The Other Art Fair: 2021 USA Exhibitor Package Guide

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2021 FAIR PACKAGE


WHAT IS THE OTHER ART FAIR? The Other Art Fair was born from a realization of the disparity between art lovers eager to discover the next big thing and talented artists struggling to gain recognition. Ten years on, 2021 and beyond will see The Other Art Fair entering a new digital chapter. Alongside the onsite events we all love, we are launching a forward-thinking online experience using virtual reality, augmented reality, live streaming and more. This global initiative will give art lovers year-round access to buying and interacting with today’s leading emerging artists (come rain or‌ Covid-19). No more cancelled Fairs. Ryan Stanier, Fair Founder


WHY APPLY? • Be a part of our global artist community • Sell your art directly to thousands of art lovers around the world • Showcase your work in front of gallerists, collectors, curators and critics • Connect with fellow artists and future collaborators • Sell your art year-round as a highlighted artist on Saatchi Art and The Online Studios. • Grow your social media profile

I gained lots of sales, new contacts and artist contacts, invaluable feedback on my work and a richer understanding of where my practice needs to go next. I enjoyed every minute. Alex McIntyre

The Other Art Fair Sydney has been the highlight of my career so far. The exposure to a large new audience, strong sales and getting my work into a Sydney gallery were beyond my expectations. I enjoyed chatting with visitors and other artists and have returned home inspired and keen to attend next year. Steve Salo


THE OTHER ART FAIR

AN 18 WEEK EXHIBITING EXPERIENCE

VIRTUAL EDITION

Up to 12 artworks on the booth in the Virtual Edition

Artists profile video content to be hosted on your booth

1 month subscription to The Other Art Fair’s new partner platform to curate and manage your Virtual booth

Access to the Artist Guest Book functionality for buyers to leave comments and contact you directly by email

Access to live video chat portal with buyers

COMMUNITY

18 WEEKS

ONLINE STUDIOS

THE OTHER ART FAIR 4 days

ONLINE STUDIOS 12 weeks

Meet 10,000+ gallerists, collectors and enthusiastic art buyers face-to-face

Booth at The Other Art Fair: Virtual Edition - a 6 day virtual reality fair running straight after the in-person event, Tuesday - Sunday

ONLINE STUDIOS 4 weeks

VIRTUAL EDITION 6 days

Booth at The Other Art Fair - fully-built booth including walling, lights and nameboard - 4 days, Thursday - Sunday.

Included in promotion of Virtual Edition to global database of 800k

Inclusion on The Online Studios in the 4 weeks leading up to the Fair and 12 weeks after. Scope to be included in our digital content - ‘Meet The Others’ videos, live IGTV Scope to be included in Saatchi Art's curated virtual collector tours, Art Advisory, and Hospitality collections

Access to pre-Fair preparation workshops on operations, marketing and curation, led by the Fair team

Lifetime member of The Other Art Fair’s Artist Community, with access to insider newsletters; professional networking and social events. Plus, invite to the exhibitor-only Facebook Community

Invitations to The Other Sessions, a professional development workshop series exclusively for Fair exhibitors


ONLINE STUDIOS A NEW ONLINE BUYING EXPERIENCE The Other Art Fair Online Studios is the Fair’s digital platform, providing art lovers with the opportunity to continue to discover and support the Fair's 800+ independent artists all year round. Since launching in April 2020, it has generated over $2.5 million in artwork sales with over 50% of featured artists selling work. The Online Studios will continue to present weekly doses of interactive content keeping our Fair community feeling inspired, engaged with our artists, and finding joy through art.

EXPANDING YOUR REACH WITHIN SAATCHI ART Artists exhibiting at The Other Art Fair have the advantage of being seen and chosen by the Saatchi Art curators for their marketing campaigns, catalogs and art advisory.

WHAT THE ONLINE STUDIOS OFFERS YOU: Unwavering support from our Fair team to help artists make the most of this additional sales opportunity A global audience of Fair art buyers Ownership and transparency over your sales and pricing Long-term sales opportunity - extending your reach outside of the Fair dates with an 18 week promotional campaign Unique ‘Other’ social content collaborations Access to global partners and art buying communities Highlighted exposure to Saatchi Art’s curators PR & Marketing opportunities

https://issuu.com/theotherartfair/docs/online_studios_artist_guide

“The Saatchi Art Curatorial team works closely with the Fair Directors to source new artists for our Art Advisory and interior design clients, and promotions through marketing opportunities.” - Monty Preston, Associate Curator, Saatchi Art


BOOTH PRICES It is free to apply to the Fair. If accepted, booth payments are split into three installments, including a deposit to secure your place as an exhibiting artist. This cost includes your own fully built booth at The Other Art Fair and Virtual edition, PR and Marketing support for the whole 18 week period, and your pre-fair artist workshops. Booth size options to fit your budget, including:

KEEP IN TOUCH LONDON Anouka Pedley-Egan, anouka@theotherartfair.com SYDNEY Luke Potkin, luke.potkin@theotherartfair.com

AUSTRALIA

LA + DALLAS Nicole Garton, nicole@theotherartfair.com

Sydney 5 linear m + 2 spotlights = AUD $2,845 + GST 6 linear m + 2 spotlights = AUD $3,235 + GST

BROOKLYN, CHICAGO + TORONTO Sasha Ali, sasha@theotherartfair.com

CANADA Toronto 16 linear ft + 2 spotlights = CAD $3,145 + Sales Tax 20 linear ft + 2 spotlights = CAD $3,535 + Sales Tax

UK

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London 5 linear m + 2 spotlights = £1,755 + VAT 6 linear m + 2 spotlights = £2,005 + VAT /theotherartfair

USA Brooklyn + LA 16 linear feet + 2 spotlights = USD $2,380 + Sales Tax 20 linear feet + 2 spotlights = USD $2,680 + Sales Tax Chicago + Dallas 16 linear feet + 2 spotlights = USD $2,180 + Sales Tax 20 linear feet + 2 spotlights = USD $2,480 + Sales Tax *Larger booth sizes are available, please get in contact with your local fair team to request more information.

@theotherartfair @theotherartfair

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