Glo 2023 Editorial Calendar

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2023 RATE CARD & MEDIA PLANNER

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2023 Editorial Calendar

Here’s what our advertisers love about

JANUARY 2023: Let’s Get Organized

FEBRUARY 2023: Let’s Get Healthy

MARCH 2023: Let’s Get Ready for Spring

• • • •

•  Black History Month • Heart Health Tips • HOME: 2023 Color Trends, color of the year • Recipe: Great American Pie Month

• Spring Fashion Preview • Women’s History Month/International Women’s Day •  HOME: Prep your home for spring – indoors and outdoors • HOME: Get Ready, Before the Storm

Wellness Resolutions 2023 Beauty Trends HOME: Getting Organized for the New Year 2023 Kitchen Trends

Editorial Deadline

Ad Deadline

Distribution Begins

12/12/22

12/16/22

12/30/22

Event: • Habitat for Humanity’s Restore Your Passion Editorial Deadline

Ad Deadline

1/9/23

1/16/23

Distribution Begins

1/27/23

Event: • Home & Garden Show Editorial Deadline

Ad Deadline

Distribution Begins

2/6/23

2/13/23

2/24/23

APRIL 2023: Let’s Support Entrepreneurs

MAY 2023: Let’s Celebrate Moms

JUNE 2023: Let’s Get Outside

• Up and coming female entrepreneurs to know • Entrepreneurial resources • HOME: Updating your family room/remodel tips •  HOME: Plant it for the Planet (Earth Day)

• • • •

• • • • •

Event: • Tapestry • HBA Spring Town & Country Tour Editorial Deadline

Ad Deadline

Distribution Begins

3/13/23

3/20/23

3/31/23

Mother’s Day gift guide Mother’s Day Downtown + Regional events Self-care bucket list HOME: Make your backyard a pollinator oasis Event: • Downtown Improvement District’s Mother’s Day Trolley Tour

Editorial Deadline

Ad Deadline

Distribution Begins

4/10/23

4/17/22

4/28/23

Summer Fashion Preview Father’s Day gift guide- local gifts he will love National Men’s Health Month Refresh your outdoor space HOME: Your Guide to Summer Lawncare

Editorial Deadline

Ad Deadline

Distribution Begins

5/8/23

5/15/23

5/26/23

AUGUST 2023: Let’s Fight for Equality

SEPTEMBER 2023: Let’s Embrace Fall

• • • •

• Woman’s Equality Day • Local Female Authors • HOME: 10 Home Projects to Finish this year •  HOME: How to Purge and Pack Your Kitchen for a Remodel

• • • •

Making the most of the summer season The link between happiness and health HOME: Yard Re-Charge HOME: Designing your dream home

Editorial Deadline

Ad Deadline

6/5/23

6/19/23

Distribution Begins

Editorial Deadline

Ad Deadline

Distribution Begins

Editorial Deadline

Ad Deadline

Distribution Begins

7/10/23

7/17/23

7/28/23

8/7/23

8/14/23

8/25/23

DECEMBER 2023: Let’s Wish 2023 Farewell

• • • •

• • • •

Holiday Gift Guide a Sobriety- Denouncing Drinking Culture Count your blessings- tips for being grateful HOME: What’s in your dust?

• • • •

Event: • Fort Wayne Village Marketplace

Editorial Deadline

Ad Deadline

Distribution Begins

11/6/23

11/10/23

11/24/23

Editorial Deadline

Ad Deadline

Distribution Begins

Editorial Deadline

Ad Deadline

Distribution Begins

9/11/23

9/18/23

9/29/23

10/9/23

10/16/23

10/27/23

Amber Bouthot, executive editor + publication manager ambouthot@the-papers.com

— Sue Johnson, Susan’s Fashions

I’ve been in business for over 55 years and my advertising with glo has brought me more business than any other advertising. a

” it’s Free!

NOVEMBER 2023: Let’s Be Thankful

Event: • Bridal Spectacular

Advertising in glo has been a win-win for Susan’s. I have placed an ad in every issue since the magazine started and the consistency has worked. a

Fall Weddings Fall Fashion Preview Ovarian Cancer Awareness HOME: Beyond Curb Appeal

OCTOBER 2023: Let’s Get Spooky Fun Halloween Activities for the whole family Creative adult costumes HOME: Outdoor Fall Décor HOME: Fall Bulbs

— Natasha Gilgen, A Perfect Blend

Fashion • Beauty • Home • DIY

Events • HBA Builder’s Showcase • BANI Builder’s Parade • Warm & Cozy

Event: Glo Bash

6/24/23

I can’t say enough positive things about advertising in glo. It has been one of the quickest and easiest ways to get our name and products out to the surrounding areas. By putting a physical copy of our ad in the consumers hands, glo has created an easy shopping guide for people looking to shop small. Because we are so close to Fort Wayne, we always try to get people to venture to our small town. glo has helped tremendously with that. People see our ad who might not necessarily see or pay attention to our ads through online marketing. We can happily say that people from out of town venture to our store daily all thanks to our ad in glo. a

— Terri, The Francis Shoppe

JULY 2023: ­Let’s Be Happy

glo! fort wayne’s

Features included in every issue: She Glows, He Glows, Glo Girl, Fashion, Self Care & Beauty, Reader DIY, We Love Your Style, Motherhood, Finance, The To Do List, and Shop Local

it’s Free!

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it’s Free!

Fashion • Beauty • Home • DIY

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it’s Free!

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DIY uty • Home • Fashion • Bea

Fashion • Bea uty • Home • DIY

Winter Fashion Preview Holiday Gift Guide a NYE Party Planning HOME: Preparing for Extreme Weather

For More Information On Editorial topics are subject to change a kiss mark denotes special section

glo magazine

A Division of The Papers Incorporated

P.O. Box 188 • 206 S. Main St. | Milford, IN 46542

1-800-733-4111

Fax: (800) 886-3796 • www.glo-mag.com

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www.glo-mag.co

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glo-mag.com

Rate card effective January 2023


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it’s Free!

Welcome to glo magazine, the premier lifestyle and home magazine in Northeast Indiana, featuring inspiring content about local women, fashion, self-care, beauty, motherhood, home decor, DIY projects, and more. We have officially joined forces with our sister publication HOME Living, so you can count on home-related content inside the pages of our magazine each month.

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WEBSITE ADVERTISING RATES BOOK TRIMS TO 9” W x 11.75” H

Fashion • Beauty • Home • DIY

it’s Free! fort wayne’s

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3% 91.8% aged 18-24 8.2% men women 12% aged 25-34 27%3%aged 35-44 aged 18-24 aged 25-34 25%12%aged 45-54 1,814 followers post engagements 14,5343,274 people reached aged 35-44 19%27% aged 55-64 (-3 this month) 25% aged 45-54 14% aged 65+ 3,662 friends follow us 3,274 post engagements (+57 this month)

Instagram

For a full list of newsstand locations, visit glo-mag.com/newsstands

Digital StatsAugust Digital StatsAugust 2022

2022

14,534 people reached 19% aged 55-64 217 interactions (profile visits oraged web65+ clicks) 14%

glo SOCIAL MEDIA NETWORKS

2,641 impressions (# of times content was viewed)

Instagram Demographics: Facebook Instagram Demographics: Facebook Demographics: 4,328 people reached

Instagram 91.8% women 8.2%

3,662 friends follow 1,814usfollowers 3,662 friends (+57 this month) (-3 this month) 1,814follow followers 3% us aged 18-24

INE ZINE

gust 2022 August 2022

men

92%Instagram women Demographics: 8% men

E-NEWS 4% aged 18-24 4% aged 18-24 3% aged 18-24 26% Downaged 25-34 217 interactions The glo(w) August 3,274 post engagements 27% aged clicks) 35-44 26% aged 25-34 interactions (profile217 visits or web 12% aged 25-34 34% aged 35-44 (profile visits or web clicks) 25% aged 45-54 34% aged 35-44 3,274 post engagements 27% aged 35-44 14,534 people reached 2,641 impressions 20% aged 45-54 19% aged 55-64 2,641 impressions 20% aged 45-54 (# of times was viewed) 25% aged (# ofcontent times was viewed) 14% content aged 65+ 11%45-54 aged 55-64 11% aged 55-64 14,534 people reached 19% aged 55-64 65+ aged 65+ 4,328 people reached 4,328 people reached 4% 4%aged (-3 this month) (+57 this month) 12% aged 25-34

14% aged 65+

Instagram

561

217 interactions 3% 3% agedaged 18-24 18-24 (profile visits or web clicks)

278

Instagram Demographics:

women 8% men 561 278 34.6% 34.6% 561 278 aged 18-24

92% 26% aged 25-34 34% aged 35-44 1,814 followers 12% aged 25-34 12% aged 25-34 2,641 impressions 20% aged 45-54 (-327% thisaged month) 3,274 postpost engagements 3,274 engagements 27% aged 35-44 4% 35-44 (# of times content was viewed) 11% aged 55-64 25% aged 45-54 25% aged 45-54 26% 217 interactions Subscribers 4% aged 65+ 14,534 people reached 14,534 people reached 4,32819% people reached agedaged 55-64 19% 55-64 or web clicks) (profile visits Subscribers 34% 14% 14% agedaged 65+ 65+ 2,641 impressions 20% (# of times content was viewed) (+57(+57 this month) this month)

edition

3x/mo. $1,670

6x/mo. $1,421

12x/mo. $1,207

1/2 page

$1,098

$937

$796

$677

1/4 page

$624

$531

$453

$385

1/6 page

agedopens 25-34 aged opens35-44 aged 45-54

open rate

open rate

opens

3.4 3.4 Click rate

Click rate

$479

$411

$349

$297

$427

$364

$307

$260

1/12 page $349 $297 $250 $213 aged 18-24 aged 25-34 Ad deadline dates on back Cover Premium: aged 35-44 Add 10% premium for inside front/back cover positions. aged Add 45-54 15% premium for back cover position. New aged 55-64 A d Sizes! aged 65+

AD MECHANICALS

Ad Size 1/12 Page 1/8 Page 1/6 Page 1/4 Page Island 1/4 Page Horizontal open rate Click rate 1/2 Page Horizontal 1/2 Page Vertical Full Page Full Page w/Bleeds

34.6%

Side Banner

$250 per month

8” W x 10.875” H

Bottom Banner

$155 per month

Classified Listing

$75 per month Online only

Video Ad Block

$445 per month

3.4

width 3.875” 3.875” 3.875” 3.875” 8” 8” 3.875” 8” Trim 9”

Rotates, 4 available, 728x90 pixels

Rotates, 4 available, 336x280 pixels

Upload your 1920x1080 to 426x240 pixel videos to YouTube and send your sales rep the link

Rotates, 4 available, 728x90 pixels

Rotates, 4 available, display size: 426x240 pixels, 30 - 60 seconds each

E-NEWSLETTER ADVERTISING RATES

1x/mo. $1,967

Instagram Demographics: 92% women1/8 8% page men 4% 26% 34% 20% 11% 4%

FULL PAGE (no bleed)

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www.glo-mag.com

AD SIZE Full page

92% 8.2% women 91.8% women men8% men

The glo(w) DownAugust edition Subscribers 92% women 8% men The glo(w) DownAugust edition Demographics: Demographics: 1,814 followers 91.8% women 8.2%8.2% menmen 91.8% women Instagram Demographics: (-3 this month) Instagram 4% aged 18-24 3,662 friends follow us 3,662 friends follow us

Facebook Facebook

www.glo-mag.com

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aged 18-24 aged 25-34 aged 35-44 aged 45-54 aged 55-64 aged 65+

$250 per month

add .25” to all sides of the trim size for a bleed 9.5” W x 12.25” H (all text and images MUST remain within the “full page ad” size that you don’t want trimmed off)

MAGAZINE Demographics: RATES 91.8%ADVERTISING women 8.2% men 3% 12% 27% 25% 19% 14%

Top Banner

TO ADD A BLEED

glo

Digital Stats- August 2022

• glo’s print magazine reaches 20,000+ readers each month. Steuben It is available at over 300 newsstand locations and is direct mailed Williams to 2,500 home throughout the region. Facebook • glo’s digital magazine, available at glo-mag.com is viewed by DeKalb Defiance 3,662 friends follow us over 600 women each month. (+57 this month) glo ’s social media networks have amassed over 6,000 follow• Digital Stats- August 2022 3,274 post engagements Paulding Allen ers, resulting in more than 15,000 impressions each month reached Digital StatsAugust 2022 • glo ’s e-newsletter, The glo(w) Down, 14,534 has overpeople 500 subscribers. Facebook Demographics: Van Wert • glo partners with 103.9 Wayne91.8% FM and its family of stations women 8.2% men Adams Wells for 3,662 monthly on-air promotions and advertising. friends follow us Facebook Demographics:

GLO GLO MAGAZINE MAGAZINE

WWW.GLO-MAG.COM

x x x x x x x x x x

height 1.625” 2.625” 3.5” 5.375” 2.625” 5.375” 10.875” 10.875” 11.75”

Add .25” Bleed on all sides of Trim (Image Area 8” x10.875”)

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Direct email on the 15th of each month

1/6 PAGE 3.875” W x 3.5” H

GLO’S E-NEWS

1/2 PAGE

Top Banner

$200 per month

Island Banner

$125 per month

Vertical

728x90 pixels

336x280 pixels

3.875” W x 10.875” H

CREDIT POLICY

1/4 PAGE

New accounts are asked to pay in advance. Credit extended to accounts only with reliable references. Statements must be paid within 30 days of billing date. A service charge of 1-1/2% per month will be applied to unpaid balances of 60 days or more, representing an annual percentage rate of 18%.

Island

3.875” W x 5.375” H

1/12 PAGE

1/8 PAGE

3.875” W x 1.625” H

Horizontal

Horizontal

3.875” W x 2.625” H

1/4 PAGE Horizontal

8” W x 2.625” H

1/2 PAGE Horizontal

8” W x 5.375” H

PRODUCTION

We can compose your ad or you may submit it electronically. glo is digitally composed on Macintosh Computers. Submit ad photos and/ or graphics as .jpg, .eps, or .pdf files. Text may be submitted via email or Word Document. Contact mankrom@the-papers.com for guidelines on preparing ads electronically. Ads can be emailed as PDF files to your sales representative. If you have any questions, give us a call and we’ll walk you through it. All images supplied must be 300+ dpi.

ADVERTISING POSITION

Position is not guaranteed, although we will make every effort to meet requests. When an advertisement appears on a certain page or location, no guarantee is given that such a position will continue for additional insertions. The advertiser will not be notified prior to publication if we find it necessary to run ad elsewhere.

CONDITIONS GOVERNING ADVERTISING

Advertiser and/or advertising agent assumes all liability for advertisement published (including illustrations, text, claims, etc.) and agrees to assume any and all responsibility for claims occurring therefrom against glo. glo reserves the right to refuse or cancel any advertising that is considered offensive, misleading or detrimental to the public, the magazine or another advertiser and to edit advertising at its discretion.

CANCELLATIONS

Display advertisements set up but cancelled prior to first insertion will be charged at one third (1/3) the cost of the ad. The cancellation deadline is the same as the advertising deadline because much of our cost is involved in the production of the ad itself.

ERRORS IN ADVERTISING

glo will be responsible for the first insertion only. Errors which are not the fault of the advertiser will be rectified by republishing without charge that part of the advertisement which was in error. Claims for errors in advertisements allowed for first insertion only, and all claims must be made within 30 days. glo shall be under no liability by reason of omissions of any advertisement ordered for publication. In the event of error,

COMMISSIONABLE RATE

Approved agency discounts (15% maximum) allowed on open rate only. Other rates shown are net.

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TEAR SHEETS

All of our publications are now available on our website in page form: www.glo-mag.com. To view our issues simply pull up the appropriate publication, locate the page containing your ad and print it out in your office at your convenience. Proof of publication along with the entire publication is at your fingertips.

Fashion•Beauty•Home•DIY

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