Landing a Public Relations (PR) Job After School:
What Employers are Looking for and What You Can Expect to Make April 21, 2010
Today’s Panelists Rick White Vice President, Corporate Communications, Wisconsin Energy Corp.
Lisa Hart Program Leader, Communication Leadership Development, GE
Keith Burton President, Insidedge/ GolinHarris
Jessamyn Katz Director, Heyman Associates
Mark Harris Vice President, Communications, IBM Global Business Services
Rick Looser President and COO, Cirlot Agency
Types of Organizations and Positions Available In an agency which is a part of a larger holding company In a smaller, boutique agency In‐house at a corporate office
Qualities/Qualifications that Professionals Seek in Candidates Who are we looking for?
What do you need to do?
Minimum 3.0 GPA
Highlight your relevant work experience on your resume
Check company Web sites often – roles, news, etc.
Sharp business acumen
Practice interview skills – phone & in‐person
Sharp analytical and judgment skills
Be sure your voicemail message, e‐mail address, Facebook and other social media accounts are professional
Excellent writing skills
Get your passport – seek experience
Leadership experience outside of the classroom
Be ready – elevator speech!
Internship or work experience in relevant major
Do your homework – know the company!
Passion for communications
Average Salary Range in the Communications Field The 2010 PRWeek/Bloom, Gross & Associates (BGA) Salary Survey polled 1,007 PR professionals across various work settings and disciplines
The 2010 PRWeek/Bloom, Gross & Associates (BGA) Salary Survey Findings
Questions? Please submit your questions via the Q/A function on Live Meeting or ask them over the conference line
Panelists’ E‐mail Addresses: Rick White Rick.White@we-energies.com
Keith Burton Kburton@insidedge.net
Jessamyn Katz email@example.com
Lisa Hart firstname.lastname@example.org
Mark Harris email@example.com
Rick Looser firstname.lastname@example.org
The audio portion of this webcast and slides will be posted to the Plank Center Web site at: plankcenter.ua.edu
Okay, so you are about to graduate with a PR degree. Now what? What kinds of jobs are out there? For that matter, are there jobs? Do you...