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How  Social  Media/Web  2.0     Are  Changing  Our  World     A  Conversa+on     for  Educators   May  1,  2009  


Today’s Presenters   Robert  French   Instructor   Public  RelaFons  &  Digital  Media   Auburn  University   Department  of  CommunicaFon  and  Journalism           Jeff  Beringer   Senior  Vice  President   Dialogue/GolinHarris               Toby  Ward   President   Prescient  Digital  Media                      


PresentaFon Outline   •  •  •  •  •  •  •  •  •  •  • 

Key QuesFons  for  Educators   Role  of  Social  Media/Web  2.0   Examples  of  Social  Media/Web  2.0   Web  EvoluFon   Web  3.0/SemanFc  Web  Technologies   AdopFng  Social  Media/Web  2.0  in  the  Classroom   Best  PracFces  and  Tips   CriFcal  Success  Factors   Other  Voices   Final  Thoughts   QuesFons?  


Key QuesFons  for  Educators   How  will  we…   •  Equip  students  to  develop  important  new  skills  in  digital  and  social  media?   •  Lead  and  interpret  important  research  and  develop  new  models  that  will   contribute  to  the  growth  of  digital  and  social  media  beyond  Web  2.0?     •  ‘Teach’  students  with  social  and  digital  media  skills  and  understanding   that  surpass  our  own  knowledge?   •  Gain  a  be^er  ‘real-­‐world’  understanding  of  the  problems,  needs  and   issues  faced  by  organizaFons  that  are  making  increasing  use  of  digital  and   social  media?     •  Make  be^er  use  of  bloggers  and  professionals  skilled  in  these  areas  in  the   classroom?   •  Develop  curriculum  to  support  these  areas?  


Role of  Social  Media/Web  2.0   •  •  •  • 

Promotes networks  of  relaFonships   Transforms  users  into  publishers   Enables  discussion,  sharing  and  collaboraFon   From  one  to  many  à  many  to  many  


“We don’t  own  the  news  any  more”  


Examples of  Social  Media/Web  2.0   Type  of  Web  2.0   ConversaFon-­‐enabled  publishing  plaaorms   Social  networks   Social  bookmarking   DemocraFzed  content  networks   Presence  networks   Content  sharing  sites   Virtual  networking  plaaorms  

Examples


Web EvoluFon   Web  1.0  

Web 2.0  

DoubleClick

Google AdSense    

Ofoto

Flickr

Napster

BitTorrent

Britannica Online  

Wikipedia

Personal Web  sites  

Blogging

Publishing

ParFcipaFon

CMS

Wikis

Directories

Tagging  

SFckiness

SyndicaFon


What’s next?   “[I  imagine]  an  internet  that  lets  individuals  organize  and  share   informa+on  anywhere,  any+me,  with  great  ease,  across  mul+ple   web  proper+es  without  tradi+onal  boundaries”   -­‐  Tim  Berners-­‐Lee,  inventor  of  World  Wide  Web  


Web 3.0/SemanFc  Web  Technologies   •  New  forms  of  social  media   •  Not  a  new  Web,  but  an  extension  of  what  already  exists  


ProperFes of  Web  3.0   •  Enables  social  applicaFons  to  “magically   coalesce”   •  Allows  people  to  share  and  “move  seamlessly   through  informa+on”  


Examples of  Web  3.0/SemanFc  Web  Technologies  


“The best  way  to  learn  social  media,  is  to  do  it.”  


AdopFng Social  Media/Web  2.0     in  the  Classroom   To  discuss  with  Robert  French  classroom  Fp/ suggesFons  and  include  in  this  slide…  


Best PracFces  and  Tips…  

The next  couple  of  slides  are  Best  PracFces/Tips  I  pulled  from  the  informaFon  Robert,  Toby  and  Jeff  sent  us.  I   will  be  happy  to  re-­‐visit  and  beef  up  these  slides,  but  was  hoping  to  connect  with  them  when  we  send  them  the   deck  for  their  review  and  ask  them  to  add  whatever  content  they  wish  to  include,  to  their  respecFve  slides.  

The  following  are  key  consideraFons  that  new   pracFFoners  of  social  media,  as  well  as  those   who  are  proficient,  should  keep  in  mind  


Listening •  •  •  • 

IdenFfy the  audience   Know  the  audience   Know  the  influencers   Remove  the  reins  


Engaging With  Others   •  •  •  • 

Ensure there  is  a  plan   Engage  the  audience   Monitor  conversaFons   Keep  pace  with  trends  and  industry  best   pracFces  


Along the  way…   •  •  •  • 

Build relaFonships  with  “influencers”   Don’t  suffer  from  “channelism”   Measure,  measure,  measure   Beware  of  echo  chamber  


CriFcal Success  Factors   •  IntegraFng  tradiFonal  media  with  social  and   digital  media   •  Building  trust  in  a  virtual  world     •  CreaFng  measurable  models  that  prove  value   and  ROI   •  Balancing  high  tech  with  high  touch   •  CreaFng  a  role  for  ‘reverse  mentoring’  in   organizaFons  


Trusted Media  Index  (TMI   Insert  visual  from  Dialogue’s  TMI  


Other Voices…  


Final Thoughts…  


QuesFons? •  Submit  your  quesFons  via  the  Q/A   funcFon  on  Live  MeeFng   •  If  you  want  further  clarity,  ask  your   quesFons  over  the  teleconference  line  


Thank You!  

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