Leading Friends & Ruling Enemies How to Manage a College Newsroom
ÂŠ 2011 Isa Ghani â€“ email@example.com
Daily Publication (4 days a week)
Readership of 18,000 a week
100,000 hits per month online
Newsroom of 30
Reporting staff of 200+
Third Best Daily in Nation (Apple Awards NYC 2011)
Golden Rules of being an Editor Communication is key – R.E.S.P.E.C.T Why so serious? Smile. Be Professional, and always fair Never Lie – assume everyone will know Remember your first responsibility: your newspaper.
Advertising vs. Editorial ! Advertising sells space in the paper (product) to make
as much money as possible ! Editorial makes the best product possible, using the
money made to get better and better ! Symbiotic not Parasitic relationship
Advertising vs. Editorial ! R.E.S.P.E.C.T your advertising staff – they pay your
salaries ! But a newspapers does NOT function solely to sell
advertising – remember your readers ! Help advertising, and they in turn will help you ! Scratch their backs, and they’ll scratch yours
Leading Friends ! Getting Along: R.E.S.P.E.C.T. It’s a people person job – get used to it, and EARN the respect ! Understand different personalities, and know how to use
them – well.
! Maintain Respect – know when to walk, when to lose, when
to apologize, when to be wrong, when to compliment or criticize
! It’s okay to be wrong, but NOT okay to be bad
*Tip - Do some grunt work
Leading Friends ! Dipping your pen in the company ink. ! Don’t do it?
! Relationships AMONG staff members ! Address it early – be open but fair
! EICs - Relationships WITH staff members ! Keep work and play separate Never Lie
Ruling Enemies Communication is key Be Professional Never Lie
! Keep your enemies close ! Be honest and direct, not passive aggressive ! Back to the paper trail ! Keep everything on record ! Patience ! Keep your cool and don’t blow your lid
Newsroom Management 101 (Internal) ! #1. Difficult Personalities – deal with it early. ! Private vs Public ! Be the boss ! Be Patient ! #2. Being THE Editor ! Earning Loyalty – have their backs ! #3. Being a Team ! Noone is irreplaceable, but everyone is essential ! Time off vs. Replacements
Newsroom Management 101 (External) ! #4. Expanding your Newsroom ! Assistants = assets ! #5. Putting your name/paper out there ! Don’t be losers and stay in the basement/kitchen/back yard – people WANT to work for you ! #6. Expanding resources ! Offer pay, course credit, internships, experience, clips, resume builders, free drinks, food, anything! ! #7. Cutting Deals - recruitment ! Professors – class participation/credit = win, win ! Editors – goals = rewards ! Writers – challenges = prizes
Being a student editor isn't easy. Add on the fact that your coworkers are friends, peers and sometimes significant others - a newsroom can...