Parking & Mobility magazine, October 2021

Page 6

/ ENTRANCE PUBLISHER

Looking To the Future

Shawn Conrad, CAE

By Jennifer Tougas, CAPP, PhD

conrad@parking-mobility.org EDITOR

Kim Fernandez, CAE

fernandez@parking-mobility.org TECHNICAL EDITOR

Rachel Yoka, CAPP, LEED AP BD+C, yoka@parking-mobility.org CONTRIBUTING EDITOR

Bill Smith, APR

bsmith@smith-phillips.com ADVERTISING SALES AND SUBSCRIPTIONS

Tina Altman

W

HAT DOES THE FUTURE HOLD? As we slide down the back

side of 2021, with all of the events of the past 18 months, it’s a difficult question. For most of us, the COVID pandemic forced change. Depending on your personal circumstance, that change was either good, bad, or both.

taltman@parking-mobility.org

BonoTom Studio

info@bonotom.com For subscription changes, contact Tina Altman, taltman@parking-mobility.org or 888.IPMI.NOW. Parking & Mobility (ISSN 0896-2324 & USPS 001436) is published monthly by the International Parking & Mobility Institute. P.O. Box 3787 Fredericksburg, VA 22402 Phone: 888.IPMI.NOW Fax: 703.566.2267 Email: info@parking-mobility.org Website: parking-mobility.org Postmaster note: Send address label changes promptly to: Parking & Mobility P.O. Box 3787 Fredericksburg, VA 22402 Interactive electronic version of Parking & Mobility for members and subscribers only at parking-mobility. org/magazine. Periodical postage paid at Alexandria, Va., and additional mailing offices. Copyright © International Parking & Mobility Institute, 2020. Statements of fact and opinion expressed in articles contained if Parking & Mobility are the sole responsibility of the authors and do not necessarily represent an official expression of policy or opinion on the part of officers or the members of IPMI. Manuscripts, correspondence, articles, product releases, and all contributed materials are welcomed by Parking & Mobility; however, publication is subject to editing, if deemed necessary to conform to standards of publication. The subscription rate is included in IPMI annual dues. Subscription rate for non-members of IPMI is $120 per year (U.S. currency) in the U.S., Canada, and Mexico. All other countries, $150. Back issues, $10. Parking & Mobility is printed on 10 percent recycled paper and on paper from trees grown specifically for that purpose.

The parking industry was not immune to change. We saw a drop in parking demand across our industry as the pandemic caused businesses to shutter and travel to grind to a stop. Even as the economy began to re-open, and people brought their cars as they returned to public venues, we’ve seen the Delta variant spread like wildfire through our communities and cause another dip. It feels like it will never end. Through these challenges, we’ve seen the industry respond and adapt. Implementation of touchless, cashless systems or pay-as-you-go services accelerated. Curbside management became increasingly important as expanded delivery systems and even restaurants vied for space. Parking decks served as hospital or testing areas. We adopted new technologies and implemented new processes to maintain customer service in a socially-distanced world. The challenge gave us permission to try new things, and keep those that worked. It’s the silver lining to the pandemic cloud—in some cases, we may never have conceived of our newfound processes without that nudge. Perhaps it’s true that necessity is the mother of invention! For the first time in two years, we will gather in person at the 2021 IPMI Parking & Mobility Conference & Expo

4 PARKING & MOBILITY / OCTOBER 2021 / PARKING-MOBILITY.ORG

in Tampa. We’ll see what we’ve learned from Smart Cities projects and curbside management initiatives. We’ll learn what’s on the horizon with electric and autonomous vehicles. We’ll explore how micro-mobility services contribute to our transportation network. We’ll see the bright ideas of new start-ups making their own contributions for a better future. As we catch up with our colleagues, we can ask the question, “What does the future hold?” And as we stroll through the show floor and attend the educational sessions, we will see a glimpse of the answer. Can’t wait to see you there! ◆ JENNIFER TOUGAS, CAPP, PhD, is interim assistant vice president of business services at Western Kentucky University and a member of IPMI’s Board of Directors. She can be reached at jennifer.tougas@wku.edu.

STOCK.ADOBE.COM / SOLVEIG

PUBLICATION DESIGN