Medical Marketing
Sentara – Building “A Healthy Relationship” Primm was engaged by Sentara Health Care to create an awareness and promotional campaign for its Sentara Medical Centers practices. Promoting the practices also meant promoting the physicians associated with each – 40 physicians in all. The practices were primarily neighborhood facilities, and direct mail was an obvious choice. We featured the physicians associated with each facility as attractive, friendly professionals. The copy urged the consumer to “Meet Your Neighbors . . . ,” emphasizing that, although convenient and easily accessible, each center was a first-class Sentara medical resource. This campaign effectively blanketed the three-to-five-mile radius around each medical center. Concurrently, a series of television commercials told about the benefits of the Sentara Medical Centers and visually presented candid working shots of the same physicians, tying in with the direct mail campaign.
Ambulance Service Branding Primm also promoted the Medical Transport division of Sentara, creating a new brand identity, promotional material, and ambulance design.
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