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sELLER GUIDE SOLUTIONS FOR SELLING YOUR HOME The Raines Group | HER Realtors

Info@TheRainesGroup.com Call Today: 614.855.8700


SELLER GUIDE | Table of Contents

The Raines Group | HER Realtors

ABOUT US Our Founders The Power of a Team Meet Our Team: Sales and Administration Our Results Award Winning Service Community Involvement and Charitable Contributions Testimonials

MARKETING Selling Your Home: Five Factors All-Encmpassing Marketing Plan

PRICING The Dangers of Overpricing Home Value From a Buyer’s Prospective How Will You Know if Your Home is Priced Correctly

CONDITION Tips For Getting Your Home Ready To Sell Photography and Marketing Appointment

HOMEWORK Your “To Do” List What Items Are Included? My “Top Ten” List Utility Chart Home Improvements Room Measurements Words From The Seller

R A I N E S R E S U LT S P R O V E N S O LU T I O N S F O R S E L L I N G YO U R H O M E


SELLER GUIDE | About Us

the raines group | her realtors

OUR FOUNDERS In 1984, Sandy Raines began her real estate career. The same year, she was honored with the title of “Rookie of the Year.” Her quick success, breadth of experience, and natural talents led Sandy to become the Vice President of her mother’s large real estate firm in Michigan. In 1998, after marrying Ron Cadieux, Sandy relocated to Columbus where she built her own real estate team. Her partnership with Stephanie Masterson proved to be the foundation of her success in Ohio. In 2001, Ron joined Sandy and Stephanie to form The Raines Group. Today, The Raines Group is a dynamic team of agents and administrative staff with over 100 years of industry experience and a reputation for results and exceptional service. Sandy Raines | Founder and CEO DESIGNATIONS & AFFILIATIONS National Association of Realtors (NAR) Ohio Association of Realtors (OAR) Columbus Board of Realtors (CBR) Founding Member of the Certified Luxury Home Marketing Specialist Program (CLHMS) Howard Brinton’s STAR Member TGR Mastermind Moderator

BUSINESS EXPERIENCE Real Estate: Joined HER, 1998 Ohio License Obtained, 1998 Tomie Raines, Inc., V.P. of Sales and Training, 1988–1998 Michigan License Obtained, 1984 Education: Middle and High School Teacher and Coach, 1972–1979 Other: Delta Flight Attendant, 1979–1984

EDUCATIONAL BACKGROUND

BUSINESS EXPERIENCE Real Estate:Broker License Obtained, 2007 Joined HER, 2001 Ohio License Obtained, 2001 Corporate:Organizational Psychologist, 1985–2001 (Ohio Health, Ashland Chemical, Victoria's Secret, Coca Cola, Limited Brands) Education:University Administrator and Adjunct Faculty Member, 1974–1990 (McGill, Concordia, MSU, OSU)

EDUCATIONAL BACKGROUND Real Estate: Certified New Home Specialist Program,Council of Residential Specialists Program, Ohio Real Estate Broker,Certified Commercial Investment Member (CCIM course work) Formal: Loyola College, B.A. McGill University, M.A. Michigan State University, Ph.D.

BUSINESS EXPERIENCE Broker License Obtained, 2007 Ohio License Obtained, 1999 Joined HER, 1998

EDUCATIONAL BACKGROUND Ohio Real Estate Broker Columbus State Community College, AA Ohio Dominican University, BBA

RealBOOK Estate: Certified New Home PRELISTING \ About us Specialist Program,Certified Luxury Home Marketing Specialist Program, Council of Residential Specialists Program (CRS course work) Formal: Michigan State University, B.S.Ed

Ron Cadieux | Principal DESIGNATIONS & AFFILIATIONS National Association of Realtors (NAR) Ohio Association of Realtors (OAR) Columbus Board of Realtors (CBR) Council of Residential Specialists (CRS) Nationwide Children’s Hospital Faculty New Albany Chamber of Commerce Board New Albany Symphony Orchestra Board

Stephanie Masterson | President DESIGNATIONS & AFFILIATIONS National Association of Realtors (NAR) Ohio Association of Realtors (OAR) Columbus Board of Realtors (CBR)

R A I N E S R E S U LT S P R O V E N S O LU T I O N S F O R S E L L I N G YO U R H O M E


SELLER GUIDE | About Us

The Raines Group | HER Realtors

THE POWER OF A TEAM What’s The Raines Group difference? We work together as team to ensure that you receive personalized, expert service in every facet of your experience with us. The Raines Group team is structured in such a way that our agents have the time and flexibility to do what they do best…get your home SOLD! Our full-time administrative team is focused on each and every detail of the process, from day one of listing your home with us, right through to a successful closing. Each member of our team is educated and experienced in their field of specialty, providing an unparalleled level of service and satisfaction.

Our Real Estate Consultants

Our Administrative Staff

Our sales team is dedicated to providing you with the most personalized service possible. Each agent is equipped with the following tools for success: ­Sales Coaching ­State­of­the­art technology ­Support of a full­time administrative staff ­Personalized marketing support ­Continuing education through CBR, NAR, OAR, HER Realtors, and The Raines Group

The myriad details of every real estate transaction are expertly handled by our support team: ­President ­Director of Operations ­Marketing Manager ­Client Service Managers ­Client Service Assistant ­Directors of First Impressions

In today’s world, you need an expert in every area of your real estate transaction, from sales to marketing to closing. The Raines Group specializes in providing these services, ensuring that your needs are not only met, but anticipated and exceeded.

Put The Raines Group to work for you…and give yourself the team advantage!

R A I N E S R E S U LT S P R O V E N S O LU T I O N S F O R S E L L I N G YO U R H O M E


STEVE SIMONETTI


SELLER GUIDE | About Us

The Raines Group | HER Realtors

OUR RESULTS

Why list with The Raines Group? Our reputation for results and excellent service is just one reason. But there are plenty more — see below for a sampling of current statistics, rankings, and information about our team.* Arm yourself with knowledge and put The Raines Group to work for you! - We’ve been providing award-winning service in central Ohio since 1998. - On average, we sell our listings at over 97% of asking price in 34 days or less. - We close between 350 – 450 real estate transactions each year which surpasses the average real estate agent who closes only 6 transactions per year. - 99% of our transactions make it successfully to the closing table. The National Association of Realtors statistics say that only 75% of all transactions actually close. - Approximately 65% of our business comes from repeat business or referrals. This indicates an extremely high client satisfaction rate! - We have the statistics to prove our systems really work: #1 Sales Team in Franklin County (sales volume), 2002– 2018 #1 Real Estate Team for HER Realtors nationally (closed sides, volume, production), 2002– 2018 #1 Sales Team in the state of Ohio (sales volume), 2004-2018 Top 100 Sales Team in the nation (closed sides) The Wall Street Journal’s Top 100 List, 2009-2017

- We have a diverse team of dedicated professionals, including: 15 licensed REALTORS 4 licensed specialized support personnel 4 specialized support personnel 2 licensed Brokers 1 full time virtual assistant

What Does All This Mean? It means that we are putting more money into your pocket in record time, with seamless closings, and a hassle- free experience. We want “raving fans” and this is how we get them! It would be our pleasure to serve you!

R A I N E S R E S U LT S P R O V E N S O LU T I O N S F O R S E L L I N G YO U R H O M E


SELLER GUIDE | About Us

The Raines Group | HER Realtors

AWARD WINNING SERVICE The Raines Group’s capability translates into award winning results for our clients. For more than a decade, we’ve been recognized with local, regional, and national awards. These awards cover the full spectrum of our experience, including sales, leadership, marketing, technology, and service. Our trophy case includes: 2018

2013

2008

­ HER Realtor’s #1 Agent nationally for closed volume and units ­ #1 Agent in Central Ohio (sales volume) ­ #171 Sales Team nationally (volume) on the Wall Street Journal’s The Thousand List

­ HER Realtor’s #1 Agent nationally for closed volume and units ­ #1 Agent in Ohio (sales volume) ­ #88 Sales Team nationally (sales volume) on the Wall Street Journal’s Top 100 List

­ HER Realtor’s #1 Agent nationally for closed sides, closed volume, and production ­ Ruby Award ($50,000,000 plus in sales) ­ #1 Agent in Franklin County (sales volume)

2017

2012

­ HER Realtor’s #1 Agent nationally for closed volume and units ­ #1 Agent in Central Ohio (sales volume) ­ #94 Sales Team nationally (volume) on the Wall Street Journal’s Top 100 List

­ HER Realtor’s #1 Agent nationally for closed volume ­ #1 Agent in Ohio (sales volume) ­ #67 Sales Team nationally (sales volume) on the Wall Street Journal’s Top 100 List

­ HER Realtor’s #1 Agent nationally ­ Ruby Award ($50,000,000 plus in sales) ­ Grand Marketing Award from the BIA

2016

2011

­ HER Realtor’s #1 Agent nationally for closed volume and units ­ #1 Agent in Ohio (sales volume) > #94 Sales Team nationally (units) on the Wall Street Journal’s Top 100 List

­ HER Realtor’s #1 Agent nationally for closed volume ­ #1 Agent in Ohio (sales volume)

2007

2015 ­ HER Realtor’s #1 Agent nationally for closed volume and units ­ #1 Agent in Ohio (sales volume) ­ #94 Sales Team nationally (units) on the Wall Street Journal’s Top 100 List

2014 ­ HER Realtor’s #1 Agent nationally for closed volume and units ­ #1 Agent in Ohio (sales volume) ­ #62 Sales Team nationally (sales volume) on the Wall Street Journal’s Top 100 List

2006 ­ Personal Achievement Award from The Wall Street Journal and The Luxury Conclave ­ HER Realtor’s #1 Agent nationally ­ Ruby Award ($50,000,000 plus in sales) ­ Grand Marketing Award from the BIA ­#1 Agent in Ohio (sales volume)

2010

2005

­ HER Realtor’s #1 Agent nationally for closed volume ­ #1 Agent in Ohio (sales volume) ­ #75 Sales Team nationally (sales volume) on the Wall Street Journal’s Top 100 List

­ Overall Excellence in Marketing Award from the Wall Street Journal and The Luxury Conclave (North America) ­ Grand Marketing Award from the BIA ­ HER Realtor’s #1 Agent nationally ­ Ruby Award ($50,000,000 plus in sales) ­ #1 Agent in Ohio (sales volume)

2009 ­ HER Realtor’s #1 Agent nationally for closed volume ­ #1 Agent in Central Ohio (sales volume) ­ #87 Sales Team nationally (sales volume) on the Wall Street Journal’s Top 100 List

2004 ­ #1 Agent in Ohio (sales volume) ­ HER Realtor’s #1 Agent nationally ­ Ruby Award ($50,000,000 plus in sales) ­ Grand Marketing Award from the BIA

R A I N E S R E S U LT S P R O V E N S O LU T I O N S F O R S E L L I N G YO U R H O M E


SELLER GUIDE | Client Programs

The Raines Group | HER Realtors

CLIENT APPRECIATION PROGRAM As a “Thank You” to our past and present clients, we have assembled these complementary items for you to borrow. WHAT’S AVAILABLE? 1) Moving Truck 2) Moving Van 3) Table & Chairs 4) Power Washer 5) Frozen Beverage Machine 6) Wireless Speakers 7) Projector & Movie Screen

We are always adding new items to our inventory, so be sure to inquire about new offerings!

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SELLER GUIDE | About Us

The Raines Group | HER Realtors

COMMUNITY INVOLVEMENT & CHARITABLE CONTRIBUTIONS The Raines Group is committed to making a difference in our local neighborhoods. Our goal is to be a community partner by building relationships, inspiring philanthropy, and promoting goodwill both inside and outside the company. We aim to make a positive impact in the communities where we work, live, and play through charitable contributions and employee volunteerism.

CAUSES, PROGRAMS, AND EDUCATIONAL LEADERS WE SUPPORT INCLUDE: American Heart Association Children’s Hospital Circle of Friends Coalition Against Family Violence Columbus Academy Columbus Jewish Day School Columbus School for Girls Columbus Speech & Hearing Center Habitat for Humanity Jimmie Heuga Foundation Junior Achievement Junior League

New Albany Chamber New Albany Classic New Albany High School & Middle School Band New Albany Historical Society New Albany Library New Albany Performing Arts Center New Albany PTO New Albany Symphony Orchestra New Albany Women’s Network Operation Smile

Race for a Cure Red Cross Respire Haiti Salvation Army Special Olympics United Way Wexner Center World Vision

“We make a living by what we get. We make a life by what we give.” WINSTON CHURCHILL

R A I N E S R E S U LT S P R O V E N S O LU T I O N S F O R S E L L I N G YO U R H O M E


SELLER GUIDE | About Us

The Raines Group | HER Realtors

TESTIMONIALS Choosing a real estate agent is a very personal decision. Experience alone isn’t enough ... you need a Realtor who makes you feel comfortable and confident. You need someone who makes the selling process easy for you in countless ways, large and small. Here is what some of our clients had to say about our services: “The Raines Group is the most organized professional real estate group I have ever worked with.” – Chris Rafferty, New Albany, Ohio “We are your biggest fans. You did what other agents couldn’t do, sell our home.” – Stephanie and Art Fitzpatrick “I wanted to express how happy I am with the service I received from your team. Everyone was professional and on top of everything.” – David Bowen “Your ‘can do’ attitude, upbeat personality and attention to detail made the whole process a real joy.” – Roger McCoy, Gahanna, Ohio “Our experience was 100% positive in every way.” – Bob and Martha Chaddock “I can’t say enough about the professional manner in which The Raines Group handled this transaction.” – Giorgio Bittoni, President of Bittoni Homes

Your team is, without a doubt, the most proactive team of real estate agents that we have dealt with.” – Jay and Robin Canowitz, New Albany, Ohio “Buying a house with The Raines Group was the best real estate experience we have ever had.” – Tom and Kathie DeJong, Blacklick, Ohio “We would have never imagined that the process would go so smoothly.” – Tim and Laura Frank “We absolutely would recommend The Raines Group to anyone interested in selling their home.” – Jennifer and David Hansen, Blacklick, Ohio “Hiring you to sell our home was the best decision we’ve made in a long time.” – Dr. and Mrs. Harold Sauer “Out of all the real estate agents that I’ve worked with, you, by far gave me the best value for my money.” – Todd Alexander, Executive Vice President, Kreber

“The Raines Group masters marketing through the internet and they were nothing but professional, knowledgeable, and pleasant. They were always there to answer our questions, address our concerns, and keep us up to date!” – Teresa Parker “The efficiency, commitment, and competency of the entire Raines Group was outstanding. At no point in the process did we ever wonder what step was next or what was needed from us. They were proactive in guiding us through the whole process.” – Dawn and Chris Hinckley “We could not have been more pleased with The Raines Group. What set them apart was their commitment to our goals, enthusiasm, positivity, and communication. We were thoroughly satisfied and will absolutely recommend The Raines Group in the future.” – David and Deanna McClure

R A I N E S R E S U LT S P R O V E N S O LU T I O N S F O R S E L L I N G YO U R H O M E


SELLER GUIDE | Marketing

The Raines Group | HER Realtors

SELLING YOUR HOME: FIVE FACTORS It takes an average of three to five months to sell a home. Some properties sell within days of hitting the market, but there are plenty more that take longer. How fast your home sells will depend on five key factors: 1. Price

4. Timing

The single most important factor to consider is the price tag: how much your home is worth. You don’t want to overprice the house because you will lose the freshness of the home’s appeal after the first two to three weeks on the market. After 21 days, demand and interest wane. If you do not have an offer after 8–10 showings or 30 days, the market has rejected your price. Remember, overpricing can delay or even prevent a successful sale.

Sometimes it’s a buyer’s market, and sometimes it’s a seller’s market. The market conditions when you’re ready to sell can make a big difference in how quickly the process goes.

2. Location and Condition The location of your house is simply what it is — it cannot be changed. However, you do have control over the condition of your home. A professional stager can help you sell your home faster by making it more appealing to a broader base of buyers. Buyers want to get the most home for their money and many times are looking at new homes as well as resale homes. Homes sell faster when they are in pristine condition.

5. Marketing Campaign A comprehensive marketing campaign gives your home maximum exposure, which is essential for a timely sale. But if the five factors mentioned above are out of balance, even the best marketing campaign will fail. The Raines Group gives you the in­ depth information you need to make sure that: ­ Your asking price is suited to current market conditions ­ Your property is in optimal condition ­ You know who your competition is ­ You have a thorough understanding of the market ­ Your home receives a comprehensive marketing plan

3. Competition Buyers decide which homes to buy and how much they are worth through the time­honored method of comparison shopping. The pool of available homes is constantly changing. If there are many homes in your area similar to yours, it is even more important to keep your home in top condition and well­priced so that your home rises above the competition.

R A I N E S R E S U LT S P R O V E N S O LU T I O N S F O R S E L L I N G YO U R H O M E


SELLER GUIDE | Marketing

The Raines Group | HER Realtors

ALL-ENCOMPASSING MARKETING PLAN

The Raines Group’s marketing approach combines the utilization of our large network (or sphere of influence), traditional advertising, and cutting edge technology to ensure maximum exposure for each listing and to extend the life of each marketing dollar. Today’s buyers demand 24/7/365 access to information, in the convenience of their own homes. As a matter of fact, according to the National Association of REALTORS, the Internet has become the primary media resource for consumers looking for a home. That’s why we developed the most innovative, comprehesive marketing plan in the business, combining traditional and digital marketing, to drive these “connected consumers” to your listing, regardless of where they’re searching for a home! By using this customized approach, we’re better able to find the buyer who will pay the most for your home.

R A I N E S R E S U LT S P R O V E N S O LU T I O N S F O R S E L L I N G YO U R H O M E


SELLER GUIDE | Marketing

The Raines Group | HER Realtors

THE DANGERS OF OVERPRICING Buyers are always waiting for something new to be listed. The most activity — and the highest and best offers — typically come in the first 21 days a home is on the market. So if you overprice your home and then reduce the price, you lose precious time as well as the excitement that a new listing generates. A house takes on a reputation surprisingly fast. Even after you lower the price, prospective buyers may be wary, wondering why your home has been on the market so long. You have lost a strong negotiating position and, in the end, may even have to settle for less than market value. That’s why it is so important to make the most of your entry into the market.

The higher your home is priced, the fewer qualified prospects you will attract. Buyers compare houses. They are looking for the home with the most amenities at the best price. But instead of making an offer on your home, these buyers are out viewing others that they perceive to fall within their price range. By overpricing, you are actually helping to sell other, more competitively priced homes. You are highlighting their value at your own expense.

A disparity between your asking price and your home’s appraisal value can quickly become a dealbreaker. We must be able to defend your price to the appraiser, and the lender must be able to justify it to the market. If your home’s appraisal value is lower than your asking price, your buyer could back out at the last minute.

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SELLER GUIDE | Pricing

The Raines Group | HER Realtors

HOME VALUE FROM A BUYER’S PERSPECTIVE Simply put, the current market value of your home is determined by the selling prices of similar homes in your area. Factors that do not affect the value of your home include: The price you paid for the house.

The majority of houses sell for market value, which is constantly changing and may not support your original purchase price at the time you choose to sell.

Your need for money.

The current value of your home is dictated by the market, not by your need to make a profit.

Your desire to recoup the cost of maintenance-related repairs.

The purpose of maintenance is to preserve a home’s value, not to create value. The cost of maintenance cannot be added to the market price of your home.

Your desire to recoup the cost of home improvements.

Make improvements for your own enjoyment, not with the hope of passing their full cost along to future buyers.

How much it would cost to build your home today.

The bottom line is, you cannot sell your home for more than buyers are willing to pay.

How attached you are to your home.

Any attachment you feel will not be shared by the buyer. Sentimental value does not correlate with a higher selling price.

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SELLER GUIDE | Pricing

The Raines Group | HER Realtors

IS YOUR HOME PRICED CORRECTLY? The Raines Group will do everything we can to sell your home quickly, at the best price, and with no hassles. But the one thing we can’t control or change is the market. Even though we know how valuable your home is, its value from a selling standpoint will be determined

The “Maybe This Seller Isn’t Serious” Level

The “It’s Okay…But I Think I’ll Keep Looking” Level

The “This Is It!” Level

SYMPTOMS: No showings and no offers. Agents and potential buyers are not even interested in seeing your home. They believe they can get more for their money elsewhere.

SYMPTOMS: Either ten to twelve showings and NO offers or just a few showings. Maybe the pace of showings has slowed since the first few weeks when the listing was initially placed on the market. Or maybe the home has been on the market for four to six weeks with no offers. Potential buyers believe they can still get more house for their money, and they are willing to keep looking.

SYMPTOMS: Showings, second showings, and offers in the first four to six weeks. Congratulations! You have placed your house on the market at the right price. At this level, we should be able to hold within just a few percentage points of where your home is currently listed. Potential purchasers believe that your home is one of the nicest homes and best values on the market. Your price supports their belief that your house might be their next home. They are ready to buy.

REMEMBER Even if your home is priced correctly today, that may change tomorrow as the market fluctuates. We will monitor your asking price to make sure that your home is neither overpriced nor underpriced. Throughout the time your home is listed, we will keep you informed about market conditions so you can make decisions that will help you realize your real estate goals as quickly as possible.

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SELLER GUIDE | Condition

The Raines Group | HER Realtors

GETTING YOUR HOME READY TO SELL Start Outside

De­clutter

Stand across the street and take a look at your home from a buyer’s perspective. ­ Keep the lawn mowed, raked, fertilized and watered at all times. Reseed any spots that need it. ­ Remove all refuse, leaves, and clutter from yards, sidewalks, porches, and decks. ­ Give trim, decks, gates, and the front door a fresh coat of paint. ­ Invest in a new door mat.

Clutter makes your house look small and unloved. ­ Put away ALL kitchen counter items. ­ Remove cars from driveway or in front of the home. ­ Pack away framed family photographs, figurines, vases, and other excessive decorative items… ­ Remove all extra blankets and pillows from sofas, chairs, and tables. ­ Put away all pens, paper, medicine bottles, mail, and magazines from countertops and office area. ­ Minimize the amount of toys left out by your children, inside and outside of the home. ­ Relocate high chairs or children’s plastic/wood chairs to an area such as the laundry room or garage during showings. ­ Remove dog/cat toys, as well as food and water dishes. ­ Put away all shopping bags, season­ specific décor, and laundry. ­ Organize your closets. Remove unnecessary items and put them in storage. Closets highlight the storage space that your home has to offer.

Clean Your House A filthy bathroom is the worst, second only to a dirty kitchen. ­ Re­caulk tile in the bathrooms if the caulk is not sparkling white. ­ Remove posters and adhesive from walls and doors. ­ Putty all nail holes and any other holes in the walls. ­ Depersonalize your rooms and decorate them in a more neutral manner. ­ Clean or paint the basement walls and floor.

Let The Light In Wash your windows inside and out, because dirty windows keep out light. ­ Open the shades. Basically, people like light, so if your rooms have dark colors, you will want to consider repainting them. ­ Install high­wattage bulbs in areas where needed.

Take A Whiff If your house has an odor, that’s a huge turnoff. Make it smell nice. You might need an air filter.

Fix It

­ Make sure that all your doors work properly. Repair or replace them if necessary. ­ Remove extraneous extension cords and exposed wires. ­ Clean, repair and paint all gutters and down spouts. ­ Make sure the garage door opens easily. ­ Fix dripping faucets as they may lead buyers to question the plumbing system.

Send Your Pets To Grandma’s House A barking dog is unwelcoming. Plus, people might be allergic to your pets.

Most Importantly… ­ Do a pre­inspection of your home. ­ Do a pre­appraisal of your home. ­ Hire a professional stager. ­ Don’t be afraid to accept the first offer. The first offer is most often your best offer. ­ Obtain a floor plan of your home if possible. ­ Assemble house records for the buyer’s review. ­ Consider only written offers from lender pre­qualified buyers. ­ Enlist the services of a Realtor with a professional marketing program, such as The Raines Group, to effectively showcase your home using both traditional and digital methods.

Buyers feel that a house is not well cared for if there are items throughout the home that need to be repaired.

R A I N E S R E S U LT S P R O V E N S O LU T I O N S F O R S E L L I N G YO U R H O M E


SELLER GUIDE | Condition

The Raines Group | HER Realtors

PHOTOGRAPHY APPOINTMENT CHECKLIST You will be contacted by our marketing department to schedule an appointment to take professional photos of your home. Staging your home is the first step in creating superior marketing materials that will attract buyers. We want to showcase all of your home’s beautiful details, so prior to your photo appointment, please go through this checklist to make sure your photos turn out the best! Interior ______ Schedule an appointment with a staging professional if requested by your agent. ______ Pack away anything that can “clutter” a photo (framed family photographs, figurines, etc). ______ Clear all pens, paper, medicine bottles, mail, and magazines from countertops and desks. ______ Clear kitchen counters (Remove all small appliances, soap despensers, towels, etc.). ______ Remove magnets, calendars, and any other objects from your refrigerator. ______ Relocate high chairs, booster seats, pet supplies etc. to until after the photo shoot. ______ Relocate trash cans and waste baskets to a non-photographed area until after the photo shoot. ______ Clean all bathrooms. Remove all toiletries, towels, robes. Lower toilet lids & remove floor mats. ______ Make all beds and minimize clutter in bedrooms. ______ Check to make sure that all light fixtures are functional. Replace bulbs where needed. ______ Remove or minimize season-specific Decor. ______ Minimize childrens’ toys.

Exterior ______ Remove cars from driveway and front of the home for exterior shots. ______ Close all garage doors. ______ Sweep walkways, clean up after pets, and clear lawn of hoses, toys, and other objects. ______ Straighten outdoor living areas and arrange patio furniture in an inviting manner ______ Mow and trim the lawn, edges, and trees of any overgrowth. Remove trash bins from view.

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SELLER GUIDE | Homework

The Raines Group | HER Realtors

YOUR “TO DO” LIST An integral part of our sales and marketing system is YOU! The information you provide about your home allows us to market more effectively and get it sold FAST! The following is a list of items that you must provide to your agent as well as forms which can be found on the following pages, for you to complete and return at your initial meeting. WHAT YOU NEED FOR YOUR INITIAL MEETING: ______ Two copies of house keys - check to be sure they work! ______ Floor plans (if available) ______ Copy of title insurance policy (if purchased within last 10 years) ______ Homeowner Assoc. info including amount & purpose of fees, covenants, and restrictions ______ Latest appraisal of your home to confirm correct square footage ______ Survey of property (if available) ______ Alarm instructions (if applicable) ______ Mortgage account number FORMS TO COMPLETE AND RETURN TO YOUR AGENT: ______ What items are included? ______ Utility Providers and Chart (2 pages) ______ Room Measurements ______ Home Improvements ______ Top Ten List ______ Words From the Seller

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SELLER GUIDE | Homework

The Raines Group | HER Realtors

WHAT ITEMS ARE INCLUDED? You can help avoid misunderstandings and potential disputes by being very specific, in writing, about what is included in the sale of your home and what is not. Being clear about what items stay with the property and what items are not included in the sale of the home will position you for a smoother transfer of ownership.

PROPERTY ADDRESS: ITEM (please make notes or specify locations on line next to item)

INCLUDED EXCLUDED

Refrigerator Dishwasher Trash Compactor Stove (range) Microwave Washer/Dryer Dining Room Chandelier Other Light Fixtures (Specify) Bathroom Mirrors Powder Room Mirrors Other Mirrors (indicate location) Drapes (indicate location) Play Structures Gas Logs Fireplace Screens/Equipment Air Conditioner(s) Central Vacuum/Attachments Invisible Fence & Components Satellite TV Components Video Doorbells (i.e Ring), Thermostat (i.e Nest) (Specify) Security System (Specify) # of Garage Door Openers | # of House Keys Other (Please Specify)

Seller’s Name

Date

Seller’s Name

Date

R A I N E S R E S U LT S P R O V E N S O LU T I O N S F O R S E L L I N G YO U R H O M E

N/A


SELLER GUIDE | Homework

The Raines Group | HER Realtors

MY “TOP TEN” LIST What do you love most about your home? Our most compelling marketing ideas usually come from directly from the sellers. After all, nobody knows your home better than you do! So ask yourself: “If I were a buyer, what features of this property would I find most attractive?” PROPERTY ADDRESS: 1. 2. 3. 4. 5. 6. 7. 8. 9. 10.

R A I N E S R E S U LT S P R O V E N S O LU T I O N S F O R S E L L I N G YO U R H O M E


SELLER GUIDE | Homework

The Raines Group | HER Realtors

UTILITY CHART PROPERTY ADDRESS:

R A I N E S R E S U LT S P R O V E N S O LU T I O N S F O R S E L L I N G YO U R H O M E


SELLER GUIDE | Homework

The Raines Group | HER Realtors

R A I N E S R E S U LT S P R O V E N S O LU T I O N S F O R S E L L I N G YO U R H O M E


SELLER GUIDE | Homework

The Raines Group | HER Realtors

ROOM MEASUREMENTS Sometimes buyers would like to know room dimensions, usually to see if specific pieces of furniture would fit. Please measure the appropriate rooms (or use an appraisal) and record your findings below. PROPERTY ADDRESS: FAMILY/LIVING ROOM

DINING ROOM

GREAT ROOM

KITCHEN

OWNER SUITE

BED TWO

BED THREE

BED FOUR

LOWER LEVEL

OTHER (PLEASE SPECIFY)

NOTE: Measurements are taken by the seller and are deemed accurate and are an estimate only. The Raines Group assumes no liability for these measurments. R A I N E S R E S U LT S P R O V E N S O LU T I O N S F O R S E L L I N G YO U R H O M E


SELLER GUIDE | Homework

The Raines Group | HER Realtors

HOME IMPROVEMENTS What updates have you made since buying your home? This is a question frequently asked by buyers and your opportunity to boast about all of the wonderful things you have done to make your home truly unique. PROPERTY ADDRESS:

Date

Description

R A I N E S R E S U LT S P R O V E N S O LU T I O N S F O R S E L L I N G YO U R H O M E

Cost ($)


SELLER GUIDE | Homework

The Raines Group | HER Realtors

WORDS FROM THE SELLER Are there certain things you wish you could tell a buyer about your home, community, or street? This is your opportunity to write a letter for potential buyers to read when they visit your home. PROPERTY ADDRESS:

R A I N E S R E S U LT S P R O V E N S O LU T I O N S F O R S E L L I N G YO U R H O M E

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