YORKSHIRE | NORTH EAST