Page 82

G LO W

CLEAN BEAUTY

A one-stop shop for natural beauty, The Detox Market aims to inform and inspire. BY MARISA BELGER

If you think natural and organic beauty is a passing trend reserved for hippies and Goop-ies, you have yet to visit The Detox Market. With seven bright and airy retail outlets in Toronto, Los Angeles and New York (which opened in fall 2018)— and a comprehensive e-commerce platform for the rest of us—the purveyor of safe and luxurious personal-care products is poised to pull this small slice of the beauty market into the mainstream. For founder and CEO Romain Gaillard, the approach is two-fold: commit to high standards for every ingredient in every product, and staff each store with a team of “Detox Ambassadors,” naturopaths, makeup artists, and green-beauty experts trained to inform and inspire, not merely to sell. “This is a relatively new movement, and as a result, there is no universally agreed-upon standard when

it comes to what ingredients are considered ‘bad,’” Gaillard explains. “We are committed to protecting our clients above all else, which means anytime we have even a sliver of doubt about an ingredient, it gets put on the blacklist.” And in an industry that has historically highlighted no-go ingredients, harmful additions like parabens and synthetic fragrances, The Detox Market ensures that the focus is on the good stuff as well. “Removing certain ingredients is They carry over 150 not enough. In order to make efficagreen beauty and cious products that deliver, we want wellness brands. to ensure brands are including, and maximizing, the potent ones,” Gaillard says. Over 150 green beauty and wellness brands have made the cut, including American favorites Tata Harper and Shiva Rose as well as lesser-known European brands Lily Lolo, De Mamiel, and Bivouak. thedetoxmarket.com. 80

Courtesy of The Detox Market

Inside The Detox Market’s studio space at its NYC flagship

Profile for The Purist

The Purist Spring 2019 Issue  

Glory, Glory Julianne- Cynthia Rowley Interviews Julianne Moore Mary-Louise Parker's Meditations Eddie Stern & Deepak Chopra on the power of...

The Purist Spring 2019 Issue  

Glory, Glory Julianne- Cynthia Rowley Interviews Julianne Moore Mary-Louise Parker's Meditations Eddie Stern & Deepak Chopra on the power of...

Profile for thepurist