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Chapter 15 Oral/Interpersonal Communication Kelly Soczka Kaiser MSTC Communication Instructor

Informative Speech Is a speech that is designed to convey

knowledge and understanding. “A Speech to Teach”

Informative Communication Strategies Informatory


 To create or increase

 To deepen understanding  To clarify difficult information

awareness  To report new information Examples: Simple directions, brief news stories, demonstration speeches.

and create understanding

Examples: Academic lectures, Philosophies, Documentaries, etc.

Types of Informative Speeches 1. Descriptions or Objects “Includes anything visible, tangible or stable in form� 1. Includes places, structures, people, & animals 2. Typically uses Chronological, Spatial or

Topical Organizational Patterns

Types of Informative Speeches 2. Explanations or Processes “A systematic series of actions that leads to a specific result or product� 2 Types of Process Speeches: 1. Designed to understand the process better 2. Designed to have listeners do the process (Demonstration speech) - Chronological or Topical Organizational Patterns

Types of Informative Speeches 3. Events – “Anything that happens” 1. Make sure to narrow your focus 2. Chronological, Topical or Cause/Effect Organizational Patterns

4. Concepts or Definitions – “A belief, theory, idea or principle” 1. Can be tricky! 2. Topical organizational pattern

Types of Informative Speeches 5. Speeches about Issues - Problems or Disputes - Does not advocate, only informs


 Caution: Sometimes topics fit into more than

one category and can be organized using various patterns Speech Topic - Hurricane Katrina Is this speech topic a process, object or event?? How should I organize this topic?

Pick one type of informative speech topic and one organizational pattern! Then use each option consistently throughout your speech.

Strategies to Reduce Confusion 1. Use analogies to build on prior knowledge 2. Use Illustrations ďƒ˜

By using charts, graphs, pictures, objects, etc.

1. Avoid abstractions by comparing and

contrasting with things the audience already knows 2. Provide explanations, definitions, & descriptions 3. Use examples and/or stories

Informative speaking