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ARTIST GUIDE


WHAT IS THE OTHER ART FAIR VIRTUAL EDITION?

The Other Art Fair presented by Saatchi Art is tailor-made to support independent artists. Firmly established with Fairs across the world in North America, the UK and Australia, each Fair attracts 1000s of art lovers looking to buy directly from a curated collection of artists. In 2021 The Other Art Fair launched Virtual Editions - everything you love about The Other Art Fair in a three-dimensional Fair environment. Curate your own virtual booth, connect with buyers real-time and sell your work to a more global, wider audience than ever before.


WHY APPLY Be a part of our global artist community Sell your art directly to thousands of art lovers around the world Showcase your work to gallerists, collectors, curators and critics Connect with fellow artists and future collaborators Sell your art year-round as a highlighted artist on Saatchi Art and The Online Studios Grow your social media profile

“The Virtual Edition of The Other Art Fair is a great experience, especially as a precursor to the live events. It really helped me take that extra step to understand how I wanted to present my work... Curating this virtual space allowed me to take the time to fine tune everything—including adding extra bonus material you don’t typically get to show with your work like videos of the creation process and audio commentary.” Justin W John “This was the first time I've shown my work in the Virtual Art Fair and found the experience fun, rewarding and successful. Happy I was able to participate.” Allan Gorman


Booth at The Other Art Fair Virtual Edition Fair - 17 days Up to 12 artworks on the booth in the Virtual Fair VR EDITION

AN 18 WEEK EXHIBITING EXPERIENCE

Access to live video chat suite and chat room with buyers Artist profile video content to be hosted on your booth

PLUS

18 WEEKS

ONLINE STUDIOS 12 weeks

ONLINE STUDIOS

ONLINE STUDIOS 4 weeks

VIRTUAL EDITION 17 days

1 month upgraded membership to The Other Art Fair’s tech partner platform to curate and manage your virtual booth

Access to the Artist Guest Book functionality for buyers to leave comments and contact you directly by email Smooth and secure sales and worldwide delivery processed by Saatchi Art Dedicated marketing and PR campaign to promote Virtual Editions and artists

Inclusion in the Online Studios in the 4 weeks leading up to the Fair and 12 weeks following the Fair. Scope to be included in our digital content - live IGTV, Inside the Studio Scope to be included in Saatchi Art’s curated virtual tours, hospitality and art advisory collections

Access to pre-Fair preparation workshops in operations, marketing and curation, led by the Fair team.

Lifetime membership of The Other Art Fair Artist Community, with access to inside newsletters; professional, networking and social events; and invite to the exhibitor-only private Facebook Community.

Invitations to The Other Sessions, a professional development workshop series exclusively for artists.


ONLINE STUDIOS A NEW ONLINE BUYING EXPERIENCE The Other Art Fair Online Studios is the Fair’s digital platform, providing art lovers with the opportunity to continue to discover and support the Fair's 800+ independent artists all year round. Since launching in April 2020, it has generated over $2.5 million in artwork sales with over 50% of featured artists selling work. The Online Studios will continue to present weekly doses of interactive content keeping our Fair community feeling inspired, engaged with our artists, and finding joy through art.

EXPANDING YOUR REACH WITHIN SAATCHI ART Artists exhibiting at The Other Art Fair have the advantage of being seen and chosen by the Saatchi Art curators for their marketing campaigns, catalogues and art advisory.

WHAT THE ONLINE STUDIOS OFFERS YOU: Unwavering support from our Fair team to help artists make the most of this additional sales opportunity A global audience of Fair art buyers Ownership and transparency over your sales and pricing. Long-term sales opportunity - extending your reach outside of the Fair dates with an 18 week promotional campaign Unique ‘Other’ social content collaborations Access to global Fair partner art buying communities Highlighted exposure to Saatchi Art’s curators PR & Marketing opportunities

https://issuu.com/theotherartfair/docs/online_studios_artist_guide

“The Saatchi Art Curatorial team works closely with the Fair Directors to source new artists for our Art Advisory and interior design clients, and promotions through marketing opportunities.” - Victoria Kennedy, Associate Curator, Saatchi Art


PRICING It is free to apply to the Virtual Edition Fair. If accepted, a booth at the Virtual Edition is $495 USD. This cost includes a virtual booth, PR and marketing support for the whole 18 week period, and your pre-fair artist workshops.

KEEP IN TOUCH Any questions, please don’t hesitate to reach out to: Hannah Grout Virtual Editions Assistant hannah.grout@leafgroup.com

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The Other Art Fair Virtual Editions Artist Guide 2021  

The Other Art Fair Virtual Editions Artist Guide 2021  

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