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Kelly Soczka Kaiser MSTC Communication Instructor

Chapter 13, Pgs. 261-264


1. Get the attention of the audience  By using an Attention Getting Device (AGD)

2. Reveal the topic & purpose of the speech  By using a Thesis Statement

3. Establish your credibility 4. Preview the main points of your speech


1. 2. 3. 4. 5. 6. 7.

Use a statistic or example Rhetorical question Use a quote Tell a story Use an analogy/metaphor Refer to the occasion Address audience needs


A speaker’s credibility can come from:  Personal experience  Discuss your experience with the topic

 From research and reading Provide an oral citation of a piece of evidence

 Expertise in the topic area Refer to your from formal educational or occupational experience


How? By listing the main points of the speech Why? It tells the listener what to listen for during the speech It provides a smooth transition into the body of the speech


“First I am going to tell you about George Washington’s personal qualities and behaviors. Then I will discuss the leadership roles that made him an effective politician. Finally, I will explore the events in history that made him a respected leader and “The Father of his Country.”


1. While researching main points, look for potential introduction information. 2. Be creative, but still stay on topic. 3. Write introduction & conclusion after the body of your speech. 4. Write it out in detail for smooth delivery 5. Practice, practice, practice!


(AGD) One night Mary Ann Kanzius awoke to a horrendous clamor coming from downstairs, upon investigation she found her husband John sitting on the kitchen floor cutting up her good aluminum pie pans with a pair of shears. When asked why he was wiring the pans to his ham radio, he told her to go back to bed. (Est. Credibility) So off she went know that John wasn't kind of person to quit until he was satisfied, but what she didn't know is that John was developing a way to use radio waves to kill the cancer he'd recently been diagnosed with and his midnight tinkering may soon give hope to the 1.4 million Americans diagnosed with cancer every year according to the 2006 American Cancer Society facts and figures. (Thesis) For John Kanzius inadvertently refined a current cancer treatment called radio frequency ablation, he made it more effective and less invasive. (Preview the Body) To understand how this came to be, we will explore first the current procedure, second, John's new approach and finally the implications of this new hope for treating cancer.

Introduction