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2021 FAIR PACKAGE SYDNEY


The Other Art Fair showcases the very best emerging and independent artistic talent, a unique program of interactive workshops, creative installations and more, through virtual and in-person Fairs. Join the thousands of artists who have enhanced their careers with The Other Art Fair and exhibit with us in 2021. PLAY VIDEO


WHAT IS THE OTHER ART FAIR?

The Other Art Fair was born from a realisation of the disparity between art lovers looking to discover the next big thing and talented artists eager to gain further recognition. Our mission is to challenge the traditional structures of the art buying world, demystify the art buying process and empower artists by connecting them directly with art buyers and collectors. We’re committed to making art accessible to all, breaking down barriers and injecting some fun into the mix along the way. In 2016, The Other Art Fair joined forces with the largest online gallery and platform for independent artists in the world; Saatchi Art. This powerful partnership has paved the way for us to launch our Online Studios, giving our artists exclusive access to a global art-buying audience, and a forward-thinking online event using virtual reality, augmented reality, live streaming and more in our Virtual Edition Fairs. As The Other Art Fair prepares to celebrate ten years since its launch, our community of artists now reaches across the globe with live in-person Fairs in major creative hubs including Brooklyn, Chicago, Dallas, London, Los Angeles, Melbourne, Sydney and Toronto. We hope you’re able to join us as we continue to support independent artists build long-lasting and sustainable careers. Ryan Stanier, Fair Founder


WHY APPLY? Join us and be a part of our disruptive movement to support independent artists, giving you the control over your practice, to build a sustainable career.

Sell your art directly to thousands of art lovers and collectors.

Showcase your work in front of gallerists, collectors, curators and critics.

Develop your artistic practice by learning first-hand how people respond to your work.

Grow your social media profile.

Connect with fellow artists and future collaborators.

Learn the art of self-representation, from curating your booth to engaging new clients.

Drive online sales via Saatchi Art and The Other Art Fair Online Studios.

Join a supportive and welcoming artist community.


THE NUMBERS The Other Art Fair Sydney welcomes over 10,000 visitors to each edition and, since launching, has received extensive press coverage including features on ABC Breakfast Show, Channel 7 News, Sydney Morning Herald, Broadsheet, Urban List, and Concrete Playground. In addition, the Fair is promoted via a full marketing mix campaign spanning out-of-home, email, digital, social and more. Partners of The Other Art Fair have included: International New York Times, The Australian Film Radio and Television School, Audi, Four Pillars, Micador, Zagame, Time Out, and Riot Wine Co.

OUR REACH 200,000+

Followers across social media platforms

400,000+

Global newsletter database subscribers

2M+

Average earned media impressions per fair in local and national publications

Female

32% Male

72% 25-55 y/o

68% Regular art buyers

$130k AUD

Median Household Income

2

Global Fairs Per Year

Annual Sydney Fairs

115

~10,000

Exhibitors Per Fair

OUR AUDIENCE 68%

14

+44 Net Promoter Score

94% Artists Sold At The Other Art Fair Sydney March 2021

Visitors Per Fair

$7,560 Average At-Fair Art Sales Per Artist


WE WANT OUR AUDIENCE TO ENJOY ART DIFFERENTLY We’re not called The 'Other' Art Fair for nothing. From connecting artists and buyers directly, to challenging perceptions of traditional art industry ideals, and creating unexpected experiences for our visitors, these are just some of the ways we embrace our ‘otherness’. We create an environment where both first-time art buyers and serious collectors can feel at home and have a different day out with us. We explore what ‘art’ means as a discipline, by offering a range of features at each edition, from hand-poked tattooing,to immersive installations, theatre performances, live DJ sets and more.


LET US HELP YOU REACH A GLOBAL AUDIENCE ONLINE

A series of virtual reality art fairs that promote real time online connections between artists and art lovers around the world.

In 2020, The Other Art Fair launched a new portfolio of online brand extensions, designed to maximise sales for Fair artists year-round. From global virtual fairs, to a bespoke online sales platform, and a series of artist education workshops, The Other Art Fair has the tools to take local artists and introduce them to an unrivalled global audience.

An online destination for art lovers to connect with and buy from independent artists.

An online talk series of educational and inspirational hosted panel sessions and artist interviews.


BE A PART OF A VIRTUAL WORLD LIKE NO OTHER Launched in 2021, Virtual Editions is The Other Art Fair’s series of virtual reality art fairs that promote real-time online connections between artists and art lovers around the world. We have created a fully interactive and immersive virtual reality Fair experience. Visitors can navigate their way around the Fair on desktop or mobile to discover artists they love. A showcase of the best emerging artists will be supported by a program of interactive virtual content, including a VR Fair; live streaming; chat facilities; interactive programming and online art projects; workshops; talks; and Fair tours. Every artist selected for an in-person edition of The Other Art Fair will be guaranteed a place at a Virtual Edition, and can opt to upgrade their artist Fair Package. • Create your own fully-customised Virtual Booth • Access a host of interactive tools to sell your work online • Target Saatchi Art’s global audience of 1.6 million monthly visitors • Target The Other Art Fair’s global audience of 400k+ database subscribers


HOW IT WORKS BESPOKE BOOTH

ONLINE SALES

Create your own fully-customisable virtual booth

MEET WITH COLLECTORS

Arrange 1-2-1 video consultations with buyers and collectors.

GROW YOUR DATABASE

More chances to connect, clients can ask questions and leave contact information.

Your booth connects directly to your Saatchi Art account, and all transactions and global shipping are handled by Saatchi Art.

WORKSHOPS, TALKS & TOURS

Scope to be included in creative workshops, talks and tours of the Virtual Fair.

‘MEET THE OTHERS’ VIDEO

Introduce yourself and your work with your personal “Meet the Others” Video.

OTHER PROJECTS

Feature alongside interactive digital Fair features, curated collections and more.


MAKE THE CHANGE These artists put their practice in our hands and didn’t look back… here’s what they had to say about their first ever experience exhibiting at The Other Art Fair. If there is a way for artists to reach more people, potential buyers and professional connections in such a short amount of time than The Other Art Fair, I haven't seen it. The Other Art Fair allows you to connect with your audience in huge numbers and develop the business of your art making. Josh Dykgraaf The Other Art Fair Sydney has been the highlight of my career so far. The exposure to a large new audience, strong sales and getting my work into a Sydney gallery were beyond my expectations. I enjoyed chatting with visitors and artists and have returned home inspired and keen to attend next year. Steve Salo

The Other Art Fair was an incredible experience. As an artist exhibiting for the first time, I was able to meet and connect with thousands of interested people, gain feedback and learn how to talk about my work. The exposure alone created the best opportunity for me to begin my art career and has left me more confident and inspired about my future. Kirby Olave


4 MONTH PROMOTIONAL CAMPAIGN ONLINE STUDIOS 4 weeks pre-Fair

THE OTHER ART FAIR THE ONLINE STUDIOS

WHAT'S INCLUDED

Fully constructed stand at The Other Art Fair including walling, lights and nameboard: 4 days, Thursday-Sunday.

ONLINE STUDIOS 12 weeks post-Fair

COMMUNITY

THE OTHER ART FAIR 4 days in-person

Meet 10,000+ art lovers through high impact face-to-face interaction Exposure to a diverse audience of critics, gallerists, collectors and art lovers Selection by a panel of esteemed art experts PR support

Inclusion on The Online Studios in the 4 weeks leading up to the Fair and 12 weeks after. Global promotion through the Online Studios e-commerce platform in partnership with Saatchi Art Scope to be included in our digital content - Inside the Studios, Sketchbook Sundays Scope to be included in Saatchi Art’s curated virtual collector tours, Art Advisory, and Hospitality Collections Access to pre-Fair preparation workshops on operations, marketing and curation, led by the Fair team

STAND PRICES & COMMISSION All stand prices are in Australian Dollars and art sales from the Fair are subject to a 15%+GST commission. Stands are configured to create a U-shape. For example, a 5 linear metre stand would follow the configuration: 1x3m back wall + 2x1m side walls. If alternative configurations are required, please email hello.au@theotherartfair.com with your request after you have submitted your application.

Lifetime member of The Other Art Fair’s Artist Community, with access to insider newsletters; professional networking and social events. Plus, invite to the exhibitor-only Facebook community

Invitations to The Other Sessions, a professional development workshop series exclusively for Fair exhibitors

5 linear metres + 2 spotlights = $2,200 + GST 6 linear metres + 2 spotlights = $2,640 + GST 7 linear metres + 3 spotlights = $3,080 + GST 8 linear metres + 3 spotlights = $3,600 + GST 9 linear metres + 4 spotlights = $4,050 + GST

VIRTUAL EDITION UPGRADE OPTION All selected artists will have the option to upgrade their stand package to include a stand at the dedicated Virtual Edition for just $695+GST


JOIN US IN

SYDNEY 21-24 October 2021 The Cutaway, Barangaroo Reserve Sydney’s most unique cultural venue, The Cutaway, provides an ideal home for The Other Art Fair. An expansive space superbly located just a step away from the CBD at Barangaroo Reserve and tucked beneath a native botanic garden, The Cutaway offers easy access, ample parking and a breathtaking backdrop to our one-of-a-kind art fair.


APPLY

TODAY Applying for The Other Art Fair is free and no commitment is necessary until you’ve been selected. Applications will be reviewed by our esteemed Selection Committee of art experts, led by the Chief Curator of Saatchi Art, Rebecca Wilson. We encourage applications from artists working in all mediums and can meet your needs with a bespoke stand offering if required.

APPLY HERE

GO GLOBAL /theotherartfair @theotherartfair @theotherartfair

More opportunities to participate are available across a number of creative hubs internationally in Australia, Canada, the UK and US. THEOTHERARTFAIR.COM

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The Other Art Fair Sydney - Fair Package October 2021  

Find out more about exhibiting with us at The Other Art Fair Sydney this October.

The Other Art Fair Sydney - Fair Package October 2021  

Find out more about exhibiting with us at The Other Art Fair Sydney this October.

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