Page 1

Landing
a
Public
Relations
(PR)
 Job
After
School:


What
Employers
are
Looking
for
and
 What
You
Can
Expect
to
Make
 April
21,
2010



Today’s
Panelists
 Rick White Vice President, Corporate Communications, Wisconsin Energy Corp.

Lisa Hart Program Leader, Communication Leadership Development, GE

Keith Burton President, Insidedge/ GolinHarris

Jessamyn Katz Director, Heyman Associates

Mark Harris Vice President, Communications, IBM Global Business Services

Rick Looser President and COO, Cirlot Agency


Types
of
Organizations
and
Positions
Available
   In
an
agency
which
is
a
part
of
a
larger
holding
 company
   In
a
smaller,
boutique
agency

   In‐house
at
a
corporate
office



Qualities/Qualifications
that
Professionals
 Seek
in
Candidates
 Who
are
we
looking
for?


What
do
you
need
to
do?


 
Minimum
3.0
GPA


 
Highlight
your
relevant
work
experience
on
 your
resume


 
Geographically
aware


 
Check
company
Web
sites
often
–
roles,
 news,
etc.


 
Sharp
business
acumen


 
Practice
interview
skills
–
phone
&
in‐person


 
Sharp
analytical
and
judgment
skills


 
Be
sure
your
voicemail
message,
e‐mail
 address,
Facebook
and
other
social
media
 accounts
are
professional


 
Excellent
writing
skills


 
Get
your
passport
–
seek
experience


 
Leadership
experience
outside
of
the
 classroom


 
Be
ready
–
elevator
speech!


 
Internship
or
work
experience
in
relevant
 major


 
Do
your
homework
–
know
the
company!


 
Passion
for
communications



Average
Salary
Range
in
the
 Communications
Field
  
The
2010
PRWeek/Bloom,
 Gross
&
Associates
(BGA)
 Salary
Survey
polled
1,007
PR
 professionals
across
various
 work
settings
and
disciplines




The
2010
PRWeek/Bloom,
Gross
&
Associates
(BGA)
 Salary
Survey
Findings



Concluding
Thoughts



Questions?
   Please
submit
your
questions
via
the
Q/A
 function
on
Live
Meeting
or
ask
them
over
the
 conference
line



Panelists’
E‐mail
Addresses:
 Rick White Rick.White@we-energies.com

Keith Burton Kburton@insidedge.net

Jessamyn Katz jkatz@heymanassociates.com

Lisa Hart lisa.k.hart@ge.com

Mark Harris harris@us.ibm.com

Rick Looser rick@cirlot.com


The
audio
portion
of
this
webcast
and
slides
will
 be
posted
to
the
Plank
Center
Web
site
at:
 plankcenter.ua.edu




Thank
You!


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