How Social Media/Web 2.0 Are Changing Our World A Conversa+on for Educators May 1, 2009
Today’s Presenters Robert French Instructor Public RelaFons & Digital Media Auburn University Department of CommunicaFon and Journalism Jeﬀ Beringer Senior Vice President Dialogue/GolinHarris Toby Ward President Prescient Digital Media
PresentaFon Outline • • • • • • • • • • •
Key QuesFons for Educators Role of Social Media/Web 2.0 Examples of Social Media/Web 2.0 Web EvoluFon Web 3.0/SemanFc Web Technologies AdopFng Social Media/Web 2.0 in the Classroom Best PracFces and Tips CriFcal Success Factors Other Voices Final Thoughts QuesFons?
Key QuesFons for Educators How will we… • Equip students to develop important new skills in digital and social media? • Lead and interpret important research and develop new models that will contribute to the growth of digital and social media beyond Web 2.0? • ‘Teach’ students with social and digital media skills and understanding that surpass our own knowledge? • Gain a be^er ‘real-‐world’ understanding of the problems, needs and issues faced by organizaFons that are making increasing use of digital and social media? • Make be^er use of bloggers and professionals skilled in these areas in the classroom? • Develop curriculum to support these areas?
Role of Social Media/Web 2.0 • • • •
Promotes networks of relaFonships Transforms users into publishers Enables discussion, sharing and collaboraFon From one to many à many to many
“We don’t own the news any more”
Examples of Social Media/Web 2.0 Type of Web 2.0 ConversaFon-‐enabled publishing plaaorms Social networks Social bookmarking DemocraFzed content networks Presence networks Content sharing sites Virtual networking plaaorms
Web EvoluFon Web 1.0
Personal Web sites
What’s next? “[I imagine] an internet that lets individuals organize and share informa+on anywhere, any+me, with great ease, across mul+ple web proper+es without tradi+onal boundaries” -‐ Tim Berners-‐Lee, inventor of World Wide Web
Web 3.0/SemanFc Web Technologies • New forms of social media • Not a new Web, but an extension of what already exists
ProperFes of Web 3.0 • Enables social applicaFons to “magically coalesce” • Allows people to share and “move seamlessly through informa+on”
Examples of Web 3.0/SemanFc Web Technologies
“The best way to learn social media, is to do it.”
AdopFng Social Media/Web 2.0 in the Classroom To discuss with Robert French classroom Fp/ suggesFons and include in this slide…
Best PracFces and Tips…
The next couple of slides are Best PracFces/Tips I pulled from the informaFon Robert, Toby and Jeﬀ sent us. I will be happy to re-‐visit and beef up these slides, but was hoping to connect with them when we send them the deck for their review and ask them to add whatever content they wish to include, to their respecFve slides.
The following are key consideraFons that new pracFFoners of social media, as well as those who are proﬁcient, should keep in mind
Listening • • • •
IdenFfy the audience Know the audience Know the inﬂuencers Remove the reins
Engaging With Others • • • •
Ensure there is a plan Engage the audience Monitor conversaFons Keep pace with trends and industry best pracFces
Along the way… • • • •
Build relaFonships with “inﬂuencers” Don’t suﬀer from “channelism” Measure, measure, measure Beware of echo chamber
CriFcal Success Factors • IntegraFng tradiFonal media with social and digital media • Building trust in a virtual world • CreaFng measurable models that prove value and ROI • Balancing high tech with high touch • CreaFng a role for ‘reverse mentoring’ in organizaFons
Trusted Media Index (TMI Insert visual from Dialogue’s TMI
QuesFons? • Submit your quesFons via the Q/A funcFon on Live MeeFng • If you want further clarity, ask your quesFons over the teleconference line
For public relations educators, social media are presenting new challenges. How do we teach our students the new skills required? How can...