Chapter 15 Oral/Interpersonal Communication Kelly Soczka Kaiser MSTC Communication Instructor
Informative Speech Is a speech that is designed to convey
knowledge and understanding. “A Speech to Teach”
Informative Communication Strategies Informatory
To create or increase
To deepen understanding To clarify difficult information
awareness To report new information Examples: Simple directions, brief news stories, demonstration speeches.
and create understanding
Examples: Academic lectures, Philosophies, Documentaries, etc.
Types of Informative Speeches 1. Descriptions or Objects â€œIncludes anything visible, tangible or stable in formâ€? 1. Includes places, structures, people, & animals 2. Typically uses Chronological, Spatial or
Topical Organizational Patterns
Types of Informative Speeches 2. Explanations or Processes â€œA systematic series of actions that leads to a specific result or productâ€? 2 Types of Process Speeches: 1. Designed to understand the process better 2. Designed to have listeners do the process (Demonstration speech) - Chronological or Topical Organizational Patterns
Types of Informative Speeches 3. Events – “Anything that happens” 1. Make sure to narrow your focus 2. Chronological, Topical or Cause/Effect Organizational Patterns
4. Concepts or Definitions – “A belief, theory, idea or principle” 1. Can be tricky! 2. Topical organizational pattern
Types of Informative Speeches 5. Speeches about Issues - Problems or Disputes - Does not advocate, only informs
Caution: Sometimes topics fit into more than
one category and can be organized using various patterns Speech Topic - Hurricane Katrina Is this speech topic a process, object or event?? How should I organize this topic?
Pick one type of informative speech topic and one organizational pattern! Then use each option consistently throughout your speech.
Strategies to Reduce Confusion 1. Use analogies to build on prior knowledge 2. Use Illustrations ďƒ˜
By using charts, graphs, pictures, objects, etc.
1. Avoid abstractions by comparing and
contrasting with things the audience already knows 2. Provide explanations, definitions, & descriptions 3. Use examples and/or stories