DECEMBER 17, 2010
Changing for the Better? By Danielle Markowitz
Mr. Peanut, the classy logo of Planters Peanuts, has a whole new image and a voice surprisingly like Ironman. Mr. Peanut has been a perpetual mascot and brand name in American homes for 94 years: with his monocle, top hat and crisp white gloves, Mr. Peanut is recognized as a celebrity among peanuts. But our media-obsessed society has once again infested American homes; the urge to appeal to a new generation has destroyed the iconic face of this classic brand name. Not once in the past century has Mr. Peanut talked; in the commercial, he now talks, sports a gray flannel suit, has the voice of Robert Downey, Jr. and moves with animation similar to The Night Before Christmas. The importance of growing and changing in tandem with society is essential to companies’ successes. But revamping the images that have dominated American kitchens, televisions and homes since the 1900s is merely a small attempt to create publicity. Planters’ new “Naturally Remarkable” campaign was released this month via Facebook. As small as this may seem in the daily life of a teenager, it provides an opportunity to examine the movement to modernize advertisements in accordance with new generations. The classics are the classics. There is a reason that the 1961 film West Side Story
2010 society can morph, but some things should never change. Remodeling aspects of our nation’s history has an adverse effect on advertising; well-known hallmarks lose their personalities that made them so famous in the first place. So Mr. Peanut, you look spiffy in your coattails and cool with your entrancing voice, but your sharp monocle, white gloves and exposed peanut shell is the true personality behind Planters Peanuts and the American nut business.
In the relationship of a grandchild and grandparent, often as grandchildren, we tend to rely on our parents to get the higher end gifts. Even though we aren’t five years old anymore and can’t give grandma our finger-painted master piece from art class, a gift could come easier if siblings pool their money to get her a manicure or to get grandpa a book on a subject that you know he’s interested in. If you know your grandparents are into becoming more technologically savvy, enlist the help of your parents into getting them a Nook or iPad. This might take a little research beforehand if you don’t know what interests they have, but once you have a better idea, the gift ideas will come more easily. However, you shouldn’t feel obligated to give a present to just anyone over the holidays. Just because these holidays have been turned into commercial machines doesn’t mean you need to conform and give gifts at all. If you feel like you want to give a gift, then go ahead. But don’t let a holiday pressure you into giving. The present shouldn’t be forced. If you’re pulling your teeth out trying to think of what to get, then maybe you shouldn’t be giving it at all. It should
only be if you know that it’s something that they would appreciate and find special. If it’s just a watch or a bracelet that was given just for the sake of a winter holiday, then it’s value becomes lost amongst all of the holiday hullabaloo.
By Alexandra Sanfuentes
With the holiday season always comes the inevitable dilemma of figuring out who to get gifts for and what to get them. This problem amplifies for anyone in a relationship who doesn’t know when it’s appropriate to start gift-giving, or what the right gift is. It’s the little nuances about the person you’re with, the things that you share in common that would make any gift special. A gift, therefore, should be something related to either a place you visited together or an inside joke that you have. So look back on what you’ve done together. That gift should be that little reminder of the fun that will keep you on their mind just a little bit longer. This could be as simple as a small compilation of the first few e-mails you sent each other, or as funny as a book entitled “Dirty Russian: Everyday Slang from ‘What’s Up?’ to “F*** Off!” that you both came across while perusing the shelves of Barnes and Noble. If music is what you have in common, then a mix CD could be one way to go. Just remember that something that has meaning is better than just a tie or a bracelet.
Images courtesy of www.planters.com
has never been remade, that Coca-Cola regresses to its red, iconic Santa Claus can every holiday season and that Volkswagen’s “punch-buggy” has remained its bubbly shape for 73 years. To modernize such recognizable parts of American history is an insult to our culture cultivated within the last century. Yes, it is important for companies to merge into the fast-paced highway of American commercial business; companies evolve and the development of
Cartoon by Jake Reynolds
Foul Ball Size Matters
By Abby Singley Online Editor-in-Chief
With senior year underway and all of my college apps complete and in the hands of “The Deciders,” mail time is now serious business. As letters from colleges have started coming in, I find myself running to the door at the sign of the mailman and vigorously searching through the mail, hoping to find that big, thick envelope. Because in the world of applying to colleges, we all know that big envelopes mean nothing more than “Congratulations, you’re in!” However, I now know that the whole “don’t judge a book by its cover” saying can apply to mail from colleges. A few weeks ago, I received a small, thin envelope from a school I had applied to, and I was absolutely terrified. Small envelope? Small, horrible, news. Was I really about to open my first “Unfortunately...” letter? After a little pep talk from my dad, I pulled myself together and slowly unfolded the paper. It read: “Abigail, we received your early action application and are currently reviewing your file. Thank you for applying!” Well, you’re welcome for applying! And thank you for scaring the living daylights out of me! Now how ‘bout that thick “Congratulations!” envelope? And if you have any more non-admissions decision news for me, why not just put it on an innocent little postcard? On the same day, I also received a debatable piece of mail. Although the envelope sure was big, it was troublingly thin. After receiving that “just letting you know” letter, I had a feeling this would be the same darn thing. So, I tore that sucker open, and what do you know? My first acceptance! Lesson learned: acceptances come in all shapes and sizes. The following mail day, I was tricked once again. Sure, the envelope said “Congratulations! Admissions Confirmation Enclosed,” but my mom mistook the word “Admissions” for “Application” and held up the overly-stuffed envelope, saying “Here’s just one of those confirmation things; I’ll put it here if you want to look at it.” I completely ignored the envelope, which was screaming “acceptance,” and instead went through every other piece of mail. Finally, I opened up the “confirmation” envelope and quickly realized that the item titled “Official Letter of Acceptance to the Class of 2015” was an actual, official letter of acceptance.Yeah…thanks, Mom. Now the lamest acceptance letter in my mail slot was tucked in a rather thin, business-sized envelope. Considering this school is just about the safest of all safeties, I knew that there had to be some form of acceptance enclosed. Along with an offer of admission was a nice scholarship, all delivered in the most disappointing way possible. So underclassmen, appreciate those big envelopes colleges are sending you right now. Come senior year, you’ll be asking for an envelope bath of success.
Dec. 17, 2010 The Pitch