Page 41

In a perfect world, digital infrastructure will allow anybody to search, find, understand, and pay for curbside use directly from our car, phone, or wearable device. Through key data-first insights parking providers can better model capacity and utilization. Such capabilities can be extended to allow cities and traffic planners to better shape their curbside assets. Ride-hail, rice-share, carpool, and autonomous shuttles (COVID notwithstanding) will need priority curbside space to operate effective first- and last-mile solutions. The ability to change curbside rules rapidly and communicate them to the public using digital infrastructure will be crucial to MaaS initiatives. For example, during events drop off-only zones can be created where paid street parking typically exists. Green initiatives will continue in the parking industry from environmentally friendly power sources and green building material to the overall push to reduce emissions. COVID-19 showed a rethink of curb use. On- and off-street parking spaces became COVID drive-through testing centers, outdoor dining areas, storage facilities, pickup and dropoff zones, community performance spaces, and mobility zones. Curbside assets are too valuable to simply be used for single, private-use parking, and asset owners need to be more innovative in their thinking around asset utilization.

In this rapidly changing world, all industries have been affected by innovation and evolving consumer demands. It has never been as important to ensure that your operations stay current in this market place. The journey’s end is a great place to start. “There can be no life without change, and to be afraid of what is different or unfamiliar is to be afraid of life.” —Theodore ­Roosevelt. ◆ ELIZABETH ZEALAND is CEO and founder at Spot Parking. She can be reached at elizabeth@spotparking.us.

MARK FRUMAR is general manager, North America for Spot Parking. He can be reached at mark@ spotparking.us.

MICHELLE MCDONALD is business development lead for Spot Parking. She can be reached at michelle@ spotparking.us.

PARKING-MOBILITY.ORG / MAY 2021 / PARKING & MOBILITY 39

Profile for International Parking & Mobility Institute

Parking & Mobility, May 2021  

Recommendations could not be loaded

Recommendations could not be loaded

Recommendations could not be loaded

Recommendations could not be loaded