> THE LATEST NEWS, INSIGHTS AND CAMPAIGNS
Vol 1 Issue 1. July 2014
It’s a Runway Success! TPI TO INCLUDE BELOW THE LINE The Printed Image acquire BTL agency Runway Marketing
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SHAKE IT UP
Tic Tac and TPI target the Giro d’Italia with innovative shop display
THE PERFECT PACKAGE
TPI and Galaxy team up to create a unique gift set
What we do... Advice & Expertise ➜ Dedicated expert advice on
design and print to best suit your needs and budgets ➜ Advice on current market
trends and innovations ➜ Update on new products
Creative ➜ Concept development ➜ Graphic Design ➜ Point-of-Sale Engineering ➜ Branding & Identities
Print Digital, Lithographic & Screen all under one roof offering you the most appropriate and cost effective method for all your requirements. We can print just about everything!
Extras ➜ Indoor and Outdoor
Installations ➜ Warehousing, fulfilment &
logistics ➜ Dedicated Promotional
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TPI and Runway Marketing join forces
Ferrero ‘Shake it Up’ with Tic Tac Display
TPI and Luzozade get their hands dirty
TPI Premiums and Galaxy strut their stuff
Petit Filous Milkshake Me
Innovation in an ever-changing world
Blog of the Month
Jordan Belfort Winner
New Team Members
WELCOME to the first edition of IMAGINE, our monthly publication bringing you TPI’s latest news and campaigns. The Printed Image has a team of over 100 specialists based in our state of the art facility at Fonthill, Dublin. Formed in 1990, we are passionate about what we do. With an ever changing marketplace out there, we have adapted to become a complete service, offering our clients all the expertise they need for their clever customer communications. We pride ourselves on being leading creators of innovative product design, printed marketing and communication materials. CEO The Printed Image
Join us... for the latest news
and let us know what you think...
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Pictured is Runway Managing Director, Dee Colgan, and Colin Culliton, CEO of The Printed Image
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The Printed Image Acquires Runway Marketing TPI have acquired Runway Marketing, marking a new phase in the expansion of The Printed Image to include Below The Line. Runway is a driven Below the Line marketing agency. The two companies have combined in a move that marks an exciting phase of growth and development for both businesses. The Printed Image will act as parent company for Runway, with the day-to-day running of the agency remaining unchanged and headed up by its current Managing Director, Dee Colgan. Runway Marketing, founded by Dee, (formerly of Direction@JWT and BespokewithDirection) was set up in 2011 to offer personable expertise in Below the Line marketing where passion, creativity, detail and budget efficiency are integral to the execution of every project. This is a strategy that has worked for Runway in delivering best in class campaigns for both domestic and global clients, across a mix of industries and brands since its inception. It was this potential that TPI identified, and with its
network of clients and wealth of experience, the two businesses combined are sure to add value and make a notable impact in the marketing services industry. Commenting on the takeover, Colin Culliton, CEO of TPI said: “Acquiring a below the line agency is a natural progression in terms of developing TPI. We work with a wide range of consumer brands on the print & promotional merchandise side of the business and identified potential to diversify and grow by offering our clients the benefit of BTL expertise. Runway Marketing are a growing agency with an excellent reputation and we are delighted take them to the next stage through our new working relationship”.
our dedication and personable approach to all projects and clients has been a key feature in achieving success. It is this style, but with the added support of the TPI network that we will carry forward and develop. I am immensely proud of our accomplishments to date and look forward to the next chapter in the Runway storybook”.
“The takeover marks an exciting phase in the development of Runway Marketing” Dee Colgan
Dee Colgan, Managing Director said: “The takeover marks an exciting phase in the development of Runway Marketing. To date
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Ferrero ‘Shake it up’ with Tic Tac Display Tic Tac teamed up with The Printed Image to create an eye catching product filled window display on Londis, Westmoreland Street, targeting the Giro d’Italia. Running for three weeks, the display comprised of over 2,500 packets of unique tri-coloured Tic Tac’s, facing directly onto the cycling route.
Donna Griffin of Ferrero said “Tic Tac is bringing the Giro d’Italia to Londis, Westmoreland Street. Manufactured in Cork since 1976, the Ferrero confectionery brand has developed a limited edition Tic Tac to celebrate its connection with the Giro d’Italia and its Irish credentials.
This window theatre, in a key location in Dublin, was developed in partnership with The Printed Image and is one of the first initiatives in this campaign for Tic Tac”. Ruairi Campbell from The Printed Image mentioned “All in all we are delighted with the outcome and thanks to our friends in Tic Tac for allowing us to be innovative and entrusting us to create and produce such a sweet display”.
tic tac UK & Ireland Pictured is Donna Griffin of Ferrero and Ruairi Campbell from The Printed Image featuring on www.marketing.ie
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“ Thanks to Tic Tac for entrusting us to create and produce such a sweet display ” Ruairi Campbell, TPI
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TPI and Luzozade get their hands dirty Four tough teams go head-to-head to compete for the big prize in a series of gruelling challenges
The Lucozade Challenge took place at the Killary Adventure Centre on Saturday 24th May, as four tough teams went head-to-head (tohead-to-head) to compete for the coveted €10,000 prize in a series of gruelling challenges. There was the fear-conquering high rope challenge, the mind-boggling problem-solving challenge, the mud-eating turf warrior assault
course, bog-snorkeling and finally, the raft-building.
showcased Lucozade’s promotional materials to its full extent.
Tiring tasks that the teams attempted to complete on their way to ultimate glory challenge, all of which was branded Luzozade with the help of The Printed Image.
Mark Hatty, our head of installation had this to say; “We were delighted to be involved with such an inspiring event. We could feel the atmosphere and adrenaline building throughout the morning and full credit must go to all participants who were involved”.
The Printed Image had a 5am start on the morning of Saturday the 24th of May, making sure the track
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“We could feel the atmosphere & adrenaline building throughout the morning...” Mark Hatty, TPI
Lucozade challenge and €10,000 winners were D FOR DAWGS team members, Michael Corcoran, Conor Ryan, Scott Addison and Patrick Moreau. Congrats guys!
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Premiums + Design
TPI and GalaxyThe Perfect Package Mars Ireland were running an event centred on style and fashion, tasking the TPI Premiums division to come up with a high end gift solution. Time for TPI Premiums to put their creative energies to work!!!
This project demonstrated TPI’s ability to deliver not only single items but the ability to work with a client to package a gift that meets the brand’s aesthetics and values. A high end Castelli notebook was matched to the Galaxy brand, a rich chocolate colour cover, to which TPI embossed the logo on the front in a subtle and very classy manner. A branded pencil was included and also added was a full colour
tip-in page to the front of the notebook (a great way to add extra branding without turning the notebook into an obvious advertising message). The box was sourced and packed with tissue paper to provide a rich corporate feel. The elastic on the front of the notebook held the product tightly, and finally, when the whole piece was packed together, TPI added the finishing touch of a branded ribbon.
If that wasn’t enough, each recipient of the box had the option to indulge in a Galaxy chocolate bar. If you have any upcoming promotional campaigns and are looking for a creative merchandise solution then let TPI Premiums get to work for you.
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Premiums + Design
Petit Filous MILKSHAKE ME! The Printed Image and Yoplait worked closely in delivering a Petit Filous branded bespoke cup to be used as a milkshake container. To be working with such a symbolic brand in Ireland, delivering a solution from concept to development was a great opportunity for The Printed Image. The broad extent of The Printed Imageâ€™s capabilities were on
show as our design team worked hand-in-hand with TPI Premiums in communicating the Petit Filous message. At the same time, the sales team sourced a European supplier of the child sized container. Ease of merchandising was key, so the TPI Premiums team worked closely with the client on their packaging requirements. Turnaround on the project was completed in a record-breaking
three week cycle and The Printed Image were delighted to be involved in so many aspects of bringing the idea from concept to in-store product. Now, anyone for a Milkshake???
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Innovation in an ever-changing world Demographic, economic and technological shifts are creating an innovative surge by Ruairi Campbell Within almost every industry including Marketing and especially Point of Sale, innovation is key to sustaining long-run growth for business. As a market leader and manufacturer in branding and point of sale solutions, more often we are met with the question of including innovative digital solutions within a campaign. The biggest obstacle we face would be the higher costs of including digital equipment, fittings etc. Some clients find it hard to justify the cost and are worried about seeing a return on their investment. This is understandable given the circumstances of working within a recovering, yet positively growing economy. Nevertheless there has been a huge surge in innovative eye catching displays popping up within the technology industry. It seems that they are setting the
benchmark for the future, where we will see a lot more small screens with informative video, sound on loop, and interactive tablets where consumers can get involved with the brand digitally. This instantly gives the brand better odds of converting the curious to impulsive, leading to purchase.
to the check out and bought it. As this happened I spoke with the slightly frustrated assistant who was clearing away the many shoes that my buddy had tried on. I asked the assistant “did you just see that?” to which he replied, “I have no idea how many Buffs that video has sold!”
Recently I made a trip to an outdoor adventure store with a very indecisive friend who was trying to decide which boots he was going to purchase. I couldn’t help but notice a Free Standing Display Unit (FSDU), full of stock of a product (Buff) that I would normally never have noticed or paid any attention to. At the top of the unit was a screen with a video on loop, where the company was showcasing the various different ways that this item could be worn.
With all of this in mind as a marketing & branding solutions manufacturer we are already enjoying, and are set up perfectly for this digital evolution that beautifully ties in with the wide range of POS materials that we are producing day by day.
While my indecisive friend was waiting for the assistant to bring yet another pair of boots in his size from the store, this video had now caught his attention. I said nothing but I studied his reaction. Knowing this guy for years, what happened next was unheard of. He typically couldn’t make his mind up in regards to which boots to buy, so he wanted to ‘go for walk’ and think about it. He then stood up walked over to the FSDU display and took a Buff in the colour that matched his coat and went straight
Ruairi Campbell - Sales Executive at The Printed Image specialising in bespoke display solutions
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“We are set up perfectly for this digital revolution that ties in with the wide range of POS materials that we produce day by day ” Ruairi Campbell, TPI
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Blog of the Month
It’s the start of summer and that can only mean one thing….. Festival Season is upon us. With Ireland boasting a magically eclectic range of festivals, from Boutique to Grandiose, be prepared to see people clambering for tickets and camping gear from now until September. The line-up for this year’s gigs have all been announced and with something for every age/taste in music, they are sure-fired to pull in the crowds. From Christy Moore, Elbow, Robert Plant and Dolly Parton – Live at the Marquee in Cork to Sea Sessions with The Strypes and Leftfield and of course, everyone’s favourite,
Electric Picnic, showcasing the likes of Paulo Nutini, Portishead and Simple Minds, this is set to be another fantastic year for Festival goers of Ireland. Festivals are also a way for big brands to promote and smaller brands to get noticed. Here in TPI we specialise in all your promotional items for festivals. From hoarding to banners, marquees to tasting stands, wrist bands to branded sun-cream and ponchos to umbrellas. If you are hosting a stand at a festival, why not come and talk to our Exhibition and Conference team about how to get your brand to stand out from all the rest. We can build from scratch, set-up,
brand it and make it interactive…. If you are interested in promotional items, TPI Premiums have a fantastic array of items from can coolers to sun cream which can be branded with your logo. What could be better than seeing a sea of ponchos with your company logo staring back at you from the crowd….(other than sunshine). Why not reach out to a huge target audience by having our experts put together a festival survival pack for you to send out to clients. After all, who doesn’t like free stuff, especially at a festival! :) Mary Lennon Sales Account Manager
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Around the Office
Lorna Brett Jordan Purchase Award Winner Congratulations to Chris Collins, an Irish artist currently studying for a B.A. Fine Art Degree at DIT. He is the winner of our annual ‘Lorna Brett Jordan Purchase Award’ for his oil on aluminium painting named ‘Digital Marine’, which will take pride of place in our design studio. Pictured is Chris alongside our studio manager Brendan Delany.
Jordan Belfort – The Wolf of Wall St Competition Congratulations to Stephen King from Valeo Foods who won tickets to see Jordan Belfort ‘The Real Wolf of Wall St’ speaking at the RDS. Stephen summed up his evening with ‘Very enjoyable night at Jordan Belfort with The Printed Image. Some very insightful tips given which were relevant to everybody in audience regardless of what industry one worked in’.
New faces in the office DEREK MOYNIHAN - DIGITAL SOLUTIONS MANAGER Derek joins us to manage new media marketing technologies for our clients to reflect the growth of online communications and ease of interaction within our industry. We will have new offerings for our clients in this area so watch this space. He has 15 years experience in this field.
REBECCA COOLEY - CSR Rebecca joins our customer service team to help manage any aspect of your project from enquiry through to delivery. Rebecca has extensive print knowledge having worked in a similar role in Hudson Killeen from 2010-2014, and prior to that over 4 years in Microprint and 5 years in Smurfit packaging.
DAVID KELLY – ESTIMATOR We welcome David to our estimating customer service team. He has extensive knowledge of materials and print which will prove valuable to clients looking for advice on any aspect of their project. Previous experience includes estimating, print buying, and sales support in ColourBooks, Spectrum Print Logistics, and Hudson Killeen along with a 4 year print managemet course in DIT.
CATHAL O’ REILLY – MARKETING EXECUTIVE Serving marketers, TPI always felt the need to market ourselves well and Cathal will help bring us to new heights with our online and offline communications. Upon completion of his masters in marketing from DCU, Cathal started with outdoor advertising specialist PML Group where he worked for 2 and a half years before joining TPI.
ADRIENNE STONE – ACCOUNT MANAGER We are delighted Adrienne joined our promotional merchandise team. She brought with her a huge knowledge of the industry. Adrienne has 20 years experience working in companies such as Leading Edge, Spark Promotions and Classic Marketing. She specialises in discovering innovative and cost-effective solutions to integrate promotional branding in your marketing communications. If she can’t source an item for you, it can’t be sourced...
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Clever Customer Communications / 01 408 9222 / www.tpi.ie
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