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Putting Your Client First By John Mason, CAPP, PMP It’s tough in business sometimes to see what value there could be beyond turning a profit when it comes to implementing systems. Corporate culture tells you it’s all about making money. To some extent, that’s certainly true. You can’t stay in business if you’re not making money. Well, sometimes it’s not true. Every once in a while, you’re going to lose money. You learn from the experience and do your best to correct for the next experience. Other times it becomes about doing what’s right and creating business relationships that pay different dividends. One of those dividends could be turning a great partner into an amazing reference–making a relationship so strong that the partner reference speaks volumes to the positive experience they had with you and how (as partners) you slayed a dragon of a project together. They speak to how you stood shoulder to shoulder with them throughout a difficult implementation. That together you worked tirelessly to get everything just how it they needed it to be. That kind of reference cannot be measured in dollars. A large, very visible client that would speak that highly of your company is priceless. That is what comes of putting your client first. JOHN MASON, CAPP, PMP, is project manager with HUB Parking Technology.

My Parking Career Wasn’t Over After All By David Horn, CAPP In March 2020, the beginning of the pandemic, life began to change quickly and the outcomes were a mystery to all of us. My family and I took a summer trip in late July. Upon returning to work, I was told my position would be eliminated at the end of August. Knowing the condition of the industry due to COVID, my future looked dim. I reached out to my network, sharpened my resume, and began looking for my next opportunity, wondering if I might have to leave the industry I love so much. After months of applying, interviewing, and dead ends, my outlook grew grim. My friend of 30 years who works in automotive, invited me to join him in Texas at the plant he manages building sub-assemblies. He assured me I would be successful. On Jan. 1, I left for Arlington Texas, for what would be a four-month contract role that became permanent. To say I was overwhelmed would be the understatement of the decade. By early March, I reached the conclusion that I

probably was not a good fit for automotive; I just did not feel a passion for it. I longed for my first love— parking! I gave notice later that month and agreed to work through the end of the contract. I began looking for my next opportunity. The last week of April, Tim Hoppenrath sent me a note asking if I still knew anyone in Jacksonville. This was the opportunity I had hoped for. Forty-five days later, I joined an awesome team and returned to the industry I love. My career in parking wasn’t over after all.

DAVID HORN, CAPP, is market president, Jacksonville, at Premium Parking.